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Pada  era digital saat ini, perkembangan teknologi seharusnya membantu memenuhi kebutuhan masyarakat. Namun, masih ada masyarakat yang belum menguasai teknologi dan belum mendapatkan manfaat dari kemajuan tersebut. Kemajuan teknologi seharusnya membantu UMKM dalam usahanya. Salah satu platform yang mendukung perkembangan ini adalah Appsheet, yang memungkinkan pengguna membuat aplikasi seluler, tablet, dan web menggunakan sumber data dari Google Drive, Microsoft 365, dan data berbasis cloud lainnya. Aplikasi ini dapat membantu penjualan melalui tampilan katalog penjualan yang menarik, meningkatkan daya beli produk UMKM. Di Kelurahan Gedog, para pelaku UMKM belum memiliki platform khusus untuk mempromosikan usaha mereka kepada masyarakat sekitar. Hal ini menyebabkan daya beli masyarakat terhadap UMKM cukup rendah karena kurangnya informasi mengenai UMKM yang memenuhi kebutuhan mereka. Jika masyarakat membeli kebutuhan mereka di UMKM sekitar Kelurahan Gedog yang telah memanfaatkan teknologi digital melalui aplikasi E-katalog berbasis Appsheet secara efektif, tentu akan meningkatkan ekonomi dan daya beli masyarakat serta membantu pembangunan ekonomi sekitar.

Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promotional media. However, most MSMEs actors in the Kedung Baruk sub-district have not been able to make full use of Instagram even though they already have it. So the purpose of holding this training and mentoring is so that MSMEs understand the importance of digital marketing, and optimizing Instagram as a promotional medium. The method used goes through several stages such as providing digital marketing training, providing assistance, and conducting evaluations. The results obtained from the activities that have been carried out are that UMKM actors realize how important digital marketing is, especially on the Instagram platform and Pempek D&G have been able to optimize Instagram as a promotional medium independently.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.

Peningkatan adopsi teknologi digital dan penggunaan internet telah mendorong pertumbuhan industri kreatif digital. Di sisi lain, kesadaran akan kesehatan dan penampilan di kalangan wanita juga semakin meningkat. Dalam konteks ini, terdapat peluang untuk menggabungkan telemedicine dan kebutuhan perawatan kulit wanita melalui konsep beauty teleconsultation. Pengembangan startup di Indonesia juga mengalami perkembangan pesat, dengan banyak startup yang berfokus pada teknologi dan inovasi. Jurnal ini menjelaskan konsep startup dan tahap pengembangannya, serta pentingnya teleconsultation dalam perawatan kulit wanita. Selain itu, jurnal ini juga membahas hasil survei dan wawancara yang dilakukan untuk memahami preferensi pengguna dalam mencari klinik kecantikan. Dalam hasil tersebut, harga, reputasi, dan kualifikasi tenaga kerja teridentifikasi sebagai faktor utama yang dipertimbangkan oleh pengguna. Berdasarkan hasil penelitian, penulis mengusulkan solusi yang menjawab kebutuhan pengguna, yaitu platform telekonsultasi dermatologist online yang diberi nama Beaudy. Jurnal ini menyajikan metode penelitian kuantitatif dengan pengumpulan data melalui survei dan wawancara dengan calon pengguna. Dalam kesimpulan, pengembangan startup platform telekonsultasi dermatologist (Beaudy) merupakan langkah yang relevan untuk mengatasi permasalahan kulit wanita di Indonesia.

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

The Islamic Student Association (HMI) is an umbrella organization with a clear model of being Indonesian and Islamic, providing a platform to train and develop leaders with honesty and quality determination, faith and responsibility. The factors that provide direction within the organization to adopt an Enterprise Architecture (EA) system are aimed at enhancing what the organization needs. Enterprise architecture or what can be called Enterprise Architecture (EA) is a description of the task in question consisting of knowledge, actions, direction from the organization and architectural performance parameters in the description of the design or plan and development of an integrated system. TOGAF (The Open Group Architecture Framework) is a framework that is widely used in creating enterprise or organizational architectures. TOGAF offers methods and tools for creating, running, implementing, and maintaining enterprise architectures in existing systems. The results of this study are in the form of a blueprint that is expected to be useful for organizations as material to assist IT development in HMI.

YouTube has become a critical platform for individuals and organizations to rapidly and broadly reach audiences and generate income. Although the current trend suggests that the YouTube platform holds significant potential in generating substantial revenue, it is essential to identify and deeply understand various interacting factors. This research aims to comprehend the influence of the number of subscribers and the number of uploads on a YouTuber's monthly income. Through exploratory and inferential data analysis, this study concludes that the number of subscribers positively correlates with a YouTuber's monthly income, and there is no definitive correlation between the number of uploads and monthly earnings. The results of this study indicate that to achieve financial goals through the YouTube platform, YouTubers need to consider a range of factors, not limited to the number of subscribers and the amount of uploads. This research provides insights for YouTubers and other researchers to better understand the existence of other factors that influence a YouTuber's monthly income.

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.

