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In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

The aim of this research is to determine the leading sectors and potential for economic growth as a basis for regional development planning in the Jembrana Regency. The data used in this research is secondary data in the form of GRDP at constant prices, population, and per capita income for Bali Province and districts/cities, obtained from the Bali Province Central Statistics Agency (BPS) and Jembrana Regency BPS for the 2019-2023 period. This research uses a descriptive quantitative approach with five analytical techniques, namely techniques Location Quotient (LQ), Dynamic Location Quotient (DLQ), Growth Ratio Model analysis, and Overlay analysis. The research results show (1) five basic sectors, namely agriculture, forestry and fisheries, wholesale and retail trade; car repair; and motorbikes, the transportation and warehousing sector, the information and communications sector, and the real estate sector at 1.09. Based on the results of the Overlay analysis, 3 potential sectors in Jemebrana Regency have good growth and comparative advantages, including Agriculture, Forestry, and Jembrana Fisheries; Wholesale and retail trade; car repair; and motorbikes; Information and communication. (2) The results of the Growth Ratio Model analysis show that the agriculture, forestry, and fisheries sectors are sectors that have the potential to be developed in Jembrana Regency and have main development priorities

Market Basket Analysis (MBA) is an analytical technique used to identify relationships between items in purchasing transactions. This notebook uses retail transaction datasets and the Apriori algorithm to discover hidden associations and patterns that retailers can leverage in optimizing marketing strategies, store layouts, and product recommendations. Through initial data processing, data exploration, and application of the Apriori algorithm, this analysis succeeded in identifying various significant associations between items that are frequently purchased together. The results provide valuable insights for retailers to develop targeted promotions and improve customer shopping experiences, while emphasizing the importance of selecting the right parameters to obtain accurate and relevant results.

The digital era has brought significant changes in human life, including in the economic field. The development of digital technology has influenced the way humans do business, transact and interact. The aim of this research is to determine the factors that influence economic growth in the digital era in the city of Medan in 2018-2023. The analysis techniques in this research are descriptive statistical analysis and multiple linear regression analysis. Based on the results of the discussion, it can be concluded that wholesale and retail trade, car and motorbike repairs greatly influence the movement of economic growth in Medan in the digital era, the policies implemented by the government are very important to maximize the positive impact of the digital economy on economic growth. Furthermore, the digital economy has the potential to encourage economic growth through increasing productivity, facilitating economic activities, and transforming business transactions from manual to automatic processes.  

This research discusses the implementation of supply chain management at PT. Yakult Indonesia Persada, Mojokerto, East Java branch. This research uses a literature study analysis method or literature review with secondary data sources. This research explains the main role in supply chain management implemented by PT. Yakult Indonesia Persada starts from suppliers, production processes, retail, distributors, to consumers. PT. Yakult Indonesia Persada collaborates with several local and foreign suppliers to obtain main raw materials such as skim milk powder from Australia and New Zealand, sucrose and dextrose from Cirebon, packaging materials, namely polystyrene plastic ore, from China. The production process is carried out using sophisticated high-tech machines and is carried out by competent human resources (HR) to create standardized products, distribution is carried out by PT. Yakult Indonesia Persada, namely by using land and sea routes with two distribution systems, namely direct sale distribution which is carried out using backup cars to be distributed to traditional shops such as food stalls to modern shops such as supermarkets, and yakult lady, namely distribution carried out by women who has been equipped with knowledge about Yakult products to disseminate information to consumers using motorbikes or bicycles. With this distribution system, it has proven to be quite good, as proven by PT. Yakult Indonesia Persada has regular consumers spread throughout almost all of Indonesia.  

The purpose of the study was to determine the economic sector and economic change in Halmahera Seletan district, secondary data from 2019-2023, descriptive quantitative research methods, LQ and SSA analysis tools. The results of the study, the economic sector which is the basic sector is in the agriculture, forestry and fisheries economic sector, the mining and quarrying sector, the manufacturing sector, the water supply sector, waste management, waste and recycling, the construction sector, the wholesale and retail trade sector, car and motorcycle repair, and the real estate sector, the education services sector, the health services sector and social activities, the economic sector is the basic sector but the regional component of the economic sector in South Halmahera district does not have economic growth, But in the proportional growth component (proportional shift) is a developed economic sector to be developed, the agriculture, forestry and fisheries sector, the mining and quarrying sector, the processing industry sector, the water supply sector, waste management, waste and recycling, the construction sector, the wholesale and retail trade sector, car and motorcycle repair is a basic sector but in the competitiveness share this sector is not a sector that has high economic competitiveness within the South Halmahera district area and economic sectors from other regions.)  

