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This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.

With the rapid development of information technology, Tiktokshop has become an increasingly popular e-commerce platform in Indonesia. However, selling on Tiktokshop does not always guarantee success, especially for small and medium enterprises (MSMEs) that focus on selling special products such as CustomKids. This research aims to determine the impact of Tiktokshop's inactivity on sales of MSMEs, especially the custom children's industry in Indonesia. This research analyzes various factors that might influence Tiktokshop's inactivity, such as lack of presence, lack of user interaction and algorithm changes. We also assessed the direct impact of the suspension on sales of CustomKids products, taking into account variables such as decreased sales, decreased market share, and the psychological impact on MSME owners. The results of this research will provide insight to MSME owners, the government and stakeholders to help them develop strategies to advance Tiktokshop activities and increase the competitiveness of MSMEs, with a special focus on CustomKids products. It is hoped that the implications of this research finding will help in decision making to improve the performance of MSMEs in the digital era.

This research analyzes the distribution of artificially inseminated beef cattle across various districts in Grobogan Regency through WebGIS. The data reveals variations in the number of beef cattle per district, with Wirosari District having the highest population reaching 8,277 heads. The utilization of WebGIS provides advantages in information presentation, particularly with pop-up features when placing the cursor on specific regions, facilitating a profound understanding of the traders' distribution at the local level. This advantage offers significant benefits to stakeholders, including local governments and farmers in each district of Grobogan Regency. This analysis not only presents information visually but also opens opportunities for exploration and more accurate decision-making through the WebGIS platform, supporting efforts in sustainable management and development of the livestock sector.

This research analyzes the distribution of artificially inseminated beef cattle across various districts in Grobogan Regency through WebGIS. The data reveals variations in the number of beef cattle per district, with Wirosari District having the highest population reaching 8,277 heads. The utilization of WebGIS provides advantages in information presentation, particularly with pop-up features when placing the cursor on specific regions, facilitating a profound understanding of the traders' distribution at the local level. This advantage offers significant benefits to stakeholders, including local governments and farmers in each district of Grobogan Regency. This analysis not only presents information visually but also opens opportunities for exploration and more accurate decision-making through the WebGIS platform, supporting efforts in sustainable management and development of the livestock sector.

. This social innovation project is centered on empowering and providing e-commerce training for Small and Medium Enterprises (SMEs) specializing in traditional cookies from Kampung Sawahan. With a focus on the “Kampung Kue Sawahan” in Surabaya, the project aims to address marketing challenges, enhance online presence, and broaden sales channels for local businesses. Key objectives encompass leveraging social media and e-commerce platforms, as well as offering training in product photography. The project's ultimate goal is to benefit the community by resolving marketing issues, expanding business reach, and fostering economic empowerment. The comprehensive implementation involves a two-day program targeting mothers residing in rural areas, local entrepreneurs, and potential resellers. Activities include product photography, content creation, TikTok account setup, and e-commerce training on platforms like Shopee. The anticipated tangible outcomes include an enhancement of online business skills within the "Kampung Kue Kering" community, contributing to the overall development of small and medium-sized enterprises in the region.

Intranets have evolved from simple internal communications platforms to sophisticated tools, providing a range of functions from real-time communications to seamless access to critical information. With the breadth of the healthcare landscape and the use of intranets in healthcare. The aim of this research is to find out the role of the intranet in building effective collaboration in health services. This research method uses a theoretical study approach. This theoretical theoretical study is a study based on a theoretical basis based on the results of previous research which becomes a theory. The results of this research can play a role in using intranets in health services because they can speed up and simplify work processes and transactions at the hospital. So that the officers at the hospital can work more effectively and efficiently. Finally, the information produced will be timely and useful. It can be concluded that intranet integration in the healthcare sector is not just about the adoption of technology it is an evolution in the way healthcare is delivered. With this intranet, it can certainly provide more targeted, efficient and effective accessibility to patients. For health services, it is necessary to improve health services through the use of intranets where the need for intranet technology can play an important role in equalizing health services to remote areas and cities. So that it can effectively improve service quality.

