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This study analyzes emerging trends in digital marketing and their impact on consumer engagement. By examining global e-marketing campaigns, the research identifies key strategies such as influencer partnerships, content marketing, and interactive advertisements. Findings reveal that personalization, data-driven insights, and real-time engagement are critical for building lasting customer relationships in the digital age. Despite the potential for higher engagement, challenges like privacy concerns and platform saturation must be addressed to optimize marketing effectiveness.

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

In the era of globalization, financial technology (fintech) has enabled society to access financial services quickly and efficiently. However, the emergence of illegal Fintech presents risks to consumers, such as financial losses and privacy breaches. Legal protection for victims of illegal fintech practices is important to ensure the safety and rights of consumers. This study aims to identify the legal consequences of illegal P2PL Fintech and evaluate legal protection for victims in the context of the case study Decision Number 3115 K/PDT/2021. The study uses a normative juridical method by analyzing relevant legal texts, such as laws, regulations, and court decisions. The results show that the legal consequences of illegal Fintech include law enforcement actions, compensation for victims, regulatory prevention efforts, and improved consumer protection. Victims of illegal Fintech practices receive legal protection from existing regulations and law enforcement. Court decisions, such as Decision Study Number 3115 K/PDT/2021, serve as important legal precedents in addressing these illegal practices. Thus, this research provides a better understanding of consumer protection in illegal fintech practices and emphasizes the importance of strict regulations and effective law enforcement in maintaining the integrity of the fintech industry and public trust.

This study aims to evaluate the effectiveness of health promotion through social media in encouraging healthy behaviors among adolescents. The discussion covers two main aspects: the urgency of health promotion through social media for adolescents, and the effectiveness and challenges faced in its implementation. The urgency of health promotion through social media is based on the high usage of digital platforms among adolescents, making it a potential tool for disseminating health information. Social media allows for quick and wide access to educational content, enhances health literacy, and encourages active participation of adolescents in maintaining their health. The study results indicate that health promotion through social media is effective in increasing health knowledge and motivating healthy behavior changes. However, several challenges need to be addressed, such as the spread of inaccurate information, limited access and digital literacy, and issues of privacy and data security. This study concludes that despite the challenges, social media has great potential as an effective health promotion tool for adolescents. Appropriate strategies are needed to overcome these challenges, including digital literacy education and the development of regulations to ensure information accuracy. Further research is recommended to explore the combination of social media with face-to-face interventions to enhance the effectiveness of health promotion

5G (5th Generation) networks are a major breakthrough in the world of wireless communication technology that offers much faster data transfer rates, very low latency, and greater capacity compared to previous generations. The development of 5G networks brings both challenges and opportunities for enterprises in improving their operations. The main challenges include large infrastructure investments, limited frequency spectrum, data security and privacy, and compatibility and interoperability with existing technologies. On the other hand, the opportunities offered by 5G networks include better connectivity for the Internet of Things (IoT), real-time communication with low latency, real-time analysis of big data, virtual and augmented reality applications, and the development of innovative new services and business models. To capitalise on these opportunities, companies need to invest in 5G technology, develop the right digital strategy, pay attention to data security and privacy aspects, and collaborate with relevant parties. By facing the challenges and properly utilising the opportunities of 5G networks, companies can achieve a competitive advantage and drive sustainable business growth in this increasingly digital era. This research adopts a systematic literature review (SLR) approach to investigate and analyze literature relevant to corporate business transformation.

