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This service activity aims to add innovation to Clitoria Ternatea herbal products in the ASMANTOGA PKK group, Ceguk village, Pamekasan district. These wild plants are very often found in the environment around people's lives, one of which is currently very popular is the telang flower which we know by the Latin name Clitoria Ternatea. This activity provides product innovation made from butterfly pea flowers. The methods used are demonstration methods, socialization methods, and training methods. The result of this activity is education regarding innovation in the development of Clitoria Ternatea herbal products as an optimization of the utilization of local potential in Ceguk village, Pamekasan district. Apart from that, participants were able to understand the training methods for developing Clitoria Ternatea herbal products as processed drinks for the community in Ceguk village, Pamekasan district through PKK women.

Manggihan Village, Getasan District, Semarang Regency, which is at the foot of Mount Merbabu, is close to the Kopeng tourist destination area. This village has a population that has professional business owners in the Micro, Small, and Medium Enterprises (MSME) category in the culinary sector which makes cracker rambak, processed dry food with various types of chips And processed catfish food. The problem faced in their business is that they do not yet have a product identity in the packaging such as sticker labels, packaging that attracts potential buyers, so the message of the product has not been conveyed. This community service activity aims to provide knowledge and awareness for MSMEs about the importance of product packaging that attracts potential buyers thereby providing added value and competitive advantage for the products produced. The method used in this service is holding socialization activities on the importance of product branding, training, and assistance in making sticker labels and food product packaging design. In the mentoring process, a needs analysis is first carried out including the type of packaging material, packaging shape, packaging identity color, and product logo. It is hoped that the output targets that will be achieved through this program will help partner MSMEs increase the amount of income from sales by using new packaging and product logos designed in such a way that they are attractive to buyers. The product packaging and labels produced as the output of this activity can become an identity. a typical Manggihan Village product that differentiates it from similar products in other areas  

The implementation of this community service involves this Partner Village located in Randutatah Village, Paiton District, Probolinggo Regency. This group has various businesses, processed seafood. Technology development in the digital era has brought significant changes in various aspects of life, including in business and marketing. E-commerce is one form of technology utilization that is growing rapidly, providing new opportunities for business actors, including farmers and fishermen in Randutatah Paiton Village. However, obstacles such as limited internet access, lack of e-commerce knowledge, low marketing networks, and intense competition on e-commerce platforms are the main challenges.To overcome these obstacles, a training program on e-commerce utilization was conducted.  This training program involves business owners and workers, with an implementation method that includes planning, implementing activities, and monitoring and evaluation. The purpose of the implementation of this community service is to apply e-commerce to the sale of various MSME products in Randutatah Village with the intention of introducing and increasing their sales turnover, while the method used is to use participatory methods, counseling, mentoring and training. The results obtained from the implementation of this community service are that with the help of training and e-commerce applications, it can reduce the sales turnover of MSME products in Randutatah Village.

The food and beverage business in Indonesia, especially the snack business, has developed very rapidly, players in this sector are not only dominated by old players who have great reputations in the Indonesian food and beverage industry, but are also surrounded by new players, imported products. , even now snacks produced by home industries or what are known as small and medium unit products (SMEs), have been distributed to the modern market, which is making this sector increasingly busy and congested. One of the traditional snacks available and consumed by Indonesian people is Rengginang. Rengginang is a snack usually made from sticky rice. Rengginang Udang is one of the processed snack products in Rw 06, Yosodadi Village, East Metro District, which was founded in 2020. Marketing management really needs to be understood by companies, so that they can take advantage of market opportunities by applying production concepts, product concepts, sales concepts, marketing concept, and social-oriented marketing concept. What needs to be done is to carry out a marketing strategy analysis which can be done through appropriate digital marketing to overcome these problems using various stages and analytical tools in the marketing strategy. It is hoped that the results of this marketing strategy analysis will be able to determine the right marketing strategy for entrepreneurs so that they can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the business environment. Through digital marketing strategies, you can also create or open new markets that were previously closed due to limited time, communication methods or distance.