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

Intelligence is a system that has been designed using technology to create a computer system that can imitate human intellectual abilities. And it will be possible to interact via text, this chat-gpt definitely has a function, it can translate a language, apart from that, chat-gpt can also provide recommendations, help in the education process, and can also increase productivity. Benefits that will be obtained from chat-gpt GPT in education is learning that is done personally, accessible and affordable, helps students with assignments and can solve problems. But of course, anything created by humans will never be 100% accurate and has no flaws, chat-gpt also has limitations, namely, such as limited understanding, the inability to replace people's creative work, answers that are not always accurate , has an inability to differentiate between a fact and an opinion and the need for a stable internet connection

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Blockchain platforms propagate into every facet, including managing medical services with professional and patient-centered applications. With its sensitive nature, record privacy has become imminent with medical services for patient diagnosis and treatments. The nature of medical records has continued to necessitate their availability, reachability, accessibility, security, mobility, and confidentiality. Challenges to these include authorized transfer of patient records on referral, security across platforms, content diversity, platform interoperability, etc. These, are today – demystified with blockchain-based apps, which proffers platform/application services to achieve data features associated with the nature of the records. We use a permissioned-blockchain for healthcare record management. Our choice of permission mode with a hyper-fabric ledger that uses a world-state on a peer-to-peer chain – is that its smart contracts do not require a complex algorithm to yield controlled transparency for users. Its actors include patients, practitioners, and health-related officers as users to create, retrieve, and store patient medical records and aid interoperability. With a population of 500, the system yields a transaction (query and https) response time of 0.56 seconds and 0.42 seconds, respectively. To cater to platform scalability and accessibility, the system yielded 0.78 seconds and 063 seconds, respectively, for 2500 users.

This research focuses on qualitative analysis regarding the influence of Digital Product Management (DPM) on Gojek application development. Gojek, as an application-based service platform, relies on DPM to effectively manage and develop their digital products. This research approach involved in-depth interviews with product development team members at Gojek and content analysis of DPM-related documents. The analysis results show that DPM plays a crucial role in shaping the direction and quality of Gojek application development. Key findings include DPM's success in designing product strategies focused on customer needs and ongoing market trends. Flexible management of changing customer and overall market needs was also found to be a key element in DPM effectiveness. In addition, synergy between the DPM team and the technical development team is the key to success, where effective communication and a deep understanding of the product's goals play a crucial role. Organizational factors such as collaborative culture and flexibility in decision making also influence the influence of DPM on application development. This research provides in-depth qualitative insight into how DPM can influence application development in the Gojek context. The practical implications can help similar companies to understand the importance of qualitative factors in managing their digital products and build strategies that are more adaptive to market changes. Additionally, these findings provide a basis for companies to improve collaboration between DPM teams and technical development teams to increase the success of application development in the future.

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

This research provides a theoretical examination of the implementation of the Science and Technology Index (SINTA) Information System to enhance the management of scholarly publications at the Research and Community Service Institute (LPPM) of Sebelas Maret University (UNS). SINTA, serving as a platform indexing and presenting information on scholarly publications, is the focal point of this study with the aim of improving the efficiency and effectiveness of scholarly publication management within the academic environment of LPPM UNS.The study commences by offering a theoretical overview of SINTA, encompassing its roles and primary functions in providing information on scholarly publications. Subsequently, the fundamental concepts of scholarly publication management are analyzed in detail, involving processes such as article submission, metadata management, and researcher performance monitoring at the institutional level.The significance of implementing SINTA in enhancing research visibility, real-time monitoring of researcher performance, and facilitating easy information access becomes a primary focus in identifying the benefits of this implementation. Additionally, case studies and examples of successful implementations at LPPM UNS will provide a concrete illustration of how SINTA can be effectively applied in the context of scholarly publication management.However, the study also includes an analysis of challenges and obstacles that may be encountered during the implementation process, including data security, accurate information availability, and integration with other existing information systems within the institution.Through this study, specific recommendations are expected to be generated for LPPM UNS to enhance the implementation of SINTA as a primary tool in scholarly publication management. The conclusions drawn from this study aim to provide deeper insights into the role of the Science and Technology Index Information System in improving the effectiveness and quality of scholarly publications at LPPM UNS.

