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This Real Work Lecture (KKN) activity was carried out in Kampung Tua Teluk Mata Ikan, Batam, with the aim of making a real contribution to the community through two main programs, namely the development of digital marketing for Ujung Beach tourist destinations and the implementation of social service activities at the Al-Kahfi Foundation. The problems faced by partners are the lack of digital promotion strategies for tourism potential and the limited support of adequate social facilities at the foundation. To overcome these problems, this service activity uses field observation methods, digital marketing training, mutual cooperation on environmental cleanliness, and socialization to the community and foundation administrators. The training includes social media content creation, digital account management, and internet-based marketing strategies to increase the attractiveness of Ujung Beach as a local tourist destination. In addition, social activities are carried out through joint community service, provision of basic needs assistance, and clean environment education. The results of the implementation of this program show an increase in public awareness of the importance of using digital technology for tourism promotion, as well as the creation of a cleaner, neater, and more comfortable social environment. The enthusiasm of the community and the foundation showed a positive response to this activity, which contributed to strengthening the socio-economic capacity of the residents. Overall, this KKN program not only provides a short-term impact in the form of improving skills and environmental cleanliness, but also encourages the sustainability of local tourism development and community empowerment. The active involvement of students in the planning and evaluation process also strengthens the spirit of collaboration and social concern which is the main basis of this service activity.

Limited sanitation facilities among street vendors, particularly those selling meatballs, chicken noodles, and porridge, often pose a problem that impacts food safety. One common practice is repeatedly washing bowls and spoons with just a bucket of water, followed by drying the utensils with a cloth. This contaminated water can transmit pathogenic microorganisms that cause foodborne illnesses, increasing the risk of health problems for consumers. This problem requires a practical solution that street vendors can implement, taking into account limited space, mobility, and operational costs. This community service activity used a pre-experimental design method with a simple technological engineering approach to improve the sanitation of tableware. The innovation developed was a portable bowl washer made from used mineral water gallons, modified to be mobile, efficient, and water-efficient. The manufacturing process included design, assembly, testing, and evaluation with street vendors. Success was measured by observing the level of cleanliness of the tableware before and after use, as well as assessing the level of satisfaction and ease of use by the vendors. The results showed that the implementation of this portable sanitation device increased the effectiveness of tableware washing, reduced the repeated use of dirty water, and minimized the risk of cross-contamination. Partnering vendors stated that the device is practical, lightweight, and doesn't disrupt their sales activities. They hope this innovation will be replicated by other vendors and that local governments will consider implementing it as a standard for mobile food sanitation. This effort will not only improve the hygiene of eating utensils but also contribute to preventing foodborne illnesses in the community.

Deep learning is a learning approach that emphasizes in-depth understanding of concepts and the development of critical, creative, collaborative, and communicative thinking skills. Although this approach aligns with the demands of a competency-based curriculum, its implementation at the elementary school level still faces various challenges. Based on a preliminary survey, 65% of elementary school teachers in partner schools admitted to experiencing difficulties in implementing deep learning effectively in the classroom. This study aims to identify innovative strategies that can improve teacher competency through a structured training program. The training activities involved 120 teachers from 10 elementary schools who are members of the teacher working group (KKG), with a focus on mastery of deep learning concepts, the application of interactive learning methods, and the use of educational technology. The training method was implemented continuously using a blended learning approach, including face-to-face sessions, practical workshops, mentoring, and the use of digital learning platforms. Evaluation results showed that 80% of training participants experienced significant improvements in their understanding of deep learning concepts, 70% were able to integrate interactive learning strategies into the teaching process, and 60% actively utilized learning technology to enrich students' learning experiences. These findings confirm that ongoing training integrated with technology support can improve teachers' capacity to implement deep learning in the classroom. Furthermore, the program's success is also influenced by intensive mentoring and collaboration among teachers through the Teacher Working Group (KKG). The implications of this research point to the need for educational policies at the elementary school level that encourage systematic, sustainable, and technology-based teacher professional development programs. Thus, the implementation of deep learning can be optimized to support the achievement of competency-based curriculum objectives and improve the overall quality of education

