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Awareness of the importance of halal certification in Indonesia, especially among micro and small business actors (MSEs) in the food and beverage sector, is still low. This is in line with government regulations that require halal products for the Muslim majority community. The halal certification education program held in Panempam Village, Pamekasan, aims to improve the understanding and readiness of MSE actors in applying for halal certification according to the self-declare scheme regulated in the SEHATI program. This educational activity involved 20 MSE participants who attended discussion and training sessions to understand the concept of halal, the importance of certification, and application procedures in accordance with the latest regulations. Observations and interviews conducted in the initial stage showed a low understanding of MSE actors regarding halal certification procedures. However, after the education, there was an increase in knowledge and interest of participants to apply for halal certification. The results of this activity indicate that halal certification education can increase the awareness of MSE actors to produce safe, quality products that meet halal standards, which in turn will build consumer trust in local products. In conclusion, training like this plays an important role in encouraging MSEs to comply with regulations, increase product competitiveness in the market, and contribute to the regional economy. In the future, continued support in the form of technical assistance is expected to ensure the sustainability of the halal certification program among MSEs.

This study aims to assess the extent of business actors' understanding of halal certification in Pangkalpinang City. The research employs a qualitative approach, with data collected from micro, small, and medium enterprises in Pangkalpinang, involving eight UMKM actors as informants. The findings reveal that most business actors have a fairly good awareness of the importance of halal certification for their products. However, the limited knowledge possessed by UMKM actors regarding certification leads to a lack of clear understanding of the procedures and application process. This situation is caused by the lack of outreach efforts from relevant parties, particularly the Pangkalpinang City government. Therefore, the government needs to make extra efforts to provide socialization and education to business actors so they can clearly understand the flow and procedures for halal certification registration for their products. In addition, the role of Halal Product Assistants (PPH) is also crucial, as they are directly involved with the community

After the issuance of Law Number 11 of 2020 concerning Job Creation, there are several important clusters that need to be considered, one of which is the ease of doing business which is closely related to government administration. Therefore, a system was created by the government to facilitate and legalize business actors in running their businesses in the form of a Business Identification Number (NIB). Because this NIB is a new system and is likely not widely understood by business actors, including MSMEs, it is necessary to socialize it and then provide assistance. Assistance in applying for NIB through the Online Single Submission-Risk Based Approach (OSS-RBA) System by MSMEs is an important step in managing the legality of their businesses. NIB is an identity for business actors that provides access to various facilities and legal protection. The OSS-RBA system is designed to facilitate the licensing process with a risk-based approach, where types of businesses are classified based on their risk levels. The method used in community service under this title is in the form of Socialization/Counseling and Assistance for MSMEs in submitting NIB to the OSS-RBA system. Socialization or counseling is carried out in the form of lectures and Q&A discussions so as to provide a comprehensive understanding. This assistance is carried out by academics/lecturers of the Law Study Program, Veteran Bangun Nusantara University, Sukoharjo Together with the Sukoharjo regional government, in this case represented by the Sukoharjo PMD Chamber of Commerce to ensure that MSME actors understand the procedures that must be followed and can submit NIB correctly. The assistance process includes socialization, consultation and assistance in filling in data in the OSS-RBA system. The goal is to increase the number of registered and legal MSMEs in Indonesia, so that they can access various government programs and get better legal protection.

This community service aims to accompany the halal certification process for Mr. Ngadinu's tempeh MSMEs on Jalan Mustokoweni, Plombokan Village, North Semarang District. This assistance is carried out because these MSMEs do not yet have a halal certificate, so they have not been able to increase production quantity and competitiveness in the market. Halal certification is an important factor for business actors in the food and beverage sector to guarantee halal products and increase consumer confidence. Tempe products that are not yet halal certified can raise doubts among the public, so obtaining halal certification is a strategic step to strengthen the product's image. The main objective of this program is to increase MSME players' understanding of the importance of halal certification and the process of obtaining it, assist in processing halal certification, ensure that tempe products meet halal standards and are of good quality, and expand market share through the attraction of halal certification. The method applied in this program is halal certification assistance, which includes three main stages: (1) preparation stage, which includes pre-survey, observation, discussion and documentation; (2) implementation stage, in the form of direct assistance in the halal certification process; and (3) the stage of reporting activity results. Through this program, it is hoped that tempe MSMEs can understand the importance of halal certification, know the procedures for obtaining it, and be able to increase the competitiveness of their products in the market.

