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Siti Suhartanti; Nur Chotimah; Muhammad Syahrun

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

Ikat weaving is one of the typical cultural heritage of East Nusa Tenggara, especially the Sikka area in Maumere. This traditional fabric is made through a process of weaving manually by the local community, making it unique and has high artistic value. Even though it is in the modern era, the appeal of ikat woven fabrics remains strong and has not been displaced by the development of the times. The production of this fabric is still actively ongoing and has become a symbol of regional cultural identity that is full of philosophical and aesthetic meaning. This study aims to analyze the influence of price on the purchase decision of Sikka ikat woven fabric by consumers. The research was carried out at the Alok Maumere Market in 2021 with a sample of 96 respondents, who were selected using random sampling techniques. The research method used is quantitative descriptive, with validity, reliability, normality, linearity, and heteroscedasticity testing. The result of the simple linear regression analysis shows an equation: purchase result = 17.140 + 0.603 price. The value of t is calculated (7.993) > t of the table (1.985), so that H₀ is subtracted and H₁ is accepted. This means that price has a significant effect on purchasing decisions. The coefficient of determination (R² = 0.398) shows that price explains 39.8% of the variation in the purchase decision. Thus, it can be concluded that price has a positive influence on consumers' decisions in buying Sikka ikat woven fabrics. This means that the more the price is in line with consumer expectations, the higher the buying interest in this traditional product. This research provides important input for MSME actors and local artisans to be more careful in determining competitive prices while still reflecting the quality and cultural value of the product.

Intan Maulidah; Rika Izzatun Nikmah; Muhammad Junaidi Retno Maggolo; Safira Diah Fitriyani; Nur Rohman

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The development of digital technology has had a significant impact on the world of education, one of which is the introduction of various new media in learning, such as Smart TV. Smart TV, with its interactive multimedia features, offers a great opportunity to improve the quality and effectiveness of learning, particularly in increasing the enthusiasm and interest in reading for elementary school students. This study aims to determine the effectiveness of utilizing Smart TV as a digital transformation medium in increasing students' interest in reading at MI Darun Najah, Srobyong, Mlonggo, Jepara. The method used is a descriptive qualitative case study approach, involving fourth and fifth grade students and class teachers as research subjects. Data collection was carried out through participatory observation, in-depth interviews, and documentation to obtain a more comprehensive picture of the application of Smart TV in learning activities. The results of the study indicate that the use of Smart TV can increase active student engagement in the learning process. Students are more motivated and interested in reading, thanks to the attractive visual display and interactive multimedia features. Smart TV also creates a more enjoyable learning atmosphere, by integrating various types of media, such as images, videos, and text, which support learning. However, several obstacles were also found, including limited mastery of technology by teachers and limited time for technology integration in daily learning. Therefore, this study recommends ongoing training for teachers in operating Smart TVs and the development of a more flexible digital technology-based curriculum to maximize the benefits of using Smart TVs in elementary school learning. The study also suggests the need for regular evaluation of the effectiveness of Smart TV use in improving students' literacy skills.

Sofie Baetillah Sidkiyah; Irvan Iswandi; Iis Susiawati

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Arabic language proficiency, a key element in Islamic religious education, requires adequate learning resources. One innovation that contributes to the learning process is the use of a digital Arabic-Indonesian dictionary. This study aims to identify the extent to which students utilize digital dictionaries and their impact on Arabic language learning. The study used a descriptive qualitative approach through data collection techniques such as observation, interviews, and documentation. Participants included students enrolled in the Arabic Language Education study program from the 2010 intake, lecturers teaching Arabic, and data on the use of digital dictionary applications. The study findings indicate that most students prefer using digital dictionaries due to their ease of access and comprehensive features, such as instant word search and examples of word usage in context. Students perceive digital dictionaries as more practical and efficient, especially for quickly searching for word meanings, which is very helpful in the intensive Arabic language learning process. However, several obstacles also arise, including low digital literacy among some students and limited internet access in some locations. On the other hand, lecturers at the Al-Zaytun Islamic Institute in Indonesia continue to encourage the use of printed dictionaries to train students' accuracy in searching for meanings, especially so that they do not rely solely on technology. Overall, the use of digital dictionaries has been proven to positively contribute to improving Arabic comprehension and sentence structure, making them an effective and relevant alternative learning resource in the digital age. The use of digital Arabic-Indonesian dictionaries also makes it easier for students to learn technical terms frequently used in academic and religious texts.

