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This study aims to determine: (1) the effect of brand identity on brand trust at Bank Muamalat Kolaka Sub-branch. (2) brand awareness of the brand trust at Bank Muamalat Kolaka Sub-branch. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The sample in this study was 100 customers of Bank Muamalat, Kolaka Branch. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between constructs of brand identity variables on brand trust in Bank Muamalat Kolaka Sub-branch. The second hypothesis, there is a positive and significant influence between the construct variable brand awareness on brand trust of Bank Muamalat Kolaka Sub-branch.

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

A logo is a tool for communicating to potential customers in order to convey the character, values, and important aspects of a company or business. It serves not only as a company's identity but also as a visual representation that ideally captures the overall essence of the organization. It is important to understand the theory behind logo design and the philosophy behind each element within the logo in order to effectively achieve the goals of the logo. The creation of logos for UMKM Taso Ndeso and Limunite is expected to enhance branding efforts, making them more widely recognized by the public and ultimately increasing sales.

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

Product branding is a form of marketing strategy and the identity of a product that can differentiate it from other products. Branding aims to attract consumers with the value offered. Apart from branding, business legality, one of which is NIB also provides a sense of security for consumers to buy products. Most of the business actors in Ngampungan Village do not have a brand and NIB, such as MSMEs Banana Chips owned by Mrs. Khusnul and Jamu owned by Mrs. Jumaidah. Seeing this problem, a solution is provided by assisting in making business legality, making brands, logos and product labels. The method used is interviews with business actors and then analyzes the existing problems. The purpose of these activities is to increase market competitiveness and also expand market share. The output produced by the author provides logo designs and business labels, assists in making Instagram social media, and helps make NIB.

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Family Welfare Empowerment (PKK) is an organization that is oriented towards community empowerment, especially the welfare of housewives. PKK members in the Kauman Village consist of 19 people led by Mrs. Ratna. PKK has several activities including catering and trade. During its activities, the PKK sparked a new idea to make a product as a result of empowering the potential of its members, namely Es Cendol Suji with a weekly turnover of Rp 350.000,-. However, the product does not have a strong identity to be able to compete in the market. From this problem, the author took the initiative to help PKK by providing assistance regarding branding through making a logo as a business identity. The purpose of this activity is to give a new identity to the Es Cendol Suji product which is expected to increase PKK  income turnover so as to create prosperity for all PKK members.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.  

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.  

The problem that is often faced by MSMEs is usually the lack of building an identity from the product being sold. The problem of MSMEs in Turi Village, Blitar City also has the problem of a lack of building product identity. Many MSMEs still use packaging that looks old school, less attractive, and seems monotonous. The purpose of this activity is to provide an understanding of the importance of building an identity and product image so that it can be easily recognized by the public and able to compete with other competitors. The methods used in this community service activity are surveys, interviews, discussions, and applications. The results obtained from this community service activity are packaging development assistance starting from, packaging labels, more attractive product packaging. Provide an understanding of the importance of building a brand identity, so that in the future these MSMEs can compete with other competitors who sell similar products. Because having a good brand identity will increase Brand Awareness for that brand.

Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers

NIB is an official identity given by the government to UMKMs as a form of recognition and legal protection for the business being run. Therefore, socialization activities were carried out on the importance of Nomor Induk Berusaha (NIB) for Micro, Small and Medium Enterprises (MSMEs) in Gunung Anyar Village. The research method used is door to door, namely by visiting MSME owners directly in Gunung Anyar Village to provide socialization about the importance of NIB. This socialization also provides an opportunity for MSME owners to ask questions and get clarification regarding NIB registration procedures and steps that must be taken to obtain them. It is hoped that the results of this research can increase the understanding and awareness of MSME owners in Gunung Anyar Village about the importance of NIB and encourage them to take care of NIB as a strategic step in developing their business.

K-Pop, has become increasingly popular in Ponorogo in recent years. One significant impact of this popularity is the change in the clothing fashion of teenagers in Ponorogo. This article will discuss the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo. K-Pop has brought a different and unique fashion style, which influences fashion trends in Ponorogo. Ponorogo teenagers are especially impressed by the styles popularized by K-Pop stars, including hairstyles, make-up, and accessories. The fashion industry in Korea has grown rapidly along with the popularity of K-Pop, and this has also had an impact on fashion in Ponorogo. Several Korean fashion brands have entered the Ponorogo market and offer products inspired by K-Pop fashion styles. As a result, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo is significant. There is a shift in fashion trends from the traditional Ponorogo style to the more modern and unique K-Pop style. However, this can also lead to problems such as an imbalance between indigenous and imported cultures. Overall, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo has brought many changes and become a popular trend. However, it is important for P communities to maintain their cultural identity and not be overly influenced by outside cultures.