The Internet, as a digital medium, has brought about various conveniences over time. Social media platforms like Facebook and Twitter are commonly utilized for information seeking and sharing. Among the information disseminated on social media is the increasingly prevalent Covid-19 information from 2019 to 2021. Irresponsible individuals spread hoax information, leading audiences to trust such misinformation. Therefore, Communication Science students, who will enter the media realm, require proficient media literacy skills. This research employs descriptive methods to comprehend occurring phenomena, utilizing purposive sampling for informant selection. The study includes 184 respondents from the 2016-2019 student cohorts. Descriptive qualitative analysis, complemented by scale range conversion, is used to transform qualitative data into quantitative format. The research aims to assess Communication Science students' media literacy skills through the Individual Competence Framework, comprising technical skills, critical understanding, and communicative abilities. Findings indicate students' proficient use of computers and the Internet. While they comprehend social media content and functions well, improvements are needed in behavior and regulation. Additionally, enhancing communication and relationship-building skills on social networking sites, as well as community participation and content production through these platforms, is imperative, suggesting the necessity for further development.

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with the hypothesis of the study, particularly in understanding digital data controlled by software, such as social media platforms, and how exposure to social media content can influence behavior, as outlined in the Social Learning Theory. The study focuses on observing imitative behavior among students at Al-Irsyad High School in Tegal City. The research adopts a quantitative approach, specifically descriptive research. Through data analysis, the researchers were able to confirm the hypothesis using the Pearson Product Moment Test or correlation analysis. The findings indicate a positive correlation with a strong degree of association, supporting the hypothesis.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Increasingly sophisticated technological developments have an impact on the world of work, such as the world of Sharia accounting. This study aims to analyze the opportunities and challenges of Islamic accountants in the digital era and the strategies carried out by state Islamic religious universities so that they can produce a generation of Islamic accountants who are able to keep up with this digitalization flow. The research method used is a qualitative approach and data sources were obtained through a literature review. The results of this study state that the influence of digital technology in the world of Sharia accounting will create opportunities and challenges that Sharia accountants must be prepared to face. Starting from the opportunity for a new work system for the Islamic accounting profession itself to the challenges that later Islamic accountants must be ready to compete with sophisticated technology. It is a big record for every agency that gave birth to a generation of Sharia accountants in the current era of digitalization. They are required to be able to produce a generation of accountants with quality, integrity, and capacity in their field. Therefore, several strategies that can be used include preparing quality human resources by preparing a platform for human resource development, increasing leadership and teamwork skills, and the need for new literacy to prepare more competitive Sharia accounting graduates.

This study aims to explore and analyze the implementation of blended learning in the subject of Pancasila and Citizenship Education (PPKn) at SMAN 2 Sukabumi. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews with PPKn teachers and students, observation of the learning process, and analysis of documents related to the implementation of blended learning at the school. The results show that the implementation of blended learning in PPKn at SMAN 2 Sukabumi has been meticulous and well-coordinated. PPKn teachers integrate various digital media and e-learning platforms to present learning materials and assignments. Interaction between teachers and students is enhanced through online discussion forums and video conference meetings. Blended learning provides flexibility for students, allowing them to access materials independently and learn at their own pace. However, challenges faced in the implementation include limited internet access in certain areas and adjustments for students new to online learning. This research offers valuable insights into blended learning in PPKn at SMAN 2 Sukabumi and provides implications and recommendations to enhance the effectiveness of blended learning in citizenship education. By leveraging technology and innovative teaching methods, blended learning can empower students to become more independent and engaged learners, even in challenging circumstances.

Technological advances in Indonesia are so rapidly developing in human life that it cannot be separated from the use of technology in the midst of global competitors. In the increase in cashless e-wallet transactions for online payments, its application has increased dramatically around the world. DANA introduces its users to payments through digital wallets and non-cash and non-card transactions, making it easier for users. The DANA digital wallet concept is different from other digital wallets that are already present in the Indonesian market, namely with the open platform concept. This study aims to determine the effect of data convenience, service features, and customer trust on asking to use e-wallets in the DANA application. The population in this study were all e-wallet users in East Java. The data collection technique used a questionnaire. Data analysis in the form of multiple linear regression analysis. Partial test results obtained Ease of Data does not have a significant effect on Interest in Using e-wallets in the DANA application. Partial test results obtained Service Features and Customer Trust have a significant effect on Interest in Using e-wallets in the DANA application. Comprehensive results obtained Ease of Data, Service Features, and Trust have a simultaneous effect on Interest in Use.

Perlindungan hukum bagi konsumen dalam transaksi e-commerce online menjadi topik penting di era digital saat ini. Penelitian ini bertujuan untuk menganalisis kerangka hukum yang ada untuk melindungi konsumen dalam transaksi jual beli online pada platform e-commerce. Melalui kajian literatur dan analisis peraturan yang berlaku, penelitian ini mengidentifikasi dan mengevaluasi perlindungan hukum yang tersedia bagi konsumen dalam transaksi online. Temuan penelitian ini menyoroti pentingnya peraturan yang jelas dan efektif dalam melindungi konsumen, seperti hak pembatalan dan pengembalian uang, perlindungan terhadap penipuan, dan penyelesaian sengketa yang adil dan bijaksana. Sementara banyak negara telah mengadopsi peraturan yang mengatur transaksi online, masih ada tantangan dalam menerapkan dan menegakkan perlindungan hukum yang efektif bagi konsumen. Hasil penelitian ini dapat memberikan gambaran bagaimana perlindungan hukum konsumen dapat ditingkatkan dalam transaksi e-commerce online.

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.