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TikTok Shop is a popular application that offers online shopping and interaction experiences for consumers. Marketers at TikTok Shop use various methods to encourage consumer decisions to make purchases. This study aims to determine the effect of celebrity endorsers, online customer reviews, and viral marketing on purchasing decisions for TikTok Shop e-commerce products. This study uses a quantitative method with a survey approach by providing questionnaires to respondents. The population studied was all people in Semarang City who have the TikTok Shop application and have purchased products through the application. A sample of 112 people was taken using the convenience sampling technique. Data were obtained through questionnaires and analyzed using multiple linear regression analysis, F test, R2 test, and t test. The results of the study indicate that celebrity endorsements have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of celebrity endorsements will encourage consumer decisions to buy. Online customer reviews have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The more positive online customer reviews, the more it will encourage consumer decisions to buy. Viral marketing has a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of viral marketing will encourage consumer decisions to buy.  

This study aims to analyze the organizational performance of the Dinas Kebudayaan dan Pariwisata Kota Tanjungpinang in managing the tourism sector. Tanjungpinang has significant cultural and historical tourism potential; however, tourist visit trends remain fluctuating and unstable. This research employs a descriptive qualitative approach using a case study method and library research as the data collection technique. Data were obtained from official government documents, statistical data from the Central Bureau of Statistics, and relevant previous studies. The analysis is based on the public sector organizational performance theory proposed by Agus Dwiyanto, focusing on two main indicators: productivity and accountability.   The findings indicate that administratively the agency has consistently implemented programs and organized cultural events in accordance with planning documents. However, the increase in the number of activities has not consistently contributed to stable growth in tourist visits. In terms of accountability, reporting mechanisms have been implemented, yet substantive transparency and public access to information still require improvement. Therefore, the organizational performance can be categorized as administratively adequate but requires enhancement in program effectiveness and public transparency.

The document Apostolicam Actuositatem is a magisterial teaching issued by the Roman Catholic Church that addresses the apostolate of the laity. The present study responds to the contemporary issue of youth skepticism and apathy toward politics, government, and social engagement. The research subjects consisted of 34 members of Pemuda Katolik Komisariat Cabang Kota Semarang as respondents and six organizational board members as key informants. This study employed a mixed-method explanatory approach. Quantitative data were collected through questionnaires using a quota sampling technique, while qualitative data were obtained through in-depth interviews with six informants. The quantitative findings indicate that the internalization of Apostolicam Actuositatem influences apostolic motivation by 48%. The level of apostolic motivation among members in promoting the Pemuda Katolik Komisariat Cabang Semarang organization reached 68.2%. Furthermore, the internalization of Apostolicam Actuositatem toward the implementation of lay apostolate principles was measured at 48.4%.  Qualitative findings from informants (N1–N6) reveal that members’ motivation in understanding Apostolicam Actuositatem is primarily driven by an inner calling, even among those who were previously unfamiliar with the document; this aligns with Article 1 of Apostolicam Actuositatem. Members’ efforts to promote the Pemuda Katolik Organization, both through internal organizational activities and initiatives outside the Church, correspond to Article 30. Moreover, the application of the principles of Apostolicam Actuositatem is implemented at every level of cadre formation within the Pemuda Katolik Organization of Komisariat Cabang Kota Semarang namely Mapenta, KKD, KKM, and KKL—in accordance with Article 22.

Perkembangan kota-kota berkembang di Indonesia ditandai oleh dinamika pertumbuhan fisik, peningkatan mobilitas, serta intensifikasi aktivitas sosial dan ekonomi yang sering kali berdampak pada perubahan citra dan keterbacaan ruang kota. Kota Bandar Lampung, sebagai ibu kota Provinsi Lampung dan gerbang utama Pulau Sumatera, mengalami kondisi tersebut seiring pesatnya perkembangan kawasan pusat kota dan perluasan wilayah permukiman ke arah pinggiran. Ketimpangan penguatan elemen visual dan ruang publik antar kawasan berpotensi menimbulkan fragmentasi citra kota, sehingga persepsi masyarakat terhadap struktur dan identitas ruang cenderung terpusat pada area tertentu saja. Dalam konteks ini, pemahaman mengenai bagaimana pengguna kota memaknai, mengingat, dan merepresentasikan ruang perkotaan menjadi penting untuk mengungkap pembentukan citra Kota Bandar Lampung secara menyeluruh. Pendekatan cognitive mapping dipandang relevan karena mampu menangkap persepsi spasial, pengalaman visual, serta makna simbolik yang terbentuk melalui interaksisehari-hari masyarakat dengan lingkungannya. Melalui pendekatan tersebut, penelitian ini mengkaji citra Kota Bandar Lampung berdasarkan persepsi pengamat untuk mengidentifikasi elemen-elemen ruang yang dominan, sekaligus memahami hubungan antara struktur fisik kota, pengalaman sosial, dan pembentukan identitas perkotaan.

