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Rahmadina Khasanah; Wahyu Wijaya Widiyanto

Journal of Health Sciences, Public Health and Pharmacy 2025 International Forum of Researchers and Lecturers

Electronic Medical Record (EMR) systems have become a fundamental component of hospital information systems, aiming to improve the quality, efficiency, and continuity of patient care. However, the success of EMR implementation depends largely on user satisfaction. This study investigates user satisfaction with the EMR system implemented at Dr. Soetarto (DKT) Hospital, a mid-tier hospital in Yogyakarta, Indonesia. The research addresses issues related to usability, data accuracy, and system responsiveness that potentially hinder effective EMR usage. The objective is to evaluate user satisfaction using the End User Computing Satisfaction (EUCS) framework, which consists of five dimensions: content, accuracy, format, ease of use, and timeliness. A quantitative approach was applied through a structured questionnaire distributed to 40 healthcare workers, including medical records staff, nurses, pharmacists, and administrative personnel. Data analysis using Spearman correlation revealed significant positive relationships among all EUCS dimensions, with the strongest association found between format and ease of use. The findings indicate that while users are generally satisfied with the system’s performance, improvements are still needed in timely data retrieval and user interface consistency. This study highlights the critical need for continuous system evaluation and end-user involvement to optimize EMR functionality and healthcare service delivery.

Ahmad Senang; Budi Sastra Panjaitan; Arifuddin Muda Harahap

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

The ratification of the new Criminal Code (KUHP) through Law Number 1 of 2023 marks an important milestone in the history of Indonesian criminal law. The new Criminal Code replaces the colonial product that has been in place for more than a century and brings significant updates, especially in the regulation of gender-based crimes such as sexual and psychological violence. The recognition of these forms of violence is a response to the demands of civil society and is part of Indonesia's commitment to international human rights instruments. However, the effectiveness of such arrangements still faces serious challenges, such as the narrowness of the criminal formulation, the high burden of proof, and the potential for gender bias in the criminal justice system. In this context, criminal law should not only be a means of repression, but also carry out preventive and protective functions through holistic criminal policies. An integrative approach that combines penal and non-penal strategies is important to address the complexity of gender-based violence that is structural and multidimensional. This article aims to critically evaluate the provisions of the new Criminal Code related to sexual and psychological violence in the perspective of gender-responsive criminal policy. The evaluation was carried out taking into account the principles of restorative justice, the protection of victims' rights, and the need for social transformation that supports equality and non-discrimination. The results of this study are expected to be an input for the improvement of a criminal law system that is fairer and on the side of victims, especially women and other vulnerable groups.

Nayla Anindia; Hasanatul Mardliyah Br Tambunan; Afwan Syahril Manurung

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

This article aims to examine the role of leadership in mass media management through a case study of a private broadcasting institution in Indonesia. The focus of the research is on how leadership styles influence organizational performance, editorial decision-making, and operational effectiveness. A qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis on a national private broadcasting institution. The findings reveal that visionary, communicative, and adaptive leadership plays a crucial role in fostering synergy across departments and enhancing responsiveness to the dynamics of the media industry. These results highlight the significance of strategic leadership in maintaining the sustainability and credibility of private broadcasting institutions amid the challenges of digitalization and increasingly competitive markets.

Agusniar Rizka Luthfia

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Climate change represents an urgent global crisis that demands immediate and collaborative action. In Indonesia, youth have emerged as crucial stakeholders in the implementation of climate change policies. This study explores the strategic role of young people in advancing climate action, focusing on their engagement through two major non-governmental organizations: WALHI (Wahana Lingkungan Hidup Indonesia) and Greenpeace Indonesia. Adopting a qualitative library research method, the study examines secondary sources, reports, and publications to assess how these organizations empower and mobilize youth in climate advocacy. The findings highlight that youth are not passive observers but active contributors to climate governance. Through educational campaigns, social media activism, public demonstrations, and grassroots initiatives, young individuals raise environmental awareness, promote sustainable practices, and exert social and political pressure on government institutions. Their participation fosters democratic engagement, enhances policy responsiveness, and encourages the inclusion of long-term environmental perspectives in national and regional development agendas. Furthermore, youth play a critical role in bridging scientific knowledge with community-based practices, often initiating innovative and context-sensitive solutions tailored to local environmental challenges. Their digital literacy and ability to build networks across diverse societal sectors amplify their effectiveness in shaping public discourse and influencing policy outcomes. This study concludes that empowering youth is fundamental to achieving meaningful and lasting climate action. Their involvement strengthens both mitigation and adaptation efforts, positioning them as key agents of change who are not only directly impacted by climate change but also committed to securing a more sustainable and just environmental future for Indonesia.

