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Company sompetition is increasing, one of which occurs in companies in the food and beverage manufacturing sector. Companies compete to provide the latest innovation in each oh their products to increase profits. The aim of this research is to find out how much influence operational costs and sales volume have on net profit partially or simultaneosly. The population in this study was 95 manufacturing companies in the food and beverage subsector fot the 2020-2023 period. The sample selection used a purposive sampling technique of 30 companies with 4 period for a total of 120 samples. The data used is secondary data obtained from financial reports of food and beverage subsector manufacturing companies. The method used in this research is quantitative statistical research with a causality approach which aims to determine the causal relationship between the independent variable and the dependent variable by conducting hypothesis testing using SPSS version 27. The result of the research show that operational cost have a partial effect on net profit, sales volume have a partial effect on net profit, operational costs and sales volume simultaneosly influence net profit.

This study aims to determine: 1) The development pattern of marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021; 2) The level of significance of the variability of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya; 3) The average stability level related to the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya. This type of research is comparative research. Data collection techniques are carried out using two approaches, namely through field research and library research. Data analysis techniques use quantitative analysis, namely development trend analysis, variability analysis, and relative variation analysis. The results of the study show that: 1) The development pattern of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021 always increases; 2) There is a significant difference in the average sales volume of the three types of fuel oil products marketed by PT. Masokan Multi Raya as a premium and diesel oil agent (APMS) in Waropen Bawah District; and 3) Premium (VR = 0.0601) is a leading product of PT. Masokan Multi Raya in Waropen Bawah District with the most stable distribution of sales volume, while diesel (VR = 0.0864) has the most unstable sales volume and the lowest volume of kerosene.

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.

This research discusses the application of the sales budget as a tool for planning and controlling finished goods inventory. The aim of this research was carried out based on the application of a sales budget to find out how to implement a sales budget which can be used as a planning and control tool for finished goods inventory to optimize profits at CV Wecono Asri. The type of research used in this research is descriptive quantitative, namely providing a picture of the actual situation of the object under study based on facts, by collecting data processing such as collecting related data, namely raw material costs, labor costs and factory overhead costs. The data examined in this research is from 2021 to 2022 as a basis for calculating sales forecasts in 2023 which will then be prepared for implementing the sales budget. From the results of the research that has been carried out, it shows that the implementation of the sales budget at CV Wecono Asri is more controlled compared to before the sales budget was prepared because the resulting acquisition costs also increase due to the difference between the profit and loss budget report and the profit and loss realization report, which produces results The final difference in profit and loss was IDR 16,660. So with these results it is recommended that CV Wecono Asri prepare a sales budget, production budget, raw materials budget, labor budget and factory overhead budget, the company will get a greater profit than the previous year.  

Pondok Baru Furniture Store located in Makamhaji Kartasura is a business that operates in the field of manufacturing and selling furniture. There are problems in managing sales transaction data, stock of goods, and sales reports which still use manual methods, sometimes resulting in errors in recording. The current purchasing system which requires coming to the shop to see and buy the products being sold is very troublesome. And consumers want to know about the products being sold without having to come to the shop directly. Therefore, researchers created a web-based sales information system to overcome this problem. The method used in system development is the prototype method with data collection through interviews. The result is a web sales information system design that makes it easier for buyers to access products offered anywhere and carry out purchase transactions online. This system design is expected to produce more accurate data in processing sales data and sales reports.

This study aimed to know the prediction of rice sales for Employee Cooperatives Republic of Indonesia Bina Warga Benjeng in the following month. Rice sales are often difficult to predict market demand. When consumer demand increases, rice supplies sometimes suffer from shortages. If consumer demand decreases, stock builds too much and results in a decrease in rice quality. In order for the rice sales process to run smoothly, it is necessary to have a sales prediction so that there are no excesses or shortage in rice supplies. The method of discussion used to predict in this study using the Single Moving Average method which is a prediction method that uses new actual data requests to raise the predictive value of the next month’s demand. The best results were using the Single Moving Average methods using rice sales data variant 25 kg variant were successfully implemented with an RMSE value of 9.3% which means this prediction accuracy of 90.7% accurate.

