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Inhiven Design is a company that combines graphic design with interior design to provide creative and integrated solutions in various fields such as housing, offices, and commercial. The author's purpose in conducting this study is to analyze the history of the early formation of Inhiven Design? Then what are the problems faced during the establishment of Inhiven Design? And how does Inhiven Design optimize sales in its marketing? The method used in this study is qualitative observation with primary data collection through direct interviews. This study examines the development of Inhiven Design, including the company profile, history of its establishment, and marketing and management strategies implemented. Data were collected through qualitative observation and direct interviews with team members to understand the marketing strategy carried out by Inhiven Design by applying contemporary trends in interior design. The results of the analysis show that the success of Inhiven Design depends not only on technical skills and creativity, but also on the ability to adapt to market changes and maintain good relationships with customers and business partners.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

important for various groups of people, especially in supporting appropriate decision making through the use of information technology. In the business world, an efficient system can provide real-time information, thus simplifying operational processes. However, at Toko Tri Karya, the process of selling groceries is still done manually, starting from inputting sales data to making reports. This causes various obstacles, such as delays in data processing and the possibility of errors. Therefore, it is necessary to analyze and design a web-based sales information system that can improve efficiency and effectiveness in data management. This system will be designed using the PHP programming language, which will provide convenience for the admin in managing sales information. Hopefully, with the application of this computerized system, Toko Tri Karya can overcome existing problems and achieve more optimal results.

Kwetiaw Liang is a small and medium-sized enterprise (SME) in Batam City engaged in the culinary industry. Based on interview results, it was found that the owner of the SME often experiences difficulties in managing the financial transactions of the business. This community service activity aims to implement a cashier system digitization using Griyopos for more accurate and real-time transaction management, as well as to improve operational performance to be more efficient and effective. Through this activity, it is expected to provide information on the importance of digitizing the financial recording system for the business. The data collection methods used include interviews, observations, and documentation. The results of the community service include automated sales reports, cash flow reports, and profit/loss data. After the implementation process, Kwetiaw Liang SME achieved quite positive results and improved its business performance.

The purpose of this research is to find out the role of marketing digitalization, halal certification and product knowledge. The results of this study show that, first, the role of marketing digitalization facilitates the business of the creative culinary industry in the city of Jambi, including (1) finding consumers, (2) flexible media in promotion, (3) the choice of digital marketing platforms as needed so that they can divert the budget to programs more effectively and, (4) To increase the sales volume, it can carry out management periodically. Second, the role of halal certification is; (1) ensuring that the products that have been produced are avoided from harmful substances and, (2) a form of increasing halal awareness. The third role of product knowledge for creative culinary industry businesses in Jambi City as an understanding of needs is; (1) maintaining human welfare protecting the wealth spent towards the path of goodness, (2) The role of product knowledge as an understanding of the existence of a reciprocal relationship between entrepreneurs and consumers towards products.

The rapid development of information and communication technology has encouraged companies to switch to digital platforms in managing their sales. One of the most widely used solutions is a web-based sales application, which allows buying and selling transactions to be carried out online, improving operational efficiency, and expanding market reach. In this study, a web-based sales application was designed using a prototype methodology. This methodology was chosen because of its ability to actively involve users in the development process, through an iterative cycle that allows for direct feedback from users to improve and improve the system gradually. The first step in this design is to collect needs from users or stakeholders through interviews and observations. Based on these needs, an initial prototype of the application was built that included key features such as product management, shopping cart, and payment processing. The prototype is then evaluated by the user, and the feedback is used to refine and refine the prototype until the final application is ready for further development. The resulting app has a full range of features that include product management, a secure checkout system, payment method integration, and real-time sales reporting. The prototype methodology allows developers to detect and resolve potential issues from the early stages of development, thereby minimizing the risk of errors in complex feature implementations. Additionally, the active participation of users in the development process ensures that the resulting application is more in line with the needs and expectations of users. The results of this study show that a prototype-based approach can improve the effectiveness and quality of web-based sales applications, as well as maximize user satisfaction. This application is expected to help companies manage sales transactions more efficiently and expand business reach through digital platforms.  

