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Industrial development management must be implemented optimally by business actors, it is an absolute requirement for companies to be able to develop rapidly. The strategies implemented are certainly needed by business actors, starting from utilizing market digitalization, building distribution channels, to providing services that make it easier and satisfy consumers. This research was carried out at a home industry (UMKM) for Bintang Mas Mushroom Chips in Kauman Srengat, Blitar Regency. This research is to find internal and external factors and determine alternative strategies for developing MSMEs in the Bintang Mas mushroom chips industry. The method in this research is a descriptive analysis method. With interviews, documentation and observations at the research location. As a result of the research, several internal factors were found that encouraged the development of the Kauman gold star mushroom chips industry, Srengat District, Blitar Regency. The company has employees who are competent in their fields, utilize digital marketing, fast distribution, and a friendly and good customer service model. Furthermore, external factors include increasing company income, increasing the efficiency and effectiveness of business operations, and adopting various strategies implemented by competitors. Alternative strategies used by the company, namely increasing production capacity and quantity in a continuous improvement framework to meet market demand, expanding cooperative relations between companies and farmers, companies and customers, signifying various promotions, discount strategies for chips mushrooms on certain days, product packaging quality innovation that is more creative and attractive

This research examines the role of local ports in addressing challenges from public ports and special terminals in their vicinity. It focuses on infrastructure, efficiency, connectivity, and competitiveness, using qualitative analysis and a Likert scale questionnaire. Findings reveal that while local ports excel in certain areas, improvements in infrastructure maintenance, operational efficiency, and transport connectivity are needed. Recommendations include investing in infrastructure, improving efficiency, enhancing marketing strategies, fostering collaborations, prioritising sustainability, and focusing on customer satisfaction. Implementing these recommendations can enhance local ports' competitiveness, strengthen their position in the maritime industry, and contribute to regional economic development.

Research on marketing efficiency analysis of white oyster mushrooms (Pleurotus Ostreatus) in Air Rambai Village, Curup District, Rejang Lebong Regency aims to determine marketing channels, and analysis of marketing margins, as well as to determine whether the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District.This research was conducted in March 2022 in Air Rambai Village, Curup District, Rejang Lebong Regency with farmers in Air Rambai Village. Data analysis used in this research is marketing channel analysis, marketing margin analysis, and marketing efficiency analysis. This data analysis was used for farmers and the 12 retailer respondents in Air Rambai Village, Curup District, Rejang Lebong Regency.Based on the results of data analysis, it can be seen that the marketing channel of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency has two marketing channel patterns where the first marketing channel pattern sells white oyster mushrooms directly to end consumers, and the second marketing channel pattern is farmers sell to traders. retailers and then traders resell to final consumers. The marketing margin in the first marketing channel is Rp. 0, while in the second marketing channel it is Rp. 11,583. and the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency is said to be efficient.

This research aims to develop a web-based information system that supports the sale of agricultural products in Kampung Bewang. Until now, agricultural product marketing has often been carried out conventionally, limiting market reach and reducing farmers' potential profits. The system is designed to facilitate product management, order tracking, and online payment integration, while also providing a user-friendly interface. The implementation of this system is expected to enhance market accessibility for farmers, expand sales reach, and improve transaction efficiency. Additionally, this system will enable farmers to reduce their reliance on intermediaries, thereby increasing their overall profit.

PT XYZ, a building construction and design company in Palembang. The number of employees in this company is 30 employees with project, finance, marketing and also human resources (HR) divisions. PT XYZ has a need to improve the efficiency of human resource management. In the current condition, the company still relies on manual processes for recruitment, attendance, layoff data management, and employee leave applications. This Personnel Information System uses the Rational Unified Process (RUP) method as a system development method. System development uses the Laravel framework, PHP, CSS, HTML programming languages. In the analysis stage using PIECES and Usecase Diagram. System development uses two main approaches, namely using the FlutterFlow low-code platform and the Laravel Framework. The final result obtained is the implementation of a web-based Personnel Information System at PT XYZ. The implementation of this system makes a significant contribution in improving the efficiency and accessibility of staffing data at PT XYZ.