In line with its development, Electronic Medical Records have become the heart of information in the Hospital Management Information System (SIMRS), which is the main application in a basic data management system that collects various sources of medical data, plus other features such as administration, billing and documentation services. medical. However, electronic medical records certainly raise new problems in the area of ​​patient confidentiality and privacy. If a patient's medical data falls into the hands of an unauthorized person, legal problems and responsibilities could arise for the hospital and doctor who handles the patient, therefore standards for making and storing medical records that have been made conventionally or on paper must also be applied to Electronic medical records must be made secure and patient data must be strictly guarded by the hospital, meaning that no information can be opened without the patient's permission, which means that all patient medical information data can only be accessed by interested people. These people are also not allowed to transfer this information to other people. The implementation of Electronic Medical Records in Health Facilities is carried out by a separate work unit or adjusted to the needs and capabilities of each Health Fascily. In terms of the scale of health services, health facilities are very different from hospitals, especially those in remote areas. In fact, not all hospitals are ready to implement a medical history recording system, the total use of telemedicine applications which has increased up to six times during the 2022 COVID-19 pandemic in Indonesia.    

Nowadays information technology is developing very rapidly in the health sector. As technology advances, the use of medical records has begun to shift from conventional or paper-based to digital. Electronic medical records (EMR) are an important part of health services. Electronic medical records are electronic information created by health care providers based on patient conditions, forwarded and sent to other departments for consultation and further examination and received and stored in digital form and can be viewed at any time if needed. Electronic medical records are very useful for healthcare organizations, healthcare professionals as well as patients. The purpose of this study was to analyze the implementation of electronic medical records and legal studies. This study used normative juridical research methods. This study had a specificity, namely descriptive-analytic where this study sought to analyze legal issues and also the legal system, that it could be understood and then conclusions could be drawn. The results showed that the implementation of electronic medical records, namely first, the implementation of electronic medical records could increase the accuracy and security of data. Second, the implementation of electronic medical records could increase efficiency and productivity. Third, the implementation of electronic medical records could provide better service to patients. The legal basis for implementing electronic medical records was contained in the Regulation of the Minister of Health Number 269/MENKES/PER/III/2008 concerning Medical Records where in Article 2 Paragraph (2) it was explained that "Medical records must be written, complete and clear or electronic". ITE Law Number 19 of 2016 did not regulate how electronic medical records were issued. Electronic medical records as a form of medical document must comply with applicable legal requirements, such as the right to privacy, confidentiality, accuracy and data security. It was hoped that legal certainty in the implementation of electronic medical records could help improve and improve health services.

This study investigates the benefits of augmented reality (AR) in the tourism industry and its impact on data security. The background of the research highlights that information technology is becoming increasingly important in the tourism industry, with augmented reality (AR) being a major focus for enhancing visitor experiences. In this context, concerns about user data protection arise since AR applications may require personal information such as user location and travel preferences. A comparative research method was used to compare two popular augmented reality (AR) applications: Smartify, Arts and Culture, Zome, Augmented Reality, Maps AR, Guideo, and AR Trial. The results indicate that most applications have adequate data security policies, including data transfer encryption and user control over their data. Zome was found to be the best in terms of data security and user privacy, scoring 90% in the assessment. This research underscores the importance of using AR applications to maintain data security and user privacy in the tourism industry and suggests further research to learn more about the data privacy practices of AR applications.

The government made pornography included in government legal products in 2008, with Law number 44 which was issued to regulate Indonesian society. The government made pornography included in government legal products in 2008, with Law number 44 which was issued to regulate Indonesian society. A qualitative research approach using a literature review was used, involving the collection and analysis of data from library sources relating to the research subject. In addition, the Investigation selects journal sources, organizes and discusses subjects relevant to the research objectives, and compares articles related to this research. In the literature review, the results of descriptive and qualitative research are summarized (summary) using qualitative methods. The widespread distribution of pornography is a problem that cannot be resolved through regulations. Various laws have been enacted to prevent the production of pornography, which has now been criminalized. The use and promotion of sex, partial or full nudity in scenes, sexually explicit gestures, and social activities of female characters usually fall under pornography. Pornography often depicts women, in particular, as highly degrading sexual objects. An immediate cessation of the distribution of pornographic content on social media and a focus on legal protection for victims of such behavior must be emphasized.

