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Amethyst crystal is one type of rock that is widely studied in the field of geology, especially because of its beauty and interesting formation process. Amethyst is a variety of quartz mineral (SiO2) that is purple in color due to the presence of oxidized iron ions. As a mineral that is often used in jewelry, amethyst also has high economic value. The Geological Museum often displays amethyst crystals to provide more insight into the geological processes that occur beneath the earth's surface and the importance of recognizing various types of minerals and rocks. The purpose of exhibiting Amethyst Crystals at the Geological Museum is to provide information and knowledge to the public about the geological properties of Amethyst Crystals and their role in the world of geology and their formation process. The implications of Amethyst Crystals provide deeper insight into the geological and mineralogical processes to the public, thereby increasing understanding of the earth and nature.

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.

This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of access, company reputation, and digital product innovation. The results of the study show that UPC Karanglewas has a stronger competitive position with a CPM score of 3.65 compared to UPC Alun-Alun Purwokerto which obtained a score of 3.25. The main advantages of UPC Karanglewas lie in a more complete product variety, ease of access, and digital innovation, while UPC Alun-Alun Purwokerto excels in promotion. This study recommends that each UPC strengthen product differentiation, increase digital service innovation, and optimize promotional strategies to strengthen competitiveness in the national pawn.  

Museum Sri Baduga, located in Bandung, is one of the main cultural institutions that houses important collections related to the history and culture of Sunda. This study aims to explore the attractions of Museum Sri Baduga as a tourist destination, particularly within the context of the rapidly developing local tourism industry. As a popular tourist destination, Bandung offers a variety of options, making it essential to understand the museum's position in attracting visitors and identifying aspects that can be improved. Additionally, this research highlights the museum's role in cultural preservation, positioning it not only as a recreational site but also as an educational center that contributes to the preservation of local heritage amidst globalization. The study seeks to uncover the key factors influencing the appeal of Museum Sri Baduga and how the museum can adapt to changing tourist preferences in the modern era. The findings are expected to provide practical recommendations for museum management in designing more effective marketing strategies to attract visitors from diverse backgrounds, both domestic and international. By focusing on tourist attractions and contributions to cultural preservation, this research aims to offer new insights relevant to the development of Museum Sri Baduga and the tourism sector in Bandung.

One of the provinces in Indonesia that has a variety of traditional cuisine is West Sumatra. Introducing traditional cuisine to the next generation is one way to maintain culture so that it is not forgotten. This traditional introduction still tends to be passed down through oral traditions from previous generations to the cuisine of their predecessors, usually through communication and people's living habits so that it is less than optimal in the long term. The best way to introduce traditional cuisine to children in the long term is to use reading media. Therefore, a cultural introduction was designed for children aged between 9-12 years in illustration-based book media. The design uses the ADDIE approach (Analysis, Design, Development, Implement, Evaluate). The aim of this book is to broaden children's understanding of traditional West Sumatran cuisine.

This study aims to analyze the effectiveness of Civic and Pancasila Education (PPKn) in instilling the spirit of unity and integrity among elementary school (SD) students. Using a qualitative approach through a literature review method, this research examines various scholarly works and relevant studies to develop effective and contextual PPKn learning strategies. The findings reveal that PPKn plays a strategic role in shaping national character through the understanding of national values, legal norms, and national identity. Programs such as “Sahabat Pancasila” serve as successful examples of implementing unity values in real school settings. However, challenges remain, such as the lack of variety in teaching methods and the low level of students' affective engagement. Therefore, recommended strategies include value-based learning models, contextual approaches, and regular teacher training. This research is expected to contribute to the development of character education policies and strengthen the role of PPKn in nurturing a young generation that is patriotic and tolerant.