The service was done in Ngaglik and Pancuran villages, Gondangrejo, Karanganyar, Central Java. These areas have the potential to produce mats with semi traditional method. Most of the villagers are the mats’ weavers and worker of the weavers. The village has a potential in developing the craft of mats. The main problem from the craftsmen are the management, the production process is less than optimal, no efficiency in production process and the management of the marketing. In this service, many activities are held such as training in management and creativity, displaying of the technology’s application, and marketing technique for the product. The result of this service with Ibm are the optimal production process and the handling of the marketing.Keywords: Mats, productivity, craftsmen, production

This sharing session activity aims to find solutions to the problem of increasing business productivity among MSME players. This activity is the result of a collaboration between STIEM Bongaya Makassar and the Bali chapter of the TDA foundation which was held at the Wistara cafe, Badung Regency, Bali with the theme of MSME revival activities. The activity method is carried out through sharing sessions by forming a group discussion forum (FGD) where the presenters and participants provide input to each other and formulate appropriate strategies to increase business productivity. One of the conclusions obtained is that increasing productivity among Micro, Small and Medium Enterprises (MSMEs) can be the key to business success and growth in the form of increasing production efficiency, improving product quality, improving marketing, improving skills and knowledge, increasing cooperation.

This journal discusses the implementation of digitization and technology as key drivers for advancing and designing business strategies for Kru V, a social media management service agency. In an era where social media plays a crucial role in marketing and customer interaction, the agency leverages digital technology to enhance operational efficiency and broaden the scope of its services. This article provides an in-depth analysis of the concrete steps taken by Kru V in adopting cutting-edge technology and its impact on the agency's business development and competitive advantage.

This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage companies. Through this journal article, there is a discussion that can be used to provide insight into brokerage companies that survive in today's digital era, as well as quality productivity by marketing and sales in brokerage companies with marketing optimization. This discussion was conducted in one of the brokerage companies, PT Victory International Futures Spazio branch with a communication model with permanent employees at the company's branch.

This research aims to develop a web-based palm oil sales application at the Medan Palm Oil Research Center. The research method used is a qualitative method, a case study carried out by researchers at the Palm Oil Research Center on Jl. Brigjend Katamso No. 51, kp. Baru, Medan. Researchers collect data through observations and interviews, then the data is processed and analyzed so as to obtain temporary assumptions to draw conclusions from the results of these observations. The research results show that the website, called my palm oil, can increase the effectiveness of palm oil sales, especially in marketing palm oil sprouts, fertilizers, pesticides and other superior products. However, there are several shortcomings that need to be corrected, such as limited features and lack of cooperation with expeditions and users cannot access the application freely like general buying and selling applications. Overall, My Sawit is a useful tool for those in the agricultural industry who are looking for an easy way to shop for palm oil seeds and other related products. The development of the My Sawit application is expected to help increase the efficiency and effectiveness of sales of palm oil seeds and related products, as well as expanding PPKS market reach.  

This study aims to determine: (1) Production costs of the H. Asep cabbage nursery in Callingan Village, Pasirwangi District, Garut Regency; (2) Profitability of the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (3) The marketing channel for the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (4) The amount of marketing margin for cabbage seedlings for each level of the institution. The method used is descriptive quantitative and data collection is done by data collection techniques with interviews and questionnaires as a guide. Respondents were determined by purposive sampling. The sample in this study is the owner of the business unit H. Asep Seeds. Data analysis methods used are cost analysis, profitability analysis, channel analysis and marketing efficiency. The results of this study are two patterns of marketing channels, namely (1) Producers ‒ final consumers, (2) Producers ‒ retailers ‒ final consumers. Based on the results of research on the business of H. Asep cabbage seedlings, the seeds can be said to be efficient with a price share of 73% to 81%.

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.    

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.  

Abstract. We can't let go of the name of the calendar, of course most homes or work spaces need a calendar. The calendar is not only limited as a reminder of the time, nowadays the promotional media also utilizes various media to improve marketing efficiency, so the Calendar now has a dual function, besides the time indicator can also function as a promotional medium, Therefore many Companies and institutions want to create their own calendars, One of them is the Ministry of Religion RI, Through the branding company PT. established partners noble, this journal discusses Calendar Design on the Design Design of Calendar 2024 For the ministry of religion of the Republic of Indonesia, this design uses a qualitative method based on interviews and literature studies, through the said process resulted in the design of the Calender 2024 Ministry of Religion. Keywords: Calendar, Promotional Media, Ministry of Religion     Abstrak. Kita tidak bisa lepas dari namanya kalender, tentunya Sebagian besar rumah atau ruang kerja membutuhkan kalender, kalender bukan hanya terbatas sebagai pengingat mengenai waktu, saat ini media promosi juga memanfaatkan berbagai media untuk meningkatkan efisiensi marketing, karena itu Kalender sekarang mempunyai fungsi ganda, selain petunjuk waktu dapat difungsikan juga sebagai media promosi, Oleh karena itu banyak Perusahaan dan Lembaga yang ingin membuat kalender mereka sendiri, Salah satunya Adalah Kementerian Agama RI, Melalui Perusahaan branding PT. mitra mapan mulia, Jurnal ini Membahas Mengenai Desain Kalender Pada Perancangan Desain Kalender Tahun 2024 Untuk Kementerian Agama Republik Indonesia, Perancangan ini menggunakan Metode Kualitatif yang berdasar pada wawancara dan studi literatur, Melalui Proses Tersebut dihasilkan desain Kalender 2024 Kementerian Agama.