Syarif Hidayat; Nurul Mubin; Faisal Kamal

Journal of New Trends in Sciences 2025 CV. Aksara Global Akademia

The purpose of this study is to determine the pattern of the concept of integration between Science and Islam, to explore how this integration is implemented, and to identify the factors that influence its effectiveness in the context of learning for the Integrated Madrasah Science Competition (KSM) in Biology at MAN 1 Wonosobo. This study employs a qualitative research method, utilizing field research and descriptive research approaches. The findings indicate that the pattern of integration between Science and Islam in biology learning is interconnective, blending both perspectives seamlessly. Supervisory teachers, who predominantly have a pure scientific background in biology, play an active role in discussions and studies. The use of biology textbooks as learning resources, which integrate both scientific and Islamic content, is maximized, allowing for in-depth discussions between teachers and students. Key factors influencing the effectiveness of the Biology KSM include the curriculum and learning materials that emphasize the integration of Science and Islam. The competencies of interdisciplinary teachers who understand and master the integration of both sciences are crucial for the success of the Biology KSM. Additionally, support from all components of the madrasah is essential for creating a motivating and guiding framework that encourages the integration process. These findings suggest that the combination of academic expertise in both science and Islam, along with strong institutional support, contributes significantly to the effectiveness of the Integrated Madrasah Science Competition and enhances the learning experience for students. This study provides insights into how the integration of Science and Islam can be effectively implemented in the educational context, specifically within biology education.

Fathiya Rizki Aninda; Ardi Mustakim

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2025 International Forum of Researchers and Lecturers

Black sticky rice tapai is a traditional Indonesian fermented food that has long been consumed by the public for its distinctive taste and high cultural value. However, with the increasing demand for functional foods and natural-based products that can support health, attention for black sticky rice tapai has shifted from being simply a traditional food to an object of scientific study in the nutraceutical field. Black sticky rice, the basic ingredient for tapai, contains important bioactive compounds such as anthocyanins, flavonoids, B-complex vitamins, and soluble fiber, which have been shown to play a role in lowering cholesterol levels, inhibiting LDL cholesterol oxidation, and increasing HDL cholesterol levels in the blood. The fermentation process further enhances the biological activity of these compounds, making black sticky rice tapai have a higher therapeutic value than ordinary black sticky rice. The purpose of this study was to examine the potential of black sticky rice tapai as a natural, tradition-based solution for lowering cholesterol levels, while also supporting the development of local foods into modern health products that are safe, effective, and affordable. The study was conducted using a descriptive literature review method of various scientific articles, textbooks, and relevant research results that discuss the nutritional content of black sticky rice, the benefits of fermentation, and the effect of active components on lipid metabolism. The study results show that regular consumption of black glutinous rice tapai has the potential to lower total and LDL cholesterol levels and increase HDL through a combination of antioxidant effects, cholesterol binding by fiber, and increased fat excretion. In addition, the potential of black glutinous rice tapai as a nutraceutical is also relevant in supporting the preservation of local-based culture and food independence.

Cut Dinda Mifta; Syahriandi; Juni Ahyar

Jurnal Ilmu Bahasa dan Pendidikan Guru Sekolah Dasar 2025 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this study is to describe spelling errors in descriptive texts of grade XI students of SMA Negeri 3 Lhokseumawe. This research method is descriptive qualitative. Data were collected using documentation and note-taking techniques. Data analysis techniques were carried out through several stages, namely collecting data samples and identifying errors, classifying data based on the type of spelling errors, and describing the forms of errors found. The results of the study indicate that many students still make spelling errors, such as errors in capitalization, writing basic words, redundant words, pronouns, prepositions, abbreviations and acronyms, period errors, and comma errors. These errors are caused by students' lack of accuracy and understanding in implementing Indonesian Spelling when writing. In this case, students must be given a better understanding of Indonesian Spelling. To overcome this problem, teachers have an important role in providing more intensive learning related to the implementation of Indonesian Spelling. One effort that can be done is to provide structured writing exercises, accompanied by direct feedback on spelling errors made by students. Furthermore, the use of digital learning media, such as spelling correction apps or interactive writing platforms, can help students improve their writing skills more effectively. With the right learning strategies, it is hoped that students will be able to understand spelling rules in depth and apply them correctly in every writing activity. Furthermore, students' writing skills also need to be honed through more varied activities, such as writing competitions, daily journals, or creative writing projects that require consistent application of spelling rules. Teachers can also implement a peer review method, where students correct each other's writing, thus creating collaborative learning that can increase language awareness.

