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Ficky Adi Kurniawan; Anggoro Budi Prasetyo; Oktomi Wijaya; Nakhma’ Ussolikhah

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

This research aims to see the results of activities to increase employee capacity through the disaster safe hospital (RSAB) program at Kilisuci Regional Hospital, Kediri City. Hospital preparedness plans are very important in ensuring the safety of the hospital environment and the actions that need to be taken to ensure health services remain available during a disaster situation. Kilisuci Regional Hospital does not yet have a preparedness plan that is documented, tested, and involves the surrounding community to be ready to face disasters. The methods used in this community empowerment activity include pretest-posttest, lecture-discussion, direct training/practice, observation and evaluation methods. The research results show that Disaster Management at the Kilisuci Regional Hospital is very necessary considering that Kediri City has a variety of potential disasters and is in an area that has potential threats from floods, fires, the Covid-19 pandemic, Mount Kelud eruptions, traffic accidents and earthquakes. There was an increase in pretest and posttest results of 14.60 points. It is felt that activities to strengthen employee capacity through the Hospital Disaster Plan (HDP) program need to be developed further because hospitals need more preparedness capacity in facing disasters or emergency situations and can support during hospital accreditation.

Diana Nafisa; Ainur Rofiq Sofa

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

As a literary genre with its own appeal, short stories (qishshah qashirah) and poetry (shi'r) offer a unique and beneficial reading experience for students. However, learning to read Arabic literary texts often presents various challenges. This study aims to analyze in depth the reading skills of Arabic literary texts, specifically short stories and poetry, at Madrasah Aliyah. This research employs a qualitative descriptive method, which aims to observe and describe events, phenomena, attitudes, social activities, perceptions, beliefs, and thoughts of individuals or groups. Data collection is conducted through observation, interviews, and documentation. The data analysis technique follows the Miles and Huberman model, which consists of three main stages: data reduction, data presentation, and conclusion drawing. The findings reveal that students' ability to read Arabic literary texts, both short stories and poetry, remains relatively low. Several internal and external factors influence this ability, including limited vocabulary (mufradat), which causes students to struggle in understanding texts, frequently pause, guess word meanings, or even give up entirely. Additionally, weak proficiency in Arabic grammar (nahwu and sharaf) further hinders their comprehension of sentence structures in literary texts. To address these challenges, three strategies can be implemented by educators to enhance students' reading skills: utilizing diverse learning media, selecting engaging and relevant themes, and providing a variety of reading resources.

Tegowati Tegowati; Wininatin Khamimah; Dewi Urip Wahyuni; Eka Yuliati; David Efendi +1 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

Batik is the identity and characteristic of the Indonesian nation. Many regions in Indonesia have batik with unique characteristics, rich in various types and batik motifs in each region. The motifs always evolve with the times. Sidoarjo is one of the districts in East Java which has a wide variety of culture, arts and batik motifs. Batik in Sidoarjo has various kinds of flora and fauna motifs. Batik Lintang Sari Kenongo is a typical batik business from Sidoarjo. The products are written batik, stamped batik and printed batik. Kenongo batik has its own characteristics in the motifs on each piece of cloth which distinguishes it from various batiks in Sidoarjo so that it can be more easily recognized, especially the one that has long been famous, namely the bayeman motif. Lintang Sari Kenongo Batik tends to use floral motifs that express beauty, peace and fertility. The bayeman motif itself was formed from the creation of craftsmen who saw spinach plants around their house, this indicated that the land in Sidoarjo was very fertile, so it was used as proof of the name of the bayeman batik motif in Lintang Sari Kenongo batik, the craftsman patented this motif to become the standard motif that Lintang Sari Kenongo batik has to this day. Batik Lintang Sari Kenongo, which is a partner for PkM activities, has problems in terms of digital marketing and bookkeeping. So in this PkM activity training and mentoring are carried out regarding this matter. Community service activities have been carried out well, and partners have understood the basics of digital marketing, especially through Instagram and simple bookkeeping. It is hoped that the results of this activity will have the maximum impact on increasing sales of Lintang Sari Kenongo batik.

