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The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.  

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.

This research discusses the activities of housewives in using E-Commerce, which have a positive impact. It is a process of changing the activities of housewives who used to shop for goods traditionally or conventionally to digital. The rapid development of technology is what ultimately led to the change in the activities of housewives, where they used to transact face-to-face with sellers and buyers, but now sellers and buyers only transact virtually or online using E-Commerce. This research uses a qualitative research method, where the researcher aims to describe and analyze the changes in the behavior of housewives related to E-Commerce activities from offline to all-online systems. Social change in housewives is not a result or product, but a process. This process of change is, of course, the result of an agreement or joint decision made by individuals or a community.

The electronic media discussed in this paper are temporarily only focused on the use of internet media and professions which are currently trending. This is because it is the use of the internet that is currently the most popularly used by many people, apart from being something that can be categorized as something that is 'booming'. It should be underlined, with the existence of technological developments in the future, it is possible to use other network media besides the internet in e-commerce. So our thinking should not only be fixated on the mere use of internet media. Community service this time is to provide training/debriefing for students aged 13-17 years. The negative impact arising from the effectiveness of TikTok's social media has also made it impossible for them to play TikTok. Teenagers often lose track of time and neglect other work or become obsessed with the TikTok application itself. There is still a lot of content on the TikTok application that is not appropriate for teenagers to see. The positive impacts of using social media are as follows: a. Can make social media a means or media used to communicate with other users. Through this communication individuals can have a motivation to develop themselves to be better. For example, having a desire to study hard is obtained from the results of interpersonal communication with other users. b. Develop yourself by honing capacity through videos watched on social media. For example, by watching a video that has a moral message for the lives of teenagers, they should not give up in carrying out the educational process they are facing and continue to be enthusiastic and persistent in achieving all their desires. c. Can express emotions owned by teenagers through a post on social media. Apart from that, the existence of positive content on social media makes individuals have positive reinforcement to form better character or self-development. Meanwhile, the negative impact obtained from the use of social media which is used as a medium for strengthening character for adolescents can be seen through accessing the negative content chosen by teenagers. In this research, the writer or researcher uses qualitative researchers in order to get the right sources to develop hypotheses related to the subject or research topic. A proper qualitative approach involves analyzing and describing every source, information, and data in the literature. Qualitative research emphasizes the depth of data obtained by researchers. The deeper and more detailed the data obtained, the better the quality of this qualitative research. So, qualitative research is a research approach used by the author to describe information and data analysis that is relevant to the topic of discussion.

KKN MBKM Thematic is a community service activity formed by universities. This activity was carried out by students with the theme of entrepreneurship in Nglebak Village. The aim of this project is to provide wider opportunities for communities to develop their businesses in a more contemporary, efficient and inclusive manner. In addition, this project aims to increase students' knowledge and integrate it into the environment. This is to identify and solve problems faced by the 06 KKN-T MBKM group, such as creating digital marketing through Instagram social media which contains content about furniture products in an attractive appearance so that they are more easily recognized in the eyes of the wider community. To realize the development of the furniture business in this community service activity, group 06 KKN-T MBKM carried it out using detailed and gradual implementation methods starting from surveys, observations, and Focus Group Discussions (FGD). The steps taken to help digital marketing for MSMEs Furniture are starting with creating a business name, creating a product logo, creating an e-commerce account, and creating a social media account.

The technology-based rapid changes that are often referred to as the Industrial Revolution 4.0 have had a major impact on various aspects of people's lives both from Indonesia and the international scene, one of which is the lifestyle of people's consumption. The ease of access to information and the increasing popularity of e-commerce make it easy for people to be tempted to buy things they don't really need. Moreover, it is marked by the presence of social media and digital advertising which reinforces people's lifestyles to become increasingly consumptive with the desired standard of living and forces consumers to buy products that meet these standards. Therefore, it is important for people to understand and be aware of managing their needs within financial limits and use technology wisely to improve their quality of life, thereby avoiding or minimizing a consumptive lifestyle. Researchers will explore this major phenomenon using a descriptive-based qualitative approach. In addition, it is concerned with the theory of Herbert Mead, namely Symbolic Interactionism as a reference for the impact and characteristics that have arisen as a result of the Industrial Revolution 4.0.