This study aims to analyze the internal and external conditions of Kedai Kubo Kopi in Bandar Lampung using the SWOT approach and identify priority factors in marketing strategies to increase sales volume. A qualitative approach was used through interviews with owners, employees, and customers to obtain relevant data. The results of the SWOT analysis show that Kedai Kubo has strengths in high-quality manual brew coffee products, affordable prices, strategic location, friendly service, and attractive interior design. Its weaknesses include limited product variety, low profit margins, limited space during peak hours, dependence on digital promotions, and inadequate staff. Opportunities that can be utilized are the increasing public interest in quality coffee, potential collaboration with influencers, the growth of the coffee market in Indonesia, and the use of social media. The threats faced are competition from large coffee shops and franchises, fluctuations in raw material prices, changes in coffee consumption trends, and reputation risks due to inappropriate promotions. These findings indicate that Kedai Kubo Kopi needs to maximize existing strengths and opportunities, as well as overcome weaknesses and mitigate threats to increase sales volume effectively.  

This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of access, company reputation, and digital product innovation. The results of the study show that UPC Karanglewas has a stronger competitive position with a CPM score of 3.65 compared to UPC Alun-Alun Purwokerto which obtained a score of 3.25. The main advantages of UPC Karanglewas lie in a more complete product variety, ease of access, and digital innovation, while UPC Alun-Alun Purwokerto excels in promotion. This study recommends that each UPC strengthen product differentiation, increase digital service innovation, and optimize promotional strategies to strengthen competitiveness in the national pawn.

The young generation is a group of people aged 15-35 who are passionate about changing the world, creative, and energetic. The young generation is often considered an agent of change who can bring positive changes in society. In the digital era, there is a need for efforts to preserve and develop regional cultural wealth so that it remains relevant and known by the younger generation. Local culture can help young people develop a sense of pride in their identity and cultural heritage. The Sangihe Islands in the north of North Sulawesi Province, on the Indonesia-Philippines border, have a variety of local cultures, ranging from historical relics, folk beliefs, arts, traditional ceremonies, traditions of managing natural resources both sea and land, the Sasahara sea language, and the tradition of going to sea that makes the Sangihe people excellent sailors. Being in the Indonesia-Philippines border area and as a spice trade route since ancient times has opened up for changes in the culture of society. And the current development with modernization that has invaded the cultural resilience of its people has entered the outermost islands such as Sangihe Talaud. The young generation is currently a major player in the digital world. This article raises the issue of the strategy of the young generation in cultural resilience in the digital era. That the young people of Sangihe play a role in elevating their local culture which is threatened with erosion. Their various social media platforms with creative efforts elevate the nature and culture of Sangihe Talaud, and have proven successful in rediscovering local cultural values. Sangihe Talaud with its natural potential and diverse arts and culture can be a social capital in the cultural resilience of Sangihe Regency as the northern gateway to eastern Indonesia, as the front line of the archipelago on the edge of the Pacific.

This study aims to determine and analyze the key factors that influence and significantly contribute to online purchasing decisions among consumers in Manado City, North Sulawesi. The research adopts a quantitative approach with factor analysis as the main method of data analysis. Judgmental sampling was employed to select participants who have experience in online shopping. Based on the results, seven dominant factors were identified that affect consumer decisions when making online purchases. These factors include: (a) Consumer Limitations and Access, which refer to time constraints and limited access to physical stores; (b) Desire and Technology, highlighting the role of consumer interest and technological literacy; (c) Product and Price Limitations, involving the lack of product variety and pricing differences; (d) Flexibility, which represents the freedom to shop anytime and anywhere; (e) Efficiency, such as time and cost savings; (f) Convenience, referring to the ease of the purchasing process; and (g) Economy and Social, which include discounts, promotions, and social influences. The study contributes to a better understanding of consumer behavior in digital commerce and provides useful insights for businesses and marketers to improve online customer experiences, particularly in regional markets such as Manado. The findings underscore the multidimensional nature of online shopping behavior in a rapidly growing digital economy.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Traditional markets serve a crucial function in fulfilling the community’s needs by facilitating transactions. As a selling place, traditional markets serve as a key source of income. Observing this phenomenon, this study investigates the factors that influence trader income. The objective is to explain how capital, business duration, product variety, and the use of QRIS affect traders’ income. The grand theory underpinning this research is the theory of income. This study was conducted among souvenir traders at Kumbasari Market, Denpasar, using a multivariate analysis approach with a sample size of 111 traders. Data were collected through offline surveys using questionnaires. The analysis technique employed was multiple linear regression. The results show that capital, business duration, product variety, and the use of QRIS have both partial and simultaneous positive and significant effects on trader income. Among these variables, capital exerts the greatest influence. The findings of this study are expected to enrich the development of economic science, particularly in relation to income, and serve as a reference for traders in formulating strategies to improve performance.