This community service program is carried out in the Ngunut area, Tulungagung Regency, with activity partner ONC. The problems faced include economic growth and technological developments emphasizing the need for ONC to remain competitive and sustainable. Tight competition in the local market, the need for updated technological knowledge, and business sustainability challenges are the main focus. Solutions carried out through the latest training provide a solid foundation for their self-development. Strategic collaboration with activity partners and analysis of new business opportunities are the foundation for developing business models that are not only innovative but also sustainable. Technology enablement and implementation of digital marketing strategies were key steps in improving ONC's operational efficiency and increasing their visibility in the tight local market. outreach on business sustainability provides better understanding for ONC members, helping them reduce environmental impacts and increase resource efficiency. As an integral part of this program, monitoring and evaluation are carried out strictly to measure the impact of each step taken. Thus, the community service program not only provides an immediate solution to the challenges ONC faces, but also forms the basis for long-term investment, supporting the growth and sustainability of their business in the future.

Industry 5.0 emerges as the next evolution in industrial development accelerated by digital innovation, artificial intelligence (AI), the Internet of Things (IoT), and quantum computing. This transformation not only affects technological aspects but also has a profound impact on how society interacts with products, services, and its environment. This article describes how the approaches of marketing revolution and production revolution can be employed as tools to support societal development in facing Industry 5.0. The research aims to explore the roles of innovative marketing strategies and production efficiency in shaping the future of society in the era of Industry 5.0. As a follow-up to these developments, UMKM 5.0 was launched on Friday 20 Oktober 2023, as one of the efforts to uplift micro, small, and medium-sized enterprises (MSMEs) by leveraging internet technology. One of the initiatives involves providing training to MSME entrepreneurs to enable them to expand their businesses through the internet and the utilization of artificial intelligence.  

This research aims to analyze document management in the Marketing Department of Kompas Gramedia using the case study method and qualitative approach. By collecting primary data from observations, interviews and documentation, as well as secondary data from literature studies, this research identified a number of relevant findings. The research results show that the Kompas Gramedia Marketing Department has successfully implemented an organized document storage and archiving system, both in physical and digital form, with clear labels and categories. This has increased operational efficiency, collaboration and productivity within the department. However, research also reveals several obstacles in document management, such as data input errors, inappropriate document placement, and an excessive number of documents. The proposed solution includes training, system optimization, clear division of tasks, and capacity management to overcome the problem. By implementing these solutions, the Marketing Department can increase the effectiveness of document management, reduce related errors, and maintain smooth operations. In order to increase understanding of the effectiveness of document management in organizational environments, this research provides valuable insights. In addition, the research results can contribute to the field of archives and information management and provide guidance for other organizations facing similar challenges in document management.

Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.

Bananas are easily damaged so their durability is very limited. By processing bananas into sangcok it is quite profitable, so that it is used as a side business by the community as an additional income. This study aims to (1) analyze the characteristics of entrepreneurs and business profiles of sangcok (2) availability of raw materials, production technology, use of inputs, costs, income, efficiency and added value of the sangcok agro-industry. The raw material for making sangcok is kepok bananas. Entrepreneurs obtain raw materials for bananas by buying them directly at the market. The results of this study are the marketing plan implemented by the sangcok business, namely in terms of products, always maintain good product quality and the materials used are also halal, the prices applied are also affordable according to what was ordered, a less strategic place does not discourage culinary lovers from continuing to buy sangcok, and promotion strategies are carried out through online and offline media, promoting more through online media, although in doing promotions, honesty is emphasized and not badmouthing other businesses. The conclusion from this study is that the marketing plan carried out in the sangcok business is in accordance with an Islamic perspective. Related marketing plans such as product, price, promotion and place are also based on the Koran, hadith and the practice of the Prophet Muhammad in conducting marketing.    

Aydin’s distributor is business with the main product is pastries, that distribution with several resselers. Small business that have grown to the present, repacking cookies has not been implemented optimally, not efficient and unable to meet marketing targets significantly.This moment presented are more organized and able to create customer ways among other increase marketing competitiveness by products arrangement that support efficiency, controlling product, so that it can become a magnet in attracting customers. With this hope that performance will be easier and contribute to creating customer desires to come back again. The main operational section is product selling, repacking, delivery and  product collection among many stores. In addition, the selection of research is a business that was started personally and developed with many customers and orders, but there is still a lack of attention to product arrangement. So it is necessary training to improve marketing competitiveness and performance of reseller SMEs management is very important