In today’s modern era, the development of small and medium-sized enterprises (SMEs) must be able to innovate in order to attract the attention of consumers and maintain their efforts. Many UMKMs experienced a decline in sales and could not grow even bankrupt during the Covid-19 pandemic last year. These conditions make the UMKM perpetrators have to think to be able to survive for the sake of their efforts. The transition of offline shopping to online (digitalized) in modern times will make it easier for UMKM to expand marketing access. The role of digital technology has a significant impact on UMKM. Emerging technological paradigms leverage the potential of a stronger and more sustainable UMKM. Social media and e-commerce can be the sales container of UMKM offenders. The aim of the community empowerment program on UMKM in the Middle East is to provide support for digital marketing training as an effort to develop and expand the technology-based marketing network (digital). After doing this dedication, it is hoped that the UMKM perpetrators in the Middle Coral Coral will continue to synergize for the sustainability of UMKM and the development of the economy of the community.

The digitalization of the economy gave rise to a variety of e-commerce that rivaled and detracted from youth and adult consumers on Facebook. The purpose of this study was to analyze the interest of adolescent and adult consumers in products promoted through Facebook social media in the rural areas of South Brebes, Rembang and Kudus. 10 people were represented in each region consisting of 5 teenagers and 5 adults using a purposive sampling technique. Methods of data collection using observation and interviews with researchers as the main research instruments. The research was carried out in each of the designated rural areas. The data from this study were analyzed using inductive analysis techniques and data triangulation was carried out to ensure the validity of the data. The results of this study showed that the interest of rural adolescents and adults in products promoted through social media Facebook had differences in terms of objectives, types of products they were interested in, and types of interest. Teenagers are interested in beauty and fashion products with exploratory interest types, while adults are interested in products from daily necessities, household goods, to hobbies, with interest types including transactional, preferential, referential, explorative, and selling interests. Interest in selling is something that is interesting and different from other interests

Sales and purchase agreements that occur electronically between sellers and buyers create online buying and selling. Internet and social media users in Indonesia, online E-Commerce businesses are increasingly growing. E-Commerce is business activities involving consumers, manufacturers, service providers and intermediaries using computer networks, namely the internet. E-Commerce users are also of various ages, because there are many conveniences when shopping online, just open the desired E-Commerce application, choose the items you buy and the goods arrive as desired within a few days. The increasing number of online buying and selling has indirectly influenced changes in legal regulations. The rules that apply in Indonesia are still unclear regarding electronic buying and selling. This is due to the fact that the conditions necessary for the validity of an electronic agreement have not been specifically regulated. The aim of this research is to determine the validity of electronic contract agreements in E-Commerce transactions in terms of civil law. In this research, normative research methods were used. This method involves processing data from legal regulations and applying rules or norms as the basis for research. Research results Electronic documents are binding and recognized as valid evidence to provide legal certainty regarding the operation of electronic systems and electronic transactions, especially for proof and related to legal actions carried out through electronic systems

The development of digital technology has brought significant changes in how businesses are conducted, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. E-commerce has become a key tool for MSMEs to expand their market reach and improve operational efficiency. This seminar discusses the importance of leveraging e-commerce for MSME development in Indonesia, highlighting the potential of digital platforms like social media to enhance market reach and business efficiency. However, challenges such as low digital literacy and inadequate infrastructure remain major barriers to adopting this technology, particularly in rural areas. The seminar results indicate that synergy between the government, private sector, and society is needed to overcome these challenges and support MSMEs in utilizing digital technology for sustainable growth.

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

MSMEs are the most important pillars in the Indonesian economy. The most famous copper craft center in Indonesia is Tumang Village, Cepogo, Boyolali, Central Java. It is called a craft center because of the local residents, some of whom are copper craftsmen. The problems that occur are the limited information technology and the ability to access technology and information from outside, as well as management that has not been implemented properly that can support the craftsman development program, both from the point of view of the professionalism of its human resources as well as in terms of product development, craft design equipment and management. In addition, sales systems and data processing are still carried out conventionally, resulting in limited marketing opportunities and transaction processing. The lack of literacy of SMEs towards information technology is the cause. Only about 25% of all business actors in Tumang have utilized technology for marketing and financial management. The implementation of this Community Service is intended to provide socialization and training as well as assistance to improve skills and knowledge for craftsmen to market their products on a global scale and provide electronic sales applications for craftsmen so that customers can get information quickly, and can make online shopping transactions. As well as a digital accounting information system that will increasingly provide convenience in creating accountable, transparent, and secure financial reports. This PKM activity was carried out by the Community Service Team (PKM) from the Management Economics Study Program at the Islamic University of Batik Surakarta through the 2021 Matching Fund grant. The PKM activity was aimed at brass and copper metal craftsmen in Tumang, Cepogo Boyolali. The methods used are socialization, training, and mentoring. The results of PKM activities are technological innovations in the form of a Marketplace Application called "Javacraft", which is a web application developed by the Islamic University of Surakarta Batik as an online sales medium or as a sales medium for MSMEs of local Indonesian handicrafts, especially copper or brass crafts in Tumang Boyolali, handicraft products and sales processing facilities. In addition, PKM activities also include socialization about digital marketing (e-commerce) and Accounting Information Systems (SIA), training and assistance in using the "Javacraft" Marketplace Application to support sales of brass and copper metal crafts in Tumang. Â

