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Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.

Villa kayu putih one of the villa that locate at Jorong Galagah Alahan Panjang, Lembah Gumanti Sub District, Solok Regency. Villa Kayu Putih do not have a catalog yet as a promotion and information media, thus making the customer having a hard time to obtain the information about facilities and service of Villa Kayu Putih. So the author decided to designing promotional media that is informative, communicative, useful and interesting to market the products to be offered. The design method used is the glass box method with SWOT analysis techniques. This design uses a simple concept where this style will make the information to be conveyed look clear and simple so it is easy to understand. The main media designed is e-catalog which will provide information about Villa Kayu Putih's products, facilities and services, also accompanied by other supporting media such as printed catalogs, Instagram content, posters, x-banners, stickers, t-shirts, business cards , and key chains.

Cold mix asphalt mix lastbutag wear layer can improve road pavement, controlling the quality of road construction work from each stage of activity is very necessary to control the quality of road work, because the success of road work cannot be separated from the quality of the work results. This research aims to determine the characteristics and influence of aggregates on cold mix asphalt lastbutag wear layers. This research method uses experimental methods at the Road and Asphalt Laboratory, Faculty of Engineering, Muhammadiyah University, Parepare, in August-September 2023. The results of the visualization analysis show that the stability of 4.5% asphalt is 1345.95 kg, VMA of 6.5% asphalt is 17.69%, VIM of asphalt 4.5% was 6.59%, 6.5% VFB asphalt was 77.99%, 6.5% asphalt flow was 3.99 mm, 5% asphalt MQ was 718.06 mm/kg. The characteristic values obtained through marshall testing with the optimum asphalt content results obtained were 5.275%, and the use of aggregate in the AC-WC Lastbutag Cold Mix Asphalt Mix has met the 2018 General Bina Marga Specifications and is suitable for use in AC-WC asphalt concrete mixtures.

In Indonesia, environmental conservation is still relatively poor on a global scale. This is based on data findings in the 2022 Environmental Performance Index (EPI) report, Indonesia received a score of 28.2 out of 100 and caused Indonesia to be ranked 164th out of 180 countries studied. The ideas and role of society in preserving the environment are represented through the existence of Non-Governmental Organizations (NGOs) which operate in the field of environmental conservation. This research aims to compare the roles of digital platforms and content in intervening in the communication strategies of five environmental NGOs in Indonesia. This research approach is qualitative with a comparative study type through a systematic literature review. As a result, WALHI and Greenpeace are the environmental NGOs with the most variety of content and digital platforms used. Meanwhile, WWF Indonesia has a variety of content, but is low in distribution on digital platforms. Lastly, YKAN and KEHATI are low in content variety as well as digital platform distribution.

Teenagers, especially in West Sumatra, do not know about kerambit as a traditional weapon originating from West Sumatra. Even though the kerambit itself was used by the US army as a military weapon, its origins were not really known by the West Sumatran teenagers themselves. This is the result of teenagers' lack of curiosity about history and a lack of media that can attract their attention. The aim of designing this 2D animation is to foster teenagers' interest in studying history with new media and provide education about kerambit and its history through 2D animation media by utilizing social media as promotional media. The method used in this design is the 4D method, which consists of define, design, develop and disseminate. Using the 5W+1H data analysis method. This design produces main media in the form of 2D animated videos, and supporting media in the form of t-shirts, printed posters, stickers, social media content, Acrylic stands, and x-banners.

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.

This research examines the benefits of incorporating multicultural education into primary and secondary school curricula. Through a mixedmethods approach, we explore how students' attitudes towards diversity and global citizenship are influenced by exposure to multicultural content. Findings indicate that students who engage with multicultural education are more likely to develop empathy, cultural awareness, and a sense of global responsibility. The study suggests that multicultural education is crucial for preparing students to thrive in a diverse, interconnected world.