This community service program aims to assist Deppa Tori’ business actors in optimizing production and financial management in order to improve the quality, capacity, and sustainability of their business. The methods used in this program include training, direct assistance, and implementation of more efficient production strategies and more systematic financial records. In addition, this program also prioritizes branding and marketing aspects that are in line with local tourism potential, so that Deppa Tori’ can be better known as a typical souvenir that supports the tourism industry in the Toraja area. The expected results of this activity are increased production efficiency, better product quality standards, and a more organized financial system for Deppa Tori’ business actors. Thus, MSMEs can develop more professionally and contribute to strengthening the local creative economy and tourism sectors.

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.

MSMEs play an important role in the village economy, but many business actors still face obstacles in managing finances and marketing their products effectively. This community service aims to improve the understanding and skills of MSME actors in Kertomulyo Village, Trangkil District, Pati Regency in terms of financial management and marketing strategies. This training is carried out through an easy-to-understand approach, including simple financial recording, business capital management, and digital marketing strategies using social media. Participants are trained to record income and expenses systematically so that they can better understand the financial condition of their business. In addition, they are also taught how to promote products online in order to reach a wider market. The results of this activity show an increase in the participants' understanding and skills in managing finances and implementing more effective marketing techniques. With this training, it is hoped that MSMEs in Kertomulyo Village can develop more rapidly, increase competitiveness, and expand their marketing networks.

Sabrang Hamlet in Purwosari Village has significant potential for SME development, especially in bamboo crafts. This community service activity aims to provide insights and skills to SME actors in developing businesses through product innovation and digital marketing strategies. The implementation method was conducted through face-to-face counseling and technical guidance assisted by Untidar KKN students. The activity was held on January 19, 2025, at the Purwosari Village KKN Team Post with a total of 27 participants. The activity results showed three main SMEs with development spirit: 'Happy Snack', 'Snack Teteh', and 'Box of Story'. The KKN team provided assistance in the form of logo creation, business registration, creating Google Maps locations, and digital marketing optimization through social media platforms such as TikTok Shop, Facebook, and Instagram.

Micro,Small,and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing more than 60% to the Gross Domestic Product (GDP) and absorbing nearly 97% of the workforce in the non-agricultural sector. However, MSMEs still face challenges in  marketing and business management, particularly in leveraging digital technology. The  Community Service Program (PKM) in Benda Baru Residential Area,South Tangerang,aims  to enhance the knowledge and skills of MSME actors in designing and implementing creative, digital-based marketing strategies. This program includes training on SWOT analysis, digital  marketing, and community-based marketing. The results of the program show an increase in the implementation of creative marketing strategies, such as the use of social media and  digital platforms, as well as collaboration among business actors. This program is expected  to have a positive impact on local economic development and streng then the digital business  foundation in the region.

This study aims to analyze the influence of HR competency, social capital and financial capital on the performance of MSMEs in Purworejo Regency. The population in this study were MSME actors in the category of micro-industrial processing businesses in Purworejo Regency. The sample used purposive sampling technique with 100 respondents. The variables related to this study are HR competency, social capital and financial capital on MSME performance with multiple linear analysis methods. Based on the results of the multiple correlation of the relationship between the HR competency variable and MSME performance, it was obtained as much as 0.787, the social capital variable on MSME performance was obtained as much as 0.616 and the financial capital variable on MSME performance was obtained as much as 0.798. This means that the three variables have a strong relationship to MSME performance. In conclusion, Human Resource Competence, social capital and financial capital have a positive and significant effect on the performance of MSMEs in Purworejo Regency.

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.

Krinjing Hamlet is a hamlet located in Purwosari Village, Salaman District, Magelang Regency, Central Java, which consists of 1 RW and 2 RT. There are several activities carried out by the Purwosari Village KKN Group. These activities consist of the education sector and the industrial sector. The first activity carried out by the Purwosari Village KKN group was effective learning. The second activity is providing outreach to strengthen and develop digital marketing for MSME players. The Purwosari Village KKN group held a socialization on strengthening and developing digital marketing for MSME players, including the creation of NIBs. This socialization activity was attended by 60 residents of Krinjing Hamlet. The aim of holding this outreach is to develop the potential of MSMEs in Krinjing Hamlet. The implementation of effective learning activities from the Purwosari Village KKN Group aims to build the character of the future generation which can instill a sense of social responsibility. As the hope and future of the nation, the younger generation must understand the importance of social responsibility towards the environment and surrounding community. Apart from that, activities related to MSME actors, namely outreach on strengthening and developing MSMEs, aim to encourage MSME actors to be more innovative in running their businesses.