Asyam Wurfawwaz, Bernadine; Karyana, Rana

Amphibious Journal 2025 Akademi Angkatan Laut

The utilization of offline maps in land operations for Marine Corps soldiers is veryimportant considering that combat terrain conditions often occur in areas with limited or nointernet connection. This study aims to analyze the effectiveness of using offline maps inmonitoring land operation tactics, employing a literature review method and analysis of offlinemap technology applications that support military activities. The research results show thatoffline maps enable soldiers to plan routes, mark strategic locations, and monitor tacticalmovements in real-time without relying on internet networks. Additionally, the mappersonalization features and the ability to share data among team members enhancecoordination and operational effectiveness. Thus, the utilization of offline maps can improve thereadiness and responsiveness of Marine Corps soldiers in facing the complex and unpredictabledynamics of combat terrain

Nazwa Deasy Kamila; Febryansyah Putra Siregar; Bagas Prakasa

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study uses a qualitative method to analyze the integration model of Supply Chain Management (SCM) in the manufacturing-service industry, focusing on a case study in the automotive sector. SCM integration in this context involves the coordination of production processes, distribution, and after-sales services to enhance efficiency and responsiveness to customer demands. Data were collected through in-depth interviews and direct observations at an automotive company implementing integration strategies between manufacturing and service operations. The findings show that cross-functional collaboration among suppliers, manufacturers, and service providers plays a vital role in creating an adaptive supply chain. Digital integration through connected information systems also significantly accelerates decision-making and improves overall supply chain visibility. This study highlights the importance of a holistic approach encompassing technical, organizational, and inter-partner relationship aspects. The results are relevant for automotive companies aiming to strengthen competitiveness through cross-sector SCM integration and serve as a reference for developing industrial policies that support collaboration between manufacturing and service actors in the Industry 4.0 era.  

Ihram Kustarto; Amirul Mustofah; Ika Devy Pramudiana

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Responsive public service plays a crucial role in building public trust in police institutions, particularly in handling citizen complaints. This study aims to examine the responsiveness level of Mojokerto Police Resort in managing public complaints and the factors influencing it. The research adopts a qualitative descriptive approach, utilizing data collection methods such as in-depth interviews, direct observations, and document studies. Participants include officers from the Integrated Police Service Center (SPKT), Women and Children Service Unit (PPA), community members who have filed complaints, as well as community leaders and NGOs involved in overseeing public services. Data analysis was conducted using Miles and Huberman’s model, which includes data reduction, presentation, and conclusion drawing. The findings reveal a varied level of awareness among the community regarding complaint channels, as well as differences in ease of access. Physical channels such as suggestion boxes and direct reporting at police stations are more familiar and accessible but face challenges related to communication effectiveness and evidence collection. Meanwhile, online platforms like social media and the official website are less recognized by the public, compounded by limited digital literacy and internet access in certain areas. Furthermore, the complaint handling process needs to be straightforward, transparent, and professional to ensure that the community feels respected and confident in the service. Factors affecting responsiveness include response speed, ease of access across multiple channels, and the professionalism of officers handling cases. Perceptions of transparency and openness in procedures also significantly influence community trust. Strategically, Mojokerto Police Resort has made efforts to develop digital complaint systems and enhance staff capabilities. However, further improvements are necessary in community education and awareness programs to increase familiarity and confidence in digital channels. The significance of high responsiveness is reflected in its strategic benefits, such as early identification of security disturbances, strengthening police legitimacy, and improving overall public service quality. Effective responsiveness fosters better relationships between officers and the community, enhances trust, and contributes to a safer and more orderly environment. Therefore, adopting modern, innovative, and technology-based complaint systems should be prioritized to reform police services. Overall, the responsiveness of Mojokerto Police Resort’s complaint handling system serves as a key indicator for the success of quality and equitable public services. By improving officer professionalism, infrastructure, and community outreach, it is expected that Mojokerto Police can enhance responsiveness, reinforce community trust, and deliver excellent, transparent, and accountable services. Such efforts not only improve the police institution’s reputation but also strengthen democratic foundations and social justice in the Mojokerto region.    

