Publication Search

Di era digital saat ini, media sosial semakin populer sebagai alat komunikasi. Namun, penggunaan media sosial sering kali dikaitkan dengan tindakan-tindakan tidak bermoral seperti melecehkan, menghina, atau menyebarkan informasi yang tidak benar. Cara penerapan nilai-nilai Pancasila dalam etika di media sosial masih belum ideal. Sementara beberapa pengguna media sosial mampu memenuhi cita-cita seperti keadilan, kebersamaan, dan kerja sama, ada juga pengguna lain yang sering melanggar standar-standar ini. Beberapa elemen yang menyulitkan penerapan nilai-nilai Pancasila di media sosial adalah kurangnya pengetahuan dan pemahaman tentang prinsip-prinsip ini, tidak adanya pengawasan dan kontrol, dan hak untuk bebas berpendapat yang sering disalahgunakan. Hal ini membutuhkan upaya yang lebih besar untuk memasukkan nilai-nilai Pancasila ke dalam etika media sosial. Untuk mencegah perilaku berbahaya di media sosial, pengguna dapat dilindungi dengan penegakan peraturan yang lebih ketat dan pendidikan serta sosialisasi yang lebih menyeluruh tentang nilai bertindak secara etis di platform ini.

 This study aims to investigate the patterns of Indonesian use by students on social media, identify the factors that affect the use of the language, and formulate strategies to strengthen national identity through the good and correct use of Indonesian in the digital era. The research method used is a qualitative method with a literature analysis study approach. The results of the analysis show that social media has a significant role in shaping communication patterns and student lifestyles in the digital era. The use of Indonesian by students on social media tends not to be in accordance with the correct rules, influenced by global culture, the role of social media, understanding of the Indonesian language, social norms and values, and campus policies related to the Indonesian language. To strengthen national identity, the suggested strategies include Indonesian education and literacy, the role of communities and student organizations, and the implementation of campus policies that support the good and correct use of Indonesian on social media. 

Viral describes something that is often associated with content on social media. Usually synonymous with something or information that is interesting and spreads quickly. Viral content creates a desire for social media users to repost the content. In the digital era, social media seems to be a basic need for sharing information, photos or videos. This research discusses the virality of Bunda Corla, a public figure known to the public through her content on TikTok. The TikTok account @bundacorlaofficials is a medium of communication with its followers to share information about Bunda Corla's daily activities. This study using a qualitative approach examines the role of TikTok in the virality phenomenon of Bunda Corla. Data collection used interviews, literature studies and observations on the TikTok account @bundacorlaofficials as the main source of research data. Research using new media theory by Pierre Levy and research results from Deza and Parikh regarding measuring the virality of content which is influenced by views, up votes, down votes and share value. It was revealed that content becomes viral if it is shared repeatedly and spreads on social media.

The advent of Industry 4.0 has revolutionized the landscape of leadership, emphasizing the critical role of digital leadership in navigating technological advancements and organizational transformations. This comprehensive literature review explores the evolving concept of digital leadership within the context of Industry 4.0, aiming to synthesize current research findings, identify emerging trends, and highlight best practices. Through a systematic analysis of peer-reviewed articles, books, and conference papers from the last decade, this study examines the key attributes, strategies, and impacts of digital leadership on organizational performance and innovation. The review reveals that effective digital leaders exhibit a combination of technological proficiency, visionary thinking, and adaptive management skills. Furthermore, it underscores the importance of fostering a digital culture, promoting continuous learning, and leveraging data-driven decision-making to drive organizational success. By providing a holistic understanding of digital leadership, this study offers valuable insights for academics and practitioners seeking to enhance leadership effectiveness in the digital age. The findings underscore the necessity for organizations to invest in leadership development programs that align with the demands of Industry 4.0, ensuring leaders are equipped to lead in a rapidly changing technological environment.

Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.

In the current era of the industrial revolution, Indonesia has also developed information technology which has an important and fundamental role, both for society and the government. This study discusses the application of digital marketing strategies and the role of management information systems in population administration services in Petemanon Village. Living in an all-digital way encourages the Surabaya City Population and Civil Registration Office to present innovations in the use of information technology in the form of web-based public service information systems. The innovation of a website-based public service information system offers many conveniences supported by the implementation of digital marketing strategies through Instagram. The research method used is descriptive research whose data is obtained from observation and documentation. Based on the results of the discussion, it was found that the implementation of digital marketing strategies and management information systems has an important role in assisting the implementation of population administration registration.