In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

Deep learning is a learning approach that emphasizes in-depth understanding of concepts and the development of critical, creative, collaborative, and communicative thinking skills. Although this approach aligns with the demands of a competency-based curriculum, its implementation at the elementary school level still faces various challenges. Based on a preliminary survey, 65% of elementary school teachers in partner schools admitted to experiencing difficulties in implementing deep learning effectively in the classroom. This study aims to identify innovative strategies that can improve teacher competency through a structured training program. The training activities involved 120 teachers from 10 elementary schools who are members of the teacher working group (KKG), with a focus on mastery of deep learning concepts, the application of interactive learning methods, and the use of educational technology. The training method was implemented continuously using a blended learning approach, including face-to-face sessions, practical workshops, mentoring, and the use of digital learning platforms. Evaluation results showed that 80% of training participants experienced significant improvements in their understanding of deep learning concepts, 70% were able to integrate interactive learning strategies into the teaching process, and 60% actively utilized learning technology to enrich students' learning experiences. These findings confirm that ongoing training integrated with technology support can improve teachers' capacity to implement deep learning in the classroom. Furthermore, the program's success is also influenced by intensive mentoring and collaboration among teachers through the Teacher Working Group (KKG). The implications of this research point to the need for educational policies at the elementary school level that encourage systematic, sustainable, and technology-based teacher professional development programs. Thus, the implementation of deep learning can be optimized to support the achievement of competency-based curriculum objectives and improve the overall quality of education

In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

Illegal logging causes deforestation, disrupts forest ecosystems, and threatens biodiversity, contributing to climate change by reducing carbon absorption. It also leads to soil erosion and other environmental issues. This study examines the measures taken by the Lampung Provincial Forestry Service to combat illegal logging in the Way Waya Protected Forest, Pringsewu Regency, and the challenges faced in these efforts. Using a normative and empirical legal approach, the study collects data through literature review and interviews with investigators from the Forestry Service, the Lampung Regional Police, and academics. The findings reveal that preventive actions, such as community outreach and education, alongside repressive measures like joint operations, patrols, and law enforcement, are in place. However, technical and social challenges hinder their effectiveness, requiring institutional improvements and better inter-agency collaboration. This study highlights the need for stronger partnerships between the government, communities, and relevant agencies to combat forest crimes. The recommendations aim to improve forest management policies and raise public awareness of forest preservation.

This study focuses on the importance of synergy between village government and communities in supporting local potential-based development. Kampung Nusantara, an innovative program in Cintakarya Village, Parigi District, Pangandaran Regency, requires solid cooperation between the village government and the community for effective and sustainable village development. However, in practice, collaboration between the two parties has not been optimal. The main problem identified in this study is the lack of coordination between the village government and the community. This is due to the absence of regulations that clearly define the roles of each party and the limited capacity of existing human resources. As a result, the existing collaboration has not been systematic and has not fully supported the achievement of Kampung Nusantara's development goals. The method used in this study is a qualitative descriptive approach with a case study approach in Cintakarya Village. The findings of this study indicate that despite several obstacles, there are still positive efforts to improve collaboration between the village government and the community. Some of these efforts include the establishment of a joint communication forum, capacity building training, and program support from external partner institutions that play a role in supporting village development. This study recommends several steps to improve this collaboration, including increasing communication between the village government and the community, clarifying the roles and responsibilities of each party, and strengthening village institutions. This is expected to foster more effective collaboration, which in turn will support the achievement of sustainable development goals in Kampung Nusantara, Cintakarya Village. Furthermore, this study emphasizes the importance of strengthening human resource capacity at both the village government and community levels.

The moral crisis and low religious understanding among the younger generation pose a major challenge in shaping national character based on Islamic values. This phenomenon is increasingly complex amidst the rapid flow of globalization and technological advances that have led to individualistic, materialistic lifestyles far from the principles of Islamic law. In this context, religious education plays a central role as a moral and spiritual bulwark. This study aims to determine the role of Madrasah Diniyah (Islamic religious schools) in improving the mastery of Islamic religious knowledge and shaping the Islamic personality (syakhsiyah Islamiyyah) of students. This study uses a descriptive qualitative approach, with data collection techniques through observation, in-depth interviews, and documentation at one of the Madrasah diniyah. The focus of the study is directed at the learning process covering the Qur'an, aqidah, fiqh, and morals, and how this process contributes to the formation of Islamic character in students. The results show that Madrasah Diniyah plays a strategic and significant role in shaping a generation that not only understands religious knowledge but is also able to implement Islamic values in everyday life. This success is supported by several factors, including the quality of competent and exemplary teachers, a structured and contextual curriculum, and good interpersonal relationships between teachers and students. Furthermore, support from parents and the surrounding community is also crucial in strengthening the internalization of Islamic values. Thus, Islamic schools (madrasah diniyah) can function as a vital partner in the Islamic education system, developing a generation with character, noble morals, and a commitment to Islamic teachings from an early age. These findings reinforce the urgency of strengthening religious educational institutions amidst the challenges of the times.

MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

This study explores the strategic use of garbarata as an advertising medium at Minangkabau International Airport, Padang. The garbarata, which is a connecting bridge between the terminal and the aircraft, has great potential as an exclusive advertising space and has high exposure to passengers. However, this potential has not been optimally maximized. This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with airport management, direct observation of the garbarata conditions, and analysis of documentation related to advertising policies and non-aeronautical asset management. The results of the study indicate that there are several main obstacles in the use of garbarata as a promotional medium. These obstacles include minimal promotional activities to potential advertisers, unclear pricing systems for advertising space rentals, lack of collaboration with advertising agencies, and limitations in the provision of design services and visual creativity. This has led to low interest of companies in utilizing this media as part of their marketing strategy. To overcome these problems, this study proposes several development strategies, including: increasing active and planned promotional activities, setting flexible and competitive rental prices, strategic collaboration with professional advertising agencies, and providing creative design services to support the effectiveness of advertising messages. This strategy is expected to attract more companies to advertise on the aerobridge, thereby increasing the airport's non-aeronautical revenue. With proper optimization, the aerobridge will not only serve as a functional passenger facility but can also transform into a strategic asset supporting the airport's sustainable commercial development and creating added value for both the operator and its business partners.

Exclusive breastfeeding coverage remains a challenge in several areas, including Bojongkerta Village, within the Cipaku Community Health Center (Puskesmas) jurisdiction, South Bogor District, Bogor City. Lack of knowledge, high levels of stress during breastfeeding, and minimal family support are often major obstacles to successful exclusive breastfeeding. One approach that can be applied to address these issues is hypnobreastfeeding, a relaxation technique combined with positive affirmations to support mothers' readiness to breastfeed. The objective of this activity is to increase the capacity of breastfeeding mothers in exclusive breastfeeding through community-based hypnobreastfeeding training, which also involves Posyandu RW 1 cadres as the main supporting partners of the activity. The method used in this activity involves three stages: first, education and training in hypnobreastfeeding techniques for breastfeeding mothers; second, practical mentoring by lecturers involving students from the Midwifery Diploma Three Program at Ummi University Bogor; and third, evaluation of results through knowledge measurement and observation of breastfeeding practices. A total of 10 breastfeeding mothers and 4 Posyandu cadres participated in this activity. The evaluation results showed an increase in understanding of the benefits of exclusive breastfeeding and a positive change in attitudes towards breastfeeding practices. Furthermore, the active involvement of Posyandu cadres is expected to strengthen ongoing support at the community level. In conclusion, the hypnobreastfeeding training had a positive impact on empowering breastfeeding mothers and strengthening the role of Posyandu cadres as supporters of the exclusive breastfeeding program at the community level. This program also has the potential to expand the reach of education about exclusive breastfeeding and increase the success of sustainable exclusive breastfeeding in the community.

This study employs a normative juridical approach to examine the legal aspects of implementing financial technology (fintech) in healthcare financing in Indonesia. The rapid development of fintech offers potential solutions for addressing financial barriers in healthcare access. However, it also presents legal and regulatory challenges, particularly concerning consumer protection, data privacy, and institutional coordination. The analysis focuses on several key legal instruments, including Law No. 8 of 1999 on Consumer Protection, Law No. 11 of 2008 on Electronic Information and Transactions (ITE), Law No. 17 of 2023 on Health and its implementing regulation, Government Regulation No. 28 of 2024, and Law No. 27 of 2022 on Personal Data Protection. Additionally, regulations issued by the Financial Services Authority (OJK), which govern the operations of fintech companies in Indonesia, are also considered. The findings indicate that while there is a growing regulatory framework supporting fintech integration into the health sector, several gaps remain, particularly in terms of coordination between regulatory bodies and stakeholders in health and finance. The study identifies the need for comprehensive policy harmonization to ensure that fintech-based healthcare financing systems are secure, transparent, and inclusive. Furthermore, it emphasizes the importance of strengthening data protection mechanisms and enhancing regulatory oversight, especially for fintech services operating in partnership with healthcare providers. As fintech continues to reshape the landscape of healthcare financing, robust legal safeguards must be developed to mitigate potential risks and ensure equitable access to health services. The study concludes by recommending an integrated legal and institutional approach to support the safe and ethical implementation of fintech in Indonesia's healthcare sector.

