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Al-Hamidiyah Depok Islamic Foundation is one of the educational institutions that uses YouTube social media as a medium for disseminating information. The NGASUH (Ngaji Bersama Pengasuh) program premiered on March 14, 2022 until this thesis was made, it has reached 49 episodes. The obstacles faced such as technical constraints and the host cannot attend live broadcasts. This research aims to find out the process of making the NGASUH program through the YouTube social media of the Al-Hamidiyah Islamic Foundation as a means of disseminating Islamic information for students, teachers, employees at the Al-Hamidiyah Islamic Foundation and to find out what obstacles were faced during the process of making the NGASUH program through the YouTube social media of the Al-Hamidiyah Islamic Foundation. The research theory in this study is production theory which consists of pre-production, production, and post-production. This research methodology uses a qualitative approach with descriptive methods with data collection techniques are in-depth interviews. The pre-production of the NGASUH program is the initial stage in the event production process which involves planning, preparing, and organizing all the necessary aspects before the live broadcast is carried out. The production stage of a live program requires tight coordination, adaptability, and readiness to handle situations that may arise during the broadcast. The entire production team must work together to ensure the smooth running of the event and provide a good experience to the audience. The post-production phase of a live program is the phase after the live broadcast is completed, where the evaluation, processing, and distribution of the broadcast results are carried out. This stage is important to evaluate the quality of the broadcast, collect feedback, and conduct follow-ups based on the results of the broadcast such as storing the broadcast materials properly for future reference and archives.

The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.

Currently in the city of Padang itself, death metal music is also widely favored among young people, marked by the emergence of many local bands in the death metal genre, one of which is called Norbit. Norbit is a Death Metal Cluster from Padang which was born in 2021 with 5 personnel, namely Adan Est as Vocalist, Cruelhammer as Guitarist, Blacksun as Bassist, Shiryo as Drummer and Juggernaut as Guitarist. The first single released by Norbit is titled Genocide. The number of metal bands like Norbit that develop in the middle of Padang city is a challenge for Norbit to compete, especially in introducing Norbit to the public and metal band lovers. One form of introduction is merchandise promotion. Based on the results of initial interviews with Norbit's vocalist about the promotion of merchandise clothes that have been done, it appears that the promotion of merchandise that has been done before is less effective and does not increase sales of Norbit clothes. The main media design that the author will use is in the form of promotional videos with cinematic techniques that will be published on social media such as Youtube and Instagram.The design of Norbit band merchandise promotion uses the Glass Box method, a rational thinking method that objectively and systematically examines things logically and is free from irrational thoughts and considerations.      

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Currently, many learning videos are available on various social media platforms. It is hoped that each video will achieve existing learning objectives and enable students to understand and implement the results of their learning activities well.  This research aims to examine and explain the types and forms of illocutionary speech acts found in several learning videos and evaluate whether the speech acts in these videos support the development of Indonesian language literacy and speaking skills in giving speeches.  Illocutionary speech acts relate to the power effect obtained by the audience of an utterance uttered by the speaker.  This research article uses a theoretical approach, namely a pragmatic approach with an analysis of the types and forms of illocutionary speech acts.  In this research, qualitative descriptive methods were used to analyze related data.  Data was obtained from six speech learning videos on the YouTube channel, and the data collection technique involved proficient free-involved listening (SBLC) and note-taking techniques.  Researchers watched videos about learning speech texts on the Literacy for Indonesia YouTube Channel, then took notes and recorded utterances that contained illocutionary utterances.  The data analysis technique uses matching and high techniques to study the form and type of illocutionary speech.  From the data analysis that has been carried out, it was found that there are assertive utterances giving testimony and stating, directive utterances giving advice and ordering, expressive utterances containing prayers and hopes, and commissive utterances offering and promising.  It is hoped that the results of the analysis in this article will increase deeper understanding and knowledge regarding illocutionary speech acts and their use, knowledge about their types, as well as guide educators and online learning material creators to increase learning effectiveness.