The purpose of this writing is to find out how social media or social media influences the evolution of the Indonesian language. Using qualitative research methods. The results and discussion show that analyzing the impact of social media on the Indonesian language in the three aspects discussed previously—vocabulary development, informal language use, and the spread of regional languages—can be concluded that social media has a significant role in the evolution of the Indonesian language. Even though it brings various conveniences in the dissemination of information and social interaction, the use of social media also poses challenges to maintaining good and correct language standards. The use of new vocabulary, informal language, and exposure to regional languages ​​show complex dynamics in the development of Indonesian in this digital era. Therefore, it is important to continue to encourage appropriate language use and promote healthy digital literacy in order to maintain the quality and diversity of the Indonesian language for future generations.  

Instagram @katolicitasorg offers a variety of content related to the Catholic faith. This research uses Instagram content @katolicitasorg as a news tool in the digital era. This research was conducted to determine the benefits of Instagram @katolicitasorg content for Catholic Religious Education students at Sanata Dharma University, Yogyakarta. This study uses a qualitative method. Data was collected through observation, interviews, FGD and questionnaires. The data obtained were confirmed using triangulation techniques. Based on the results of this research, the majority of students felt that Instagram content @katolicitasorg had positive benefits because it provided a new and clear understanding of the reasons for praying for the dead according to the Catholic Church. Students feel that the topics presented are relevant to their experiences. They become stronger and motivated to pray for their deceased relatives and friends. Most students stated that this content was superior in its delivery because it used various sources combined into several slides and was enhanced with visual perspectives in the form of images. However, several students were open and suggested that the @katolicitasorgi Instagram content needed changes to the reporting model, such as videos, language adaptations (such as direct quotes) and also the addition of sources from the New Testament.

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider.  This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.

In today's digital era, social media has developed into a major platform for networking, sharing information and communicating. Toxic is behavior on social media that is described as destructive, hostile, and embarrassing. Conflict, societal divisions, and psychological harm can all result from this practice. This study uses a thematic method with a thematic approach. The results of this study discuss from the perspective of hadith which refers to the sayings and deeds of the Prophet Muhammad, there are guidelines and standards that can help individuals deal with harmful social media. This journal will look at the negative effects of social media from a hadith point of view, emphasizing the meaning and application of hadiths. In the results of his research, it is hoped that people will become more aware of the harmful effects of toxic social media and take steps to reduce destructive behavior and promote inclusive and healthy communication by taking into account the principles and teachings of the Prophet Muhammad.

This study aims to examine the role of advertising ethics in preventing misleading advertisements in the increasingly digital era. The research method used is descriptive qualitative, utilizing literature review and document analysis. Data were collected through the analysis of relevant documents such as journal articles, books, research reports, advertising regulations, and industry codes of ethics. The findings indicate that advertising ethics principles, such as truthfulness, honesty, transparency, social responsibility, and respect for consumers, are crucial in maintaining the integrity of the advertising industry and protecting consumers from false or deceptive information. Additionally, effective oversight and regulation mechanisms by regulatory bodies like the FTC and ASA play a crucial role in enforcing these ethical standards. The study recommends developing new ethical standards to accommodate technological advancements and modern advertising practices to ensure advertisements remain fair and responsible.

This study evaluates the challenges and strategies for implementing the subject of Pancasila and Civic Education (PPKn) in the digital era using a literature review method. The research findings identify several main obstacles, such as limited internet access, lack of digital devices, low digital skills among teachers and students, insufficient technical support, and a scarcity of quality digital resources. To address these challenges, several strategies are proposed, including the development of technological infrastructure, digital skills training for teachers and students, and the provision of engaging and interactive digital learning resources. With the implementation of these strategies, it is expected that PPKn education will become more effective and enhance student motivation and engagement. These findings have significant implications for the development of educational policies and teaching practices of PPKn in Indonesia in facing the challenges of the digital era.

A business can survive if it has good financial knowledge. Financial management and business knowledge have always been the foundation. Along with the times, especially in the digitalization era, it is unfortunate when business people ignore the financial aspects and optimization of their business management. When the company's human resources are able to adjust to the changing times in industry 4.o, then financial management can be done. The purpose of this activity is to assist and provide consultation to business owners in one of the nasi padang restaurants in Cikarang. We come from an environment where business people do not know much about financial education and how to build a business so that it can grow and adapt to digital developments, as well as the lack of training and education provided for business people, especially for micro businesses. The focus of this community service activity is to assist business actors from business management to finance, so as to maximize the ability of their human resources, which is very much needed by business actors who have high competitiveness in this digital era. In the end, it is expected to provide solutions that allow business actors to optimize all business activities in increasing profits and sales, so that the business can survive and develop.    

