Publication Search

Tourism is a creative economy-based service industry that is very important for the progress of the Unitary State of the Republic of Indonesia. Tourism in Indonesia has great potential and makes a significant contribution to the economy, job creation, infrastructure development and community empowerment, including in rural areas. With good and sustainable management, tourism can grow in a sustainable manner and provide long-term benefits. Selection of tourist attractions can be adjusted to the goals of each tourist. The tourist village is a tourist attraction that can be developed and can make a positive contribution to the people of Jombang. The tourist spot chosen in this research is Sumber Biru tourism area. The implementation method used in this study is a qualitative approach with types of observation, documentation, and literature studies to obtain information about the problems faced by blue tourism sources starting from tourism development such as repairing or updating photo spots and obstacles in tourism promotion. The population in this activity were managers and visitors to the Sumber Biru tourism area which had been analyzed by KKNT students. In this community service, the team hopes to contribute more to Wonomerto village so that it can have a positive impact on local residents, especially on Sumber Biru tourism.

The abstract contains a brief description of the problem and research objectives, the method used. This community service activity (PkM) was carried out in Kotanopan District, Mandailing Natal Regency. The aim of this PkM is to build community motivation in developing the creative economy in the area where they live. The implementation of this activity was carried out using the lecture and question and answer method. The purpose of the lecture method is to provide understanding and explain why a creative economy is needed. Furthermore, in this dedication, it is explained about other methods by observing, imitating and modifying. Furthermore, it is also explained in this service in the form of examples of villages that have developed a creative economy based on their potential.

This research was explored in depth from the contextuality aspect of the study, and the research methodology design aspect. With a mixed method design (a combination of qualitative and quantitative methods), the results of data analysis show that the implementation of the CTL concept at SMK Darunnajah II Bogor is carried out by following its main components, namely constructivism, inquiry (finding and solving problems), questioning (asking questions). ), learning community (learning community), modeling (modeling), reflection (reflection), and authentic assessment (authentic assessment). The CTL approach implemented in the entrepreneurship subject at Darunnajah Cipining Vocational School, in addition to teaching students to be more critical in the learning process, to be more active, sensitive, and creative in analyzing issues relevant to entrepreneurship subject matter, teachers also teach students to in the context of the values ​​taught by Islam and internalized at the Darunnajah Islamic Boarding School, namely the principle of mutual benefit, not tyrannizing, and not dominating or harming each other, and intended to build a better life and economy for the ummah. The outline of the results of the analysis of student perceptions regarding the implementation of CTL in the entrepreneurship subject at SMK Darunnajah II Bogor shows that as much as 91.38% of the total respondents stated that the CTL concept was very effective in the context of the relevance of material to everyday life experiences and reflections on learning from problem analysis . Keywords: contextual teaching and learning, reflection, inquiry, learning model.

Culture-based education has become a movement to raise public awareness to continue lifelong learning in overcoming all the changing and increasingly difficult challenges of life. In addition, education provides answers and solutions to the creation of culture based on the needs of the community in accordance with the values ​​and systems that apply in it. There are various cultures that can be used as educational media, one of which is a'rupama which is a character education medium for the younger generation, especially elementary school students in the Ammatoa customary area. The role of a'rupama as a medium for character education in the Ammatoa customary area which later became the background for this research. This study uses a mixed method research type, namely research that combines qualitative and quantitative research. This research was carried out in the Ammatoa customary area, the informants and samples in this study were the community and the younger generation, especially school students in the Ammatoa customary area. Data was collected through observation, in-depth interviews, literature study and questionnaires with a total sample of 56 of the 131 population. The data were then analyzed using spiral analysis. Based on the results of the analysis, it was found that a'rupama actually has a role as a medium of character education for the younger generation in the Ammatoa customary area in educating the younger generation through instilling positive values ​​that are considered to be able to shape the character of the younger generation to become a much better generation. The values ​​contained in A'rutama's stories are responsibility, hard work, honesty, communicative, creative, caring for the environment, discipline and curiosity. The presence of a'rupama can be an answer to the increase in educational media that can be used as a medium for character education in elementary schools. In its development, a'rupama experienced a number of obstacles which were feared to threaten the existence of a'rutama. community, indigenous peoples only focus on improving the family economy, a'rupama is not yet part of character education in elementary schools and technological development factors.      