Fatma Abubakar; Reny Retnaningsih

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2025 International Forum of Researchers and Lecturers

Signs of danger in the third trimester of pregnancy are important indicators for preventing obstetric complications that can potentially increase the risk of maternal morbidity and mortality. However, the level of awareness and preparedness of mothers in recognizing signs of danger often depends on access to education and the quality of information received during pregnancy. Maternity classes are one of the educational strategies recommended in antenatal care to improve mothers' attitudes and understanding of pregnancy health. This study aims to analyze the effect of antenatal classes on mothers' attitudes toward danger signs in the third trimester at the Galala Inpatient Health Center. This study used a quantitative analytical design with a post-test only design approach. The study sample consisted of 30 pregnant women in their third trimester who were selected using total sampling technique. Data collection was conducted using a closed-ended questionnaire based on a Likert scale that had been tested for validity and reliability (α = 0.82). Data analysis was performed descriptively because the distribution of respondents' attitude scores was homogeneous. The results showed that all respondents (100%) had a fairly positive attitude towards pregnancy danger signs after attending the pregnancy class. These findings indicate that pregnancy classes play a role in increasing mothers' awareness of health risks during pregnancy, although they have not yet reached the optimal attitude category. The conclusion of this study confirms that pregnancy classes contribute to improving maternal attitudes and need to be improved through a variety of educational methods and increased frequency of meetings to support stronger attitude change.

Putri Nurfitriani; Mimin Sumiati; Tasya Amelia; Nazwa Niyatujahro; Hilda Anggreni +2 more

Compromise Journal : Community Proffesional Service Journal 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Happy and healthy gymnastics is a physical activity designed to enhance preschool children's gross motor skills through enjoyable and educational movements. This study was conducted at TK Wadifatimah Kota Cirebon to analyze the effectiveness of the program in improving movement coordination, balance, and rhythm-following skills in children aged 4-6 years. The method used was Participatory Action Research (PAR) with an Asset-Based Community Development (ABCD) approach, involving teachers, parents, and children in all stages of the program, from planning and implementation to evaluation. The program was implemented over 12 weeks with a sequence of warm-up, core, and cool-down movements. The results showed a significant improvement in children's gross motor skills. Movement coordination increased by 32.9%, balance by 28.5%, and rhythm-following skills by 33.8%. Additionally, the program encouraged greater participation in physical activities at home and created an enjoyable learning experience. Program evaluation indicated that active teacher involvement and the use of music as movement stimulation played a crucial role in enhancing the effectiveness of gymnastics. The study concludes that happy and healthy gymnastics can be an effective method for developing preschool children's gross motor skills. For optimization and sustainability, it is recommended that this activity be integrated into the school curriculum, with a wider variety of movements and more intensive parental involvement.

Alda Marfilia; Yulistia Devi; Eka Nova Astuti; Tsabitah Aliyah; Iqbal Wahyudin

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Villages have an important role in supporting the economy of a country, with a variety of potential that can be developed to improve the welfare of the community. One potential that can be utilized is livestock waste that can be processed into organic fertilizer. In Wonomarto Village, North Lampung Regency, there are other local resources with economic value, such as moringa and bitter melon leaves that can be processed into chips, as well as the use of livestock manure for compost production. To support the utilization of these resources, BUMDes Swadesa Artha Mandiri formed a business group that aims to assist the community in carrying out productive activities, such as processing goat manure into compost and processing moringa and bitter melon leaves into valuable products. This research uses a descriptive qualitative method that aims to provide a comprehensive picture based on data obtained through observation. The results show that community empowerment through BUMDes runs effectively through several stages, namely consultation, business group formation, training, and mentoring. With this program, the people of Wonomarto Village are able to optimally utilize local potential, including processing goat manure into compost, and developing processed products such as moringa chips and bitter melon chip.