The issue of plastic bags continues to be a significant topic globally in waste management. Their relatively low cost, ease of use, and accessibility have made plastic bags an integral part of human life. With increasing plastic bag usage, inevitably comes an increase in plastic waste. Moreover, the rapid usage cycle of plastic bags, as they are typically single-use items used only temporarily, exacerbates the problem. If plastic waste is not optimally managed, it will have negative environmental impacts. To address this, the retail company Alfamart has begun employing green marketing strategies to promote the "Plastic Bag Diet" by offering environmentally friendly shopping bag products (Eco Bags). This aims to raise awareness and concern among the public for environmental sustainability by reducing plastic bag usage during shopping. Apart from Alfamart, other competing retail companies have also adopted similar strategies and offer eco-friendly bag products. The intensifying competition among retail companies forces managers to reconsider their strategies to win market share. The issuance of the Bali Provincial Regulation on Limiting Single-Use Plastic Waste is based on Article 12 paragraph (3) and Article 13 paragraph (2) of Bali Provincial Regulation Number 5 Year 2011 concerning Waste Management. This reflects the negative impacts that can arise if waste is not properly managed. The enactment of local regulations prohibiting the use of single-use plastic indicates a legal policy direction towards environmental conservation. The research method used in this study is a juridical normative method with a literature review approach, focusing on legal norms including principles, norms, rules, regulations, agreements, and doctrines. Therefore, this study aims to analyze the effects of green marketing on attracting purchasing interest and persuading the public to make purchasing decisions on Eco Bag products at Alfamart as alternatives to plastic bags.

  In marketing, watermelon will undergo a marketing process and experience changes in prices at the producer level and prices at the end consumer, resulting in differences in the price of watermelon between producers and consumers. This makes marketing a very important activity. The aim of this research is to determine marketing channels, margins and marketing efficiency. The population in this study was 140 watermelon farmers. The sample was determined using the Slovin method, so that the selected respondents were 34 watermelon farmers and the sample of trader respondents was 5 people, namely 2 village collectors, 1 wholesaler and 2 retailers. The analytical tools used are descriptive analysis, margin analysis and efficiency analysis. The research results show that there are 2 marketing channel patterns for watermelon in Waihatu Village, namely: marketing channel I farmer-retailer-final consumer, while marketing channel II farmer-village collector-wholesaler-retailer-final consumer. The highest total marketing margin is in marketing channel I, namely IDR 2,000/kg, while the lowest total margin is in marketing channel II, namely IDR 1,000/kg. In conclusion, both marketing channels are classified as efficient, marketing channel II with an efficiency value of 12.21 percent and marketing channel I with the smallest efficiency value, namely 3.34 percent.

This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and ease of access for consumers. The research used a qualitative descriptive approach with an interview method with residents of Purwobinangun Village and its surroundings as informants. The research results show that even though Indomaret's location is far from the city center, local people feel that the location is strategic because it is close to their settlements and easy to access. Apart from that, the price difference with local shops is considered reasonable, and promotions held by Indomaret increasingly attract consumers to shop. In conclusion, location and price factors at Indomaret play a significant role in influencing village community purchasing decisions. This research is important to understand the adaptation of village communities to modern retail and apply it to local market development.

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.

 Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.

Retail business is a business that sells a variety of products, such as daily necessities, household needs, fashion products, beauty, and electronics. One of the important factors that retailers must pay attention to in order to attract buyers to come to the store is layout management. Therefore, this research aims to analyze the layout of space in one of the retail stores located in Bogor, namely Minimarket Malabar so that its operational activities are optimal. This research was conducted using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. ARC and TCR analysis shows that the display room becomes the highest space value of 168, meaning that the room is the most important and influential on Minimarket Malabar, so it must be in a strategic place. And the toilet becomes the lowest value of 6 which means that the toilet does not have an important influence on the layout of the Malabar Minimarket space to optimize operational activities.