One way to convert conventional cigarettes to electronic cigarettes is by using vapes. Electronic cigarettes have been widely available since 2014 and have gained popularity among various customer demographics. The number of people using electronic cigarettes in Indonesia continues to increase every year. The trend of vape pods has gained popularity among Generation Z and other young generations. Many people use vape pods because they provide a variety of flavors and less concentrated smoke. The use of vapes, or electronic cigarettes, has become common among young Generation Z. The purpose of this study was to determine the substantial impact of vaping and smoking on the lifestyle of Generation Z. The methodology used was a literature review using a qualitative descriptive study approach. Literature analysis was conducted using fifteen publications from national and international databases, including Google Scholar and PubMed, published between 2020 and 2025. The findings of the review indicate that a number of factors, such as family, friends, and environment, influence vape user adherence.

Antiseptic hand wash liquid soap is a soap that contains certain chemicals to reduce and prevent bacterial infections. Hand washing liquid soap that uses natural ingredients from lemongrass plants (Cymbopogon nardus) has a variety of significant benefits and functions. Lemongrass (Cymbopogon nardus) contains essential oils with antibacterial and antimicrobial properties, making it effective in killing germs and bacterial on hands. This is very important in preventing the spread of disease, especially in vulnerable environments. This hand wash liquid soap is also safe for the skin, reducing the risk of irritation that often occurs due to the use of chemical hand wash liquid soap, and is suitable for all skin types including sensitive skin. The use of lemongrass (Cymbopogon nardus) based hand washing liquid soap for the community is very broad. In addition to serving as an educational tool in public health campaigns, this product also supports the local economy by utilizing raw materials from local farmers, thus promoting sustainable agriculture and creating jobs. With the increasing awareness of the importance of hand hygiene, this liquid hand soap is a healthy alternative for consumers who care about health and the environment. Overall, the use of lemongrass (Cymbopogon nardus) based hand wash liquid soap not only contributes to individual health, but also improves the quality of life of the community through disease prevention and support to the local economy.

Mangrove forest is a general term used to describe a variety of tropical coastal communities dominated by certain species of trees or shrubs that have the ability to grow in salty waters. The purpose of this study was to determine the utilization of mangrove forests and the impact of mangrove forests on coastal areas. The research method used in this writing is a qualitative method. The process of analysis, and data collection is carried out and obtained through interviews and direct observation. The results of the research obtained that the surrounding community utilizes mangroves to be used as processed various types of food and sold to visitors who come, with these results can improve the economy of the local community. The impacts of mangrove forests for coastal areas include preventing coastal erosion, being a soil catalyst from seawater, fisheries habitat, providing a broad economic impact, a source of animal feed, preventing global warming, a source of income for fishermen, maintaining water and air quality, developing tourism areas, providing a source of firewood, developing science, and maintaining climate and weather.