The huge availability of cassava raw materials can be utilized as a substitute or substitute for wheat, so breakthrough technology is needed to be able to modify cassava by increasing its usability so that it is suitable as a substitute for wheat flour in the processing of food products, such as cookies, bread, and noodles (Zulaidah, 2011). Another effort that can be made is to develop cassava flour derivative products, namely mocaf flour (Modified Cassava Fluor). Since many housewives produce cakes in Kebontemu village, the village is known as "Kampung Kue" (Kebontemu, 2023). However, very few people know about mocaf flour. Whereas mocaf is an alternative to wheat flour which is cheaper but has a higher nutritional value and is healthier. it is hoped that this training can be an important milestone in encouraging economic growth, especially the Kebon Temu Village Community, Peterongan Jombang. the participants of this training were attended by 20 mothers who often make processed wet cake snacks made from wheat flour. the following (1) continue training in making various cakes made from local cassava on a regular basis, (2) update information about business phenomena, especially in the digital era while still paying attention to aspects of improving communication skills:Training as a local cassava-based cake maker can help participants improve their communication skills. This includes the ability to package messages in a way that is engaging, compelling and relevant for their target audience. Strong communication skills are essential in today's business world, where digital Mocaf Flour-based Assorted Wet Cookies are becoming increasingly dominant.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

The problem that must be overcome by all parties is garbage. Society must take an active role to solve this problem. In an effort to safeguard the environment, the Maju Jaya Waste Bank has a role in sorting and processing waste. Organic waste will become fertilizer. Plastic or non-organic waste will be the raw material for the Paving Blok Prima Lestari Bumi Group. Paving Block Prima Lestari Bumi Group will process plastic waste into paving blocks. However, there are several problems faced. The problem faced by Prima Lestari partner Bumi Paving Blok, such as the lack of supply of raw materials for plastic waste, lack of operational equipment, which causes the production of paving blocks cannot maximize. The level of sales still cannot meet the target per month. Current marketing aspects are carried out by word of mouth and take part in exhibitions carried out by the local government or using social media. For Maju Jaya Garbage Bank, the problem is a large amount of operational costs to sort waste based on the type of waste. This is inversely proportional to income from processed products that are less than optimal. Some of the solutions offered to partners are several parts of training for the sale of goods, procurement of operational goods such as production machinery for paving blocks and machines that can sort waste by type to reduce operating costs.

This research was written to find out the Effect of Service Excellent Check-In Counter Officers on Lion Air Passenger Satisfaction at Yogyakaeta International Airport. This research was written to find out how much influence service excellent has on customer satisfaction at Lion Air at the Yogyakarta International Airport. Excellent service in the service sector is taken into account, because the excellent service of the check-in counter staff has an impact on the satisfaction felt by customers. The results of this study can be used as input in order to improve service excellence on the performance of check-in counter officers for Lion Air so that it can reflect the quality of the products produced, especially for guaranteeing customer satisfaction. This study used a quantitative method, with data collection techniques using a questionnaire in which the questionnaire was distributed to passengers who had used Lion air flight services at the Yogyakarta International airport. Respondents in this study were 100 respondents. and data selected using probability sampling or (simple random sampling) the results of data collection will be processed using SPSS to obtain results. The results of this study indicate that there is a significant influence between service excellent on Lion air airline customer satisfaction at Yogyakarta International airport. The t test was carried out which produced t count (9.622) greater than t table (1.660) and R square or a coefficient of determination of 48.6%, so that H0 was rejected and Ha was accepted. This means that there is an influence of excellent service on customer satisfaction.

As a step to expand outreach and increase community awareness, the research plan proposes providing new banners and ensuring that MSME locations are listed on Google Maps. The priority justification prioritizes optimizing potential through community empowerment with the support of the Community Service program. The focus on increasing awareness of packaging through an importance survey, developing appropriate technology, and expanding marketing networks aims to strengthen the competitiveness of MSMEs' processed food products. The ABCD approach was chosen to emphasize the utilization of existing assets in the community, so as to maximize the potential of the People's Roasted Chicken MSMEs and empower the community in a sustainable manner. The results of this study indicate that the People's Roast Chicken MSME in Kloposepuluh Village has its own uniqueness with a characteristic taste that has been maintained from the past until now, making it a favorite among the local community. The strategic sales location, right in front of the house, adds to the attractiveness for customers. Although they still use traditional methods in baking, these MSMEs have managed to survive and continue to be in demand.