The potential war between India and Pakistan poses significant risks to the Indonesian economy, as it is expected to exacerbate uncertainty in the global financial market. Such geopolitical tensions often trigger a ‘flight to safety,’ where capital flows shift to countries considered stable, leading to reduced foreign direct investment (FDI) in emerging markets like Indonesia. This scenario is likely to place additional pressure on Indonesia’s exchange rate, further destabilizing its financial position. One of the key impacts of the looming India-Pakistan war on Indonesia is its effect on monetary and fiscal management. The Indonesian government is already facing significant challenges, including managing a large amount of maturing debt and grappling with a growing budget deficit. The war would complicate these efforts, making it more difficult for the government to stabilize the economy and implement effective policies. Indonesia’s export sector will also be affected, as India and Pakistan are two of the country’s main trading partners, especially for key commodities like crude palm oil (CPO) and coal. India is Indonesia’s 4th largest export destination, accounting for approximately 9% of total exports, while Pakistan represents around 1.9%. Any disruption in trade with these countries, due to the war or political instability, could significantly hurt Indonesia’s export revenues and negatively affect industries reliant on these markets. Moreover, Indonesia is already facing challenges from the United States, which has imposed reciprocal tariffs worth 32% on Indonesian products. This trade tension, combined with the geopolitical instability from the India-Pakistan conflict, will add further strain to Indonesia’s trade balance. The combination of these factors could lead to slower economic growth, reduced investor confidence, and potentially higher inflation, as the country faces multiple external and internal economic pressures.

This study aims to analyze the strategy of utilizing vacant spaces within airports to enhance non-aeronautical revenue through collaboration with Micro, Small, and Medium Enterprises (MSMEs). Given the growing importance of non-aeronautical revenue sources in the aviation industry, this research focuses on how airports can optimize underutilized spaces for commercial purposes. The research method applied is library research, where relevant literature, journals, and previous studies are reviewed to gain insights into successful strategies and best practices. The findings of the study indicate that the development of commercial spaces, such as fast-food tenants, retail outlets, and photo booths, can significantly enhance the passenger experience by providing convenient services and entertainment. Additionally, these developments offer a sustainable alternative revenue stream for airports, diversifying income beyond traditional aeronautical activities. The research also explores the role of the Value Proposition Canvas business model to assess the alignment between the value offered by these services and the needs of passengers. By applying this model, the study emphasizes the importance of understanding customer expectations and ensuring that airport services meet these demands. The analysis further highlights that successful implementation of these strategies requires careful planning, including collaboration between airport management, MSMEs, local governments, and sponsors. Building strong partnerships and ensuring mutual benefit are critical for maximizing the non-aeronautical revenue potential. The study concludes by suggesting that airports can leverage vacant spaces more effectively to not only boost revenue but also improve the overall passenger experience, contributing to the long-term sustainability and growth of the airport sector.

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.

This community service activity aims to provide education and technical recommendations related to energy efficiency and thermal comfort in the BIN Apartment building through simulations using DesignBuilder software. The purpose of the activity is to analyze and optimize the building’s energy consumption and ensure thermal comfort for the residents. The simulation results show that the building's Energy Use Intensity (EUI) is relatively low for the residential category, based on calculations made by the BGH team. The air conditioning (AC) system in conditioned spaces meets the thermal comfort standards according to ASHRAE, ensuring comfortable living conditions in these areas. However, in unconditioned areas, such as the family room, the Predicted Mean Vote (PMV) value reaches 1.5 (hot), indicating thermal discomfort. To address this issue, mechanical ventilation is recommended, with the capacity to produce an average air velocity of at least 0.6 m/s, which will improve airflow and enhance thermal comfort. Alternatively, adding an additional AC unit can also be considered, though it would result in a 20% increase in energy consumption. The findings and recommendations of this activity are expected to provide valuable insights and assist partners in making informed technical decisions when designing efficient and comfortable HVAC systems for vertical state-owned residential buildings. Ultimately, this program aims to optimize both energy usage and comfort, contributing to sustainable building management practices in the future.