Ananda Wahyu Muditha; I Dewa Ayu Putri Wirantari; Ni Putu Anik Prabawati

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The aim of this research is to find out how to improve population administration services in Buleleng Regency through the use of the Aku Online-NG website which will be implemented in 2022, where in its implementation there are still several obstacles. Using qualitative descriptive research. Data sources are primary data and secondary data. The data collection techniques used were interviews, documentation and observation. Data analysis techniques are data reduction, data presentation and drawing conclusions. The problem in this research is in the form of public complaints about the variety of features and performance of the Aku Online-NG website. The theory used is e-government with a service quality measurement method called egovqual. Guided by the Presidential Regulation of the Republic of Indonesia Number 95 of 2018 concerning Electronic-Based Government Systems. Based on the research results, it can be concluded that in the ease of use dimension, the department has provided very good convenience and the community has also made things easier with this innovation. The reliability dimension shows good results which can be seen from the opinions of the public who feel this website is very reliable. The trust dimension has been implemented well, where the security of public data is guaranteed with the JSON Web Token (JWT) security system. The content & appearance of information dimensions have not been running optimally due to the lack of service features related to the movement of families from outside the district to within the district. In the dimension of functionality of the interaction environment, it is not yet fully maximized because some people still feel that filling out forms is rather difficult through online-based services. Then the last dimension, namely citizen support, has gone quite well, but there are still shortcomings, namely the lack of outreach carried out by the department to the community. It is hoped that the results of this research can be utilized as needed by relevant agencies and for further research.

Edhy Poerwandono; M. Endang Taufik

Router : Jurnal Teknik Informatika dan Terapan 2025 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Due to the variety of types of flowers that exist and having and tracking each variety, making plant lovers and cultivators difficult to distinguish in determining the type of flower, it takes a very long time to find out the type of flower if you only rely on the five senses. With the application of the K-Nearest Neighbor algorithm and feature extraction of color and texture, it is very helpful in image processing to identify flowers more easily and shorten the time, with the greatest accuracy of 71% using the K-7 value, the flower was successfully carried out.

Alyaa Hussein Talib

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The present study was aimed at gaining knowledge about the type of pathogen responsible for Vulvovaginal Candidiasis (VVC) infections and evaluating the antimicrobial activity of plant extracts against Candida spp. antibiotic resistance. 112 samples were taken from infected women with VVC of different ages from September to December 2024. All specimens were collected from Al Hussein Teaching Hospital/ Al- Thiqar- governorate. The results showed that 67 (59.82%) of all cases had positive results for Candida spp., while 45 (40.18%) had negative results. Candida spp. Isolated from VVC were C. albicans, the most prevalent 33 (49.26%), C. glabrata, 12 (17.91%), C. krusi and C. kefyr, 9 (13.43%), and C. guilliermondii, 4 (6.90%). The antifungal sensitivity of the pathogenic Candida spp. was tested against five types of antifungals, and the results showed the highest resistance to ketoconazole was 66 (98.51%) of Candida spp. Because of the presence of these physiologically active chemicals, Zizyphus spina-christi L. exhibits antimicrobial capabilities. In this study, the main aim is to study the antifungal activity of Ziziphus spina-christi leaf extract on some resistant candida and conduct analysis to confirm that the Ziziphus spina-christi leaves have phytochemical contents. Gas chromatography-mass spectrometry (GC-MS) was used to find the bioactive components present in extracts of Z. spina-christi leaves. Finally, we decided the inhibitory activity of Ziziphus spina-christi leaves extract. The extract of Ziziphus spina-christi had alkaloids, saponins, flavonoids, phenols, tannic acid, and terpenoids, according to a preliminary phytochemical screen. In addition, GC-MS analysis of the extract confirmed the presence of many beneficial chemicals. The extract showed promising antimicrobial activity for Candida spp. (C. albicans, C. glabrata,C. krusi , C. kefyr, and C. guilliermondii)  . These results show that the Ziziphus spina-christi leaves extract is a valuable resource for bioactive chemicals with potential uses in a variety of biological contexts.

