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Roy Setiawan

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The comprehensive field of Islamic education encompasses not only all levels of schooling but also includes religion, ethics, history, law, and the Quran and Hadith. As part of Islamic religious education (PAI), students are taught to live in harmony with Allah, themselves, other humans, all living things, and the natural world, embodying the concept of Hablun Minallah wa Hablun Minannas. The main objective is to shape students' belief, understanding, and practice of Islamic teachings through planned learning activities, training, and guidance. Islamic religious education is an endeavor by educators to shape students' beliefs and practices via structured instruction, training, and guidance. This study explores the features of Islamic education resources across various educational levels, examining the types of instruction designed to identify these materials and evaluate their pros and cons. The study discovered that Islamic Religious Education (PAI) materials from different grade levels and educational types exhibit distinct characteristics. These differences include variations in content, weight, depth, as well as psychological, philosophical, sociological, and technological aspects. Understanding the characteristics of PAI materials at various educational levels is crucial for developing more effective, relevant curricula and teaching methods tailored to students' developmental needs. The findings of this study are also intended to serve as a reference for educators when developing PAI learning materials suitable for students' educational and developmental levels.

Latifah Fadlilah Ristanti; Oktiana Handini; Dite Hastini

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This research was conducted on fourth-grade students of SD Negeri 01 Karang with the aim of analyzing the effect of the implementation of the Javanese culture-based Project Based Learning (PjBL) model on students' communication skills in the 2025/2026 academic year. The research subjects were 25 students, consisting of 12 male students and 13 female students. This type of research is quantitative with a One Group Pre-Test Post-Test Design. The research procedure began with the administration of a pre-research questionnaire to determine the level of instrument validity, and the results of the validity test showed that there were 10 questionnaire items that met the valid criteria for use in data collection. Data analysis was carried out through a normality test using the One-Sample Shapiro-Wilk formula and a hypothesis test using the Paired Sample T-Test formula. The results of the analysis showed a significance value <0.000 with a probability <0.05, so it can be concluded that the research hypothesis is proven, namely there is a significant effect of the implementation of the Javanese culture-based PjBL model on improving the communication skills of fourth-grade students. These findings confirm that project-based learning linked to local cultural contexts not only improves communication skills but also helps students better understand and appreciate their local cultural values. Thus, cultural integration in the PjBL model is an effective strategy for improving the quality of learning, both academically and strengthening students' cultural identities.

Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.

Warra Mahardhika; Esti Swastikasari

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to improve the inspirational story writing skills of ninth grade students at SMP Negeri 1 Paliyan, Gunungkidul Regency, through the SAVI (Somatic, Auditory, Visual, Intellectual) approach. The background of this research is the students’ low ability to express ideas coherently, meaningfully, and attractively in the form of inspirational stories. The SAVI approach is expected to make the learning process more enjoyable, active, and meaningful by involving various student learning styles. This research employs a Classroom Action Research (CAR) method conducted in two cycles, each consisting of planning, implementation, observation, and reflection. The subjects of the research were 32 ninth-grade students. Data were collected through observation, interviews, documentation, and writing skill tests. The data were analyzed using both qualitative and quantitative descriptive methods to assess the improvement in students’ writing skills. The results of the study indicate that the SAVI approach effectively enhances students’ inspirational story writing skills. In the first cycle, students showed initial improvements, though they had not yet reached the success criteria. After revisions in the second cycle, students' writing skills significantly improved and met the expected indicators. The improvements were evident in aspects such as text structure, language use, and idea development. Therefore, the SAVI approach is effective in teaching inspirational story writing.