Intan Kumalasari; Hugo Peter Clayton Ginting; Tagoan Alvaro Setianu

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

Kereng Bangkirai Pier is one of the leading tourist destinations in Palangka Raya City. However, the potential of local wisdom-based tourism has not been optimally manifested, primarily due to governance issues in the management of the site. This research aims to analyze the governance of tourism potential based on local wisdom in Kereng Bangkirai pier of Palangka Raya City. This research uses a qualitative type with a case study approach. Data collection techniques through observation, interviews, and documentation studies in Kereng Bangkirai pier Palangka Raya City. The data analyzed using narrative analysis guided by the 3A concept—Attraction, Accessibility, and Amenities—proposed by Holloway et al. (2009), to map the local-wisdom-based tourism potential. The findings indicate that the Kereng Bangkirai tourism area meets various indicators within the 3A framework. However, these potentials still require further development to enhance tourist interest. Additionally, the study applied Democratic Governance theory by Norris (2012) as an analytical framework, focusing on four indicators: participation, transparency, accountability, and responsiveness. The results reveal that governance performance in these areas remains suboptimal. The implications of this study highlight the importance of local community involvement in the planning, management, and policy-making processes related to tourism at Kereng Bangkirai Pier. This research is expected to contribute to the development of a tourism governance model that aligns with the needs and aspirations of the local community.

Julfikar Mawansyah; Muhammad Wardhani; Lita Budiarti

Jurnal Riset Rumpun Ilmu Teknik 2025 Pusat riset dan Inovasi Nasional

The increasing demand for sustainable agricultural practices has led to the adoption of hydroponics, a method of growing plants in nutrient-rich solutions without soil. This method is particularly effective in controlled environments where resource efficiency is paramount. However, the success of hydroponic systems depends heavily on precise nutrient management, especially for micro-nutrients, which are crucial for plant health and productivity. Traditional methods of nutrient monitoring are often labor-intensive and lack the real-time responsiveness needed for optimal nutrient control. This study addresses the challenge of real-time nutrient management in hydroponic systems by developing a miniature sensor system integrated with Internet of Things (IoT) technology. The proposed system is designed to detect micro-nutrient concentrations accurately and transmit data in real-time to a cloud platform for continuous monitoring and automated control. Advanced algorithms are employed for data processing and calibration, ensuring high accuracy in detecting micro-nutrient levels. The system was tested in a controlled hydroponic environment, where it demonstrated high accuracy with minimal error margins, validated by a consistently low Mean Absolute Error (MAE). The integration of IoT allowed for seamless data transmission and real-time analysis, enabling immediate adjustments to nutrient levels as needed. This research contributes to the advancement of precision agriculture by providing an effective solution for real-time nutrient management in hydroponic systems, potentially improving crop yields and resource efficiency.

Nur Hijriyati Waisa; Salsabila Aulia; Winy Wiranti; Astrid Natasya; Hilda Zahra Lubis

Inovasi Pendidikan dan Anak Usia Dini 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research explores the implementation of dance and movement learning in early childhood education at TK Al-Jama’iyah. The study aims to examine the strategies used by teachers, children's participation, and the impact of the activities on child development. Using a qualitative descriptive approach, data were collected through classroom observation, teacher interviews, and documentation. The findings reveal that the learning process emphasizes play-based approaches, utilizing songs, storytelling, movement props, and free expression. Teachers facilitated learning with patience and responsiveness, encouraging participation without coercion. The children actively engaged in the activities, showing increased confidence, creativity, and motor coordination. The study concludes that movement-based dance learning supports holistic development in early childhood and highlights the role of the teacher as a facilitator. This approach can serve as a model for similar institutions seeking to integrate arts-based education in a meaningful and developmentally appropriate way.  