Nugroho Hadi Ichda Saputra; Dian Ferriswara; Ulul Albab; Sri Kamariyah

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe and analyze: Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy and Factors Inhibiting the Capacity of the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that there are 4 (four) factors that affect the Governance Capacity of the Jombang Regency Regional Government in the Implementation of the Upper Secondary Education Policy. First: The communication pattern carried out by the Jombang Education Office is ineffective so that the aspirations and problems that arise cannot be accommodated properly. Second: Resources & Funding, namely the implementer (policy implementer) of the resource aspect shows that Human Resources at the Jombang Regency Education and Culture Office is supported by 266 employees. Third: Implementer Attitude (Dispositions). show a positive attitude and sufficient willingness to carry out a good secondary education program. Fourth: The bureaucratic structure is quite clear, namely the Jombang Regency Education Office, the school and the Board of Education/community leaders, but the bureaucratic procedures are still long. The factors that hinder the implementation of education policies in Jombang Regency are factors that come from within are the existence of facilities and infrastructure, the motivation of teachers and students. Then the factor that comes from outside is the school's accessibility to a variety of sources, both resources and funds

Achmad Chaedar Yasin Bakhtiar; Rindu Rika Gamayuni; Ahmad Rafinur; Muhtarom Muhtarom; Devi Saputri +1 more

Lampung Tapis is a traditional Indonesian fabric that reflects the rich culture of the people of Lampung. Decorated with gold thread embroidery, Tapis symbolises aesthetic values, philosophy and social identity. In the context of globalisation, Tapis faces challenges in maintaining its sustainability due to the lack of appreciation and access to international markets. This research aims to introduce Lampung Tapis to the global community through promotion in international forums. The methods used included visual presentation, cultural narrative, and physical product exhibition at the Problematic Seminar on Global Accounting in Kyoto, Japan. The results of the activity showed an increase in participants' appreciation of the beauty and cultural values of Tapis Lampung, as evidenced by the audience's high interest in this fabric as a cultural symbol and business opportunity. The cultural story-based marketing strategy is an effective approach in introducing Tapis in the global market, while supporting its economic sustainability. In addition, cross-cultural collaboration and the use of digital platforms are seen as important for expanding market networks. By combining tradition and innovation, Lampung Tapis has great potential to become an Indonesian cultural icon at the international level. This research recommends strengthening synergies between the government, local artisans and the private sector to support the promotion and regeneration of Lampung's Tapis industry. This step will not only preserve the cultural heritage but also improve the welfare of the artisan community.

Beny Widjarnako; Wakhudin Wakhudin; Cahyono Purbomartono

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Agricultural tools are important for agrarian communities. However, for some people in Banyumas Regency, Central Java, very few people have businesses in the agricultural tools sector. In fact, this can be a promising business opportunity. Knowledge about making blacksmith agricultural tools is generally obtained from generation to generation. Some blacksmiths in Banyumas generally only produce agricultural tools such as kudi and work machetes, because the need for these tools never stops, is always needed by farmers or workers, and the equipment produced does not require high design, even tends to be monotonous because the main thing is its function as work equipment. That is why Science and Technology for the Community (IbM) was implemented at the Pandai Besi Kirso production house on November 6, 2025, as a method of increasing production. IbM was continued with training in techniques for selecting raw materials, making potions that can improve the quality of iron, and making a variety of new products with high quality both in terms of strength and aesthetics. It was identified that agricultural tool craftsmen generally (1) Have limitations in equipment, (2) Lack expertise in metal blending, (3) Lack of innovative product variations, not only quality but also unique ethnic ones and (4) Low management quality. The implementation of IbM is expected to be able to minimize the problems of agricultural tool craftsmen's businesses, so that the blacksmith craftsmen's community businesses can develop and have a positive impact on the existence of MSMEs in Banyumas Regency.