Moh. Farid Maftuh; Imam Mudofir; Muhammad Isa

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to describe how stereotypes occur in cross-cultural communication between PMM and PNM students and to examine their impacts on students’ achievement and interaction. A descriptive qualitative approach was employed, with data collected through observation, interviews, and questionnaires to capture both behavioral and perceptual aspects of communication. The findings reveal several key points. First, initial interactions shaped expectations and assumptions about each other’s behavior and culture. Second, stereotypes often caused miscommunication, misunderstandings, and confusion in interpreting messages. Third, they influenced group dynamics, including cooperation, participation, and conflict resolution. Fourth, students’ perceptions of identity, both personal and cultural, played a role in shaping their interactions. Fifth, the study identified both positive and negative impacts. Positive effects included enhanced Javanese language skills, increased cultural awareness, strengthened group identity, and cognitive shortcuts that facilitated understanding of others. Negative effects involved communication gaps, misinterpretation, discrimination, cultural barriers, and language difficulties. Overall, the study highlights that stereotypes in cross-cultural communication are a double-edged sword: while they can provide quick cognitive frameworks for understanding others, they can also impede effective communication and collaboration. These findings emphasize the importance of cultural sensitivity, awareness, and reflective practices in multicultural student interactions to maximize learning and minimize conflicts.

Siti Nurhaliza; Ayu Anjalina; David Pratama; Andika Nugroho Ramadhan; Ibnu yahdi khoir +4 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

Household waste management, especially organic waste, remains a major problem in many regions, including Pematang Guntung Village, Teluk Mengkudu District, Serdang Bedagai Regency. Improperly managed organic waste has the potential to cause unpleasant odors, environmental pollution, and become a source of disease. Therefore, an appropriate and environmentally friendly solution is needed to overcome this issue. This study aims to examine how the application of the biopore method can serve as a strategy to create a cleaner environment while simultaneously improving soil fertility. The research method used was qualitative, with data collection techniques including observation, interviews, and documentation. The data obtained were analyzed descriptively to illustrate the implementation of biopores in the community. The results showed that the application of biopores was able to significantly reduce the volume of household organic waste. Organic waste placed into biopore holes naturally decomposed into compost, which is beneficial as an environmentally friendly fertilizer. In addition, biopores improved soil water absorption capacity, which helps reduce waterlogging during the rainy season and maintain soil moisture. From a social perspective, biopores encouraged the development of new awareness among community members regarding the importance of waste management. This was demonstrated by the active participation of residents in creating, utilizing, and maintaining biopore holes sustainably. Thus, biopores function not only as a technical solution for organic waste management but also as an environmental education tool that strengthens community collaboration in maintaining cleanliness and enhancing soil fertility in their area.

Khairunnisa Batubara; Romauli E.G. Siallagan

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

A fracture is a condition where the continuity of the bone is disrupted due to a hard impact, often causing significant pain in sufferers. Pain management does not only rely on pharmacological therapy but can also be combined with non-pharmacological therapies, one of which is through cold compresses using ice packs. This therapy is effective because it can reduce pain nerve conduction and reduce blood flow to the injured area, thereby suppressing pain. This activity aims to provide public education on the use of cold compresses as an alternative pain management in fracture cases. Before the activity began, vital signs were measured and a pain scale was assessed as a basis for evaluation. The education was carried out using leaflets by a team of lecturers and nursing students to 30 village community participants. Based on interviews, most participants had never received information about the benefits of cold compresses in pain management. Before the education, 23 participants were accustomed to managing pain with pain relievers, while the other 7 used other non-pharmacological methods such as hot compresses, deep breathing relaxation, and behavioral therapy. After participating in the activity, the community demonstrated an understanding that cold compresses using ice packs applied for 20 minutes when pain occurs can be a simple, inexpensive, and effective method for reducing pain caused by fractures. This activity involves village officials and the community as a collaborative effort to improve health literacy. It is hoped that the community will be able to implement cold compress therapy as a self-help option for managing fracture pain, thereby reducing reliance on analgesic medications.

Fitria Marisya; Rolia Wahasusmiah; Marsinah Marsinah; Hatidah Hatidah; M Bambang Purwanto

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This community service activity was carried out at Laundry A2 Palembang City with the aim of improving the financial literacy of micro business actors through simple financial bookkeeping assistance. Many micro business actors experience difficulties in recording financial transactions systematically, which has an impact on their inability to evaluate the financial condition of the business accurately. Through a participatory approach and direct training at the place of business, this activity focuses on the importance of recording daily income and expenses, as well as the preparation of monthly income statements. The results of the mentoring show that the owners and employees of A2 Laundry are starting to be able to implement a structured daily bookkeeping system. In addition, the increase in understanding of financial management can be seen from the post-test results, which increased by up to 70% compared to the pre-test. A2 Laundry now has a simple income statement that can be used as a basis for business decision-making. The success of this activity shows that a simple bookkeeping model that is tailored to business needs can be implemented effectively by MSME actors. In the future, similar approaches can be replicated in other micro-enterprises to strengthen the financial foundations of local businesses.