Kasmianti Kasmianti; Dwi Iskandar

International Journal of Public Health 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The adoption of Hospital Information Systems (HIS) is a crucial step toward improving healthcare service delivery, especially in public hospitals in developing countries. RSUD Prof. Dr. H. Aloei Saboe, a referral hospital in Gorontalo, Indonesia, has implemented the SIMRS Khanza system to digitize inpatient registration and medical documentation. However, limited evaluation has been conducted to assess its effectiveness beyond technical performance. This study aims to evaluate the implementation of SIMRS Khanza using the Human-Organization-Technology Fit (HOT-Fit) framework, which examines the alignment between users, institutional support, and system quality. A qualitative descriptive method was employed, involving in-depth interviews, non-participatory observations, and document reviews with eight informants, including medical record officers, system coordinators, and hospital management. The findings reveal that although most users reported improved efficiency and satisfaction, several issues persist: incomplete training, limited adherence to SOPs, and system performance lags during peak hours. Organizational support was present but inconsistent, and documentation policies lacked specificity for digital contexts. Technologically, the system demonstrated stable output, but responsiveness and integration require enhancement. The synthesis of findings suggests that success in HIS implementation is contingent upon not only system reliability but also continuous user engagement, structured training, and dynamic policy support. Therefore, a holistic strategy integrating human, organizational, and technological components is essential to optimize SIMRS performance and sustainability.

Setyo Purwanto; Diana Sukorina

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research was conducted to determine the quality of e-identity card (e-KTP) making services provided by UPTD Administrative Services Subdistrict Government Baki Regency, which is measured through several indicators of service quality, namely: direct evidence, reliability, responsiveness, assurance, empathy, and communication. In addition, this research was also conducted to determine the constraining factors of the quality of e-KTP services which can be seen from the facilities and infrastructure, service procedures, and the ability of employees. This study uses a qualitative descriptive approach with data collection obtained from observations and interviews. The results of this study indicate that the quality of service for making e-KTP in UPTD Baki Subdistrict has been maximized which can be seen from the guarantee of definite completion, adequate facilities and infrastructure, good attention and response from employees, high employee responsiveness and being able to provide reliable information. Researchers suggest that the UPTD Baki Subdistrict further improve the performance of its employees by conducting training for employees, adding facilities and infrastructure and also clarifying information about service procedures.

Tri Lestari Hadiati; Sugianti Sugianti

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Puskesmas are the spearhead of the government in providing basic health services to the community in Indonesia. Puskesmas are required to provide excellent quality services to the community, but these expectations have not been met. Government efforts are then made through independent financial management of the Regional Public Service Agency (BLUD). Karang Rejo Health Centre is one of the Health Centres that successfully received a designation by the Government of Tarakan City, North Kalimantan Province as one of the Independent Health Centres with BLUD management. This study aims to analyse the role & interaction between political actors or leaders in Puskesmas in improving the quality of excellent service at Karang Rejo Puskesmas. The research informants are 1). Head of Puskesmas, 2). The Head of Section and Head of Administration. Visitors include patients who come for treatment and take care of health certificates. The research used descriptive qualitative research in order to explore in-depth information about the excellent service of Karang Rejo Health Centre. The results showed that first the Head of Puskesmas is a professional doctor, as a political actor has a very important role, especially when conducting vertical interactions and horizontal interactions. Vertical interaction with the leaders above him (head of department, regent) and horizontal interaction with the leaders below him (head of section & head of administration), causing Karang Rejo Health Centre to become independent with BLUD management. Secondly, in the dimensions of public service quality at Puskesmas Karang Rejo, West Tarakan Sub-district, Tarakan City, North Kalimantan Province, Indonesia, which has been running optimally with an achievement of 85% is the reliability dimension, the responsiveness dimension and the guarantee dimension. These dimensions can be optimal due to changes in the Puskesmas institution which was previously not independent in terms of its finances, turning into independent with BLUD management. Meanwhile, the dimensions of public service quality that have not run optimally and require improved management, amounting to 15%, namely the dimensions of physical evidence and empathy.