During the Covid-19 pandemic, almost all sectors were affected by the pandemic. Companies need strategies to be able to survive in the pandemic era. Public Relations is an important element in an institution and company, one of which is playing an important role in enhancing the company's positive image. This study aims to analyze and evaluate programs carried out by public relations at The Square Hotel in improving the company's good image in the pandemic era.Hotel The Square Surabaya is working with the Ministry of Tourism and Creative Economy (Kemenparekraf) to carry out a vaccine package program and also a care tourism program. The purpose of this study is to analyze the two programs being undertaken by Hotel The Square Surabaya. The method used in this research is to use a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews.The results of the study show that the tourism care program and the vaccine package program are active strategies and apply stakeholder theory as a form of enhancing the company's positive image. Hotel The Square is also trying to carry out these activities in accordance with the program planning that has been done.    

The implementation of Community Service is intended to provide socialization to the community about the existence of various MSME business opportunities and the creative economy during the time when the Covid-19 pandemic ended. The main target of this Community Service is the community or residents in Suci Village, Karangpawitan District, especially those affected by the ongoing Covid-19 pandemic. This PKM activity was carried out to share knowledge about various business opportunities in times of crisis, as well as to distribute information related to the socialization that was carried out. With the socialization program for various MSME business opportunities and the creative economy post-Covid-19, it is hoped that the target community for this PKM activity will be aware of various MSME business opportunities and the creative economy to be used as motivation in an effort to take advantage of all available opportunities. Campus academics are also expected to become a source of knowledge, liaison or interface with MSME stakeholders and become a center of excellence in MSME business development through the creative economy.

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.

The community service activity entitled "Working for the Village, Caring for the Environment Together We Prevent and End the Spread of Covid 19" was carried out in Uwemanje Village, Kinovaro District, Sigi Regency. The aim of this community service activity is to assist the village government in encouraging the community to think creatively in entrepreneurship while protecting the surrounding natural environment from being damaged and continuing to implement health protocols so as to reduce the effects of the pandemic, namely the decline in the community's economy. Through this activity, the people of Uwemanje Village understand the importance of creativity and village government participation in entrepreneurial competition. The targets of the activity are residents, traders and the Uwemanje village government. The expected output from this service activity is that the Uwemanje Village government in particular, and Sigi Regency in general, can empower residents to protect the surrounding environment and participate in competing in the digital-based business world.

Abstract Joyoraharjan village is a densely populated village. This densely populated village has a creative village empowerment program that supports the Surakarta City tourism awareness program. However, the existing potential needs to be supported by efforts to support the products contained in the village to become selling power and able to boost the residents' economy. The packaging for the products in Joyoraharjan Village has not been able to attract tourists to buy their products. So that the packaging training is held. Training on product packaging in Joyoraharjan Village as a tourism village has been started and in its manufacture through several activities both making logos and making packaging. The final result of the packaging training using printing techniques is in the form of several packaging models that are environmentally friendly and sustainable. Product packaging is made with environmentally friendly and easy-to-obtain manufacturing materials so that they are able to independently package their superior products. Abstrak Kampung Joyoraharjan merupakan kampung padat penduduk. Kampung dengan kondisi lingkungan padat penduduk ini memiliki program pemberdayaan kampung kreatif yang mendukung program sadar wisata Kota Surakarta. Namun, dari potensi yang ada perlu didukung dengan adanya upaya dalam mendukung produk-produk yang terdapat di kampung tersebut menjadi berdaya jual dan mampu mendongkrak perekonomian warga. Packaging pada produk yang terdapat di Kampung Joyoraharjan belum dapat menarik minat wisatawan dalam membeli produknya. Sehingga diadakannya pelatiahan packaging. Pelatihan packaging produk di Kampung Joyoraharjan sebagai kampung wisata mulai dilakukan dan dalam pembuatannya melalui berberapa kegiatan baik membuat logo dan membuat packaging. Hasil akhir dari pelatihan pembuatan packaging dengan teknik cetak ini berupa beberapa model packaging ramah lingkungan dan suistanable. Packaging produk dibuat dengan bahan pembuatan yang ramah lingkungan dan mudah didapatkan sehingga mampu untuk membuat packaging produk-produk unggulan mereka secara mandiri.