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The purpose of this study was to determine whether digital marketing media can influence consumer interaction with the Shopee marketplace. Online communication and sales are new things in the realm of marketing thanks to the rapid development of technology that allows individuals to make transactions through digital platforms. Currently, buying and selling transactions in the marketplace are in great demand and are popular with the public. One of the applications most often used by the public is Shopee. By using a digital marketing strategy in the Shopee marketplace, selling products without having to meet face to face with consumers becomes very easy. Business actors also try to apply efficient tactics to influence the level of consumer buying interest. In this study, the researcher applied a qualitative method that was explained descriptively by utilizing books, websites, and related journals. The quality and unique characteristics of the products being promoted  

This article discusses the transformation of international payments that continues to develop along with technological advances and increasing needs for efficiency, speed, and security in conducting cross-border transactions. This development is marked by the innovation of international payments with the existence of CBDC (Central Bank Digital Currency) and its integration with fintech, as a digital currency issued by the Central Bank. In this study, the research method used is a qualitative descriptive method. Where data can be obtained through informal group discussions, literature studies, and from various sources of information related to the transformation of international payments, CBDC, and the fintech ecosystem. The results of the study show that there has been a transformation of international payments that started from manual or cash transactions, until now it can carry out digital payment transactions using CBDC payment innovations. However, there are challenges or risks in using CBDC, namely related to data security and privacy, new financial technology regulations, changes in consumer behavior, and financial stability risks. This article is expected to provide insight for industry players to be able to utilize the potential of CBDC and fintech in building a more modern and sustainable international financial system.

Digitization has driven information technology to become a fundamental foundation in facilitating human tasks across various aspects, including governance. This study focuses on the implementation of the Online Public Service Application (PRO) Denpasar as part of e-government implementation in Denpasar City. The research aims to analyze the effectiveness of the PRO Denpasar application in improving the quality of public services, identify implementation challenges, and formulate improvement strategies based on a SWOT analysis. This study employs a descriptive qualitative method as the issues examined are social and dynamic in nature. This method enables researchers to explore phenomena in-depth by gathering information from various perspectives. The qualitative approach provides flexibility in understanding the social context and the dynamics of interactions between individuals or groups related to the phenomenon being studied. The results indicate that although the public satisfaction level with the application exceeds 80%, several challenges remain, such as uneven socialization, digital divides, and slow responses from relevant parties. The proposed strategies include developing a collaboration-based digital platform, enhancing data security, and implementing digital inclusion programs. This research underscores the importance of multi-stakeholder collaboration and continuous innovation to support the success of e-government.

Digital innovation in the agricultural sector is increasingly becoming an important concern as a solution to increase agricultural efficiency and productivity. This research discusses the comparison between open source technology and commercial technology in the agricultural sector, with the aim of understanding the advantages and challenges of each in the agricultural context in Indonesia. Using a comparative descriptive approach, this research involved 30 farmers who were divided into two groups, namely farmers using open source technology and farmers using commercial technology. Data was collected through interviews, questionnaires and field observations, then analyzed descriptively to describe the use of both types of technology.The research results show that open source technology is more affordable and flexible, but is limited by a lack of technical support and integration with existing agricultural systems. Meanwhile, commercial technology offers more complete technical support and more integrated systems, but high costs are a major obstacle for small farmers. In conclusion, choosing the right technology must take into account local conditions, economic capabilities and existing technical support. This research suggests the importance of policies that support the provision of affordable technology and training accessibility for farmers to maximize the potential of digital transformation in the agricultural sector.

This study aims to explore the concept of habituation in Islamic education as an effective strategy for shaping the character of elementary school students. Through a library research approach, this study analyzes relevant principles of Islamic education and their application in the context of modern education. The findings reveal that habituation based on Islamic values, such as honesty, discipline, responsibility, and tolerance, significantly impacts character development in students. Consistently implemented habituation methods, through exemplary practices and daily routines, have proven effective in internalizing these values. Innovations in habituation, such as the integration of digital technology, Qur'anic literacy, and flagship tahfidzul Qur'an programs, strengthen the implementation of character education in elementary schools. However, challenges such as limited resources, parental involvement, and technological adaptation require strategic solutions, including teacher training and multi-stakeholder collaboration. This study emphasizes that habituation in Islamic education is not only relevant but also adaptable to the needs of modern education, making it a transformational strategy for shaping a generation with noble character, knowledge, and integrity.