It is important to carry out this research because the digital tourism theme is a theme that is still relatively little carried out by other researchers. This research uses qualitative methods with literature review techniques with the results discussing 37 research article publications that are relevant to this research. The research results show that the application of digital tourism has a lot of potential that can change the way the tourism industry operates and interacts with tourists, including increased accessibility, enhanced tourism experiences based on AR and VR technology, and effective marketing. The application of Digital Tourism opens up various interesting opportunities in the tourism industry, including: digital marketing, virtual tourist experiences with AR and VR, tour guide applications, online booking, tourism data analysis, environmental conservation, and personalization of tourist experiences.The development or trend of digital tourism in 4 eras has apparently experienced a significant increase. Some of the challenges faced related to Digital Tourism include: lack of a comprehensive framework, limited understanding of technology users, the need to measure the sustainable impact of digital technology, data privacy and security issues, long-term impacts of digital tourism use, collaboration with parties involved in digital tourism, cross-cultural perspectives and implementation of management strategies using intelligent systems.    

The role of morality in public policy and law enforcement, especially in relation to human trafficking, is increasingly important in the digital era. This article discusses the complexity of these challenges and strategies to prevent human trafficking and protect personal data in Indonesia. A holistic approach is needed, with law enforcement paying attention to the dimensions of morality, integrity and moral courage in policy formulation. In a digital era filled with technological changes, public policy must be able to adapt to these developments while still maintaining strong moral principles. This requires a high level of integrity from policymakers and law enforcers to not only comply with technical rules, but also ensure that their actions are driven by the desire to create a fair and safe environment for all individuals. Recommended strategies include increasing border patrols to prevent the entry of illegal immigrants, cross-border cooperation to cut off human trafficking routes, strengthening regulations related to personal data protection, and increasing public awareness about data privacy. It is hoped that cooperation between the government, institutions and society can overcome this challenge to safeguard human rights and national security

The advancement of digital technology has brought about significant progress across various sectors, while simultaneously introducing new risks, particularly in the realm of cybersecurity. Cybersecurity has become a critical concern for companies, including energy giants like Pertamina. In the context of Indonesia, adherence to cybersecurity within Pertamina must align with relevant legal frameworks, such as the 1945 Constitution (UUD 1945). This research aims to explore optimal approaches to implementing cybersecurity within Pertamina, with a focus on the legal underpinnings of the 1945 Constitution. Key attention is directed towards Article 27, paragraph (3) of the Constitution, which guarantees universal access to education, including information security training for employees—a crucial element in thwarting cyber threats. Furthermore, Article 28, paragraph (1) of the 1945 Constitution, safeguarding freedom of association, can be interpreted to endorse collaboration between Pertamina and external entities, like cybersecurity institutions and regulatory bodies, to bolster cyber defense capabilities. Integration of cutting-edge security technology is paramount, aligning with the principles outlined in Article 33, paragraph (2) of the 1945 Constitution, emphasizing the preservation of natural resources. This extends to safeguarding Pertamina's data and digital infrastructure through measures like encryption technology, robust network security protocols, and effective intrusion detection systems. By heeding the legal foundations provided by the 1945 Constitution, the implementation of cybersecurity at Pertamina must be comprehensive, encompassing employee education, technological upgrades, and collaborative efforts with external stakeholders. Such measures aim to mitigate cyber risks, safeguard operational interests, and shield sensitive information from evolving threats in today's digital landscape. Additionally, Law Number 11 of 2008 plays a crucial role in governing information technology and electronic transactions in Indonesia. This legislation grants legal validity to electronic documents, signatures, and transactions, while also ensuring information security and user privacy. It imposes criminal penalties for illicit activities in the realm of information technology, fostering a secure environment for electronic transactions and upholding user rights in the digital age.