This research aims to analyze the best-selling products at Toko Hartati using the K-Means Clustering method. K-Means Clustering is an unsupervised learning algorithm that is effective in grouping data based on certain similar characteristics. In this context, the data used includes the number of sales, product prices, and product categories. Through this analysis, it is hoped that insight can be gained regarding products that have the best sales performance, as well as sales patterns that can be used as a reference in stock management and marketing strategies. The data used in this research includes sales transactions during a certain period, with the aim of identifying product clusters based on sales patterns. The analysis results show the existence of two main product groups, where the first cluster contains products with high sales numbers, which can be classified as best-selling products, while the second cluster includes products with lower sales. These findings provide valuable information for the management of Toko Hartati in determining more targeted marketing strategies and more efficient stock management. This research suggests using the K-Means Clustering method in data-based decision making to improve sales performance in retail stores.

XYZ is a manufacturing company that produces Yamaha brand motorbike parts such as electrical switches, electrical sockets, lever assembly and horns. Many of the products sent were returned by customers because they did not meet quality standards, for example in March 2024 there were 1,420 pcs out of a total of 19,900 pcs that were returned. This means that companies have to increase production time and costs to replace defective products that are returned because they do not have safety stock. Forecasting is needed to control the production system so that it does not experience over stock and safety stock shortages. This research aims to provide recommendations for forecasting methods that companies can use to minimize the occurrence of production excesses and shortages in the company. Forecasting is done based on historical company sales data for 12 months. The method used is the exponential smoothing method which is then tested whether this method can be used in the future. This calculation uses the help of POM-QM (Production Operation Management – Quantitative Method) software. Calculations are carried out by testing the MAD, MSE, and MAPE values to obtain calculation error values. The results obtained by forecasting the main sw srtg lock assembly product using the exponential smoothing method were 15,708 for demand for the next period, MAD 3.38, MSE 22.84 and MAPE value 26%. Based on these results, the exponential smoothing method can be a recommendation for companies to forecast future demand. This is because the value of forecasting accuracy or MAPE is reasonable. The smallest percentage of MAPE values has a fairly minimal possibility of error in forecasting results.

Stock management is an important aspect in the operations of a grocery store. By knowing when to add stock, shop owners can optimize the availability of goods without excess stock. In this research, the fuzzy logic method is applied to determine stock procurement decisions based on sales data and remaining stock. The results of the research show that fuzzy logic can be used to assist in making stock procurement decisions with a fairly high level of accuracy.

KPRI KOKARNABA Baturraden faces challenges in managing increasingly complex sales data, particularly in identifying the most in-demand products to maximize profit. This study aims to analyze sales patterns using the Naïve Bayes algorithm as a probability-based classification method. The collected sales data were analyzed to identify categories of best-selling and less popular products within the cooperative. The results indicate that the Naïve Bayes algorithm has an accuracy rate of 77.56% in predicting product categories. This research is expected to assist the cooperative in optimizing stock management and improving member satisfaction.

CV. Aren Jaya is an AC service provider located in South Tangerang. In 2017 this shop began to develop by opening new and used AC sales services, AC installation services, used washing machine sales services and washing machine service services. In carrying out the company's business process activities, of course there will always be possible risks and potential risks that can threaten and disrupt business process activities. The need for a risk analysis of existing IS/IT resources in the company, using the ISO 31000:2018 method related to risk management. The purpose of this study is to minimize all possible risks that are currently being experienced or will also occur and provide appropriate recommendations regarding risks that may occur at any time. The research method used in the risk analysis uses the ISO 31000:2018 framework. The results of this risk analysis are in the form of an analysis of the possibility of existing risks, evaluations and risk mitigation plans so that they can produce improvements to existing risks. The final result of the research produces risk recommendations, so the company can adjust to the priorities of the existing risk level, so that it does not interfere with business activities at CV. Arena Jaya.  

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

This community service (PKM) uses a participatory approach from partners (participatory approach) so that partners are involved starting from identifying problems, selecting solutions. The "Yumna Sofa" business has been running since 2018, producing Sofas and Tables. The number of workers is five (5) people. The problems experienced by the "Yumna Sofa" business are business management, production and marketing. The products produced are Sofas and tables, and chairs. The raw wood materials are quite available, it's just that there is no standardization of wood quality. The activity was held in two stages, namely the PKM KKN Posko I Team survey on Saturday, September 30, 2024 and the Community Service (PKM) KKN Posko I Team discussion on Wednesday, October 9, 2024 at Mr. Muhdi's residence. The PKM activity has been successfully implemented by applying a participatory approach method to the "Yumna Sofa" business. Participatory methods used include monitoring, lecture methods and discussions to provide solutions faced by business partners including how to improve the quality of raw materials, more patterned and quality products, business management and digital marketing in increasing sales of the products offered.