Currently, many learning videos are available on various social media platforms. It is hoped that each video will achieve existing learning objectives and enable students to understand and implement the results of their learning activities well.  This research aims to examine and explain the types and forms of illocutionary speech acts found in several learning videos and evaluate whether the speech acts in these videos support the development of Indonesian language literacy and speaking skills in giving speeches.  Illocutionary speech acts relate to the power effect obtained by the audience of an utterance uttered by the speaker.  This research article uses a theoretical approach, namely a pragmatic approach with an analysis of the types and forms of illocutionary speech acts.  In this research, qualitative descriptive methods were used to analyze related data.  Data was obtained from six speech learning videos on the YouTube channel, and the data collection technique involved proficient free-involved listening (SBLC) and note-taking techniques.  Researchers watched videos about learning speech texts on the Literacy for Indonesia YouTube Channel, then took notes and recorded utterances that contained illocutionary utterances.  The data analysis technique uses matching and high techniques to study the form and type of illocutionary speech.  From the data analysis that has been carried out, it was found that there are assertive utterances giving testimony and stating, directive utterances giving advice and ordering, expressive utterances containing prayers and hopes, and commissive utterances offering and promising.  It is hoped that the results of the analysis in this article will increase deeper understanding and knowledge regarding illocutionary speech acts and their use, knowledge about their types, as well as guide educators and online learning material creators to increase learning effectiveness.

Speech acts are the activities of speakers using language with their interlocutors to convey something. The research we conducted was analyzing speech acts contained in Indonesian language learning debate videos on the Guru Gokil Kita YouTube channel. This article is intended to be aware of the number of speech acts, namely expressive speech acts and directive speech acts in Indonesian language learning debate videos on the Guru Gokil Kita YouTube channel. Qualitative descriptive is the research technique that we use. The data used and found in this research are in the form of speech sourced from the debate video and analyzed in line with the type of speech act that the author will analyze. The video listed was taken from the Guru Gokil Kita YouTube channel which was broadcast in 2019. The researcher used the note-taking method as a method of collecting research results. Qualitative techniques are techniques used to analyze data in the form of speech in this research activity. The analysis results obtained after analyzing the three videos found that there were 55 expressive speech acts and 102 directive speech acts. Expressive speech acts consist of praising, thanking, flattering, blaming, complaining and criticizing. Meanwhile, directive speech acts consist of ordering, giving orders, suggesting, inviting, urging, convincing, and begging. The results of this research have the potential to contribute to the field of linguistics, especially in the context of pragmatics related to everyday use of spoken language. In addition, this research can function as a useful reference source to support further research in the field of linguistics.

The analysis of linguistic politeness in a short film about negotiations for class X on the Cinta Bahasa YouTube channel focuses on the analysis of politeness in negotiation activities. The purpose of analyzing linguistic politeness in the short film about class X negotiations is to find, describe, and evaluate the mistake in the dialogues in the videos titled "Short Film on Shop Rental Negotiations", "Land Sale and Purchase Negotiations", "Shop Sale and Purchase Negotiations", "House Sale and Purchase Negotiations", "Short Drama on Renting Rice Fields", "Video of Osim Meeting Negotiations", "Negotiations for the Preparation of the Indonesian Independence Day Ceremony" , and “Negotiation of Buying a Cell Phone". This research uses two research methods: a descriptive method with a qualitative approach and a theoretical method with a pragmatic approach. The data analyzed was collected using observation and note-taking techniques. The results of the data analysis are presented in the form of descriptions along with explanations for each linguistic politeness found in the videos. Ten maxims were found: the maxim of wisdom, the maxim of generosity, the maxim of praise, the maxim of humility, the maxim of agreement, the maxim of sympathy, the maxim of apology, the maxim of forgiveness, the maxim of emotion, the maxim of opinion, and the maxim of silence. This research provides an explanation of the use of linguistic politeness in the negotiation process. The language politeness that is most dominantly used on the Cinta Bahasa Youtube channel is compliance with the maxim of agreement and violation of the maxim of humilty. The benefit of this analysis is to provide an understanding of the appropriate use of language in accordance with language norms in the negotiation process, and readers can understand and use it in the context of good language as a result of this analysis.