Nuzula Rahma Putri; Ranggi Rahimul Insan; Anni Faridah; Ezi Anggraini

Jurnal Teknologi Pangan dan Ilmu Pertanian 2025 International Forum of Researchers and Lecturers

Fruit jam is a type of preserved food made mainly from fruit, aimed at extending shelf life. It consists of 45% fruit juice and 55% sugar, with a total soluble solid content of at least 65%. Sijentik (Baccaurea polyneura) is an exotic tropical fruit from Lima Puluh Kota region in West Sumatra, which is not well-known and is underutilized by the local community. This research aims to maximize the utilization of this fruit to enhance its economic value and add variety to the types of jam available in the market. The study analyzes the effect of using sijentik fruit juice on the quality of fruit jam (color, aroma, texture, and taste) using a pure experimental method by conducting three (3) trials with four (4) different treatments. The data type is primary data sourced from 30 semi-trained panelists who filled out the organoleptic test format. The technique used is analysis of variance (ANOVA) to analyze the organoleptic test data. The results of this study indicate that there is a significant effect in several categories of sensory tests from the use of sijentik fruit juice on the quality of the jam. There is a significant effect in several categories of sensory tests, namely color, texture, and taste. However, there is no significant effect for aroma.

Zainab Adil Ghani Chabuck

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Origanum majorana demonstrates a broad spectrum of effectiveness against various diseases, exerting antimicrobial effects against different pathogenic microorganisms. The goals of this research are to provide light on how Origanum majorana extract inhibits human pathogenic bacteria, how it may prevent biofilm development, and how it affects bacterial adhesion. The antibacterial activity of the water-based Origanum majorana extract was assessed in this research using two different methodologies. "Antibiotics were compared to its effectiveness using an agar-well diffusion assay and disc diffusion method," the first step. Additionally, the extract's ability to inhibit biofilm formation and bacterial adherence was assessed through specialized tests. All bacterial isolates of Gram negative, Gram-positive bacterial types were sensitive to Origanum majorana extract and the range of inhibition zone (30 to 24) mm. Although floxacin was effective against some of these isolates, the majority of them were resistant. Most bacterial Gram negative types were exhibit moderate adherence and biofilm activity to this extracts and some bacterial isolated of bacteria were exhibit high adherence and biofilm activity to the watery extracts of Origanum majorana. This research confirms previous findings that Origanum majorana extracts are very effective against a wide variety of clinical isolates of bacteria, including Gram-negative as well as Gram-positive varieties. Notably, the extracts were found to be more effective than commercially available antibiotics. Furthermore, the extracts displayed significant inhibition of bacterial adherence and biofilm formation. Based on these findings, Origanum majorana extracts have great promise as an effective antibacterial and anti-biofilm agent.

Swastuti Amalia Putri; Arif Hartono

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research discusses the meaning of work and career for Generation Z. The research was conducted using qualitative methods and a phenomenon study approach. The research was conducted in Yogyakarta by involving 5 resource persons with fulfilling criteria, namely Generation Z who are workers and work in the Sleman area, Yogyakarta and are alumni of universities in Yogyakarta. The data analysis method uses Data Triangulation, namely, data reduction, data display and conclusions. Generation Z, known as digital natives, are proficient in using technology, have high creativity, future orientation, and the ability to collaborate. Access to technology allows them to explore a variety of work options that match personal interests and values. The mismatch between work meanings often makes Gen Z less likely to stay in their jobs. The issues addressed in this study are the meaning of work, the meaning of career, and the factors that influence careers for Generation Z. The research findings show that: 1) The meaning of work for Gen Z in the findings, on job orientation, is to earn money to fulfill life needs. In career orientation, it emphasizes the importance of seeking experience, self-development, increasing social status and expanding relationships to prepare for their future careers. While in calling orientation, describing work as a form of worship and giving benefits to others. 2) The meaning of career for gen Z in the findings is a means to achieve professional advancement, apply knowledge, develop skills, and contribute to positive change. 3) Factors that influence careers include internal factors including interests, talents, and knowledge, and external factors including family, friends, social media, work environment, and boyfriend or girlfriend.

