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The purpose of this research is to represent the jargon of the "Partai Wong Cilik" (Party of the Little People) in political discourse leading up to the 2024 political campaign and to examine the forms of hyperreality present in the discourse of the "Partai Wong Cilik" jargon. The research method employed is descriptive with a critical discourse analysis approach by Teun A. van Dijk. The primary data used is derived from discourse texts published on the media platforms kompas.com and detik.com during the period leading up to the political year. Subsequently, the data is analyzed using Van Dijk's critical discourse analysis to examine the representation, symbols and signs, as well as the power used to influence, control, and shape social reality.Discourse is understood as a political context action in the "wong cilik" jargon within the information media. The research results indicate that Van Dijk's Critical Discourse Analysis reveals that the slogan, although directed towards positive representation, also serves as a symbolic power tool used to garner political support. The data shows that behind this identity narrative, there are political motives that emphasize party benefits and power, opening space for critical awareness of political identity dynamics and rhetorical strategies in a dynamic social context. This analysis illustrates that political discourse can create an exaggerated reality, inviting readers to question and seek further understanding related to the complexity and concrete reality and political symbols used.

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.

Social media has a very important role in social relations in the digital era like today. Social media in social relations refers to the use of social media platforms to interact and communicate with other people. Social media allows individuals to interact with people from various backgrounds and expand their social networks. Apart from that, social media can also influence individuals' behavior and communication patterns in their social relationships. The use of social media can have positive impacts such as facilitating interaction and expanding relationships, but it can also have negative impacts such as spreading misinformation and decreasing privacy. The positive and negative impacts of social media must be taken into account. This research aims to analyze the influence of social media on social relationships in the digital era. The research method uses qualitative methods with a literature study type of research. The research results: 1) Increased interaction and use of social media, 2) Changes in communication patterns, 3) Positive and negative impacts of Social Media. Social media has a significant influence on social relationships in the digital era. As a researcher or user of social media, it is important to understand its impact and use it wisely    

This research aims to determine the influence of trust and empathy on the decision to donate via the crowdfunding platform on Instagram. This study uses a correlational quantitative method. The population in this study were Indonesian people who had donated via the crowdfunding platform on Instagram with a sample size of 130 people determined by the Hair Jr formula. et., al. Sampling using non-probability sampling with incidental sampling type. The data collection instrument used a questionnaire with a Likert scale. Data analysis using multiple linear regression. The research results show that there is a significant influence on the trust and empathy variables on the decision to donate via the crowdfunding platform on Instagram. This shows that the higher a person's trust in the crowdfunding platform and the empathy generated by the content of the crowdfunding platform, the more positive influence they will have on the decision to donate to the crowdfunding platform.

The development of the Islamic banking sector in Indonesia reflects a response to the public's need for a banking system that not only provides sound financial services, but also adheres to sharia principles. PT Bank Syariah Indonesia as a major player in this sector has to face the changes that occur due to high competition in an effort to win customer trust and support. Currently, customer behaviour in the Indonesian banking industry is very diverse. Low administrative costs are also an important consideration for customers. The importance of these factors in customer decision-making has been recognised by modern banks, which now realise that customers do not only consider interest rates or financial benefits, but also want the sophistication and full features of banking products. Technological advancement, especially in mobile banking, has become a significant trend, not only in developed countries but also in developing countries such as Indonesia. Mobile banking, as one of the service products offered by PT Bank Syariah Indonesia, is an important factor in students' decision to open an account online. The existence of good virtual services from Bank Syariah Indonesia, especially through the mobile banking platform, is a major attraction for students, given their dependence on technology and the need for convenience in transactions.

The purpose of this study is to examine the reasons why people become victims of internet fraud through the Steam game trading platform and to discuss the modes used by the perpetrators. The three main informants of this research are victims of online fraud through the Steam game trading platform. Apart from that, it also seeks the opinions of experts about this case of online fraud. These results are expected to be able to provide deeper insights into cybercrime cases on the Steam platform and the strategies used by online fraudsters when using the Steam platform. In addition, the results are also expected to raise government awareness to take better measures to combat online fraud in the future. In addition, this research can serve as a basis for creating policies that protect the public from the threat of online fraud.

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.

With the rapid development of information technology, Tiktokshop has become an increasingly popular e-commerce platform in Indonesia. However, selling on Tiktokshop does not always guarantee success, especially for small and medium enterprises (MSMEs) that focus on selling special products such as CustomKids. This research aims to determine the impact of Tiktokshop's inactivity on sales of MSMEs, especially the custom children's industry in Indonesia. This research analyzes various factors that might influence Tiktokshop's inactivity, such as lack of presence, lack of user interaction and algorithm changes. We also assessed the direct impact of the suspension on sales of CustomKids products, taking into account variables such as decreased sales, decreased market share, and the psychological impact on MSME owners. The results of this research will provide insight to MSME owners, the government and stakeholders to help them develop strategies to advance Tiktokshop activities and increase the competitiveness of MSMEs, with a special focus on CustomKids products. It is hoped that the implications of this research finding will help in decision making to improve the performance of MSMEs in the digital era.

This research analyzes the distribution of artificially inseminated beef cattle across various districts in Grobogan Regency through WebGIS. The data reveals variations in the number of beef cattle per district, with Wirosari District having the highest population reaching 8,277 heads. The utilization of WebGIS provides advantages in information presentation, particularly with pop-up features when placing the cursor on specific regions, facilitating a profound understanding of the traders' distribution at the local level. This advantage offers significant benefits to stakeholders, including local governments and farmers in each district of Grobogan Regency. This analysis not only presents information visually but also opens opportunities for exploration and more accurate decision-making through the WebGIS platform, supporting efforts in sustainable management and development of the livestock sector.