Aditya Aditya Maulana Husein; Ahmad Habibi Syahid

AL-MUSTAQBAL: Jurnal Agama Islam 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze natural phenomena through an integrative approach combining the Hadiths of Prophet Muhammad (peace be upon him) and modern science, with a focus on the spiritual and ethical dimensions they contain. Natural events such as rain, lightning, wind, earthquakes, and eclipses are examined thematically by synthesizing scientific explanations and religious understanding based on authentic hadiths. The research adopts a qualitative-descriptive approach using content analysis of relevant hadith texts and contemporary scientific literature. The objective is to explore a deeper understanding of natural phenomena not merely as physical occurrences, but also as signs of Allah’s greatness that convey moral and spiritual messages for humankind. Findings indicate that the hadiths of the Prophet do not only instruct Muslims to respond to natural phenomena through acts of worship—such as supplication, remembrance (dhikr), or eclipse prayers—but also emphasize the human responsibility as stewards (khalifah) on Earth. The hadiths foster awareness of the interconnectedness between humans and the universe, framed within the concepts of monotheism (tawhid) and trust (amanah) to maintain environmental balance. The integration of hadith and science provides a new conceptual framework for developing spiritual-ecological awareness that balances scientific rationality with religious values. This approach is particularly relevant in the context of today’s global environmental crisis, which demands value-based solutions beyond technological innovations. Thus, this study not only enriches the Islamic intellectual tradition but also contributes to environmental preservation efforts through a religious ethical lens. It underlines the importance of fostering such integrative approaches in education, Islamic preaching (dakwah), and environmental policy. By doing so, a more holistic ecological awareness can be cultivated within Muslim communities. In conclusion, aligning scientific understanding with Islamic teachings through the hadith can serve as a meaningful foundation for both personal spiritual growth and collective environmental responsibility in facing the challenges of our time.

Muhammad Rohid; Ahmad Fauzi

Jurnal Pajak dan Analisis Ekonomi Syariah 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine one of the disciplines of Islamic law, namely the pricing mechanism from the perspective of Imam Al-Ghazali, in order to create a healthy market environment free from monopolistic practices and manipulation, and aligned with Sharia principles. This research employs a descriptive qualitative approach using a literature study method by reviewing various relevant books, classical texts, articles, and academic journals related to Islamic economics and Imam Al-Ghazali’s thought. The findings indicate that the concept of fair pricing is not solely dependent on the interaction between supply and demand, but must also consider moral and social dimensions, such as justice, honesty, and public welfare. Imam Al-Ghazali strongly emphasized that economic transactions should uphold ethical standards and social responsibility to prevent exploitation and inequality. He argued that pricing must reflect not only market dynamics but also the broader ethical framework rooted in Islamic values. Furthermore, the study explores the concept of economic equilibrium in relation to pricing mechanisms, where prices should ideally balance individual interests with communal welfare. The research also discusses the correlation between economic balance and price-setting policies, including the views of other classical and contemporary Islamic scholars. It is found that state intervention is permissible in certain conditions—particularly when market mechanisms fail to ensure fairness—thus justifying government roles in market supervision and price stabilization. One of the key concepts in Islamic economics is the notion of a just price (al-thaman al-‘adl), as emphasized by Imam Al-Ghazali.. This study concludes that understanding pricing from Al-Ghazali’s perspective offers valuable insights for building ethical and socially responsible economic systems aligned with Islamic teachings.