Along with the development of the era, many hotels and restaurants have sprung up both in big cities and in small towns. Thus, it can be seen that the business sector has become an arena of fierce and never-ending competition. The increasing establishment of restaurants in various places is the result of increasing market demand. Understanding the elements that influence the level of customer satisfaction is important. The purpose of this study is to explain how the influence of menu variation, taste and price on consumer satisfaction mediated by service quality. This study uses the theory of Planned Behavior with a sample size of 100 people and uses a purposive sampling technique. Data collection in this study was carried out using a questionnaire method via google form. The data analysis technique used in this study is SEM-PLS. The results of the study showed that the menu, taste, price have a significant effect on service quality, taste, price and service quality have a significant effect on consumer satisfaction while the menu does not have a significant effect on waiter satisfaction. Taste and price have a significant effect on consumer satisfaction through service quality as mediation, while the menu does not affect consumer satisfaction mediated by service quality. The results of this study can be used by cafes and restaurants to improve their services so that they can increase the satisfaction of consumers who come..

The creation of the Muntei Tourism Village in the Mentawai Islands' South Siberut District is a calculated move that intends to draw tourists while also significantly enhancing the local economy and conserving the native way of life. This community needs the proper management plan because of its natural and cultural riches, which might be turned into a tourist destination. In this regard, village government institutions play a critical role in fostering community involvement, fostering local creativity, and incorporating potential into initiatives for the development of sustainable tourism. Observation, in-depth interviews, and recording were the methods used to collect data for this descriptive qualitative study, which involved informants from a variety of related fields. The study's conclusions highlight how crucial the village government's strategic role is in creating and carrying out policies for the development of tourist villages, especially Muntei Tourism Village. The tactics used not only take economic factors into consideration, but also preserve environmental equilibrium and enhance the community's cultural identity. It is envisaged that this research will contribute to a better understanding of sustainable and successful tourism village development techniques.

This research discusses the development of dessert products, namely Entremet which aims to increase dessert variety. The method used in this study uses the Research and Development method by conducting a series of experiments and development using a hedonic scoring scale test involving 25 panelists. Based on the results of the research carried out, it can be known that the results of the overall calculation in the appearance score can be 76% very liked, 24% liked, scented 60% very liked, 40% liked; The color was 88% very liked, 12% liked, the texture was 68% very liked, 32% liked, and the taste was 84% very liked 16% liked, so Entremet Malang Apple Caramel was very liked and acceptable to the panelists. The raw recipe for this product consists of biscuits, peanuts, butter, eggs, wheat flour, sugar, cornstarch, apples, cream cheese. Business analysis shows a profit of 5,000,000 from sales of 259 Pcs/Month. This Research Recommends That The Development Of This Product Continue.

Dumplings are many people's favorite food made from  flour with filling inside. Research conducted on chicken dumplings used bones as dumpling filling. Bones were not very well known in the culinary, with this research it is hoped that it will increase the selling value of  bones as well as increase the variety of dumpling menus. This research aims to determine the level of panelists' preferences based on five quality attributes, for appearance, color, texture, flavour and taste. Apart from that, it is also to find out recipe standards, business analysis, and the shelf life of dumplings. The method used was research and development with five expert panelists from lecturers and 20  panelists from students and consumers of Kedai Rest Area 12. The results of the organoleptic test assessment on average, stated that they liked it very much: appearance 72%, color 84%, texture 92%, flavour 88%, and taste 92%. The standard recipe was: 1kg chicken breast, 500g  bones, 150g eggs, 10g garlic, 25g sago flour, 15g salt, 5g sugar, 5g pepper, 10g mushroom stock, 10g oyster sauce, 10g sesame oil , 5g soy sauce, 50pcs wonton skin, and 10g flavoring. Fried bone chicken dumplings can be stored at room temperature (20-25°C) for one day, but before frying stored in the freezer at (-17)°C can last for more than one week. Calculation results the basic price/pax (50pcs) is IDR 71,000, while the selling price is IDR. 120,000. BEP will be achieved after selling 45 pax, margin targets of IDR. 5,000,000 then must sell 149 pax/month. Suggestions for future researchers are to create various sauces to complement fried dumplings.