Imam Mudofir; Alief Sutantohadi; Halim Ahmad Faizin; Muhyiddin Aziz; Eda Maaliah +2 more

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

In this study, which began with an initial speaking score of 60.5, the main objective was to enhance students’ English-speaking skills through structured dialogue by applying Problem-Based Learning (PBL). The research was conducted using a Collaborative Classroom Action Research approach, which followed four key stages: planning, action, observation, and reflection. These stages were carried out in distinct cycles, with each cycle consisting of two meetings. Data were collected through several instruments, including structured dialogue tasks to measure speaking performance, questionnaires to evaluate students’ perceptions of PBL practice, and field notes to capture classroom dynamics. The participants of this study were fourth-semester students of the D3 English Study Program at the State Polytechnic. The findings indicated a significant improvement in students’ English-speaking performance across the two cycles. In Cycle I, the total score achieved was 1,500, with an average of 75 and a success percentage of 70%. In Cycle II, the total score increased to 1,700, with an average of 85 and a success percentage of 90%. This shows a substantial enhancement not only in terms of numerical achievement but also in students’ active engagement and confidence during structured dialogue activities. Furthermore, the effectiveness of the PBL approach in facilitating learning also improved notably. In Cycle I, the average effectiveness score was 6.4, while in Cycle II, it rose to 9.4. These findings suggest that integrating structured dialogue with PBL provides an effective strategy to foster students’ speaking proficiency. It also highlights the potential of collaborative classroom action research in promoting reflective teaching practices and sustained learning improvement.

Dwi Jatmoko; Widiyatmoko Widiyatmoko; Muhammad Rizky Fadilah; Piyan Prasetiawan; Bekti Wulandari +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This community service program aims to strengthen the competence of automotive workshop MSMEs in mastering microcontroller-based starter system technology, enabling them to adapt to the era of vehicle digitalization. The program was carried out through several stages: identification of training needs, delivery of basic theory on microcontrollers and starter systems, practical sessions in module assembly and programming, followed by mentoring and evaluation. The results of the evaluation showed an 85% increase in participants’ understanding of the digital starter system concept, an 80% improvement in module assembly and programming skills, and a 75% increase in readiness to apply innovative starter systems in workshop services. The novelty of this activity lies in the development of a more applicable digital starter system model tailored to the needs of small-scale workshops. The implementation emphasized a participatory, practice-based approach using learning by doing. Participants, mainly workshop owners and technicians, were guided step by step from component recognition, software operation with Arduino IDE, to the prototyping of functional microcontroller-based starter systems. To ensure sustainability, the program also provided training modules, video tutorials, and online mentoring, allowing participants to continue practicing independently after the training. Beyond improving technical competence, this activity also fostered an innovative mindset among participants, making them more confident to provide modern, technology-oriented services. In the long term, the program is expected to enhance the competitiveness of automotive MSMEs, strengthen customer trust, and build collaborative networks between higher education institutions and local workshops in supporting vocational education and digital transformation.

Noerma Kurnia Fajarwati; Ayu Sabila; Wulan Safitri; Resti Sughiarti; Wahyu Winda Asmara +3 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

PayLater services are becoming increasingly popular among the public, offering convenience and flexibility in meeting daily needs and lifestyle demands. However, uncontrolled use has the potential to cause financial problems that significantly impact both mental and physical health. This community service activity aims to increase the understanding of community leaders regarding healthy financial management and the health risks that may arise from a PayLater-based consumer lifestyle. The outreach program was conducted by KKM students from Bina Bangsa University Group 22 in Banjar Negara Village, Ciwandan District, Cilegon City, with 30 participants consisting of local RT and RW heads. Methods used included interactive lectures, discussions, and question-and-answer sessions that encouraged active participation and contextual sharing of experiences. The results of the activity showed an increase in participants’ awareness of the importance of financial literacy as an integral part of maintaining overall quality of life. Participants recognized that financial health is closely related to mental well-being, as excessive financial pressure can trigger stress, anxiety, and even chronic illnesses. The program also emphasized practical strategies such as budgeting, distinguishing needs from wants, and limiting PayLater use to essential needs only. It is expected that RT and RW heads who have participated can act as educational agents in their communities, spreading financial literacy and awareness of health risks. In the future, similar programs need to be expanded to other community groups, supported by digital media and cross-sector collaboration to create a financially independent and physically and mentally healthy society.