The transformation of fiqh principles is crucial in addressing the challenges of Islamic law in the era of social media and e-commerce. As technology advances, new phenomena such as digital transactions, online communication, and social media interactions significantly influence the social and economic dynamics of the Muslim community. In this context, fiqh principles need to be adjusted to remain relevant to the needs of maslahat (public interest) in contemporary times. This article aims to analyze how fiqh principles can be applied in the context of social media and e-commerce, and how they adapt to the changing times to ensure that Islamic principles continue to safeguard the welfare of the community. The approach used is a literature review, focusing on the adaptation of fiqh in facing digital technological advancements.

Information technology has an important role in the continuity of business activities for MSMEs. The application of technology to build a business is called effective and efficient digital transformation for MSMEs. One form of digital transformation is in the aspect of recording transactions and finances called Point of Sale (POS). POS is an application in the form of an online cashier with integrated electronic transaction service features which is aimed at increasing the sustainable development of digital entrepreneurs or Digipreneurs through digital transaction services to analyze administrative and financial matters which can help MSMEs. This research aims to prepare for the digital transformation of MSMEs in using digital POS system applications using the I-TOE framework. This research is qualitative in nature with data collection techniques by conducting interviews with 6 MSMEs in Salatiga, Central Java. From the interview results, it can be concluded that through the I-TOE framework, it is known that the readiness for digital MSME transformation is influenced by several aspects (1) Type of business, (2) Age of the manager. (3) Human resources and (4) Environmental demands.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in encouraging economic equity in Indonesia by encouraging economic growth, encouraging innovation and creativity, and reducing unemployment. Among the various MSME sectors, the culinary business stands out because it is very promising due to the universal food needs. One of the culinary businesses, Roti Bakar Bahagia, located in Medang Lestari, Tangerang Regency, shows significant growth potential but faces challenges in optimizing digital marketing and payment systems. To overcome these challenges, community service activities are carried out to increase the digital presence and digital payment infrastructure of the business. The assistance provided includes designing and making logos, designing and recreating menu lists, creating Google Maps lists, and integrating digital payment systems through QRIS. These efforts proved to be very beneficial, equipping Roti Bakar Bahagia to increase its competitiveness and sustain growth in the dynamic culinary market.

The implementation of Islamic economics in Indonesia's development administration during the digital era presents a significant opportunity to build a system founded on inclusivity, fairness, and sustainability. Digital transformation plays a pivotal role in optimizing sharia-based financial technologies, empowering community economies, and enhancing resource management efficiency. Technologies such as halal e-commerce, blockchain, and sharia-compliant financial applications extend access to financial services in previously underserved remote areas. However, challenges such as low digital literacy levels and insufficient regulatory frameworks remain obstacles. Collaboration among the government, Islamic financial institutions, businesses, and communities is essential to ensure the effective implementation of this system. By combining sharia principles with technological innovations, Islamic economics holds substantial potential to boost Indonesia's economic competitiveness on a global scale.

This research explores the challenges and opportunities faced by Micro, Small and Medium Enterprises (MSMEs) in implementing information technology (IT) and digitalization. Through a qualitative approach with in-depth interviews with MSME owners and managers in various sectors, the results show that MSMEs experience a number of obstacles such as limited financial resources, lack of technological knowledge, and inadequate infrastructure. However, the use of IT can increase efficiency, productivity and market access for MSMEs. External support such as technology training and subsidies from the government are important factors in overcoming this challenge. This research concludes that digital transformation is the key to increasing the competitiveness of MSMEs in the ever-growing digital era. It is hoped that the recommendations will help MSME owners and policy makers formulate strategies to support IT adoption effectively.

This study evaluates the impact of Learning Technology Integration and Education Effectiveness on the Transformation of Educational Paradigms in the Digital Era. Learning Technology Integration refers to the application of digital tools such as e-learning platforms, online learning applications, and interactive media to support educational processes, while Education Effectiveness encompasses the ability of the education system to achieve optimal learning outcomes through efficient and relevant approaches. This research employs a quantitative method using a questionnaire survey distributed to 50 students at Universitas Negeri Jakarta, selected randomly. Data were analyzed using multiple linear regression to examine the relationship between the two independent variables (Learning Technology Integration and Education Effectiveness) and the dependent variable (Transformation of Educational Paradigms in the Digital Era). The results indicate that both variables have a positive and significant influence, both partially and simultaneously. This study recommends enhancing learning technology integration and the effectiveness of education systems as key strategies to accelerate the transformation of adaptive and innovative educational paradigms in the digital era.