Ainurrizah Ainurrizah; Wahyu Wijaya Widiyanto

International Journal of Health and Medicine 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The implementation of Electronic Medical Records (EMR) in outpatient services aims to improve the efficiency, accuracy, and accessibility of clinical information. However, the effectiveness of such systems is highly dependent on user satisfaction. This study evaluated the satisfaction of health personnel using outpatient EMR at Sultan Fatah Regional Hospital, Indonesia, by employing the End User Computing Satisfaction (EUCS) model. The research addressed issues related to incomplete data, low system responsiveness, and interface usability that may affect the quality of service delivery. A qualitative descriptive method was used, involving in-depth interviews, direct observations, and document analysis from 21 informants selected purposively across multiple service units. The EUCS dimensions—content, accuracy, format, ease of use, and timeliness—were used to assess user experience. The findings indicate that users encountered problems such as incomplete patient data and duplicate records (accuracy), non-intuitive interfaces (format and ease of use), and delays in accessing medical information (timeliness). Observations and documentation review further revealed a reliance on manual backups and inconsistencies between digital and physical records. Overall, the study highlights the need for better data integration, enhanced user training, interface redesign, and system infrastructure upgrades to ensure real-time and comprehensive EMR usage. The study concludes that addressing technical and human factors through the EUCS model can enhance user satisfaction and system utilization in outpatient healthcare settings.

Adnan Syarif Mustaqim; Wahyu Wijaya Widiyanto

International Journal of Public Health 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The implementation of health information systems such as SIMKES (Sistem Informasi Manajemen Kesehatan) plays a crucial role in enhancing administrative efficiency and service delivery in primary healthcare centers. However, user satisfaction remains a key indicator of system effectiveness, especially in outpatient service units. This study aims to evaluate the satisfaction level of health personnel toward the implementation of SIMKES at the outpatient unit of Teguhan Health Center, Ngawi, Indonesia. Employing a descriptive quantitative method, this research involved a census of 17 respondents using a validated questionnaire based on the End-User Computing Satisfaction (EUCS) model, which comprises five dimensions: content, accuracy, format, ease of use, and timeliness. The data were analyzed using frequency distribution and mean scoring to categorize satisfaction levels. Results showed that the overall satisfaction score was 73.58, indicating that users were generally satisfied with the system. All five EUCS dimensions were categorized as satisfactory, with the highest rating in the format dimension and the lowest in timeliness. Despite the overall positive assessment, users reported issues related to system speed, technical bugs, and limited guidance for system navigation. The findings suggest that while SIMKES supports outpatient service delivery effectively, improvements are needed in system responsiveness and user support to enhance satisfaction and usability. This study contributes to the ongoing evaluation and development of health information systems in resource-limited primary care settings.

Reznandya Calista Putri; Ristiani Ristiani

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Bag inspection aims to ensure compliance with baggage regulations for flight safety. However, it was found that some officers were not meticulous and acted unfairly during the bag inspection process. The lack of responsiveness and minimal empathy from the officers will affect passenger satisfaction. This condition indicates the need for improvement in performance and service quality to maintain passenger satisfaction and the company's image. This research uses a quantitative method, with data collection techniques in the form of questionnaires. The study samples passengers using Citilink Airlines at Juanda International Airport Surabaya, totaling 100 respondents. The data analysis techniques used include instrument testing, classical assumption testing, multiple linear regression equations, hypothesis testing, and the coefficient of determination using the SPSS (Statistical Product and Service Solutions) application. The research results show that performance and service quality have a positive and significant effect on passenger satisfaction of Citilink Airlines at Juanda International Airport Surabaya. The regression coefficients for performance are 0.479 and for service quality are 0.318, with significance values of 0.000 and 0.001, respectively (<0.1), as well as an F-test of 0.000 which indicates the simultaneous effect of both. The adjusted r square value of 0.494 indicates that 49.4% of passenger satisfaction is influenced by performance and service quality, while the remaining 50.6% is influenced by factors outside of the study.