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.

Digital business is starting to become the most popular business activity. The reason is that people continue to try to adapt to the sophistication of technology in this digital era to make it easier to do their work. Ease of carrying out digital buying and selling transactions is now available in GoTo, a company resulting from the merger of Gojek and Tokopedia. GoTo is a forum and provides access for entrepreneurs, especially MSMEs, to open businesses and sell online. Apart from making it easier for people to do business and shop, Goto also has a positive impact on the development of the Indonesian economy. Tiktok is also an online platform that influences the development of Tokopedia. Tiktok not only accommodates Tokopedia product branding but is now also one of the sales channels for Tokopedia products on its TikTokshop page. This invites high enthusiasm from economic actors. This research was conducted to find out how GoTo developed after the merger and the influence of the Tiktok and Tokopedia collaboration on the Indonesian economy. The method used is descriptive qualitative so that the data collected is correct based on literature reviews and scientific publications.

Social media is not just a communication tool; it is a major force that shapes and changes social and cultural patterns in contemporary society. Its presence, as a result of advances in information technology in this era of globalization, not only changes the way we communicate, but also creates a deep transformation in the structure of social values and societal norms. These changes involve not only practical aspects, such as lifestyle, but also include the basics of behavior and worldview.With social media, we have entered an era where information can quickly and easily spread throughout the world. This opens the door to unprecedented global connectivity, allowing people to interact without the barriers of distance and geographical boundaries. However, behind this convenience, there are significant changes in the way we view and appreciate cultural values. The advantages of social media include its ability to accelerate the flow of information, facilitate intercultural interactions, and provide a platform for previously unheard voices. The spread of false information or hoaxes has become easier, and the impact on mental health, especially among the younger generation, is a serious concern.  

The aim of this research is to determine the negative impact of online gambling in the current era, especially on the younger generation. We use this research method as a qualitative method, where we as researchers carry out an analysis by observing various digital media platforms, from which we can find out the various negative impacts experienced by several young people today due to carrying out online gambling transactions. We took the case example of a TikTok celebrity named Fahdan who shared a story about the other side of online gambling that not many people know about. From this case, we as researchers concluded that in fact online gambling has more negative impacts than positive ones.

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training, mentoring, and marketplace management activities in different locations demonstrates positive transformations. The results indicate increased enthusiasm, improved knowledge, and successful utilization of social media and e-commerce platforms. The discussion highlights the flexibility required in adapting digital marketing strategies to local characteristics. Challenges such as technology accessibility and varying levels of understanding among farmers are discussed, along with opportunities for global market expansion. Comparative analyses among case studies provide insights into successful aspects and potential improvements. The conclusion underscores the effectiveness of digital marketing, emphasizing the importance of training and mentoring for SME participants. This research contributes to the understanding of how technology can empower farmers, enhance local economic growth, and ensure the sustainability of agricultural businesses.

The design of the Web-Based Recap System is a strategic step in addressing issues related to data management and information efficiency that occur at the Samarinda Manpower Office. The focus of this service is centered on developing a system that facilitates the recapitulation process of labor-related data. The main purpose of this service is to provide technological solutions that facilitate the management of labor data and improve information transparency at the Samarinda City Manpower Office. The research method adopted involves a survey of user needs, an in-depth analysis of the recap process, as well as the application of the Laravel Framework to build a responsive and accessible web platform.