MSMEs are productive businesses that stand alone, which are carried out by individuals who meet the criteria for MSMEs as stipulated in Law Number 20 Article 1 of 2008. Nabila shop sells daily necessities. To run the business, financial management must be done well, and the purpose of this study is to find out the financial management practices of Nabila shop. Qualitative descriptive methodology was used in this study. Three data collection methods were used: documents, interviews, and observations. This research found that Nabila shop has an automated accounting system that only tracks sales transactions. It does not have a liability account on the balance sheet and income statement, and does not provide notes to the financial statements. the researcher recommends that using the accounting application that is already available in the store properly and correctly, doing complete recording and bookkeeping and having detailed and accurate financial reports. And the owner and staff Nabila shop should attend training on the application of SAK EMKM as a whole at the Tegal Regional Cooperative, MSME and Industry Office so that they can fully implement the three components of SAK EMKM and can also explore learning information on the internet. .

The purpose of this research was to identify the influence of profitability, debt to equity and sales growth on financial distress in companies listed on the Indonesia Stock Exchange (BEI). The dependent variable tested is financial distress which is calculated using the Altman Z-score. Companies listed on the Indonesia Stock Exchange (BEI) face a number of economic and financial challenges that require careful risk management strategies. One of the main challenges that can threaten business continuity is the risk of financial difficulties. The research applies a purposive sampling method. The research sample consisted of 70 data or the equivalent of 14 companies listed on the IDX in the mining sector for the 2018-2022 period. The data analysis method used is multiple linear regression analysis with SPSS 20 application tools. The results of statistical test research show that profitability has a significant effect on financial distress because the significance value is <0.05, while debt to equity and sales growth have a positive and no effect. significant for financial distress because the significance value is >0.05. The results of the F statistical test show that profitability, debt to equity and sales growth have a significant and equal effect on financial distress because the significance value shows <0.05.

This service aims to assist Micro, Small and Medium Enterprises (MSME) traders in increasing sales and managing their finances through the introduction of financial technology (fintech) and the utilization of the Facebook Marketplace e-commerce platform. This service was carried out in response to the challenges faced by MSMEs in the digital era, especially in the aspects of increasing sales and efficiency of financial management. This service activity involves direct training and assistance to MSME players in Wanayasa District, Banjarnegara Regency. The stages of training activities include 1) survey 2) training and mentoring 3) results and evaluation. This training activity is an introduction to the basics of fintech, how to access and utilize fintech services for financial management, as well as marketing and sales strategies through Facebook Marketplace. The results of this activity show an increase in the ability of MSME traders to use fintech to better manage their finances, including in terms of transaction recording, cash flow management, and access to digital financial services. In addition, the merchants also succeeded in increasing the visibility and sales of their products through Facebook Marketplace.Thus, the introduction of fintech and the utilization of Facebook Marketplace are proven to support the optimization of sales and financial management of MSMEs.

Nowadays, everyone can access the internet easily. In the digital era, micro, small and medium enterprises MSMEs must immediately change the way they sell their products via social media. The aim of this activity, which is oriented towards community service, is to help MSMEs in Aek Loba Afdeling 1 Village, Aek Kuasan District, Asahan Regency, face the economic crisis and it is hoped that they can increase sales by helping with their marketing management in the digital era. The method used in this community service is carried out face to face (on the spot training). Data collection used was observation, interviews and documentation. The result of this community service is to teach people how to use social media to market so they can increase sales.

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

This research in marketing management aims to determine the effect of product quality and price on consumer satisfaction for East Jakarta Honda motorbikes from April to June due to the decline in sales of Hodna motorbikes on consumer satisfaction in 2022. The aim of this research is to determine product quality and price on Honda motorbike consumer satisfaction in East Jakarta and to study marketing management techniques. This type of research is quantitative research, the sampling technique is Cluster Sampling which was obtained by 60 respondents which was carried out in the East Jakarta District, totaling 10 sub-districts. The data collection method used was distributing questionnaires. In this research, the SPSS version 25 program was used. The results of the research on the influence of product quality and price on customer satisfaction for Honda motorbikes showed results that had a very positive influence on partial and simultaneous results. Which means increasing product quality and product prices. So the results are very significant, the T test is 0.044 > 0.5 and the F test is 1.041 > F is 2.00, the more satisfaction Honda motorbike customers increase, the more sales they make to customers.