Personal information is certain personal information that is kept confidential, stored and actually held and protected, therefore personal data protection is one of the human rights included in privacy protection. This research aims to find out, describe and analyze Public Participation in the discussion of the drafting of the Personal Data Protection Bill. The research method used is descriptive qualitative. Indonesia now has a Personal Data Protection Law which is expected to be implemented in accordance with the applicable articles and make people feel safe with the PDP Law. This research refers to Sherry Arnstein's theory (1969) with indicators of Information, Consultation, and Palacation. The results based on Sherry Arnstein's (1969) indicators state that participation is formed in the second ladder, namely in the second stage, tokenism, participation that is formed is information that is carried out in two directions because it has provided information related to the PDP Bill by conducting FGD, hearings, digital literacy, and counseling, Then the consultation carried out by means of Public Hearings is considered that Commission I has accommodated some of the input from stakeholders and victims whose data is scattered from the input that Commission I translates into the language of the Law, and the placation carried out at the beginning of the meeting, however, the placation is considered imperfect because of the closed meeting until the PDP Bill is passed, so the public cannot find out whether the final result of input from the community is accommodated or not. Suggestions from this research are that it is necessary to open participation as much as possible to all levels of society and accommodate all input from the community.

The rapid advancements in Artificial Intelligence (AI) have raised significant ethical concerns across various sectors, necessitating the need for robust ethical frameworks to guide their development and implementation. This study explores the intersection of AI ethics and Islamic law, focusing on how Maqāṣid al-Sharīʿah, the higher objectives of Islamic law, can be applied to AI governance. By examining key Islamic principles such as justice, transparency, privacy, and human dignity, the study investigates how these values can provide a moral compass for addressing AI-related ethical challenges, such as algorithmic bias, privacy violations, and the erosion of human autonomy. The Maqāṣid al-Sharīʿah framework offers a proactive and vision-oriented approach, prioritizing societal well-being while ensuring the alignment of AI technologies with Islamic moral standards. Unlike traditional Islamic legal responses, which are often reactive and case-specific, the Maqāṣid approach promotes the anticipatory evaluation of technologies, emphasizing the need for a balance between technological innovation and ethical responsibility. The paper also discusses potential solutions to bridge the gaps between global AI ethics frameworks and Islamic ethical standards, including interdisciplinary collaboration and the development of hybrid regulatory models. Additionally, it highlights the need for continuous updates to Islamic legal frameworks to address emerging technological issues, ensuring that AI systems are ethically sound, Shariah-compliant, and beneficial to society. This study aims to contribute to the growing discourse on the ethical implications of AI from an Islamic perspective, offering insights into how Islamic law can play a crucial role in shaping the future of AI governance.

The integration of metaverse technology in employee training has the potential to significantly enhance digital skills, collaboration, and overall learning outcomes in virtual workspaces. This study explores the effectiveness of metaverse-based training compared to traditional methods, focusing on participant engagement, learning retention, and practical application in immersive virtual environments. The results indicate that metaverse technology leads to increased participant engagement, offering real-time communication, interactive simulations, and realistic task scenarios that foster deeper involvement and better skill acquisition. Additionally, the immersive nature of metaverse platforms improves learning effectiveness, especially for high-risk tasks such as medical procedures and technical skills that benefit from hands-on experience. However, challenges such as technological barriers, infrastructure limitations, and initial resistance from employees were identified, requiring organizations to provide adequate support and training for smooth adoption. While the upfront costs of developing and maintaining metaverse training platforms are significant, the long-term benefits—such as scalability, reduced need for physical resources, and enhanced training outcomes—outweigh these initial investments. Organizations looking to implement metaverse-based training solutions should carefully consider the required technological infrastructure, support for employees, and privacy concerns. Future research should explore advancements in metaverse technology, including AI integration, and investigate the broader adoption of these technologies across various industries, focusing on overcoming adoption barriers and measuring their long-term impact on workforce development.