This research aims to explore the impact of the level of analytical compliance on sentence structure in a text. Analytical compliance refers to the extent to which a system or method can understand and follow grammatical and syntactic rules in a particular language. Using a computational linguistics approach, this research analyzes how the level of analytical compliance can influence understanding and sentence structure in a text. This discovery has important implications in the development of natural language processing technology, especially in improving the system's ability to understand and produce sentences that conform to language norms. Increasing analytical compliance is expected to improve the quality of communication and overall understanding of text content. This research contributes to our understanding of the role of analytical compliance in shaping sentence structure in the context of computational linguistics.

This research aims to evaluate the impact of creative dance using various learning methods on the progress of gross motor skills in children. The experimental group took part in a creative dance program with various learning methods, while the control group experienced no special intervention. Gross motor skills were measured before and after the intervention using standard tests. These results show that a creative approach to dance, supported by a variety of learning methods, can effectively improve the progress of gross motor skills in preschool children. This research makes a positive contribution to our understanding of the importance of integrating creative dance and diverse learning methods in the development of children's gross motor skills

Introduction: Itch Leaves (Laportea decumana) is a medicinal plant that grows widely in eastern Indonesia, especially Maluku. This plant usually grows in humid areas, surrounded by or adjacent to sago trees, and near rivers. Local people usually use the leaves to treat various complaints such as pain, fatigue and joint and muscle pain, or as a muscle relaxant. Objective: of this research is to determine the secondary metabolite content of the ethanol extract of itchy leaves (Laportea decumana) and test the antibacterial activity of the ethanol extract of itchy leaves (Laportea decumana) against the growth of Staphylococcus aureus bacteria. Method: Used in this research was the Agar diffusion method with itchy leaf test material using concentrations of 60%, 65%, 70% and 75%, chloramphenicol as a positive control and distilled water as a negative control. Results: research shows that itchy leaf extract (Laportea decumana) at a concentration of 60% has an inhibition zone diameter of 15.5 mm, at a concentration of 65% the diameter of the inhibition zone is 20.5 mm, at a concentration of 70% it has 25 mm, while at a concentration of 75% it has The highest area of inhibition against Staphylococcus aureus is 29 mm. Itchy leaf extract (Laportea decumana) at a concentration of 75% has a strong inhibitory level against Staphylococcus aureus bacteria, namely with an inhibitory zone diameter of 29 mm. Conclusion: There are secondary metabolite compounds in the ethanol extract of itchy leaves (Laportea decumana) and antibacterial activity against the growth of Staphylococcus aureus bacteria.

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

This research was conducted because researchers observed that food vlogger content on Instagram social media at the Marriott Cafe Hotel JW Marriott Medan was not effective. The main problem is that the uploaded content still has little insight or interaction such as the number of viewers, likes, and those who share the content, as well as a lack of detail and enthusiasm in explaining the content reviewed by food vloggers. The aim of this research is to analyze the content carried out by 5 food vlogger on social media Instagram Marriott Cafe Hotel JW Marriott Medan. The type of research used was descriptive with a qualitative approach, by interviewing three (3) informants using a purposive sampling technique. Data collection techniques through interviews, observation and documentation., observation, documentation. The data is analyzed by reduction, namely summarizing, selecting and focusing on important things and analyzing the data obtained with the problem being studied. The results of this research show that the content uploaded by food vloggers at the Marriott Cafe is visually and audio and editing is good, but the content, namely the way the food vlogger conveys the message, is less interesting, namely the food vlogger does not use an original voice such as a good, unique, distinctive narrative. in conducting reviews, this is what causes Instagram users to be less interested in watching food vlogger content which causes little engagement on Instagram social media when food vloggers at the Marriott Cafe Hotel JW Marriott Medan.

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin".  Locutionary speech acts are an important aspect in language and communication analysis.  Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews.  This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel.  Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video.  The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content.  Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others.  Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences.  The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review.  This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform.  The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.  