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

Role of Entrepreneurship in Eastern Seroja very important in the realization of an increase in economic welfare. The purpose of this study is to see how far the entrepreneurial role in improving the economic welfare of residents in the Village East Seroja Mergosono Kedungkandang District of Malang. (1) the role of entrepreneurship for Eastern Seroja; (2) the representation of entrepreneurship in East Seroja; (3) problems faced by Lotus East. The results showed that entrepreneurial attitudes and behaviors shaping innovative proactive, representation of the attitudes and the behavior is the Chairman of the PKK and its citizens East Seroja applying social entrepreneurship. The problem faced is the first, yet animating entrepreneurial profession. Second, entrepreneurs simply to raise revenue. Third, self-employment is not considered a stable job. Fourth, the majority of entrepreneurs are Housewife. Fifth, afraid to use e-commerce. Sixth, the majority of entrepreneurs are more comfortable using mouth-to-mouth.

Social media is a new phenomenon that has changed the way the business environment operates. Through social media, businesses gain access to resources that are otherwise unavailable to the business owner. This research is a causality research, which aims to analyze the causal relationship and influence of two or more phenomena, through hypothesis testing. The population and sample in this study are SMEs who open e-commerce businesses on social media. The number of samples used in this study amounted to 154 respondents. Based on the analysis and discussion, it is concluded that the Marketing operation advantages variable has no significant effect on Marketing Performance, the Cost-effectiveness variable has a significant effect on Marketing Performance, the Customer Communication Channel variable has a significant effect on Cost-effectiveness, the Customer Communication Channel variable has a significant effect on Increased customer satisfaction, Customer The Communication Channel has a significant effect on Marketing operation advantages, the Customer relationship performance variable has a significant effect on Marketing Performance, the Increased customer satisfaction variable has a significant effect on Marketing Performance and the Social media marketing implementation capabilities variable has a significant effect on Customer relationship performance.

Wonorejo Village, which is located in the Polokarto District, Sukoharjo Regency, is one of the central villages for convection products, almost 75% of the population is entrepreneurs in the convection business, the decline in turnover has been very significant since the Covid 19 pandemic in mid-2020, the most affected is in the product marketing process. company results. Initial efforts to restore the economy and increase the bargaining power of the Village have been carried out by initiating development into a Convection Tourism Village. The steps that have been taken are to carry out an inventory of convection throughout the village and develop a marketplace, the results obtained are that 80 convection businesses have been recorded and an e-commerce web has been created whose address is wisatakonveksi.com, as a follow-up to this effort is to conduct sales process training and socialize the existence of this marketplace.

The e-commerce market trend is taking place around the world. This trend encourages international trade be more intense. This can be an opportunity for Indonesia to be able to develop its exports rate using e-commerce. Based on this background, this program purposes to provide indeep information to industry and trade players about how to increase their potential and expand the market through international e-commerce. This international e-commerce should be a solution to improve its economic welfare. The method of this program is carried out through assessment and socialization at the location of service, as Kampung Batik Laweyan Solo. Exploration activities were to obtain detailed information about program targets, which are held in August and September 2018. Furthermore, a one-day socialization event is held on 28 October 2018. The results of this program are (1) business actors can obtain information about the potential export by utilizing international e-commerce; (2) for the region, can develop regional potential, regional promotion, and regional economic development; (3) for universities, as a fulfillment of the Tri Dharma elements of Higher Education.Keywords : export, international e-commerce, Kampung Batik LaweyanI. PENDAHULUAN