Dina Dwi Arika; Dinda Amalia Julyandri; Fatkhur Rozak; Lukman Lukman; Sholihah Ayu Wulandari

Modem : Jurnal Informatika dan Sains Teknologi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The rapid development of information technology has provided great opportunities for the service sector to improve efficiency and convenience, including in vehicle washing services. This research aims to develop a web-based system using the Laravel framework, which is designed to simplify the online ordering process and overcome queuing problems. The system features user authentication, location-based booking, payment gateway integration for real-time transactions, and an interactive dashboard for service providers. The case study was conducted at Carenmore, a vehicle wash service in Krian. The implementation results show that the system is able to reduce customer waiting time, provide a better user experience, and improve service efficiency. Further development is recommended to add a variety of features, improve interface design, and increase the system's ability to handle larger user loads.

Dinda Wahyuningsih; Darman Syafei; Merita Auli; Yunizir Djakfar; Indah Eliyana

Jurnal Pengabdian Bersama Masyarakat Indonesia 2025 CV. Aksara Global Akademia

UMKM are crucial to the country's economy and job creation, and in order for them to compete, inventive innovations must be made. Research, creativity, and observation can all help achieve this. Promotion is a means of targeting prospective customers with information about a product to pique their interest. Canva is an online design platform that provides a wide range of tools for creating graphics, infographics, banners, presentations, resumes, posters, brochures, booklets, and much more. One of Canva's numerous benefits is its wide variety of eye-catching designs. This gives UMKM the freedom to select and improve the originality of their marketing material. According to observations, the proprietors have designed the products' packaging and branding, yet they lack the.

M Hendy Farrell M; Dani Manesah

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The film Surat Cinta Untuk Starla, directed by Rudi Aryanto, employs a variety of camera shot techniques to explore the depth of its main characters and deliver powerful emotions to the audience. This study aims to analyze the use of camera shot techniques in the film, focusing on close-ups, medium shots, long shots, and tracking shots. These techniques are utilized to portray the characters' emotional expressions, interactions, and to enhance the theme of emotional journeys within the story. Through a qualitative approach with a literature review, the research highlights how camera shot techniques support the film's narrative and deepen the emotional connection between the audience and the characters. The analysis reveals that the appropriate choice of camera shot techniques can elevate the film's visual and emotional quality, creating a profound impact on the understanding of its story and characters.

Karina Karina

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Public open space can provide a special identity for a city. Generally, the shape of public open spaces must be able to accommodate a variety of user activities and have characteristics that attract people to come. The purpose of this study is to determine the correlation between motivation and atmosphere characteristics in public open spaces in Palembang City. This research uses quantitative methods that are explanatory. The data collected by using the semantic-differential (SD-method) with the sample selection using snowball-non-random-sampling. The results of the latent variable analysis and Multivariate Correlation Analysis are in the form of a relationship between motivation and the atmosphere in public open spaces in Palembang City. The results of this study indicate that the motivation of the people who come to open public spaces has reasons, that are refreshment, achievement and interaction. This motivation is supported by the influence of the atmosphere in public open space which is assessed from two aspects, such as orderliness and natural environment.

Sri Dinda Nila Sari; Siti Kadariah

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze the impact of the Sahabat Daya Universitas Program on the growth and development of MSMEs in Medan Deli District. The study employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that MSME actors in Medan Deli District, spread across six villages—Tanjung Mulia Hilir, Tanjung Mulia, Mabar Hilir, Mabar, Titi Papan, and Kota Bangun—face various challenges, such as insignificant income growth, lack of knowledge in offline and online marketing, absence of business identity, and limited funding. Through the Sahabat Daya Universitas Program, in collaboration with the Kampus Merdeka initiative and BTPN Syariah, students and universities act as facilitators to assist MSME actors. The program provides education on marketing and product development, thereby improving market access. Based on interview findings, this program has proven effective in increasing MSME actors' income and expanding product variety. With regular mentoring, the Sahabat Daya Universitas Program can further promote MSME growth in Medan Deli District