M. Rixza; Siti Maftukhah; Eka Ardiansyah; Toba Fathir Auladya; Joko Purwanto

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This article examines the implementation of the Quality Control (QC) system at PT Yakult Indonesia Persada as part of the Field Work Lecture (KKL) activities. The main focus of the research is how the company maintains the consistency of the quality of probiotic products through thorough quality control. This research aims to provide an in-depth understanding of the implementation of QC which includes physical, chemical, microbiological testing, and quality assurance of production equipment. The methods used are direct observation in the field and literature review related to food quality standards. The results of the observation show that PT Yakult applies the principles of Good Manufacturing Practices (GMP), Statistical Process Control (SPC), and Total Quality Management (TQM) in an integrated manner in the entire production process. Quality control is carried out through Specific Gravity (SG), pH, and the number of Lactobacillus casei Shirota bacteria with a minimum standard of 6.5 billion per bottle. In addition, sterilization of production equipment is carried out in layers and validated through laboratory tests, and is supported by systematic recording of test results. These findings show that the QC system at PT Yakult not only focuses on the final product, but also covers the entire production stage. With this approach, the company is able to consistently ensure the quality, safety, and health benefits of products, as well as meet applicable food industry standards.

Lulus Anggun Listiyani; Anissahrotul Hidayah; Masna KhoerotuNisa; Fitria Handayani; M. Alwi Athoillah +2 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine the effect of applying Dual Coding-based audiovisual learning methods on the learning comprehension of fifth- and sixth-grade students at SDN 2 Korowelanganyar. The research background arises from the issue of low student understanding due to monotonous teaching methods and lecture dominance. Dual Coding integrates verbal (audio) and visual (images, videos) channels, making information easier to process and retain. This research employed a quantitative approach with a quasi-experimental design, namely the Nonequivalent Control Group Design. A total of 60 students were involved, divided into experimental and control groups. Data were collected through pretest and posttest, then analyzed using a t-test. Results indicated no significant difference between groups in the pretest. However, the posttest revealed a significant difference, with the experimental group achieving a higher mean score (94.67) compared to the control group (84.00). These findings demonstrate that audiovisual Dual Coding significantly improves students’ learning comprehension. Therefore, this method can serve as an effective and interactive learning strategy aligned with the cognitive development of elementary school students.

Ade Salma Renati Kasongat; Hermansyah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this article is to explain the values ​​of Islamic religious education contained in the Ari Ana Mahun tradition in the people of Negeri Kilkoda, Gorom Island District, East Seram Regency. A unique tradition called Ari Ana Mahun or children's maulid is found in Negeri Kilkoda, Gorom Islands, East Seram Regency. Different from the usual commemoration of the Prophet Muhammad's birthday, this tradition is carried out 15 days before the month of Ramadan as a form of respect for children or family members who have died. The community believes that prayers and prepared food will make the spirits happy, as well as being a medium for maintaining Islamic cultural heritage. This tradition is carried out once a year and is passed down from generation to generation. In addition to being a form of respect, Ari Ana Mahun is a means of education for the community to preserve Islamic traditions and strengthen religious values. These values ​​are instilled from generation to generation so that the community maintains their cultural and spiritual identity. This paper aims to describe the values ​​of Islamic education contained in it. The research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. Data analysis was conducted through the stages of collection, reduction, presentation, and drawing conclusions. The results indicate that this tradition involves determining the date, preparing traditional food, visiting graves, decorating the containers, reciting prayers together, giving alms to children, and planting a raung (a symbol of Islam) at the graves. The Islamic educational values ​​contained include monotheism, worship, morals, silaturahmi (silaturahmi), instilling religious values ​​from an early age, and preserving Islamic culture.