Auliani, Nurul Rizka; Taib, Eva Nauli; Agustina, Elita; Hanim, Nafisah; Zuraidah, Zuraidah

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

Salted eggs are one from of processed eggs that aims to extend shelf life and improve taste. Biology Education Studentsfrom the 2021 and 2022 classes are khown to only know straw and ash salting media, so this study aims to analyze the effect of four salting media: straw, brunt rice husk, burnt coconut fiber, and salt solution on the organoleptic quality of salted eggs. The research was conducted experimentally using a descriptive analysis approach using averages with 4 treatments and involving 20 panelists from two classes. The parameters tested included aroma, taste, color, and texture using a 5 level Likert scalee. The results of the organoleptic test showed that the burnt rice husk media produced the most preferred taste (score 3.4), the best color was produced by the straw media (score 4), and the highest texture was also found in the burnt rice husk media (score 3.6). The highest aroma was recorded in the straw media (score 3.35). The salt solution media had the lowest scores in almost all aspect. In conclusion, the burnt rice husk media is the most superior media overall in producing preferred salted eggs based on the organoleptic test.

I Wayan Arya Wedananta; Ida Ayu Made Puspani; I Wayan Mulyawa

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study investigates the verbal and visual signs embedded in the promotional posters of Midsommar (2019), a psychological horror film directed by Ari Aster. Drawing on Dyer’s (1982) theory of visual signs, Saussure’s semiotic model of the signifier and signified, and Cerrato’s (2012) theory of color symbolism, the research analyzes how linguistic and visual elements work together to convey layered meanings. Using a descriptive qualitative approach, five official film posters were examined to identify how signs construct thematic messages and emotional tones. The findings reveal that the posters deliberately juxtapose serene imagery with unsettling symbols, creating a tension between aesthetic beauty and psychological horror. Verbal cues such as taglines and titles signal themes of ritual, trauma, and emotional transformation, while visual signs—such as costume, color palette, facial expressions, and symbolic objects—reinforce the film’s narrative of cultural disorientation and personal collapse. Color symbolism, particularly the use of red, blue, and white, plays a key role in evoking mood and implying deeper psychological and ritualistic meanings. Overall, this study demonstrates that Midsommar’s posters function not only as promotional tools but also as rich semiotic texts that foreshadow the film’s ideological and emotional content, offering insight into how horror and beauty can coexist within cinematic visual culture.

Lenggo Geni

Jurnal Ilmuan Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

Literature is born from the human desire to express their existence, which is closely related to the relationship between individuals and with the reality of life. A literary work contains specific intentions and purposes set by the author. Therefore, all aspects of a literary work originate from the author, who plays a crucial role in generating creative ideas that are expressed through their writings.In line with technological advancements, literature has also undergone transformation. One of the indicators of this progress is the emergence of intersemiotic transfer or adaptation, namely the process of changing the medium through which a literary work is presented, such as from text to audiovisual or film. In this context, the researcher examines the adaptation process from novel to film as the object of study.The object of this research is the novel The Great Gatsby by F. Scott Fitzgerald, which was later adapted into a film by director Baz Luhrmann, released in 2013 under the same title. The novel portrays the life of the American upper class during the 1920s, an era often referred to as the Roaring Twenties.This study uses a descriptive qualitative method. Qualitative research aims to describe and analyze social phenomena and activities found in the research object. The data were collected through reading, observing, and note-taking techniques, involving both the novel and the film script. In total, the researcher collected 12 data points from the analysis of the novel and its film adaptation.

Adinda Muslimah Wahyuning Triasmoro; Ika Rakhmawati

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aimed to measure the effectiveness of using AI Gemini in improving the writing ability of chronological essays among second-semester students of the English Education Department at Universitas Bhinneka PGRI. A quantitative approach with a pre-experimental one-group pretest-posttest design was applied. The instruments used were writing tests administered before and after the treatment. Data were analyzed using SPSS version 26 through descriptive statistics, normality testing, and hypothesis testing. The results indicated a significant improvement in the post-test scores, with a significance value (2-tailed) of 0.000 (<0.05). The mean pre-test score of 66.50 increased to 85.00 in the post-test. These findings demonstrate that the use of AI Gemini is effective in supporting students to improve their writing skills, particularly in grammar accuracy, sentence structure, vocabulary, and text coherence. This study also emphasizes the importance of applying AI tools in a balanced way to foster critical thinking and independent writing skills.