Ilmi Farisi Khumaini; Maria Christiana Iman Kalis; Bintoro Bagus Purmono; Nur Afifah; Harry Setiawan

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of User Experience and Word of Mouth on Customer Satisfaction in the Oxygen.id Home service, one of the internet providers in Indonesia. In today’s digital era, the quality of internet service is measured not only by connection speed and stability but also by the user’s experience when interacting with the service. User Experience encompasses aspects such as ease of use, interface design, responsiveness, and emotional comfort during service usage. A well-designed User Experience can enhance positive perceptions of the service and lead to increased Customer Satisfaction. Customer Satisfaction plays a crucial role as a bridge between User Experience and Word of Mouth. Satisfied customers tend to be more willing to recommend the service to others, either directly or through social media. Word of Mouth serves as a trusted form of organic promotion and has a significant impact on attracting potential new customers. Therefore, Word of Mouth is not only an outcome of good service but also a part of an effective growth strategy in a competitive industry. This study employs a quantitative approach by collecting data through surveys of active Oxygen.id Home users. The analysis results indicate a strong relationship between User Experience, Customer Satisfaction, and Word of Mouth, with Customer Satisfaction acting as a significant mediating variable. These findings emphasize the importance for service providers to continuously optimize User Experience in order to increase customer loyalty and expand market reach through the power of Word of Mouth.

Fournely Aritasia Siahaan; Bismar Arianto; Ella Afnira

This study aims to evaluate the implementation of the Public Internet Program in Tanjungpinang City in supporting digital inclusion. Based on the 2018-2023 Strategic Plan document from the target of 100 points, only 34 public wifi points were realized. The evaluation was carried out using the theory of William N Dunn (2003), using six indicators, namely, effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. This research uses a qualitative approach with data collection techniques through observation, interviews, and documentation of 12 informants. The results of this study indicate that the implementation of the program has been running but not optimal. This can be seen in the effectiveness indicator where the placement of access points is less strategic, because it is located in upper-class housing which generally already has its own internet access, then the network quality is less stable with the bandwidth provided of 20 Mbps through a scramble system where the ideal standard according to the IT perspective is 2 Mbps per user outside watching YouTube. In the efficiency indicator, from 2013-2023 the realization did not reach the target set at the beginning, then the lack of maintenance resulted in 8 internet points not working. The adequacy indicator has not been said to be optimal in meeting needs through value, opportunity, and method adjustment as evidenced by the fact that there is no national standard as a reference in program implementation and unclear location data collection. In the equity indicator, there is a mismatch in infrastructure facilities, small areas have not been reached, and there is 1 location point that is locked. The responsiveness indicator is good, but there is still low participation from the community. Finally, the accuracy indicator is directed towards the community, but the implementation is not in accordance with the needs, and has not reached the initial target.

Dea Putri Anggraini; Eka Yuliyanti

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Training Institutions, Courses and Job Training are places that are very often used by the public to increase their expertise and skills. In winning the competition in the service sector related to customer satisfaction, the efforts that must be made by the institution are to improve the quality of serving customers which is a key factor in the success of an institution. This study aims to analyze the quality of administrative services on customer satisfaction at LPK/LKP. Zakiyah Muara Enim. The study was conducted by collecting data through documentation, interviews, observations and literature. The methodology used is a qualitative method that is descriptive and tends to use analysis. The process and meaning (subject perspective) are more emphasized in qualitative research. Based on the results of the analysis that has been carried out, it states that administrative services at LPK/LKP. Zakiyah has provided effective services, good communication and responsiveness, so that customers are satisfied with the service. This can have a good impact on the institution in terms of service quality, because the better the service provided, the better the image of the institution's name among the public. And for service providers, it is expected to continue to make improvements in service aspects to increase customer satisfaction and loyalty. In conclusion, the quality of administrative services plays a very important role and is the main factor in increasing customer satisfaction so that it can provide a sense of comfort for customers.

Muhammad Farrel Ardyanto; Husein Mizar Pratama; Mohamad Zein Saleh

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.