The social media platform TikTok has grown rapidly as one of the main platforms for creative expression and information exchange. This article discusses the use of video editing tools provided by TikTok in creating interesting learning materials for students. We analyze TikTok's creative features including visual effects, music, and quick edits, and illustrate how to apply them to learning. This research involves a qualitative approach through case studies, focusing on the teacher's experience in creating learning materials with the TikTok video editing tool. The findings show that this approach can motivate students by providing visual content that matches the preferences of the younger generation. Students' positive response to this approach indicates increased engagement and interest in learning. However, challenges in utilizing TikTok's video editing tools are also acknowledged. Integrating creativity with substantial content and ensuring the integrity of education is maintained are some of the aspects that must be considered. Ethical and privacy implications are also discussed in the context of the use of social media platforms in education. In conclusion, TikTok's video editing tools offer exciting potential for creating impactful learning materials. With a thoughtful approach, educators can design content that fits current visual trends and communication styles, while maintaining the required educational quality.

Oral and written communication is broad and free. However, the content in it must comply with applicable rules, one of which is the principle of politeness contained in three anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil”. Criticism in it is conveyed by paying attention to the principles of politeness. However, not all speech contained in the text meets the principles of politeness. Therefore, the author was moved to carry out an analysis of the principles of politeness in the anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil” contained in the Cerdas Cergas Berbahasa dan Bersastra Indonesia SMA/SMK Kelas X. This analysis aims to discover and examine further the principles of language politeness by the discipline of pragmatics. The approach used in this research is a qualitative descriptive approach. The results of data analysis were collected using reading and note-taking techniques. The results of the analysis in this research found 19 violations of politeness principles, dominated by violations of the thimble agreement. Apart from that, there is compliance with the principles of politeness, totaling 4 utterances, namely 2 on the thimble of agreement, and the other 2 on the thimble of humility and the thimble of feelings. With this research, it is hoped that it will be useful for providing understanding and as additional reference material for further research regarding the principles of language politeness in communication.

One example of editorial text found in everyday life is in newspapers. Newspapers provide actual information needed by the public through reporting in editorial texts. The newspaper that is often found today is the Kompas Newspaper. In the educational realm, the editorial text in the Kompas Newspaper can be a medium for learning Indonesian. Editorial text in newspapers requires appropriate sentence structure so that readers can understand the meaning of the contents of the newspaper. Thus, sentence structure in editorial texts can be a medium for analyzing directive illocutionary speech acts. This research aims to determine the types of directive illocution speech acts contained in editorial texts in the Kompas Newspaper. The theoretical benefit of this research is to increase insight and information regarding the types of directive illocution speech acts. The practical benefit is being able to understand the meaning of sentences written in newspapers. This research is classified as descriptive qualitative which refers to a theoretical approach in the form of a pragmatic approach. The method in this research is the matching method using listening and note-taking techniques, while the data presentation method uses formal data presentation. The primary data used is editorial text sourced from the Kompas Newspaper. The data that has been found is presented in the form of an explanation and linked to secondary data in the form of similar previous research. The results of this research are 18 types of directive illocution speech acts which include 7 directive illocution speech acts suggesting, 1 opposing, 2 requesting, 1 commanding, 1 hoping, 1 appealing, 1 giving a signal, 2 pleading, 1 urging, and 1 inviting.

Oral and written communication is broad and free. However, the content in it must comply with applicable rules, one of which is the principle of politeness contained in three anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil”. Criticism in it is conveyed by paying attention to the principles of politeness. However, not all speech contained in the text meets the principles of politeness. Therefore, the author was moved to carry out an analysis of the principles of politeness in the anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil” contained in the Cerdas Cergas Berbahasa dan Bersastra Indonesia SMA/SMK Kelas X. This analysis aims to discover and examine further the principles of language politeness by the discipline of pragmatics. The approach used in this research is a qualitative descriptive approach. The results of data analysis were collected using reading and note-taking techniques. The results of the analysis in this research found 19 violations of politeness principles, dominated by violations of the thimble agreement. Apart from that, there is compliance with the principles of politeness, totaling 4 utterances, namely 2 on the thimble of agreement, and the other 2 on the thimble of humility and the thimble of feelings. With this research, it is hoped that it will be useful for providing understanding and as additional reference material for further research regarding the principles of language politeness in communication.