The purpose of this paper is to examine the role of Green Intellectual Capital (GIC) in the development of waste-to-energy (WtE) technologies, which is of special relevance for the incineration plants in the Gulf Cooperation Council (GCC) countries. Although previous studies have focused primarily on technological and infrastructural aspects, this paper investigates the contribution of intangible assets such as green human, structural, and relational capital towards the performance and sustainability of WtE systems. Adopting a mixed-method approach, the results show that Green Structural Capital has the first place in supporting operational efficiency, followed by Green Human Capital and Green Relational Capital. The statistical analysis based on Structural Equation Modeling (SEM) shows that all GIC dimensions are positively related to plant performance, with institutionalized knowledge and systems as the most significant enablers of innovation. Qualitative findings also highlight constraints such as lack of training, unhandy knowledge systems, and poor public-private interaction. The findings recommend policy suggestions for promoting GIC assimilation within environmental infrastructure and provide a region-based theoretical model connecting knowledge-based resources and sustainable waste management practices. The study emphasizes the importance of integrating intellectual capital into the strategic decision-making process of waste-to-energy plants to enhance their operational effectiveness and long-term sustainability. Additionally, the research underlines that fostering a knowledge-sharing culture and enhancing collaboration between various stakeholders, including governmental bodies, private firms, and research institutions, is critical for the success of green initiatives. Training programs aimed at developing green human capital and improving public-private partnerships are essential to overcoming the current barriers to innovation in the WtE sector. This study has practical and scholarly implications in unifying the focus from just technology to the facilitating role of human and intellectual capital in green transformation, further bridging the gap between environmental sustainability and technological advancements in waste management.

This conceptual study examines how Islamic Da’wah institutions can be strategically transformed to effectively contribute to the achievement of Sustainable Development Goals (SDGs), particularly Goal 4 on quality education and Goal 16 on peace, justice, and strong institutions. Grounded in strategic management principles and the ethical foundations of Islamic thought, especially maqashid shariah (the objectives of Islamic law), the paper presents a model that integrates religious values into institutional planning and reform. By conducting a thorough review of existing literature, the study identifies and synthesizes essential components for transformation, including visionary leadership that prioritizes long-term impact, ethical governance rooted in transparency and accountability, and inclusive education that is both accessible and values-based. The analysis reveals that aligning Islamic ethical frameworks with global development goals can enhance the operational effectiveness and social relevance of Da’wah institutions. Moreover, the incorporation of maqashid shariah in organizational strategy promotes a holistic approach to development that balances spiritual and material objectives. The study argues that by embracing strategic planning processes that reflect both Islamic values and modern development practices, Da’wah institutions can play a crucial role in advancing educational equity and institutional integrity. This not only strengthens the legitimacy and sustainability of these organizations but also positions them as key partners in the broader development agenda. Ultimately, the paper contributes to ongoing discussions about the role of faith-based organizations in global development by offering a conceptual framework that bridges Islamic governance principles with the pursuit of sustainable development outcomes, encouraging a more integrated and ethically grounded approach to institutional reform.

This study aims to conduct a SWOT analysis in planning the development strategy of Child-Friendly Integrated Public Space (RPTRA) in East Cempaka Putih Village. RPTRA is a public facility designed to support children's growth and development, improve the quality of the social environment, and strengthen relationships between residents in urban areas. Despite having great potential in encouraging social development, the existence of RPTRA still faces various challenges in its implementation, such as limited facilities, lack of community participation, and weak management systems. This study uses SWOT analysis methods to identify the strengths, weaknesses, opportunities, and threats faced by RPTRAs in the region. The data collection technique was carried out through direct observation at the location, documentation, and interviews with various stakeholders, including the village government, RPTRA managers, and the community using the facility. The results of the analysis show that the main strength of RPTRA lies in the existence of basic infrastructure, strategic location, and policy support from local governments. Weaknesses include lack of operational funds, limited educational facilities, and lack of training for managers. Opportunities can be seen from increasing public awareness of the importance of child-friendly public spaces and the opening of potential partnerships with the private sector. The threat comes from the potential for vandalism, lack of social control, and the risk of non-functional use of space. This research provides a number of strategic recommendations that include multi-stakeholder collaboration, active community involvement, and capacity building of human resources in the management of RPTRA. In addition, the proposed long-term strategies include the integration of family empowerment programs, the improvement of educational technology-based facilities, and the strengthening of regulations that support the sustainability of the RPTRA program. The implications of this study are expected not only to have an impact on optimizing the function of RPTRA locally, but also to become a model for the development of child-friendly public spaces in other urban areas. This research contributes to the literature on inclusive urban development oriented towards child welfare and strengthening community social cohesion.