With technological innovation in the financial sector (Fintech), the development of digital technology has brought great changes to the financial industry. However, behind these advantages, there are challenges that need to be overcome, one of which is data security and user privacy which is a major issue that must be faced by the financial industry. This study aims to see how regulations help the digital transformation of Indonesia's financial industry (fintech). This study is a qualitative research, in accordance with the object of study, this type of research falls into the category of library research.Regulation of the financial technology (fintech) sector is borne by many parties, including the government, non-governmental organisations, and industry players. In Indonesia, institutions such as the Otoritas Jasa Keuangan (OJK) and Bank Indonesia (BI) are responsible for shaping fintech policies and regulations.Regulations serve as a strong foundation to drive digital transformation in the financial industry. Flexible and inventive regulations protect consumers and encourage profitable investments for industry players. A clear legal framework allows financial institutions to innovate and produce financial goods and services that better suit the needs of society.

This research explores the digital transformation in Islamic philanthropy, particularly through the optimization of zakat and waqf management using Islamic fintech. The digital economy and fintech present significant opportunities to enhance the efficiency and transparency in collecting and distributing Islamic philanthropic funds. By leveraging modern financial technology, zakat and waqf can be managed more effectively, ensuring precise and accountable distribution. The study also emphasizes the importance of Islamic financial literacy in supporting public participation in the digital economy. The findings show that integrating fintech in zakat and waqf management not only improves transparency and efficiency but also strengthens public trust in the Islamic financial system. Therefore, this research suggests further development of Islamic fintech technologies and enhanced educational programs to support the growth of Islamic philanthropy in the digital era. The research further emphasizes the necessity for comprehensive financial education programs and easily accessible information to enhance Islamic financial literacy among the broader public. Collaborative efforts between the government, financial institutions, and educational bodies are crucial to developing and promoting fintech solutions that comply with Sharia principles. Integrating technology into Islamic philanthropy not only optimizes fund management but also contributes to broader social and economic development goals by supporting more inclusive and sustainable growth. Consequently, Islamic fintech holds immense potential to revolutionize the management of zakat and waqf, fostering a more resilient and trusted financial ecosystem within the Muslim world.

The background of this research is that the transformation of the global economy has encouraged innovation in various sectors, including the Islamic economic sector in recent decades. The emergence of digital financial technology (FinTech) has provided new opportunities for the Islamic economy to encourage inclusive and sustainable growth. This research uses a literature study research method by reviewing and analyzing several journals that are closely related to the topic of discussion. This literature study approach involves collecting, evaluating, and analyzing various relevant literature sources to understand the interrelationship between the Islamic economy, digital fintech innovation, and sustainability principles. The result of this study is that the role of technology in supporting halal transactions includes technology can be an effective tool to increase awareness and understanding of Islamic financial principles, technology can be used as a campaign site to spread information about Islamic economics through interesting and easy-to-understand content, technology can create websites that focus on Islamic economics, and financial transactions can become easier and more efficient. Islamic fintech utilizes technological advances to offer transparent, efficient, and secure financial services to the unbanked. In addition, Islamic fintech supports sustainability by following sharia principles that prohibit riba (interest), gharar (uncertainty), and encourage fair and transparent financing.

Digital transformation in the tourism industry is an important element in increasing competitiveness and tourist destinations. One sector that has great potential to adopt digital technology is religious and cultural tourism, which has high historical and cultural value. This research aims to analyze the implementation of digital transformation in the management of religious and cultural tourism with a case study in the Sultanate of Banten, a historical site that is an important part of Indonesia's historical journey. The Sultanate of Banten has adopted several digital technologies, such as marketing via social media, mobile applications for tourist information, and the use of technology-based visitor management systems. However, the application of digital technology is still limited to promotional and information aspects, while digital-based tourism experience management such as augmented reality (AR) or virtual reality (VR) has not been fully implemented. The challenges faced include limited human resources, technological infrastructure, and understanding the long-term benefits of digital transformation. It is recommended that local governments and related parties increase human resource capacity in the field of technology, strengthen digital infrastructure, and develop more interactive digital platforms to improve the quality of tourism experiences. Effective digital transformation can contribute to the management of religious and cultural tourism that is more sustainable and attractive to the younger generation.

Abstract. Human Resource Management (HRM) is essential in today’s digital era to ensure that HR strategies meet the demands of the times. Business transformation driven by digital technology requires an understanding of how HRM responds to these changes and how it impacts employee dynamics. To create strategic initiatives that maximize the integration of technology and HRM, it is essential to understand the implications of technology integration on employee engagement and performance. In the context of the HRM paradigm, this study attempts to unravel the relationship between employee happiness, leadership competencies, and technology adoption. This study aims to explore the dynamics of digital transformation of Human Resource Management (HRM) in startups and examine its impact on employee engagement and performance. This study highlights the significant influence of technology on leadership skills development and the need for adaptive leadership in the digital era. The foundation of engagement is employee satisfaction, and higher levels of engagement are associated with improved organizational performance. These observations underscore the value of developing leadership skills, driving employee satisfaction, and leveraging technology, and provide useful suggestions for HRM practitioners in startups in Indonesia. This study serves as a basis for future research and improvement of HRM methods in different startup ecosystems in Indonesia, which prioritize employee welfare and organizational success in facing challenges in the digital era.