One example of editorial text found in everyday life is in newspapers. Newspapers provide actual information needed by the public through reporting in editorial texts. The newspaper that is often found today is the Kompas Newspaper. In the educational realm, the editorial text in the Kompas Newspaper can be a medium for learning Indonesian. Editorial text in newspapers requires appropriate sentence structure so that readers can understand the meaning of the contents of the newspaper. Thus, sentence structure in editorial texts can be a medium for analyzing directive illocutionary speech acts. This research aims to determine the types of directive illocution speech acts contained in editorial texts in the Kompas Newspaper. The theoretical benefit of this research is to increase insight and information regarding the types of directive illocution speech acts. The practical benefit is being able to understand the meaning of sentences written in newspapers. This research is classified as descriptive qualitative which refers to a theoretical approach in the form of a pragmatic approach. The method in this research is the matching method using listening and note-taking techniques, while the data presentation method uses formal data presentation. The primary data used is editorial text sourced from the Kompas Newspaper. The data that has been found is presented in the form of an explanation and linked to secondary data in the form of similar previous research. The results of this research are 18 types of directive illocution speech acts which include 7 directive illocution speech acts suggesting, 1 opposing, 2 requesting, 1 commanding, 1 hoping, 1 appealing, 1 giving a signal, 2 pleading, 1 urging, and 1 inviting.

The apple cider vinegar fermentation process requires careful monitoring and control of variables such as pH, alcohol content, and amount of acetic acid.  This research adopts Fuzzy Logic Control by utilizing the MQTT communication protocol, pH, alcohol and water pump sensors, as well as solenoid valves and DC motors as actuators.  This Internet of Things (IoT) based solution provides real-time monitoring information on the fermentation process.  The results showed that the test system succeeded in maintaining a stable pH of around 3.9-4.0 during the initial stages of fermentation, while industrial data showed greater variations.  Alcohol content increased consistently in the test system, in contrast to the spike on day 7 in industry data.  At the formulation stage, the pH dropped to 3.68 in the test system, while the industry maintained 3.70.  At medium and slow mixing stages, the test system showed a significant decrease in pH and a consistent increase in alcohol.  At the harvest stage, the pH was lower in the test system compared to industrial, with slightly higher alcohol content.  Test results show that the implementation of this system can reduce the fermentation process time by up to 2 days faster compared to conventional methods.  This conclusion shows that IoT-based systems are able to provide better control and monitoring than conventional systems, so they have great potential for wider adoption in the apple vinegar fermentation industry to increase production effectiveness.

Critical thinking skills are essential for developing quality individuals, as mandated by Law No. 20 Year 2003. Effective learning should integrate material with the context of local wisdom. This study aims to design a valid and reliable critical thinking skills test incorporating science content oriented to Tri Hita Karana local wisdom for use in primary school education, particularly for fourth-grade students. This research adopts a development methodology based on the steps outlined by Borg and Gall. The process consists of seven stages, starting with research and information gathering and concluding with product revision. An extensive trial was conducted during the seventh stage to finalize a valid and reliable critical thinking skills test. The results indicate that the developed test, comprising 30 items, is both valid and reliable, with a reliability coefficient of 0.89, indicating a very high level of reliability. The study successfully created a critical thinking assessment tool that integrates science content with Tri Hita Karana local wisdom. In conclusion, this research contributes to the development of a robust critical thinking skills test for fourth-grade primary school students. By incorporating local wisdom, particularly Tri Hita Karana, into the learning process, the test promotes the integration of cultural context into education. This contribution is significant for enhancing the educational experience and fostering critical thinking among students.