Digital Literacy is a science that discusses digital media, such as communication tools, internet networks, and so on. Digital literacy plays an important role in helping individuals understand the risks associated with technology use and take appropriate action to protect themselves and their privacy. Morals are human life behavior, which is based on awareness that he is bound by the necessity to achieve good, in accordance with the values and norms that apply in his environment. Social inequality itself is a condition that exists in society which shows an imbalance due to differences in aspects that exist in society, both from an economic, social and cultural perspective. By increasing digital literacy in responding to moral problems and social inequality, this digital literacy plays a very important role, for everyone on this planet earth, in order to achieve the mission of sustainable development goals throughout the world, especially Indonesia. This research is a type of literature review research by looking for theoretical references that are relevant to the cases or problems found. In the increasingly developing digital era, digital awareness and digital literacy are important keys in overcoming moral challenges and social inequality. The discussion also discusses the relationship between digital literacy and moral issues, the relationship between digital literacy and social inequality, and the contribution of digital literacy to achieving SDGs 2030. So the result of everything is about how important digital literacy is in the current era and about the relationship between digital literacy and Moral problems and social inequality aim to improve the welfare of society so that it will be more advanced in the future.

Amidst the rapid advancement of artificial intelligence (AI), the need for effective integration within IT Governance becomes increasingly vital. In this context, the research background highlights the complexity and dynamics hindering the efficacy of IT Governance, while AI holds promise as a solution to these challenges. This study investigates the role of AI in enhancing IT Governance. The research aim is to explore the impact of AI on improving the effectiveness and efficiency of IT Governance through a literature review method. This method will gather and analyze relevant literature sources to gain a comprehensive understanding of AI's role in IT Governance. The findings encompass AI's potential in enhancing decision-making, proactive risk management, process automation, and user satisfaction. However, challenges such as data privacy and organizational cultural changes are also identified. The research implications underscore the need for a planned approach and ongoing evaluation in adopting AI to ensure successful implementation while managing associated risks.

The digital era has significantly transformed the face of education. The integration of technology in learning through digital devices, online platforms, and multimedia resources has created a dynamic learning environment and enriched the learning experience for students. However, its implementation faces challenges such as technology access gaps, lack of technology skills among educators, data privacy issues, curriculum alignment, and negative internet content. Collaboration among stakeholders is needed to address these challenges. Technology-based education offers opportunities for improving accessibility, flexibility, personalized learning, and innovative teaching methods. Interpreting the results of technology use in education is important to optimize its benefits and formulate effective implementation strategies according to diverse educational contexts.  

This study examines the impact of artificial intelligence (AI) on the dynamics and ethics of the workplace environment at PT COLAB PROSPERITY JAYA, a company engaged in the coconut product export industry. Using a qualitative approach, this research involved in-depth interviews with employees at various levels to explore how AI affects work efficiency, decision-making, ethical issues, and employee interactions. The results indicate that AI improves efficiency and supports decision-making with accurate data. However, there are serious ethical concerns, especially regarding data privacy and algorithmic bias. Furthermore, although AI facilitates task management, it also has the potential to reduce social interactions that are crucial for creativity and teamwork. This study suggests the need for stronger policies and ethical training to ensure that AI is integrated in a responsible and fair manner, emphasizing the importance of balancing the benefits of technology with human values in the development and application of AI in the workplace.

Protection of personal data is an embodiment of a guarantee of human rights, privacy and inviolability. The state has a full obligation to respect each other and respect the rights of every human being, as regulated in statutory regulations. Regulations regarding the protection of personal data owned by every human being, there is confusion and overlap due to the many regulations that have been established. The government, together with related officials, has formulated a draft law regarding the protection and supervision of the personal rights of every human being. This protection and supervision aims to cover the exception of personal data on the basis of a legitimate public interest, including law enforcement purposes. Arrangements that are carried out in a balance between the interests of law enforcement of a crime and the protection and supervision of the personal data of every human being, are expected to avoid actions that are carried out arbitrarily.