The purpose of this research is to find out how the application of IT-based learning media in the Muhammadiyah Digital Islamic Boarding School At-Tanwir, this is motivated by the rapid development of the digital era, and we are all required to play an active role in it so as not to be left behind. With a qualitative research approach and case study research type, researchers want to know in depth about the application of IT-based learning media in this 2-year-old pesantren. The results showed that the application of IT-based learning media was applied to some lessons, because there were some lessons that were practical and memorised. There are also several obstacles ranging from facilities, readiness of students and educators in this learning media.  

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economies of many countries, including Indonesia. Along with the development of information and communication technology, e-commerce has become a crucial platform for MSMEs to expand markets, increase operational efficiency and increase competitiveness. This study examines the impact of e-commerce adoption on MSME performance, with a focus on increasing market access, reducing operational costs, and increasing product and service innovation. The research methodology includes a literature review, secondary data analysis, and case studies of MSMEs that have successfully implemented e-commerce. The research results show that e-commerce provides significant benefits for MSMEs, such as increased sales and efficiency, but also reveals challenges such as the need for increased digital capacity and adequate technological infrastructure. This research concludes that government support and collaboration with the private sector are needed to optimize the potential of e-commerce in empowering MSMEs in the digital era.  

The development of TikTok social media is in line with the current digital era. This gives rise to social media which can be a learning medium because social media really attracts attention and is close to the millennial generation who are attached to the digital world. One of the social media that is currently popular is the TikTok application. TikTok can be an interesting and fun learning medium. The use of the TikTok application as a learning medium is expected to help students and educators in learning. Therefore, this research aims to show that TikTok social media can be an alternative and interactive learning media in pai learning. The method used is a qualitative case study approach and literature study by analyzing several articles that are relevant to the development of TikTok as a learning medium. The results of the study show that the use of TikTok social media as a learning medium can increase students' activeness and creativity in the learning process. Students can freely express their creativity through TikTok with a variety of features, thus making TikTok an effective learning medium in creating interactive pie learning. This research has the effect of making TikTok social media an interactive learning medium for educators and students in pai learning.  

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

The research aims to explore the effects of using social media in second language learning. In today’s digital era, social media has become a significant tool in various aspect of life, including education. This research uses qualitative  methods with in-depth interviews and observations to collect data from 30 high school (high school) student who are learning a second language through social media platforms such as Instagram, twitter, ticktock, and YouTube.The result of the study showed that the use of social media in second language learning had a positive impact on the participants communication skills. Social media allows access to a variety of authentic sources and the opportunity to interact with native speakers, which in turn improves language skills significantly. In addition, participants increased motivating and confidence in using the second language.

Mengetik merupakan kegiatan menulis secara modern yang dapat mempercepat proses dalam mengolah kata. Salah satu aplikasi yang dapat mempermudah dalam pengolahan kata yaitu Microsoft Word. Microsoft Word memberikan kemudahan bagi para penggunanya untuk melakukan kegiatan mengetik. Hal ini dikarenakan Microsoft Word memiliki banyak sekali fitur yang dapat meningkatkan efektivitas serta efisiensi dalam mengetik. Dalam menggunakan Microsoft Word kita tidak cukup apabila hanya pandai mengetik, kita juga harus pandai dalam menggunakan fitur-fitur yang terdapat di Microsoft Word. Namun yang sangat disayangkan banyak dari masyarakat yang belum pernah mendapatkan program pelatihan mengetik menggunakan Microsoft Word. Sehingga hal ini menyebabkan kondisi yang memprihatinkan dimana sekarang sudah memasuki era digital.  Maka dari itu pelatihan Microsoft Word dirasa sangat penting guna memudahkan siswa SDN 01 Desa Musir Lor dalam mengolah kata. Dengan pelatihan Microsoft Word, diharapkan siswa SDN 01 Desa Musir Lor dapat mengetik secara efektif dan efisien. Selain itu, diharapkan program ini dapat menjadi pemantik bagi mahasiswa dalam mempraktikan pengabidan masyarakat.