The fish processing industry in Cilacap district is a business that is quite popular, because processed fish is a superior product in Cilacap district, one of which is mackerel fish crackers. This is influenced by the fact that the Cilacap district is a coastal area and is a place for tourist visits so that people's interest in various food flavors is quite high. Ergonomic analysis is needed to create safe, comfortable and healthy working conditions so that work activities can be effective which has an effect on increasing productivity. The method used in this research is descriptive experimental through observation and interview methods. Located in the Agung Rasa mackerel fish cracker home industry. The results of the research obtained an ergonomic analysis using an approach to 8 ergonomic aspects in the form of use of muscle power, work attitude, nutrition, work environment, work time, information systems, socio-cultural conditions and human-machine interaction which is known to still not show ergonomic working conditions. From the results of this analysis, recommendations can be made in the form of implementing short breaks or implementing exercise between work activities to avoid feelings of boredom, fatigue and musculoskeletal complaints, then improvements to work stations, regular working time arrangements and layout arrangements can be implemented to create ergonomic working conditions.

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

Currently we cannot escape the influence of information technology. Because like it or not, the development of science and the application of technology is experiencing an increasingly rapid increase, especially in every work environment such as business practitioners.Computer/information technology is the technology that is most widely used in various agencies, both government and private. The rapid development of technology over time means that human work can generally be completed quickly. Technology is a tool that is often used in human activities. The role of technology today makes information processing easier because processing is necessary so that the resulting information can be useful for its users. Competition in the business world requires developers to find a pattern that can increase sales and marketing of goods, one of which is by utilizing transaction data. The availability of abundant data, the need for information to support decision making to create business solutions, and infrastructure support in the field of information technology are the reasons for the birth of data mining technology. Problems that occur at UD. Martua is lacking in reviewing the products being sold, what products consumers need and less effective data storage. With data mining, it is intended to provide real solutions to UD. Martua can find out which items are selling well and which items are not selling well, then can compare sales from year to year to become an effective medium for developing sales at UD.Martua. In grouping sales data, the fields used are item name, quantity purchased, quantity sold for 1 week, then the data will be processed with the k-means clustering algorithm. The final result with 20 grouping data samples was the final result with 2 clusters, namely, cluster 1 (C1) with 10 best-selling items, cluster 2 (C2) with 10 non-selling items. With data mining using the K-Means algorithm, losses for UD.Martua..speeding up decision making to restock goods that are selling well so that consumers who want to buy don't have to wait long. Providing information from sales data to find out what causes profits or losses at UD.Martua. Providing convenience for UD.Martua in determining which products are selling and which are not selling so that there is no accumulation of goods that are not selling and resulting in losses for UD.Martua.

This research aims to explain what factors encourage Muslim consumers to intend to purchase halal skincare products. The sample used in this research was 210 respondents who were active students in Yogyakarta. The sampling technique uses Purposive Sampling technique. The analysis technique used is SEM (Strucrural Equation Modeling) analysis which was processed with the help of the AMOS 24 application. The variables used in this research consist of 4 variables including intrinsic religiosity, knowledge of halal products, awareness of halal products, and intention to purchase halal skincare products. . The results of this research show that there is a positive and significant influence between intrinsic religiosity, halal product knowledge, halal product awareness, and intention to purchase halal skincare products.

Astra Motor Brebes 1 is a motorbike dealer that sells Honda motorbike products and provides Honda motorbike service in Ketangungan. This research has the main objective to determine the influence of Motivation and Compensation on Employee Performance at Astra Motor Brebes 1. The method used is quantitative research. The population of this study is the same as the sample size, namely 60 respondents who are employees of Astra Motor Brebes 1. The data collection technique for this research is by distributing questionnaires online using Google Form. Then the data collected was processed using SPSS 26. The results of the study showed that partially motivation had a positive effect on employee performance, namely the calculated t value was 5.930 > t table 2.005 and the sig value. (0.000 < 0.05). Partial compensation has no influence on employee performance, namely t count 1.976 < t table 2.005 and the sig value. (0.053 > 0.05). It is known that Motivation and Compensation simultaneously influence employee performance by 0.525 or 52.5%.