This research analyzes the distribution of artificially inseminated beef cattle across various districts in Grobogan Regency through WebGIS. The data reveals variations in the number of beef cattle per district, with Wirosari District having the highest population reaching 8,277 heads. The utilization of WebGIS provides advantages in information presentation, particularly with pop-up features when placing the cursor on specific regions, facilitating a profound understanding of the traders' distribution at the local level. This advantage offers significant benefits to stakeholders, including local governments and farmers in each district of Grobogan Regency. This analysis not only presents information visually but also opens opportunities for exploration and more accurate decision-making through the WebGIS platform, supporting efforts in sustainable management and development of the livestock sector.

. This social innovation project is centered on empowering and providing e-commerce training for Small and Medium Enterprises (SMEs) specializing in traditional cookies from Kampung Sawahan. With a focus on the “Kampung Kue Sawahan” in Surabaya, the project aims to address marketing challenges, enhance online presence, and broaden sales channels for local businesses. Key objectives encompass leveraging social media and e-commerce platforms, as well as offering training in product photography. The project's ultimate goal is to benefit the community by resolving marketing issues, expanding business reach, and fostering economic empowerment. The comprehensive implementation involves a two-day program targeting mothers residing in rural areas, local entrepreneurs, and potential resellers. Activities include product photography, content creation, TikTok account setup, and e-commerce training on platforms like Shopee. The anticipated tangible outcomes include an enhancement of online business skills within the "Kampung Kue Kering" community, contributing to the overall development of small and medium-sized enterprises in the region.

Intranets have evolved from simple internal communications platforms to sophisticated tools, providing a range of functions from real-time communications to seamless access to critical information. With the breadth of the healthcare landscape and the use of intranets in healthcare. The aim of this research is to find out the role of the intranet in building effective collaboration in health services. This research method uses a theoretical study approach. This theoretical theoretical study is a study based on a theoretical basis based on the results of previous research which becomes a theory. The results of this research can play a role in using intranets in health services because they can speed up and simplify work processes and transactions at the hospital. So that the officers at the hospital can work more effectively and efficiently. Finally, the information produced will be timely and useful. It can be concluded that intranet integration in the healthcare sector is not just about the adoption of technology it is an evolution in the way healthcare is delivered. With this intranet, it can certainly provide more targeted, efficient and effective accessibility to patients. For health services, it is necessary to improve health services through the use of intranets where the need for intranet technology can play an important role in equalizing health services to remote areas and cities. So that it can effectively improve service quality.

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

Review Article: Leadership and Work Environment Impact Employee Performance. A scientific article that generates research hypotheses on variable interactions for Performance Management research. This Literature Review article used Google Scholar, Mendeley, and other academic online platforms for literature research. This Literature Review concludes: 1) Leadership; 2) Work environment; 3) Leadership's impact on employee performance. These two exogenous variables affect motivation and performance, along with many others like organizational culture, job satisfaction, and workload. Many other factors, such as effective leadership and work environment, affect motivation and performance in addition to the two exogenous variables

Consumers want to be respected throughout the purchasing process until after sales. Service quality is something that is important for the industry to pay attention to because it has an impact on consumers who want to shop. Ease of use, such as ease of navigation and collection of information, makes it easier for consumers to make purchases. Price determines consumers' purchasing decisions. Price determines how consumers search for products and compare prices before making a final decision. This research uses a quantitative approach in its research methodology. The information used in this research is essential information. Main information was collected through an online questionnaire distributed to Shopee consumers in the Greater Solo area via Google Form and distributed via social media platforms. The survey contains questions that are assessed using a Likert Scale of 1 to 5. Data processing uses the SPSS version 25 program. To expect a questionnaire that may not be completed, an example of a decision size is 108 respondents in this review. The results of the findings can be summarized as follows: service quality has a significance value of 0.000<0.05, ease of use has a significance value of 0.042<0.05, and product price has a significance value of 0.000<0.05. As a result, all variables have a significant impact significant impact on consumers' decisions regarding which products to buy. There is a significant impact on the quality of service, ease of use, and price of products available on the Shopee platform.

Intelligence is a system that has been designed using technology to create a computer system that can imitate human intellectual abilities. And it will be possible to interact via text, this chat-gpt definitely has a function, it can translate a language, apart from that, chat-gpt can also provide recommendations, help in the education process, and can also increase productivity. Benefits that will be obtained from chat-gpt GPT in education is learning that is done personally, accessible and affordable, helps students with assignments and can solve problems. But of course, anything created by humans will never be 100% accurate and has no flaws, chat-gpt also has limitations, namely, such as limited understanding, the inability to replace people's creative work, answers that are not always accurate , has an inability to differentiate between a fact and an opinion and the need for a stable internet connection

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Blockchain platforms propagate into every facet, including managing medical services with professional and patient-centered applications. With its sensitive nature, record privacy has become imminent with medical services for patient diagnosis and treatments. The nature of medical records has continued to necessitate their availability, reachability, accessibility, security, mobility, and confidentiality. Challenges to these include authorized transfer of patient records on referral, security across platforms, content diversity, platform interoperability, etc. These, are today – demystified with blockchain-based apps, which proffers platform/application services to achieve data features associated with the nature of the records. We use a permissioned-blockchain for healthcare record management. Our choice of permission mode with a hyper-fabric ledger that uses a world-state on a peer-to-peer chain – is that its smart contracts do not require a complex algorithm to yield controlled transparency for users. Its actors include patients, practitioners, and health-related officers as users to create, retrieve, and store patient medical records and aid interoperability. With a population of 500, the system yields a transaction (query and https) response time of 0.56 seconds and 0.42 seconds, respectively. To cater to platform scalability and accessibility, the system yielded 0.78 seconds and 063 seconds, respectively, for 2500 users.