Dzakiyah Nur Anisa Santoso; Astri Carine; Ardheta Bintang Rahmadena; Muhammad Alfirdaus

Jurnal Ilmuan Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to thoroughly examine the phenomenon of the use of standard and non-standard words found in various types of written texts in public spaces, particularly in promotional media and visual information. The method employed is qualitative descriptive with a content analysis approach. Data were obtained through direct observation of visual elements in public spaces and analyzed with the support of literature from previous studies, including social media posts that reflect the everyday language habits of the community. The study focuses on various visual media such as banners and business signboards that display language use. The results indicate a significant gap between the language rules stipulated in the General Guidelines for Indonesian Spelling (PUEBI) and the Big Indonesian Dictionary (KBBI) and the language practices developed in society. Several factors influencing the use of non-standard words include the community's habitual use of certain forms, the inheritance of habits from previous generations, and the influence of foreign languages and local dialects. The consequences of this phenomenon may include misunderstandings in communication and challenges in maintaining the standard and purity of Indonesian as the national language.  

Tri Rahmat Laoli

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The ability of students’ writing skills in class VIII is related to the use of spelling (letters). Capitalization) and word selection (meaning) in writing slogan text compositions for students are still lacking. This study aims to analyze errors in the use of Indonesian in writing slogan text compositions for class VIII students at UPTD SMP Negeri 1 Gunungsitoli. This study is a qualitative descriptive study. The data for this study are student worksheets in writing slogan text compositions. The data sources in this study were class VIII-F students at UPTD SMP Negeri 1 Gunungsitoli and one of the Indonesian language teachers. The research instruments were tables of Indonesian language errors in writing slogan text compositions and interviews. Data collection techniques were observation, interviews and written tests. The data analysis technique in this study was reduction. Data, data presentation, and drawing conclusions. Based on the results of the research that has been conducted, the errors in Indonesian language in writing slogan text compositions found 161 errors in the use of Indonesian language in writing slogan text compositions of class VIII-F students including: (1) the use of spelling (capital letters) as many as 31 errors, starting from errors in the placement of capital letters (capital) and placement or use of lower case letters in writing student slogan texts, (2) word selection as many as 72 errors

Melina Wati; Agus Susanti; Nurulisma Saputri

Garina 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Apart from being a living fence, the benefits of the soka plant are that the flowers can be used as a relatively cheap aromatherapy ingredient because the soka plant is easy to find, especially on the side of the road, and has a fragrance almost like ylang-ylang flowers. Data collection uses Observation, Literature, Experimentation, Documentation, Interviews, Questionnaires, and data analysis uses descriptive qualitative methods. The results of the sensory test assessment of aspects of color, texture, aroma and ease of use, as many as 3 expert validators preferred experimental product 3 with a total rating of 17 (very suitable). The results of the public test showed that people's acceptance was at the highest level of liking in experiment 3 with a total average with color aspects of 4.123 which means like it, texture 3.775 which means quite like it, aroma 4.4 which means like it, ease of use 4.65 which means like it , and a pack of 4,825 which means likes, so that it can become an entrepreneurial opportunity. The conclusion from research on the use of soka flowers is that the resulting aromatherapy oil can be used as a mixture in aromatherapy candles, used in reed diffusers, humidifiers and aromatherapy furnaces. And from the results of research on the use of soka flowers to make aromatherapy oil, it is hoped that it can later be used as other forms of aromatherapy such as candles and soap, and can be developed for further research.

Siska Adelia Zahra; Muhammad Alif

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Arrogance, referred to in the Quran as kibr, takabbur, or istikbār, is a serious moral issue with spiritual, social, and political dimensions that require careful consideration. Pride is a major obstacle in accepting divine truth and can contribute to the collapse of the social order, as depicted in the stories of Pharaoh, Qarun, and Iblis. In the modern context, pride appears in various complex forms, including intellectual pride, political dominance, economic inequality and exclusivism. It has also evolved into a structural problem that causes discrimination, marginalization of minority voices, and global tensions. This study analyzes the concept of pride in the Qur'ān using a theoretical approach rooted in themes. This qualitative methodology allows for the development of inductive theories directly drawn from the sacred text. This approach overcomes the limitations of previous research, which is often fragmentary and descriptive. Through open, axial, and selective coding of Qur'anic verses and stories about pride, this study will reconstruct the definition, forms, and characteristics (cognitive, affective, and behavioral) of pride, as well as its consequences in this world and the hereafter. The results show that pride manifests in actions such as belittling others, boasting of self and wealth, rejecting the truth, and showing physical arrogance.