The Influence of the Quality of Decorative Coral (Coral) Products in Increasing Sales at CV Bali Samudra Anugrah. Supervised by Ratnawati and Mauli Kasmi.A very important factor for a company in carrying out purchasing and sales transactions is quality. Quality is one of the attractions or desires of consumers. In developing products, companies have a greater opportunity to gain new customers, of course if the products sold meet expectations. The purpose of this research is to determine the influence, relationship or correlation, magnitude of perception, and significance of the quality of decorative coral (Coral) products on increasing sales at CV Bali Samudra Anugrah. The data collection technique used is a questionnaire. The data analysis technique is quantitative using validity tests, reliability tests, classical assumption tests, simple linear regression analysis and hypothesis testing.      

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.

Penelitian ini mengidentifikasi strategi komunikasi pemasaran yang diterapkan oleh CV Sultan Promosindo, sebuah event organizer di Grobogan, dalam upaya membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi bauran komunikasi yang meliputi humas, penjualan pribadi, periklanan, dan promosi penjualan. Aktivitas humas dilakukan melalui program-program yang melibatkan klien dan komunitas. Penjualan pribadi diwujudkan melalui interaksi langsung dengan klien, seperti presentasi dan pertukaran informasi. Periklanan memanfaatkan media sosial seperti Instagram, halaman web, YouTube, dan TikTok untuk tujuan promosi dan penyebaran informasi. Promosi penjualan dilakukan melalui konferensi pers dengan melibatkan mitra media lokal dan reporter portal online untuk meliput acara. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi CV Sultan Promosindo. Meskipun strategi-strategi ini terbukti efektif dalam membangun kerjasama dengan pelanggan, beberapa kendala komunikasi masih ditemui, seperti kesenjangan pengetahuan mengenai acara, kesulitan meyakinkan klien tentang ide yang ditawarkan, dan gangguan proses internal klien yang menghambat timeline kerja event organizer. Implikasi dari penelitian ini menunjukkan pentingnya CV Sultan Promosindo untuk lebih proaktif dalam memanfaatkan media baru yang berkembang, serta memperkuat iklan di media massa agar promosi dapat menjangkau khalayak yang lebih luas. Penelitian ini diharapkan dapat menjadi referensi bagi usaha di bidang jasa untuk meningkatkan kredibilitas dan kepercayaan pelanggan serta bermanfaat bagi mahasiswa dalam menyelesaikan tugas akhir serupa.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

Dalam menghadapi persaingan bisnis ritel yang semakin ketat, sangat penting untuk mengembangkan strategi yang dapat menarik lebih banyak perhatian pembeli terhadap produk. Penelitian ini bertujuan untuk menilai dampak promosi penjualan dan tampilan toko terhadap pembelian impulsif. Sampel yang digunakan terdiri dari 97 konsumen yang berbelanja di Matahari Departement Store Solo Grand Mall. Variabel yang diteliti mencakup promosi penjualan, tampilan toko, dan pembelian impulsif. Data primer dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM PLS) serta SmartPLS 4.0. Hasil penelitian mengungkapkan bahwa promosi penjualan dan tampilan toko memiliki pengaruh positif dan signifikan terhadap pembelian impulsif.

Pengabdian terhadap masyarakat ini bertujuan untuk melakukan digitalisasi UMKM “Kedai Neng Wati” melalui rebranding logo dan peningkatan pemasaran online. Kegiatan melibatkan pemilik usaha, Kelurahan Medokan Semampir, dan tim KKN kelompok 6. Metode yang digunakan adalah pendekatan partisipatif, meliputi survey dan wawancara, penyuluhan, pelatihan dan pendampingan. Hasil yang dicapai adalah terciptanya brand identity baru melalui rebranding logo, peningkatan kemampuan pengelolaan media sosial dan toko online, serta peningkatan penjualan produk secara daring. Dampak positifnya adalah meningkatnya daya saing UMKM “Kedai Neng Wati” di era digital. Kegiatan ini memberikan kontribusi bagi pemberdayaan ekonomi masyarakat melalui pengembangan UMKM yang lebih berdaya saing. Berdasarkan observasi dan wawancara, ditemukan permasalahan pada UMKM “Kedai Neng Wati”, yaitu : logo kurang menarik, kurangnya pemanfaatan media digital, dan terbatasnya pengetahuan pemilik dalam mengelola media digital. Upaya digitalisasi melalui rebranding logo dan peningkatan pemasaran online dilakukan untuk meningkatkan daya saing UMKM di era digital.