This research aims to find out and analyze the Brand Association of Bango Soy Sauce Products. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 95 people as respondents through google forms. The results showed that the basis for purchasing decisions by consumers towards Kecap Bango products was determined by Delicious taste to be a cooking raw material, Quality cooking raw materials, Using quality soybeans, Comfortable in consumption, Easy to get in stores, More familiar than other soy sauce products and Superior to other products.

This research aims to find out and analyze the Brand Association of Bango Soy Sauce Products. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 95 people as respondents through google forms. The results showed that the basis for purchasing decisions by consumers towards Kecap Bango products was determined by Delicious taste to be a cooking raw material, Quality cooking raw materials, Using quality soybeans, Comfortable in consumption, Easy to get in stores, More familiar than other soy sauce products and Superior to other products.

Klis Village is one of the villages located in Moa sub-district, MBD Regency. The daily activities of the people of Klis Village are farming, almost all the residents of this village earn their living by farming. One of the natural resources in Klis Village is cassava, or also known as cassava or cassava, which is an important food source in many tropical countries, including Indonesia. Cassava has great potential to be processed into various food products, one of which is crackers. Cassava crackers are a type of snack that is popular and has high demand among the public. Around 65% of the production of cassava chips (wet tubers) is used for human food as a main food such as a substitute for rice and a daily snack. Processing cassava into crackers can be an attractive alternative to improve the economy, especially in Klis village which has abundant cassava production. Seeing this potential, there is a need for creative and innovative efforts in processing cassava. Processing cassava into processed crackers is the solution offered in this community service program

Tempeh is a food made from soybeans fermented using white Rhizopus spp mushrooms, tempeh can be further processed into processed food that can be developed by the community into processed food that is causal and has high selling value through the Community Partnership Program based on the application of TTG. The purpose of implementing this activity is to provide new innovations for local food raw materials and also to improve the economy of housewives in villages across the river. The target of this activity is community empowerment in developing products, training entrepreneurial spirit and increasing product sales. The output of this activity is food diversification in the form of healthy and nutritious food products to support immunity such as tempeh nuggets, temped chocolate and tempeh sticks. The implementation methods of this Community Partnership Program include: 1) Planning and socialization of activity programs, 2) Preparation and provision of activity tools and materials, 3) Training on the use of Autoclave tools, 4) Training on diversification of tempeh processed products, 5) Strengthening partner business management, 6) Monitoring and evaluation of PKM. This activity stimulates SME groups to increase tempeh production in the culinary business of healthy food snacks processed from tempeh

This research aims to explain and prove the hypothesis regarding whether there is an influence of price, place, and direct marketing on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 110 Rahma Craft consumers and a sample of 86 consumers. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous), and determinant coefficient (R2) which were processed using the SPSS version 26 program. The results of this research were obtained The conclusion is that price has a partial positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Place has a positive and significant effect on purchase decisions, with a significant t value of 0.005 < 0.05. Direct marketing has a positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Price, place, and direct marketing simultaneously have a positive and significant effect on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency, looking at the significant F value of 0.000 < 0.05.

This study aims to determine the influence of product quality and price on the purchase decision of tobacco products at Nusantara Tobacco Shop through word of mouth. This type of research uses quantitative research methods and the data used in this study is primary data. The population in this study was customers of Toko Tobacco Nusantara, this study used purposive sampling techniques with a saturated sample of 98 respondents. The measurement of this study uses the Likert scale which is then processed with SmartPLS 4.0 program analysis.The results of this study show that product quality affects purchasing decisions with a P-Value value of (0.004), price affects purchasing decisions with a P-Value value of (0.030) and word of mouth affects purchasing decisions with a P-Value value of (0.012). Word of mout is able to mediate product quality against purchasing decisions with a P-Value of (0.039). Word of mout is able to mediate price against purchase decisions with a P-Value of (0.041). Product quality has an influence on word of mouth with a P-Value of (0.000). Price has an influence on word of mouth with a P-Value of (0.000).