Jumaroh Ristian Ningsih; Retno Wulandari; Cintya Nurika Irma

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose of this study is to describe, analyze, and examine the feminism contained in the anthology of the short story "Perempuan dan Perempuan" by Bagus Satria. The data source for this research is the short story Anthology of ”Perempuan dan Perempuan” by Bagus Satria. The method used in this study is a qualitative descriptive method. The research data is liberal feminism in the anthology of the short story “Perempuan dan Perempuan” by Bagus Satria. The type of research used in this research is qualitative research with descriptive methods. The data used are texts related to aspects of feminism in the short story Anthology of ”Perempuan dan Perempuan”. Data analysis techniques (1) read the entire contents of the short story, (2) mark and record the quotations on the short story, (3) classify the findings, (4) analyze the findings according to the research problem, (5) the last step is concluded. The results of the research show that there is feminism in the short story “Perempuan dan Perempuan” by Bagus Satria.

Shofia Rafifatus Nadila; Ahmad Munir

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study explores senior high school students’ experiences and perceptions of using Wordwall, a gamified learning platform, in writing descriptive texts in an Indonesian EFL classroom. Many learners face challenges such as limited vocabulary, low motivation, and writing anxiety. To understand how students experience the use of Wordwall, a qualitative descriptive design with a phenomenological approach was employed. Data were collected through semi-structured interviews, focus group discussions, classroom observations, and analysis of student writing samples. Thematic analysis revealed that Wordwall helped students improve vocabulary, boost motivation, and reduce anxiety by offering engaging, interactive tasks like quizzes and instant feedback. Students described their learning process as more enjoyable and confidence-building. Despite minor technical issues, most participants found Wordwall beneficial in supporting their writing development. These findings highlight the value of gamified tools in enhancing student engagement and confidence in EFL writing classes. The study provides practical insights for educators seeking to integrate meaningful digital tools into language instruction.

Lenggo Geni

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

Literature is born from the human desire to express their existence, which is closely related to the relationship between individuals and with the reality of life. A literary work contains specific intentions and purposes set by the author. Therefore, all aspects of a literary work originate from the author, who plays a crucial role in generating creative ideas that are expressed through their writings.In line with technological advancements, literature has also undergone transformation. One of the indicators of this progress is the emergence of intersemiotic transfer or adaptation, namely the process of changing the medium through which a literary work is presented, such as from text to audiovisual or film. In this context, the researcher examines the adaptation process from novel to film as the object of study.The object of this research is the novel The Great Gatsby by F. Scott Fitzgerald, which was later adapted into a film by director Baz Luhrmann, released in 2013 under the same title. The novel portrays the life of the American upper class during the 1920s, an era often referred to as the Roaring Twenties.This study uses a descriptive qualitative method. Qualitative research aims to describe and analyze social phenomena and activities found in the research object. The data were collected through reading, observing, and note-taking techniques, involving both the novel and the film script. In total, the researcher collected 12 data points from the analysis of the novel and its film adaptation.

Ni Kadek Dian Ayu Purnami

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study looks at the deixis used in the commercial "Garuda Indonesia For A Better Life," emphasizing how it works and how it affects the story. In advertising, deixis, a basic language characteristic, is vital in determining meaning and audience involvement. The study classifies and examines the personal, geographical, and temporal deixis used in advertising using Yule's deixis paradigm. To investigate how deixis creates meaning, encourages emotional connection, and strengthens the commercial's persuasive appeals court, data were gathered through document examination of the advertisement text using a descriptive qualitative technique. The results show that first-person deixis is more common, which has consequences for our comprehension of customer behavior and the efficacy of advertising tactics.