This research aims to understand the contribution of the Dzikrul Ghofilin Al-Hasyimiyysh Islamic Boarding School in developing the entrepreneurial spirit of its students, with the ultimate goal of creating alumni with high entrepreneurial abilities. Using descriptive qualitative methodology and field research, this study collected data through in-depth interviews and observations, supported by relevant documentation. The data analysis process involved in-depth interviews to obtain real results and literature reviews containing conclusions and thoughts from the author from several reference sources obtained. The findings show that Islamic Boarding Schools have a significant role in developing the entrepreneurial spirit among students, especially through the implementation of strict financial independence, such as understanding the importance of business. It is hoped that students will leave the Islamic boarding school with strong entrepreneurial knowledge and awareness of opportunities, both in the online and offline world of work, as well as the ability to create new jobs.

Performance is a performance of the level of success that exists in employees based on the entire process that has been carried out in relation to certain activities during the period determined by the company, especially in the sales sector to achieve turnover for electrical and mechanical products offered to consumers so that further analysis is needed. To further determine the potential performance, use the SWOT method which has 4 parameters such as strengths, weaknesses, opportunities and threats. After carrying out a SWOT analysis, an evaluation of the previously known SWOT conclusions can be determined.

The aim of this research is to find out the strategies used to increase sales of broom sticks from palm fronds based on the SWOT method. To find out what indicators were studied in the research on marketing strategies for broom sticks from palm fronds using the SWOT method. This research uses a quantitative method where in When data collection is carried out using the Quantitative method, a questionnaire will be distributed containing indicators related to the SWOT method. Meanwhile, in data processing, data analysis will be carried out using quantitative methods, namely in the form of calculating the weight of the values ​​obtained in the questionnaire distributed to the marketing department in the MSME Business Partners. From the results of data processing, it was found that the Internal Factor Analysis Summary (IFAS) of strength and weakness factors had a score of 2.99 and the External Factor Analysis Summary (EFAS) above obtained a score of 2.79. From the matrix above, it is known that IFAS is in cell II and EFAS is in cell IV, which means that the strategy will refer to growth or development.

Micro, Small and Medium Enterprises (MSMEs) play an important role as a driver of Indonesia's economy. The management of MSMEs in Indonesia has the problem of limited knowledge to calculate the right cost of goods sold because they do not understand the concept of Cost of Goods Sold (COGS). To deal with these problems, MSME actors need to understand the concept of COGS Sold to optimize profits and minimize business losses. This research method is descriptive with a qualitative approach. The data collection techniques used are literature studies and field studies. Meanwhile, the community service analysis technique consists of the preparation stage, the implementation stage and the evaluation stage. The result of this research from community service is to provide relevant knowledge to the community about the urgency of financial records in entrepreneurship. Through this activity, the public's understanding of the concept of COGS in optimizing MSME businesses has increased

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.

This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable. The normality test showed that the data is normally distributed with a significance value of 0.143 > 0.05. The regression results show that the Accurate application (X1) has a coefficient of 0.364 with a significance value of 0.005 < 0.05, while another factor (X2) has a coefficient of 0.673 with a significance value of 0.003 < 0.05. The obtained regression equation is Y = 0.901 + 0.364X1 + 0.673X2. The t-test and F-test show that both independent variables significantly influence the efficiency of sales data input. This research concludes that the use of the Accurate application has an influence on the management of sales data input at the Surabaya Lakban Depo Company. And the understanding of Depo Lakban Surabaya employees also influences the company's management.

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization