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This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.

This study aims to analyze consumer responses to the queue phenomenon that occurs at Cipatik Public Fuel Filling Station (SPBU). Queues at gas stations are often a major concern for consumers, affecting customer satisfaction and the operational performance of gas stations. This study identifies the main factors that influence consumer response to queues, focusing on queue cases, waiting time, and consumer feelings regarding service. The research method used a quantitative approach through a consumer survey involving a representative sample of Cipatik gas station users. Data was collected through a questionnaire covering aspects such as consumer perception of service speed, queue efficiency, and overall satisfaction level. The results of data analysis show that there is a lack of consumer satisfaction with the queues that occur at Cipatik Service Station, West Bandung Regency. Therefore, it is necessary to improve queue management by the gas station. The addition of filling pump lines needs to be addressed so that the service level can increase. In addition, shorter waiting times and a more efficient service experience are considered by consumers as key factors in increasing their satisfaction. The findings of this study provide valuable insights for Cipatik Service Station management and relevant stakeholders to improve queue management and increase customer satisfaction. The practical implications of this study can assist policy makers in developing more effective operational strategies to address queuing issues and improve consumer experience at the gas station.

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they

Abstract. This study aims to determine whether there are significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris stores in Bima City. This type of comparative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The population used in this study is all consumers who have visited Putri Agata's shop and have visited Putri Idris' shop in Bima City whose number is unknown (Unknown Population). The sample in the comparative study was 30 people for each object or research subject, so that the total sample size was 60 respondents consisting of 30 respondents at Putri Agata Shop and 30 respondents at Putri Idris Shop in Bima City. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test and Independent Sample Test. The results showed that there were significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris Stores in Bima City.

This research was conducted on consumer who work at PT. Dinamika Synergy Elemenindo. The purpose of this study was to determine and analyze the effect of product quality and distribution channels on sales targets. The population and sample in this study amounted to 40 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously product quality and distribution channels have a positive and significant effect on the sales target of PT. Dinamika Synergy Elemenindo. Partially, product quality affects the sales target of PT. Dinamika Synergy Elemenindo. Partially, the distribution channel has a positive and significant effect on the sales target of PT. Dinamika Synergy Elemenindo. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.499 which means that product quality and distribution channels can explain the sales target of 49.9% and the remaining 50.1% is influenced by variables not examined such as: sales location, price perception, market segmentation, etc

A person's preferences in choosing food are very subjective.  Currently, many young people prefer fast food or modern food over traditional food, because they think that modern food is prestigious food, without considering that fast food contains more chemicals which have side effects on health. Method  Data collection is by using a quantitative approach to obtain data in the form of numbers or statistics.  where data collection was carried out using a questionnaire whose contents were statements that could measure consumer perceptions. It turned out that after research was conducted on 23 students, 50% of these students consumed fast food more often than traditional food even though their understanding of chemicals and their effects was quite high.  beside him.  Judging from the results, 95.8% of the students knew that fast food contains more dangerous chemicals than traditional food. A high level of understanding of chemicals apparently does not affect a person's preference for the food they consume, because a person still prioritizes desires.  compared to needs, namely the need for food with few chemicals for health.  

This research aims to analyze the level of brand awareness of contemporary drinks in Rungkut Kidul Village, with a focus on local beverage businesses. The survey method was used to collect data from respondents consisting of contemporary beverage consumers in the area. The variables observed include the level of consumer knowledge of the brand, brand awareness, and their perception of the quality and value of the local drink. Analysis was carried out using a descriptive statistical approach to describe respondent profiles and brand awareness. The results are expected to provide an in-depth understanding of the extent to which these local drinks are known and appreciated in the Rungkut Kidul environment. It is hoped that the findings from this research can provide guidance for local beverage business owners in improving their marketing strategies, as well as contributing to the development of local businesses in the face of increasingly fierce market competition.

