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This study aims to examine how the construction of sexuality is represented and perceived through Instagram social media. As a dominant visual platform, Instagram plays an important role in shaping body image, gender, and intimate relationships that are often influenced by popular culture, media algorithms, and prevailing social norms. Using a qualitative approach and in-depth interview method with six informants, this study found that the representation of sexuality on Instagram generally reflects ideal body standards, which can cause social and psychological pressures, such as body anxiety, insecurity, and objectification. On the other hand, some users also see Instagram as a space for self-expression, empowerment, and education, especially for those who have a critical awareness of the social construction behind the content. Perceptions of ideal sexuality also vary widely, depending on the cultural background, personal experiences, and visual preferences of each user. These findings emphasize the importance of media literacy and critical reflection so that social media can become a healthier, fairer, and gender-inclusive digital space.

This study aims to analyze the influence of social media on consumer behavior in online purchases among Generation Z, focusing on the Shopee e-commerce platform. Generation Z, which is the age group born between 1997 and 2012, is known to be an active social media user, which influences their purchasing decisions. Through a survey conducted on Shopee users from Generation Z, this study identified factors that influence consumer behavior, including the influence of advertising, product reviews, and interactions with influencers on social media. The results of the study show that social media plays a significant role in shaping the preferences and purchasing decisions of Generation Z. Interesting advertisements and positive reviews from other users on social media can increase purchasing interest, while interactions with influencers can provide additional trust in the products offered. This study provides important insights for marketers to design effective and relevant marketing strategies with Generation Z consumer behavior in the digital era.

This study aims to analyze the impact of recruiting Vocational High School (SMK) Mechanical Engineering graduates on the quality of education at the Naval Academy (AAL) Technical Corps. Using a mixed methods approach with quasi-experimental design, the research involved 160 Naval Academy cadets consisting of 80 cadets with SMK Mechanical Engineering background and 80 cadets with Senior High School Science background as control. Data were collected over 4 semesters through academic achievement instruments, technical competency tests, academic adaptation scales, and in-depth interviews. Results showed that although SMK cadets experienced initial academic adaptation challenges with lower GPA in the first semester (3.12 vs 3.28), this gap narrowed over time and even showed positive trends in the final semester (3.41 vs 3.38). SMK cadets demonstrated significant superiority in technical subjects such as Ship Propulsion Systems (85.2 vs 78.9) and Auxiliary Machinery (83.7 vs 76.4), particularly in practical components. In terms of social adaptation, the SMK group consistently showed higher scores throughout the research period. Learning style analysis revealed dominance of kinesthetic (47%) and visual (31%) preferences in the SMK group, different from the SHS group which preferred read/write (38%) and auditory (29%). These findings indicate that recruiting SMK Mechanical Engineering graduates has a positive impact on the quality of AAL education, particularly in applied technical competencies and social adaptation abilities. Educational background diversity can become a strategic strength if managed through appropriate bridging programs and diversification of learning methods that accommodate the diversity of cadet learning styles.

This research aims to analyze optimal educational strategies for cadets of the Indonesian Navy Academy's Technical Corps Generation Z, considering their unique learning characteristics without compromising military values. Using a mixed-method approach with a sequential explanatory design, the research involved 180 cadets as quantitative respondents and 26 participants for the qualitative phase (15 cadets, 8 instructors, 3 AAL leaders). Data were collected through structured questionnaires, in-depth interviews, focus group discussions, and participatory observations. Quantitative analysis used descriptive statistics, comparative tests, and multiple regression, while qualitative data were analyzed thematically. The results show that Generation Z cadets have a preference for visual learning (68%), interactive technology-based learning (M=4.1), and require instant feedback. Blended learning proved to be the most effective with an GPA of 3.45 and an engagement rate of 85%, compared to traditional learning (GPA=3.18, engagement=61%). Predictor factors of learning effectiveness include interactivity (β=0.412), technology use (β=0.298), periodic feedback (β=0.267), and content relevance (β=0.231). The research produced the "ADAPTIVE" learning model, which integrates modern technology with traditional military values. This model can enhance educational effectiveness while maintaining the essence of military training, providing both theoretical and practical contributions to the transformation of military education in the digital era.

This study aims to examine the influence of brand awareness (X1) and brand image (X2) on the purchase intention (Y) of iPhone among students of the Economic Education program at Universitas Sebelas Maret. The background of this study is based on the increasing preference of students towards the iPhone, which holds high exclusivity value and strong brand image, despite being positioned in a premium price segment. This research employs a quantitative approach using a survey method through questionnaires distributed to 83 respondents selected randomly by simple random sampling technique. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression analysis. The results indicate that both X1 and X2 have a significant effect on Y. The implications of these findings suggest that marketing strategies emphasizing the development of a strong and exclusive brand image can enhance consumers’ purchase intention, particularly among students. This study is expected to serve as a reference for marketers in designing effective and targeted promotional strategies for the higher education market segment.

The phenomenon of “nongki,” a colloquial term for hanging out, has become an integral part of today’s youth lifestyle. This activity is not only about passing the time but also functions as a medium for social interaction, idea exchange, and even content creation for social media. Among various hangout spots, coffee shops have emerged as the most favored places for young people. Coffee shops are chosen not only for their beverage and snack offerings but also for their cozy, aesthetic ambiance and supportive facilities such as Wi-Fi and power outlets. These advantages make coffee shops an ideal place for social gatherings, studying, and even working. This study aims to describe young people's preferences for coffee shops as hangout spots and analyze the factors that make them superior to other options like food stalls, city parks, or food courts. Observational findings reveal that beyond menus and location, interior design, customer service, and digital accessibility are key determinants in selecting coffee shops.

This study aims to examine the influence of digital promotion, service quality, and lifestyle on consumer decision-making in using the services of Omahbiru Wedding Organizer, located in Kediri. The background of this research stems from the increasing competition among wedding organizer businesses in the digital era, which requires service providers to adapt their marketing strategies to the preferences and behavior of modern consumers. A quantitative research approach was applied, with data collected through questionnaires distributed to 108 respondents who had previously used Omahbiru’s services. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, assisted by SmartPLS 3.0 software. The study examined three independent variables digital promotion, service quality, and lifestyle and one dependent variable, namely consumer decision. The findings reveal that all three independent variables have a significant simultaneous effect on consumer decisions. Individually, lifestyle and service quality have a stronger influence compared to digital promotion, which shows a moderate effect. The R-Square value of 0.488 indicates that these variables explain 48.8% of the variance in consumer decision-making. These results highlight the importance of aligning digital promotional strategies, service excellence, and lifestyle compatibility to attract and retain customers in the wedding organizer industry. Keywords: digital promotion, service quality, lifestyle, consumer decision, wedding organizer   Penelitian ini bertujuan untuk mengkaji pengaruh promosi digital, kualitas layanan, dan gaya hidup terhadap keputusan konsumen dalam menggunakan jasa Omahbiru Wedding Organizer yang berlokasi di Kediri. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan antar wedding organizer di era digital, yang menuntut pelaku usaha untuk menyesuaikan strategi pemasarannya dengan preferensi dan perilaku konsumen modern. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner kepada 108 responden yang sebelumnya telah menggunakan jasa Omahbiru. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS), menggunakan bantuan software SmartPLS versi 3.0. Penelitian ini menguji tiga variabel independen—promosi digital, kualitas layanan, dan gaya hidup—serta satu variabel dependen yaitu keputusan konsumen. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh signifikan secara simultan terhadap keputusan konsumen. Secara parsial, variabel gaya hidup dan kualitas layanan memberikan pengaruh yang lebih kuat dibandingkan promosi digital, yang memberikan pengaruh sedang. Nilai R-Square sebesar 0,488 menunjukkan bahwa ketiga variabel mampu menjelaskan 48,8% variasi dalam pengambilan keputusan konsumen. Temuan ini menegaskan pentingnya kesesuaian strategi promosi digital, pelayanan yang unggul, dan penyesuaian gaya hidup dalam menarik dan mempertahankan pelanggan di industri wedding organizer. Kata Kunci: promosi digital, kualitas layanan, gaya hidup, keputusan konsumen, wedding organizer

Interest is a feeling of preference and attraction toward something or an activity without being told, typically marked by enjoyment or attention focused on a particular object of interest. This study aims to determine the influence of motivation and family environment on the interest in pursuing higher education among high-achieving 11th-grade students in the Mechanical Engineering program at SMK Negeri 1 Padang. This research is a descriptive quantitative study using multiple linear regression methods. The population consisted of 30 high-achieving students ranked 1–15 from each class (XI TP A and XI TP B) at SMK Negeri 1 Padang. The entire population was used as the sample using the census method (saturated sampling). Data collection instruments included questionnaires using a Likert scale, which had been tested for validity and reliability. The study was conducted at SMK Negeri 1 Padang, with the research subjects being 11th-grade students in the even semester of the 2024/2025 academic year. The instrument used in this research was a questionnaire. Based on the research findings and data analysis, it can be concluded that motivation and family environment have a significant influence, both partially and simultaneously, on students’ interest in continuing their studies to higher education. The average score for motivation falls into the high category (72.86), the average for the family environment is in the moderate category (44.73), and the average for interest is in the high category (73.86). Together, the variables of motivation and family environment can explain a substantial portion of the variation in students’ interest in pursuing higher education.

Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: product price, retail location, product promotion, customer service quality, and product development. The weighting results show that produc price and customer service quality are the most importan factors, each with a weigh of 0.208. TOPSIS analisys indicates that stategy A8 - improving employee performance through targeted training and development-achieves the highest preference value. Improving employee performance is a strategyc priority, as it directly enhances service quality, customes satisfaction, and overall marketing effectiveness.  

Consumer behavior, especially in online shopping, has evolved significantly due to advances in digital technology. The researcher aims to examine how price and product quality affect customer purchases on Tokopedia. A quantitative research approach was used, involving 52 active Tokopedia users as respondents. Data were analyzed using multiple linear regression through IBM SPSS version 29. The findings show that product quality and price have a significant influence and lead to a positive impact in shaping consumer purchasing decisions. Between the two, price has a greater influence, with a coefficient value of 0.413 compared to 0.272 for product quality. The R² value of 0.419 indicates that both elements contribute 41.9% of the variance in purchasing decisions. These results highlight the importance of a competitive pricing strategy and providing products that meet customer expectations to drive sales on digital platforms. However, other elements such as customer reviews, service quality, and seller reputation should also be considered to support better purchasing decisions.

Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.

Web-Based Augmented Reality (AR) is an emerging interactive technology that is increasingly adopted in the fields of visual communication design and digital education. This study aims to analyze trends in the use of Web-Based AR within interactive design contexts and to identify user preferences regarding its features. The research employs a literature review and secondary data analysis, drawing from academic publications, industry reports, and online surveys conducted between 2019 and 2024. The findings reveal a significant increase in the adoption of Web-Based AR both globally and in Indonesia. Key factors driving adoption include interactivity without installation, cross-device compatibility, and rapid browser-based access. Trend diagrams, comparative tables of AR platforms (such as 8thWall, ZapWorks, and WebXR API), and user preference visualizations are presented to support the analysis. The study discusses technological challenges, adoption gaps, and design implications, particularly in education and marketing. Limitations include reliance on secondary data and limited geographic scope. The study’s outcomes are expected to serve as a reference for interactive content developers, educators, and researchers in designing inclusive and adaptive AR-based user experiences.

This study aims to examine public preferences for online shopping platforms and the relationship between these preferences and patriotism. This is based on the fact that online shopping activities, particularly in Indonesia, are predominantly carried out by young people. Preferences for online shopping platforms are often influenced by factors such as price, shipping speed, and discounts. However, non-economic factors, such as patriotism or love for the country, also play an important role in choosing an online shopping platform. This research uses a descriptive quantitative approach with a Likert scale-based questionnaire instrument to measure two main variables: consumer patriotism and preference for online shopping platforms. The results of data analysis using binary logistic regression show that patriotism has a significant influence on the selection of online shopping platforms. Although more people prefer Shopee, the presence of Tokopedia, as a symbolic representation of economic nationalism, remains prominent. This suggests that patriotism can influence consumer behavior, even in a digital context that is often assumed to be neutral to national values.

Siometry is a psychological measurement tool used to determine interpersonal relationships in small groups. In the digital era marked by rapid social and technological changes, the effectiveness of siometry needs to be re-examined. This study aims to evaluate the effectiveness of using siometry in identifying group dynamics, especially in the context of modern education and organizations. The method used is a literature study with a qualitative descriptive approach. The results of the study indicate that siometry remains relevant and effective in revealing social structures and individual relational preferences, especially when combined with digital technology such as interactive applications. However, some limitations arise related to bias in perception and interpretation of the results. In conclusion, siometry is still an effective tool for social mapping, with greater potential if integrated with modern technology.

This study aims to analyze the forms of learning difficulties experienced by students in understanding the path independence theorem in the Vector Calculus course. The focus of the research is a group of students who had previously presented this material in class. Data were collected through a questionnaire containing both open- and close-ended questions to explore conceptual understanding, difficulties in distinguishing between conservative and non-conservative fields, and challenges in solving application problems. The analysis revealed that although students reported having a fair grasp of the basic concepts, they still expressed uncertainty in understanding the relationship between path independence and the conditions for conservative fields. Difficulties were also found in spatial visualization and in connecting concepts with the fundamental theorem of calculus. In addition, students showed a preference for worked example problem sets and visual learning media as the most effective learning supports. These findings indicate the need for an interactive, contextual, and visually supported instructional approach to enhance students’ conceptual understanding and application skills related to this topic.

TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application, making it one of their preferred alternatives for online shopping transactions. TikTok significantly influences Generation Z’s shopping behavior, as they tend to purchase products after seeing them on the platform. Businesses leverage TikTok as an efficient marketing tool, particularly through creative content, short videos, and influencer recommendations. By utilizing an algorithm that tailors content to users’ preferences, TikTok Shop creates offers that appear attractive to consumers. Generation Z is often influenced to buy items they do not actually need. Sudden purchases driven by emotions—such as low prices or limited-time offers—often lead them to overlook product quality. As a generation living in the digital era, Gen Z needs to better regulate their impulsive consumer behavior. Wisely utilizing technology and understanding the marketing strategies used by platforms like TikTok Shop can help them avoid excessive impulsive spending. By prioritizing needs over wants and carefully considering the value and benefits of a product before purchasing, Gen Z can become smarter and more responsible consumers.

Social media has become a significant element in shaping youth political identity in the digital age. This research aims to explore how symbolic interactions within online spaces influence the construction of political identity among young people. A case study approach was applied, utilizing documentation of academic literature published within the last decade. The analysis employed critical discourse analysis to understand the dynamics of power, symbols, and political representation on social media platforms. The findings reveal that young individuals actively construct their political identity through various digital content forms, such as memes, informative threads, and visual campaigns. Moreover, platform algorithms and online communities play a substantial role in directing political preferences and reinforcing ideological affiliations. The implications highlight the importance of digital literacy and inclusive participation spaces for youth, while also encouraging policy development based on evidence to support the democratization of digital arenas.

This research aims to analyze the evolution and innovation of sharia savings products in Indonesia through a literature-based qualitative approach. The background of the research is based on the significant growth of the national sharia banking sector, driven by government regulations, technological advancements, and changes in customer preferences. This study uses a literature review method by analyzing various secondary sources such as scientific journals, regulations, and financial reports to identify the patterns of Islamic savings product development over time. The research results show that the transformation of sharia savings products is driven not only by religious aspects but also by the demand for service efficiency and financial inclusion. The merger of several Islamic banks into Bank Syariah Indonesia also accelerated the digitalization of Islamic savings services. Although there are challenges such as low Islamic financial literacy and limited infrastructure, development opportunities remain wide open through educational strategies and the integration of the halal ecosystem. Innovations such as the opening of online accounts and the diversification of goal-based products have successfully increased sharia financial inclusion, particularly among the younger generation. The implications of this research emphasize the importance of adaptive product development strategies, financial education, and cross-sector collaboration to strengthen the competitiveness and sustainability of sharia savings products in Indonesia.

This study investigates the correlation between music-listening habits and students’ concentration levels during academic tasks. The research is motivated by the prevalent tendency among students to listen to music while studying, despite ongoing debates regarding its cognitive effects. Employing a quantitative research design, the study utilizes a survey method by distributing questionnaires to students across various academic disciplines. The collected data were analyzed using correlation techniques to examine the association between the frequency of music listening and levels of concentration. The results indicate a significant relationship between the type of music and students’ concentration, although the degree of impact varies based on the nature of the academic activity and individual preferences. These findings offer valuable insights for students and educational institutions in fostering more effective and supportive learning environments.

Robusta coffee is one of Indonesia's leading commodities with high economic value. The flavor quality of coffee is greatly influenced by post-harvest processes, particularly drying methods and roasting temperatures. This study aims to determine the effects of two drying methods—Viss Dryer and Mason Dryer—and three roasting temperatures (190°C, 197°C, and 200°C) on the flavor profile of robusta coffee at PTPN I Regional 5 Kebun Malangsari. The evaluation was conducted through cupping tests by trained and untrained panelists. Parameters assessed included aroma, flavor, aftertaste, salt/acid, mouthfeel, and balance. The results showed that roasting temperature significantly affected aroma and flavor, with 200°C yielding the highest scores across panelist groups. Drying methods had a more limited effect; trained panelists preferred coffee dried with the Mason Dryer, whereas untrained panelists favored coffee dried with the Viss Dryer. Other parameters such as aftertaste, salt/acid, mouthfeel, and balance showed no significant differences among treatments. The optimal combination, based on trained panelists’ evaluations, was achieved using the Mason Dryer with a roasting temperature of 200°C. These findings underscore the importance of precise roasting temperature control in enhancing the sensory quality of robusta coffee and reveal how panelist experience levels can influence sensory preferences for drying methods. The results provide practical insights for post-harvest coffee processing to improve product quality and competitiveness in both national and international markets.