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin".  Locutionary speech acts are an important aspect in language and communication analysis.  Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews.  This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel.  Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video.  The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content.  Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others.  Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences.  The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review.  This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform.  The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.  

Muhammad Faizar is a famous ustadz for his preaching using the Shar'iyah ruqiyah method. Ustadz Muhammad Faizar actively preached through his YouTube Channel through ruqiyah medicine. The purpose of this study is to understand public interaction on social media, especially on the YouTube platform through the account of Ustadz Muhammad Faizar. This research uses qualitative methods with a netnographic approach whose focus of observation is the YouTube social media approach. The object of this research is content in the form of ruqiyah impressions on the YouTube channel "Ustadz Muhammad Faizar". The results of this study show that of all the content of Ustad Muhammad Faizar da'wah videos on YouTube from 2020 the theme of ruqiyah syar'iyah. The content that netizens like the most is Qur'anic verse therapy for healing from magic. These findings are a requirement that digital media is one of the potential means for Islamic da'wah.

This research aims to prove the effect of using video tutorial media via YouTube on the level of skill in learning to draw roses in class VIII of SMP Muhammadiyah 1 Medan, North Sumatra. This research uses a quasi experimental research method. With a sample of 60 class VIII students taken using the cluster random sampling technique. This research involved a control class group (drawing using conventional techniques) and an experimental class group (drawing using video tutorials). Based on the research results, the average pretest score for the experimental and control classes was 61 and 64 and the average posttest score for the experimental and control classes was 81 and 74. The results of the calculation of the hypothesis test (t test) showed that Lcount = 0.117 and posttest/tutorial technique Lcount = 0.000. Ltable at the significance level (α) = 0.05 and the number (n) = 60 students is 0.114. This means that the pretest/conventional technique Lcount (0.017) < Ltable (0.114), and the posttest/tutorial technique Lcount (0.000) < Ltable (0.114). It can be concluded that there is a significant influence from the use of video tutorial media via YouTube on the level of skill in learning to draw roses in class VIII SMP Muhammadiyah 1 Medan, North Sumatra.

Confidence is an important element in the development of self-esteem and self-forgiveness. This study aims to reveal the role of K-pop idol Seventeen in the formation of self-esteem and self-forgiveness among young adult female students. This research method is a literature review or library study that involves reading and examining various journals, books, and various other published manuscripts related to the research topic in order to create an article on a particular topic or issue. Research shows that the content on Seventeen's YouTube channel can increase self-confidence and reduce levels of depression in young adult female students. We conclude that the feeling of well-being that occurs after viewing Seventeen's content can increase a person's self-confidence and subsequently foster self-esteem and self-forgiveness in young adult students. This reduces the intensity of depression and self-harm. Even suicidal thoughts can be removed.

Pragmatics is a field of linguistics that examines the relationship between speech acts between speakers and speech partners.  In the study of pragmatics, there are many forms of speech acts and one of them is illocutionary speech acts.  Illocutionary speech acts are further divided into several parts and one of them is expressive speech acts which researchers discuss in this study.  This research aims to describe various theories regarding expressive speech acts, classify various types of expressive speech acts contained in the Learning by Googling video collection, and explain the forms of various types of speech acts contained in the Learning by Googling video collection.  Researchers used two approaches, namely theoretical and methodological approaches.  The theoretical approach that researchers use in this research is pragmatic because the topic is pragmatic studies, while the methodological approach that researchers use is a qualitative descriptive approach.  The object of study used in this research is a collection of Learning by Googling videos on the Sepulang Sekolah YouTube channel.  Researchers in collecting or collecting data use free listening and note-taking techniques.  The data analysis technique is the matching technique.  The matching technique or method is a technique or method used to identify the impact of the speaker's speech on the speech partner.  Furthermore, in presenting the data the researcher used informal techniques.  This article contains the results of research regarding the study of expressive speech acts which are applied to the study objects that researchers use and in which there are several forms of expressive speech, including praising, blaming, and criticizing.  The benefit of this research is to provide knowledge about expressive speech acts that often occur in everyday life. It is hoped that readers will know and understand the science of expressive speech acts and can be a reference for writers of articles regarding expressive speech acts.