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants. The methods employed in this activity were lectures and interactive discussions. The stages of the community service included the preparation phase and the implementation phase. This activity had a positive impact on the MSME actors in the village. Their knowledge of financial management and access to financing sources increased. The MSME actors stated that they now understand how to manage business finances and strategies to access financing sources. This indicates that the community service activity carried out has made a positive contribution to business owners in Sei Rampah Village..

The Covid-19 pandemic has significantly impacted the income of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, prompting business actors to adapt through innovation, particularly in  product variations. This study aims to enhance the marketability of "Nadhira" Tempe Chips products through strategies of adding flavor variations. The methods employed include interviews, discussions, and hands-on practices in product processing. The results indicate that the implementation of attractive lthe addition of flavor variations can enhance product appeal and increase sales turnover. Business actors also demonstrated a better understanding of the importance of product innovation. The implications of this research highlight the necessity for continuous innovation and market research to maintain product relevance amid changing consumer preferences, as well as providing insights for other MSMEs in  similar challenges in the future.

This study aims to analyze the impact of the Sahabat Daya Universitas Program on the growth and development of MSMEs in Medan Deli District. The study employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that MSME actors in Medan Deli District, spread across six villages—Tanjung Mulia Hilir, Tanjung Mulia, Mabar Hilir, Mabar, Titi Papan, and Kota Bangun—face various challenges, such as insignificant income growth, lack of knowledge in offline and online marketing, absence of business identity, and limited funding. Through the Sahabat Daya Universitas Program, in collaboration with the Kampus Merdeka initiative and BTPN Syariah, students and universities act as facilitators to assist MSME actors. The program provides education on marketing and product development, thereby improving market access. Based on interview findings, this program has proven effective in increasing MSME actors' income and expanding product variety. With regular mentoring, the Sahabat Daya Universitas Program can further promote MSME growth in Medan Deli District

SMEs (micro, small and medium enterprises) are very important for the Indonesian economy. However, many MSMEs do not understand the importance of having an NIB (Business Identification Number) as proof of the legality of their business. A similar thing also happened in Buduran Village, Sidoarjo. This community service program aims to provide MSME players with an understanding of how to register and obtain NIB. The activity begins with observing the situation, recording the perpetrators, as well as providing socialization and assistance. After participating in this activity, it is hoped that business actors will better understand and be able to manage their NIB. It is hoped that this program can continue to help more MSMEs in Sidoarjo Regency.

The advancement of information technology has a major impact on life, especially in the business world. Business in the current era can no longer be run like in the past. Technology is a mainstay in running a business today which changes the direction of digital product marketing practices or digital marketing. Digital marketing opens communication between potential consumers and sellers that can be done without distance and time constraints. However, the facts on the ground state that there are still some MSMEs that only rely on conventional marketing activities by opening shops to serve consumers/buyers face to face directly. In the current digital era, these MSME actors have not utilized technology to carry out digital marketing, so the number of consumers is limited only to the area around the MSME. This community service aims to expand the reach of sales and increase the sales turnover of ARISTA MSMEs in Kalianget Timur Village, Kalianget District, Sumenep Regency through training and mentoring using digital marketing. This community service activity uses a qualitative method as an approach to the case with ARISTA MSMEs engaged in the home industry of kitchen equipment. The output of this service includes having an online store on social media (Instagram and Facebook) as a digital marketing strategy so that it can expand sales reach and increase sales turnover for ARISTA MSMEs.

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

Saringembat Village has a variety of local products with significant potential; however, the marketing and management of these products remain limited. This program aims to assist MSME actors in leveraging digital technology to develop products, expand markets, and enhance competitiveness. Through training and mentoring, participants were taught product innovation, packaging design, logo creation, and the application of digital marketing through platforms such as social media and marketplaces. The results of this activity indicate that the utilization of digitalization can increase market reach and product sales volume, although challenges related to digital literacy and resource limitations still need to be addressed. This research highlights the importance of utilizing digital technology to empower MSMEs and sustainably improve the village economy.