Effective time management is a key factor in improving efficiency in an office environment. This article reviews various time management strategies and principles that can be applied in the office to increase productivity and create a balance between work and personal life. Retail company Yomart serves as a case study that demonstrates the implementation of best practices in time management, from the use of advanced technology to proper prioritization. Through these proactive measures, the company has managed to gain a deeper understanding of the importance of time management in achieving success and sustainability in a competitive market.

Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top priorities in retail development. Based on the results of the Activity Relationship Chart (ARC) calculation at Cahaya Grosir Indah, the first facility that was prioritized because the results were the highest was the cashier with a TCR (Total Closeness Rating) score of 162, product shelves with a score of 126, warehouse with a score of 34, facility center with a value of 94, and toilets with a value of 18. Therefore, for retail it is important to place other facilities with high value results and are prioritized so that they can be close to each other and facilitate operational processes. The layout has a strategic impact in the longer term. A strategic and comfortable layout provides benefits for retailers to make it easier to organize efficient layout positions and can reduce the density of activity in retail and make it easier for customers to shop.

Supermarket x is a retail shop that sells various types of products ranging from home necessities, kitchen necessities, food and drinks. The importance of layout in retail is needed to make it easier for consumers to reach the goods they need. Supermarket x has a less effective layout, especially in arranging display shelves. This research aims to make recommendations for layout, especially new display shelves that are more efficient so that consumers can easily reach the items they want to buy. This research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) analysis methods. The results of the research show that there is a change in the placement of goods on display shelves, after using ARC and TCR, the placement of goods on display shelves is arranged based on the closeness grouping of goods types, shelves 4 and 5 have a value of A (absolute) so the shelves must be close together, while shelf 2 with shelves 4, 5, 6, and 7 have undesirable adjacent X (prohibited) values. Shelf 5 which contains snacks has a high ARC value of 121, so shelf 5 will be allocated first, because snacks are most often sought after by consumers.

Service Quality is fulfilling customer needs by offering products and services that exceed customer expectations, so that they can satisfy customer desires. Prima Freshmart, which is the object of this research, is a retail store that plays a crucial role in meeting people's needs. The aim of this research is to evaluate the level of customer satisfaction with the services provided at Prima Freshmart. The method used is the Service Quality Method (Servqual), this method can identify the service criteria expected by customers. Research on 97 respondents at Prima Freshmart SV IPB showed valid values ​​in measuring service levels. The results of analysis using Servqual show an average gap of -0.175. The attribute that has the biggest gap is being fast in providing promo information, so there is a need to improve in providing promo information quickly to customers.

This study investigates how IoT (Internet of Things) technologies enable innovative business models in smart enterprises. By exploring use cases in manufacturing, healthcare, and retail, the research highlights opportunities for operational efficiency and new revenue streams. Challenges related to data management, interoperability, and cybersecurity are also discussed.

In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.

Law Number 22 of 2001 concerning Oil and Gas that oil and gas business activities are divided into two, namely upstream business activities and downstream business activities. The activity of buying and selling fuel oil is usually in retail form which is put in a glass bottle with a liter size that will be sold to buyers who have previously been bought by sellers from gas stations where fuel oil (BBM) is one of the important elements in fulfilling the community's economy. Based on the initial observations of researchers, especially in Kupang City, retail fuel oil sellers cannot be calculated so much and usually, these retail fuel oil sellers sell in front along the road or in ordinary places, vehicles pass by by setting up mini kiosks or workshops. Therefore, researchers formulate the main problems, namely: (1) How is the implementation of legal regulations related to the act of purchasing fuel oil (BBM) at gas stations using jerry cans for resale in terms of Law Number 22 of 2001 concerning Oil and Gas? (2) What are the factors that hinder the police in handling the activity of purchasing fuel oil (BBM) using jerry cans at gas stations in terms of Law Number 22 of 2001 concerning Oil and Gas? This research is a research that uses the Empirical Juridical method. This research is a legal research conducted by researching regulations, primary data, documentation studies. The research aspects studied are Law Number 22 of 2001 concerning Oil and Gas, legal factors, law enforcement factors, facilities and facilities factors, community factors, buying and selling fuel oil, cultural factors. The results of the study found that: (1) Law Number 22 of 2001 concerning Oil and Gas in its implementation has not run well and is less firm against people who abuse fuel oil (BBM); (2) Factors that become obstacles for the police in handling fuel purchase activities are legal factors, law enforcement factors, facilities and facilities factors, community factors and cultural factors.