Language is a communication tool used to express an idea or emotion. In linguistics, language is comprehensively explored with the aim of developing understanding and is also used for research. In analyzing the meaning of language, a pragmatic understanding is required. Pragmatics is a linguistic field that examines the interplay between the function and form of speech acts. This research primarily focuses on the analysis of expressive and directive speech acts. Expressive speech acts involve utterances that convey the feelings or thoughts experienced by the speaker. On the other hand, directive speech acts involve utterances intended to encourage or trigger action from the listener. This research aims to obtain, examine, and discuss a variety of speech acts found in educational science-themed videos on the YouTube channel "Kok Bisa?". This research is a qualitative descriptive study using a theoretical approach, namely a pragmatic approach. The data used consists of a number of utterances in the videos. The data collection technique used is observation and note-taking. Data analysis is carried out using distributional and correlational techniques. Data presentation is done formally and informally. The potential value of this study lies in its capacity to offer insights to the author and researchers concerning expressive and directive speech acts found in utterances. The practical benefits of this research will be obtained by those in the field of science, educators, learners, and language researchers as a basis, reference, and teaching material concerning expressive and directive speech acts found within utterances. In the science videos on the "Kok Bisa?" YouTube channel, 26 expressive speech acts and 36 directive speech acts were identified from nine selected videos. This analysis reveals that directive speech acts in the form of questioning dominate these videos, enabling two-way interaction through viewer comments.

Locutionary speech acts are a type of speech act that focuses on the meaning of a sentence. This research is based on speakers whose pronunciation does not emphasize actual speech. The aim of this research is to describe the form and intent of locutionary speech acts in the "Zental Health"playlist on the Zenius YouTube channel. The research approach used is pragmatic, with qualitative methods in the form of descriptive research. This research uses a data collection method using free listening and note-taking techniques. At the data analysis stage, we used the divide and match method. Meanwhile, the analysis presentation technique used is informal. This research produced several locutionary speech acts contained in 4 videos on the "Zental Health" playlist on the Zenius YouTube channel, which contains 40 data points, including 16 news speech acts, 19 question speech acts, and 5 command speech acts. With this research, the author hopes that it can provide benefits for readers and other researchers as a reference source regarding locutionary speech acts.

Speech acts are one of the objects of pragmatic study which relate human behavior to the means of speech. There are three types of speech acts in pragmatics, namely illocutionary, locutionary, and perlocutionary. Illocutionary acts as a type of speech act function to say and carry out an action, which is divided into representative, directive, expressive, commissive, and declarative speech acts. This research aims to examine and describe words, phrases, clauses, or sentences containing illocutionary speech acts in folklore videos on the Dongeng Kita YouTube channel, each of which has the title “Cerita Rakyat Sumatera Barat (Malin Kundang)”, “Cerita Rakyat Sumatera Barat (Legenda Dayang Bandir dan Sandean Raja)”, “Cerita Rakyat Jambi (Negeri Lumpur)”, “Cerita Rakyat Jambi (Dusun Selat)”, dan “Cerita Rakyat Bangka Belitung (Asal Mula Pulau Kapal)”. The research method applied is a qualitative descriptive method with free-involved listening techniques followed by note-taking techniques. The results of the analysis carried out were that there were 66 utterances including illocutionary speech acts, which were classified into 17 representative speech acts, 21 directive speech acts, 19 expressive speech acts, 5 commissive speech acts, and 4 declaration speech acts. This research has broad benefits for understanding communication, language analysis, developing communication skills, and contributing to communication theory and related scientific disciplines.

