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The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.

The purpose of this research is to study how personal branding and value creation impact the business performance of noodle SMEs in Bekasi City. This study uses a quantitative method by collecting data from a number of MSME actors in the area through questionnaires. According to the research, personal branding and value creation have a significant impact on the company's performance level. Strong personal branding can enhance the company's reputation, while value creation serves to provide additional relevant value to customers. The results of this research emphasize that effective personal branding and value creation strategies are crucial for supporting the sustainability and development of SMEs. The conclusions of this research can be used by entrepreneurs to create better marketing strategies.

This community service activity aims to implement a digitalization system using BizSchool as a solution to enhance operational efficiency. The methods used include needs observation, software installation, employee training, and system effectiveness evaluation. The implementation results show improved accuracy in cash flow and inventory recording, reduced human errors, and accelerated financial reporting processes. Bizschool also supports deeper data analysis, enabling companies to develop more effective business strategies. This activity recommends utilizing additional features for further integration and regular monitoring to ensure the sustainability of the implementation results. Operational digitalization with systems like Bizschool can serve as a solution for SMEs to increase competitiveness in the market.

This program aims to increase the income of MSME housewives through innovation and modification of donut topping products. This program is designed to empower housewives with new skills in making and marketing more interesting and varied donuts. Through training and mentoring, it is hoped that housewives can improve the quality of their products, attract more customers, and ultimately increase family income. The method used to develop the Skills Training Program is the Participatory Action Research (PAR) approach. This approach involves the active participation of SME owners, namely housewives, as program stakeholders. Data collection techniques include interviews, surveys and observations, while the data collected will be analyzed qualitatively by coding data and compiling narratives to identify relevant problems and solutions. The result of this work, namely the UKM skills improvement program for housewives, is a comprehensive initiative that involves the active participation of UKM owners and stakeholders. This includes technical, managerial, financial and financial literacy training to increase production and competitiveness of SMEs. The program also covers aspects such as information technology, social skills, environmental sustainability and collaboration to empower SMEs as a whole. With this holistic approach, it is hoped that SMEs can develop and contribute to local economic growth and have wider market opportunities, especially for housewives in general.

Cutting is part of cooking activities commonly known as the process of dividing using a knife. As for the cutting tools, there are various types, ranging from manual to automatic, from using knives to sensors. In the report, it is mentioned that the modification of the cutting tool involves an existing fruit cutting tool that was then modified by the author into a tool that divides breadfruit into 8 parts using a spring-based pressing system. This cutting tool is suitable for SMEs such as sellers of fried breadfruit, who can sell or even produce it on a large scale, thereby increasing production capacity. The research method used is an experiment by conducting a literature study, such as collecting data from journals, scientific articles, and books relevant to the discussed topic. The design of the breadfruit cutting tool produces uniform fruit slices in 8 seconds using the breadfruit cutting tool and 1 minute 37 seconds using a kitchen knife. This results in a time difference of 1 minute 29 seconds, making the breadfruit cutting tool much more time-efficient and increasing production capacity compared to using a kitchen knife. One thing to note about this breadfruit cutting tool is the sharpness of its blade, which can be sharpened again using a sharpening tool when it becomes dull.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

This study aims to analyze the tourist attraction of Lake Weekuri on the economy and social community of Moro Mandoyo Village. Lake Weekuri, located in Southwest Sumba Regency, East Nusa Tenggara, has become an increasingly popular tourist destination in recent years. The natural beauty and cultural richness of Lake Weekuri attracts both domestic and foreign tourists. This study uses a qualitative approach with interview, observation, and documentation study methods to collect data related to the impact of tourist visits on the local economy and social changes in the local community. The results of the analysis show that the existence of Lake Weekuri has a positive impact on the community's economy, especially in the tourism, trade, and small and medium enterprises (SMEs) sectors. The increase in the number of tourists has created new job opportunities, increased community income, and encouraged the development of local infrastructure. However, there are also challenges related to the management of tourist destinations that need to be considered to ensure the sustainability of these positive impacts. Socially, the development of the tourism sector has brought changes in people's lifestyles, both in cultural, social, and educational aspects. The people of Moro Mandoyo Village are increasingly open to changes and opportunities offered by tourism, but also face challenges in maintaining the sustainability of local culture and the balance between tradition and modernity. This study provides recommendations for more sustainable tourism management, which takes into account community needs and environmental conservation, so as to maximize economic and social benefits for the people of Moro Mandoyo Village.  