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

The development of information technology is currently changing the minds of customers or consumers in carrying out various transaction activities in the banking world, where customers prioritize aspects of convenience, flexibility, efficiency and simplicity. Mobile banking technology is a type of service provided by banks to their customers so that they can carry out their banking activities at any time without having to come to the bank. The purpose of this study was to determine the effect of benefits and convenience on the interest in using BSI Mobile in the community in Sungai Tering Village, Nipah Panjang District. This type of research uses quantitative methods. The population in this study consisted of 100 respondents. This research uses a random sampling technique, namely taking the population based on the area of the object of this research. The data analysis technique used to answer all the problem formulations uses multiple linear regression analysis using the SPSS version 23 program. The results of the t test show that the benefits variable has a tcount value of 1.870 > ttable 1.660 Then H1 is accepted, the convenience variable has a tcount value of 5.676 > ttable 1.660 then H2 is accepted, and the R2 test is 0.678, this means that the interest variable can be explained by the perception variable convenience, benefits and safety. The t test results of the variable that is very influential in using mobile banking, namely the convenience variable, has a t value of 5.676.

In recent years, online shopping has become more immersive and integrated in everyday life, especially due to lifestyle changes triggered by the COVID-19 pandemic. However, there are still individual doubts and differences in the adoption rate of online shopping among Generation X. Generation X, these are individuals born between 1965 and 1980, have become one of the major consumer groups in the online shopping ecosystem. Although Generation X has experience with technology and the internet, a number of factors still influence the adoption rate of online shopping among them. There has been a lot of research done on online shopping but studying the perceived Effect of Convenience and Compatibility on Online Shopping Adoption among Generation X and using the TAM Approach, there has not been much and is still needed. So the purpose of this study is to study the Effect of Convenience and Perceived Compatibility on Online Shopping Adoption among Generation X: TAM Approach. The study involved an online survey conducted on a sample consisting of members of Generation X who actively use online shopping services. Data was collected through questionnaires that included questions related to convenience factors, compatibility, as well as the adoption rate of online shopping. Multiple linear regression analysis is used to test the research hypothesis. The results of this study show that the perception of convenience has a significant positive influence on the adoption rate of online shopping among Generation X. In addition, compatibility factors have also been shown to have a positive effect on the adoption of online shopping. His contribution is that companies can develop more effective strategies to increase the adoption of online shopping among this generation.

This study aims to determine: (1) the effect of ease of use on consumer attitudes in online shopping at online Lazada.com stores, (2) the effect of usability on consumer attitudes in online shopping at Lazada.com online stores, (3) the effect of risk perception on consumer attitudes in online shopping at online stores at Lazada.com, (4) the influence of convenience on consumer attitudes in online shopping at online Lazada.com stores, and (5) the influence of ease of use, usability, risk perception and convenience on consumer attitudes in online shopping at Lazada.com online store. The population in this study are internet users in Tangerang. The sampling technique used in this study was purposive sampling with a sample size of 200 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used is multiple regression. The results show that: (1) there is a positive effect of ease of use on consumer attitudes in online shopping, (2) there is a positive effect of usefulness on consumer attitudes in online shopping (3) there is a positive effect of risk perception on consumer attitudes in online shopping (4) there is a positive influence of convenience on consumer attitudes in online shopping.

Today's industrial business competition causes manufacturers to pay attention to quality, price, and variety in developing new products to meet consumer needs. This research reviews the literature on green marketing and proposes a new conceptual framework on customer loyalty. It uses four constructs of perceived risk, customer trust, and customer loyalty. In environmentally friendly electronic products in Surabaya City. This study uses quantitative methods to prove the hypothesis. Data were obtained from 100 consumers who buy and use environmentally friendly electronic products, especially cell phones, computers, and laptops using purposive sampling method. The data were analyzed using multiple linear regression analysis. The results showed that risk perception and customer trust have a direct effect on customer loyalty

This research was conducted with the aim of understanding Consumer Perception of Crispy Anchovy Products from the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The research was carried out in the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The sampling methods used were purposive sampling and accidental sampling with 25 consumers. The data analysis method used was qualitative analysis, which is structured, focused, and specific, yet flexible and subject to change as needed.Based on the research findings, it was found that concerning the taste of crispy anchovies, the majority of consumers (80%) rated it as "quite liked," indicating that most consumers find the taste of crispy anchovies to be quite enjoyable, with only a small portion finding it very delicious. Regarding the color of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," suggesting that most consumers have a positive view of the product's color. As for the packaging of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," showing that most consumers find the product's packaging to be quite good, with a small portion finding it very good. Regarding the price of crispy anchovies, the majority of consumers (76%) rated it as "liked" or even "very liked," indicating that most consumers have a positive view of the product's price. Although there is a small portion that only finds it "quite liked," the satisfaction level with the price appears to be relatively high based on consumer evaluations.