Ade Salma Renati Kasongat; Hermansyah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this article is to explain the values ​​of Islamic religious education contained in the Ari Ana Mahun tradition in the people of Negeri Kilkoda, Gorom Island District, East Seram Regency. A unique tradition called Ari Ana Mahun or children's maulid is found in Negeri Kilkoda, Gorom Islands, East Seram Regency. Different from the usual commemoration of the Prophet Muhammad's birthday, this tradition is carried out 15 days before the month of Ramadan as a form of respect for children or family members who have died. The community believes that prayers and prepared food will make the spirits happy, as well as being a medium for maintaining Islamic cultural heritage. This tradition is carried out once a year and is passed down from generation to generation. In addition to being a form of respect, Ari Ana Mahun is a means of education for the community to preserve Islamic traditions and strengthen religious values. These values ​​are instilled from generation to generation so that the community maintains their cultural and spiritual identity. This paper aims to describe the values ​​of Islamic education contained in it. The research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. Data analysis was conducted through the stages of collection, reduction, presentation, and drawing conclusions. The results indicate that this tradition involves determining the date, preparing traditional food, visiting graves, decorating the containers, reciting prayers together, giving alms to children, and planting a raung (a symbol of Islam) at the graves. The Islamic educational values ​​contained include monotheism, worship, morals, silaturahmi (silaturahmi), instilling religious values ​​from an early age, and preserving Islamic culture.

Adi Nur fajri; Mohamad Ikrom Arasid; Suherman Suherman

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The role of the Regional People's Representative Council (DPRD) Secretariat is crucial in supporting the effective supervision function of the DPRD as a pillar of good governance. However, at the Cilegon City DPRD Secretariat, this role faces significant constraints due to a policy of assigning staff to assist in work visits that is not competency-based, which risks weakening local government accountability. This research aims to analyze the facilitation role of the Cilegon City DPRD Secretariat, identify the constraints arising from the removal of expert supervision staff, and formulate optimization strategies to strengthen the institution's role. This study uses a qualitative descriptive method, with data collected through in-depth interviews with key informants within the Secretariat, observation, and document analysis. The research findings indicate that (1) the Secretariat's role has been degraded to be administrative rather than substantive; (2) the main constraint stems from a staff assignment system that ignores competence, which leads to a decline in the quality of supervision reports; and (3) there is an urgent need to reform the human resource management (HRM) system. It is concluded that the optimization of the Secretariat's role can only be achieved by reforming the staff assignment policy and implementing structured competency development programs to restore professionalism and effective support for the DPRD's supervision function. Therefore, this research recommends three strategic steps: in the short term, revising the staff assignment policy to prioritize competence; in the medium term, developing and implementing clear Competency-Based HRM Guidelines; and in the long term, organizing continuous functional training programs to enhance staff capacity in professionally and effectively supporting the DPRD's supervision function.

Muhamad Rayhan Ferdiansyah Putra; Mohamad Ikrom Arasid; Malik Fatoni

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the role of the Election Supervisory Board (BAWASLU) in the implementation of the 2024 Regional Head Election (Pilkada) in Serang Regency, with a particular focus on the mechanisms for resolving electoral disputes during the election process. It also seeks to identify the types of electoral disputes and evaluate the effectiveness of BAWASLU in carrying out its supervisory and quasi-judicial functions at the local level. This research adopts a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with key stakeholders, direct field observations, and documentation analysis of official reports and BAWASLU decisions. The data were analyzed using the Miles and Huberman interactive model, involving data reduction, data display, and conclusion drawing. Data validity was ensured through triangulation and member checks. The findings reveal that BAWASLU Serang Regency plays a strategic role in safeguarding the integrity of the regional elections, yet it still faces challenges such as limited human resources, weak adjudication authority, and local political pressure. The disputes that occurred, including the case of the Repeat Voting (PSU), underscore the need for institutional reform. In conclusion, BAWASLU's role is crucial in electoral supervision and dispute resolution, but it requires strengthening in terms of regulations, institutional capacity, and public participation to ensure fair, democratic, and credible elections.

Ayu Anisah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.

Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.

Shafira Dwiyanti; Rizqi Fitrianti; Arfian Suryasuciramdhan; Achmad Nashrudin Priatna; Meiby Zulfikar

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.