Artificial intelligence (AI) is now an integral part of the digital transformation of various industries including the maritime sector. In the context of maritime law, AI has the potential to optimize various aspects ranging from maritime traffic management, Accident risk mitigation to monitoring international environmental maintenance. However, the application of AI also presents a variety of very complex challenges. This research highlights the legal, regulatory and ethical challenges that arise along with the application of AI in the maritime sector. Among them are the lack of clarity regarding legal responsibility for incidents involving autonomous ships, the lack of international standards governing the use of AI in operations maritime, as well as threats to data privacy and security from the use of increasingly sophisticated technology. Apart from these challenges, This research also discusses innovations that are already developing, such as the development of new legal frameworks for maritime AI, blockchain integration technology in the supply cycle chain as well as cross-border collaboration to developing regulatory standards that are cohesive and responsive to technological developments, this research concludes that to ensure the safe and responsible implementation of AI in the maritime sector, a multidisciplinary approach involving law, technology and international cooperation is needed, AI can be the main catalyst in creating a safer, more efficient and sustainable maritime ecosystem in the future.

Technology has undoubtedly revolutionized the way we learn and acquire knowledge. In recent years, there has been a significant shift towards integrating technology into educational practices, with the aim of enhancing the learning experience for students. This transformation has sparked a debate among educators and researchers about the implications of this shift on the traditional methods of teaching and learning. Some argue that technology has the potential to democratize education and provide equal opportunities for all learners, while others express concerns about the impact of digital distractions and the loss of face-to-face interaction. Through the lens of post-positivism, criticality, and constructivism theory, this critical analysis aims to explore the complexities of the transformation of learning with technology. By examining the underlying assumptions and implications of integrating technology into education, we can gain a deeper understanding of how it may shape the future of learning. This analysis will delve into the various perspectives and theories surrounding the use of technology in education, considering both the benefits and drawbacks. Through a balanced examination of the evidence, we hope to uncover the key factors that will determine the success of technology in shaping the future of learning. Ultimately, the goal is to provide insights that will guide educators and policymakers in making informed decisions about integrating technology into educational practices.

The digital era has changed the way teenagers interact with information and spiritual practices. On the one hand, quick access to various sources can enrich religious knowledge. On the other hand, inaccurate or deviant information is also easily spread, potentially leading to shirk practices. Teenagers in the identity search phase are often influenced by social media content and popular culture that can cloud their understanding of monotheism. The main challenge faced is the shift in spiritual values where traditional religious practices are often replaced by new rituals and beliefs that are not in accordance with religious teachings. The transformation of spiritual practices among teenagers is also seen in their adaptation to digital platforms, where many seek community and spiritual support online. The purpose of this study is to identify effective strategies to support a correct understanding of monotheism and reduce the influence of shirk, as well as to utilize the potential of digital media for constructive religious education. Empowering teenagers in understanding and practicing religious teachings critically is very important to maintain the authenticity of spiritual practices in the digital era. The method used in this study is a descriptive qualitative method, by making the Qur'an, books of hadith, books, magazines, articles and related journals as the main reading sources. The results of the study show; (1) that the advancement of digital technology has a great influence on the imitation of foreign cultures that smack of polytheism, (2) several figures exemplify the culture of polytheism while social media spreads it, (3) It is difficult to stem the flood of information on social media. Efforts to improve it include frequently listening to studies and attending training on the dangers of polytheism.

Christian religious education has a long history rooted in the teachings of Christ. In its development, this education does not only focus on theological doctrine, but also includes social and cultural norms that are relevant to the times. This article discusses the transformation of Christian religious education from traditional dogmatic methods to a more inclusive, interactive, and contextual approach along with the influence of globalization and technological advances. Significant changes have occurred in the curriculum which now integrates contemporary topics such as ethics and interfaith dialogue. More participatory teaching methods and the use of digital media are also described as responses to modern challenges such as secularism and individualism. This article also highlights the important role of Christian religious education institutions, such as churches, Christian schools, seminaries, and the media, in maintaining the relevance of Christian teachings. Amid global challenges, innovation in Christian religious education is considered crucial to remain relevant and effective in shaping the faith and character of Christians in the future.