Locutionary speech acts are a type of speech act that focuses on the meaning of a sentence. This research is based on speakers whose pronunciation does not emphasize actual speech. The aim of this research is to describe the form and intent of locutionary speech acts in the "Zental Health"playlist on the Zenius YouTube channel. The research approach used is pragmatic, with qualitative methods in the form of descriptive research. This research uses a data collection method using free listening and note-taking techniques. At the data analysis stage, we used the divide and match method. Meanwhile, the analysis presentation technique used is informal. This research produced several locutionary speech acts contained in 4 videos on the "Zental Health" playlist on the Zenius YouTube channel, which contains 40 data points, including 16 news speech acts, 19 question speech acts, and 5 command speech acts. With this research, the author hopes that it can provide benefits for readers and other researchers as a reference source regarding locutionary speech acts.

Speech acts are one of the objects of pragmatic study which relate human behavior to the means of speech. There are three types of speech acts in pragmatics, namely illocutionary, locutionary, and perlocutionary. Illocutionary acts as a type of speech act function to say and carry out an action, which is divided into representative, directive, expressive, commissive, and declarative speech acts. This research aims to examine and describe words, phrases, clauses, or sentences containing illocutionary speech acts in folklore videos on the Dongeng Kita YouTube channel, each of which has the title “Cerita Rakyat Sumatera Barat (Malin Kundang)”, “Cerita Rakyat Sumatera Barat (Legenda Dayang Bandir dan Sandean Raja)”, “Cerita Rakyat Jambi (Negeri Lumpur)”, “Cerita Rakyat Jambi (Dusun Selat)”, dan “Cerita Rakyat Bangka Belitung (Asal Mula Pulau Kapal)”. The research method applied is a qualitative descriptive method with free-involved listening techniques followed by note-taking techniques. The results of the analysis carried out were that there were 66 utterances including illocutionary speech acts, which were classified into 17 representative speech acts, 21 directive speech acts, 19 expressive speech acts, 5 commissive speech acts, and 4 declaration speech acts. This research has broad benefits for understanding communication, language analysis, developing communication skills, and contributing to communication theory and related scientific disciplines.

The research focuses on analyzing one part of a speech act, especially illocutions. The author analyzes how illocutions are used in a certain context in the video "Merdeka Belajar" on the Indonesian Ministry of Education and Culture's YouTube channel. The research aims to analyze the use of illocutionary speech acts in the video "Merdeka Belajar" on the Indonesian Ministry of Education and Culture's YouTube channel, with a focus on the illocutionary theory developed by J. L. Austin, which includes five main forms; representative (assertive), commissive, directive, expressive, and declarative. Research was conducted to better understand how messages and communication are conveyed in the context of the video. This research combines methodological and theoretical approaches. From a methodological aspect, the research applies qualitative methods with descriptive analysis. Theoretically, research is related to the field of pragmatics. The type of research used is a pragmatic study that uses qualitative descriptive methods which include examining documents, listening, and taking notes as data collection tools. The technique for collecting data was carried out using SBLC techniques and recording. Apart from that, the research also used the distribution and matching method for data analysis. This research is useful for knowing how to classify speech acts and increasing knowledge in the field of pragmatics, especially in illocutionary speech acts. In the results of data analysis, 41 data were found from various types of illocutionary speech acts. The number of data for each speech act, namely assertive, is 22 data, directive 7 data, declarative 2 data, commissive 1 data, and expressive 9 data. Based on the research results, the variety of speech acts that are often used in speech on the Indonesian Ministry of Education and Culture's YouTube channel videos are assertive speech acts. The assertive speech acts that appear in the video are statements stating, opinions, showing, reporting, speculating, mentioning, and asserting.