Increasing human resource capacity in business negotiations is one of the strategic efforts to empower the Papuan people. This article is the result of implementing business negotiation training designed by the South Papua Provincial Government, Small and Medium Enterprises Cooperatives, Industry and Trade Service for involving academics from Musamus University the indigenous Papuan community in South Papua Province. The aim of the activity is to improve business negotiation skills to support the sustainability of small and medium enterprises (SMEs) managed by local communities. Training methods include participatory approaches, simulations, and case studies on business negotiations. The results of the training showed an increase in participants' understanding of effective negotiation techniques, business planning, and strategies for dealing with market dynamics.

Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City

In recent years, demand for these products has increased along with awareness of the beauty and durability of bengkirai wood. Although SMEs contribute significantly to the Indonesian economy, they face challenges, including access to financing and production efficiency. This study aims to understand how Rumah Parquet accounts for costs related to maintaining environmental quality in its production process. The methodology used included interviews and regression data analysis to calculate Cost of Goods Manufactured (COGS), Operating Expenses (BOP), and profit and loss statements. The results show that Rumah Parquet has not fully integrated environmental quality costs in the COGS calculation, which has an impact on profitability and business sustainability. The findings provide insights for industry players on the importance of better cost management to improve product competitiveness. This research also contributes to the literature by highlighting environmental aspects in cost calculation in the SME sector.  

The revitalization of Dadaha Square in Tasikmalaya City has had a significant positive impact on the social and economic growth of the local area. Socially, this revitalization has succeeded in enhancing interactions among residents, creating a more inclusive environment, and supporting various community activities such as sports, arts, and recreation. Additionally, it has strengthened the collective identity of the community. Economically, the revitalization of Dadaha Square has provided new opportunities for small and medium enterprises (SMEs), with an increased number of visitors positively affecting the growth of the informal economy, particularly for street vendors. This positive impact also contributes to the growth of the tourism and service sectors in Tasikmalaya City. However, the sustainability of these benefits requires effective public space management and appropriate regulatory support for informal economic actors. Further studies are needed to monitor the long-term effects of this revitalization.

This study analyzes the application of the Job Order Costing method in determining the Cost of Goods Manufactured (COGS) at SME J'rami Farm in Bogor using a case study approach with data collection methods through interviews, observation, and document analysis. The results showed that the application of the Job Order Costing method provides a more accurate calculation compared to the method that has been used so far, thus enabling the company to set a more optimal profit margin and helping the company improve production cost efficiency. The application of this method also provides opportunities for SMEs to develop their business and be able to compete better in the market

In the digital era, marketing through Instagram has become one of the main strategies to increase brand awareness and customer engagement. Seblak Mamam Foodies has utilized this platform since 2020 with various strategies such as using business accounts, optimizing profiles, and creating engaging content. Features like Instagram Stories, Instagram Live, and Instagram Ads allow direct interaction with customers, strengthening product branding, and increasing competitiveness. Social media not only serves as a communication tool but also as an effective source of information and promotion. This study emphasizes the importance of digital marketing through social media, especially Instagram, in supporting the growth of small and medium-sized enterprises (SMEs) like Seblak Mamam Foodies, by providing insights into successful marketing techniques and their impact on the popularity of the offered products.

This research aims to determine the influence of the use of E-commerce, and accounting information systems and accounting knowledge, on the performance of SMEs in Bandar Lampung City with 53 respondents selected using purposive sampling techniques. Hypothesis testing was carried out using multiple linear regression analysis with the help of SPSS version 26 software. The research results showed that the use of E-commerce, accounting information systems and accounting knowledge partially had a positive and significant effect on the performance of Small and Medium Enterprises in Bandar Lampung City.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.