Bangunan Landhuizen Kelengan di Kota Semarang, merupakan salah satu bangunan yang memiliki arsitektur Indische Empire Style. Arsitektur Indische Empire Style merupakan arsitektur yang bukan murni arsitektur Belanda, tetapi sudah beradaptasi dengan iklim setempat. Arsitektur Indische Empire Style hadir melalui karya arsitek Belanda dan diperuntukkan bagi bangsa Belanda yang tinggal di Indonesia, pada masa sebelum kemerdekaan Indonesia. Bangunan Landhuizen Kelengan dibangun pada awal abad ke 18, tetapi tidak ada data pasti mengenai tahun berdirinya bangunan tersebut. Fungsi awal bangunan ini merupakan sebuah rumah tinggal dari seorang pejabat VOC (Vereeniging van Oost-Indische Compagnië) yang bernama Tuan Klein, kemudian berpindah tangan kepada Be Biauw Tjoan, seorang pedagang, pebisnis, serta pemimpin masyarakat Tionghoa (opsir) di Kota Semarang. Penelitian ini bertujuan untuk mengetahui gaya karakter arsitektur Indische Empire Style pada bangunan Landhuizen Kelengan di Kota Semarang. Penelitian ini menggunakan metode deskriptif kualitatif, yaitu dengan melakukan observasi, pengukuran, pengambilan foto, serta dokumentasi  secara langsung di lapangan. Hasil penelitian pada bangunan Landhuizen Kelengan berupa temuan elemen penyusun fasad pada bangunan yang berarsitektur Indische Empire Style.

Terrorism is a serious threat to the security and unity of the Indonesian nation. Events such as the suicide bombing at the Medan Police Headquarters in 2019 show that acts of terror are increasingly complex and require swift and appropriate handling. For this reason, the government passed Law Number 5 of 2018 concerning the Eradication of Criminal Acts of Terrorism as a legal basis that strengthens the authority of the apparatus, including the Gegana Detachment of the Indonesian National Police Mobile Brigade Corps (Brimob), in carrying out counter-terrorism operations. This study aims to determine and analyze how the implementation of Law No. 5 of 2018 is carried out by the Gegana Detachment in the North Sumatra Regional Police area, identify obstacles faced in operations, and formulate strategies to increase the effectiveness of the implementation of the law. The results of the study show that the implementation of this law has been implemented through preventive, preemptive, and repressive approaches, such as sterilization of places of worship, social activities "Love Sunday", security patrols, and anti-terror training simulations. However, implementation in the field still faces various obstacles, including limited modern equipment, lack of cross-agency coordination, and low public participation. Therefore, personnel capacity building, infrastructure modernization, and strengthening inter-agency synergy are needed to achieve more effective counterterrorism efforts in North Sumatra.

Community service is one of the implementations of the Tri Dharma of Higher Education which aims to provide real contributions to society through the application of science and technology. This activity aims to improve the understanding of small and medium enterprise (SME) actors regarding the preparation of Investment Activity Reports (LKPM) at the Investment and One-Stop Integrated Service Office (DPMPTSP) of Serang City. The problem found in the field indicates that many business actors still do not fully understand the procedures for preparing and submitting investment activity reports. The method used in this activity is a descriptive method with a mentoring approach carried out through observation, socialization, and direct assistance to business actors. The results show an increase in the understanding of business actors regarding the importance of investment activity reports and their ability to prepare reports more systematically. This activity is expected to increase business actors' awareness of their reporting obligations and support the creation of more orderly and transparent investment management.

Quality control is an important part of the production process to ensure that the products produced meet the set standards. This study aims to test the application of product quality control on furniture at the Hilya Furniture Store in Serang City. The research method used is a qualitative descriptive approach, with data collected through observation, interviews, and documentation during the Practical Work Lecture (KKP) activities. The results of the study show that the quality control process at the Hilya Furniture Store is still carried out simply, starting from checking raw materials, production processes, to checking the final product before being marketed. The main problems include the limitations of the quality recording system and the lack of systematic quality control standards. In addition, the lack of the use of technology in the quality monitoring process is an obstacle in maintaining product consistency. Therefore, it is necessary to implement a more structured quality control system, including the preparation of standard operating procedures (SOPs), regular quality recording, and training for the workforce to improve product quality and customer satisfaction on an ongoing basis.

The 2024 Bogor City Regional Head Election (Pilkada) is a crucial event in local political contestation, marked by the increasingly strong role of digital media in campaign strategies. This research focuses on the Analysis of the Two-Way Symmetrical Model in Sendi Fardiansyah's Digital Public Relations in the 2024 Bogor City Pilkada. The background of this research is based on the phenomenon of the increasing use of digital media as the main means of political communication, especially in regional head election campaigns. The purpose of the research is to determine how digital public relations activities are carried out by Sendi Fardiansyah's campaign team by applying a two-way symmetrical communication model, and to analyze the effectiveness of this strategy in building a political image and interacting with the public. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews with the media team, digital campaign activities, and analysis of social media content and mainstream media publications. The results show that Sendi Fardiansyah implemented strategic stages that include problem determination, program planning through a content calendar, interactive implementation of digital communication on various platforms (Instagram, Facebook, and TikTok), and program evaluation through indicators of engagement rate, reach, and public feedback.

This study aims to analyze the implementation of integrity and ethics among Civil Servants (ASN) in public service delivery at the 5 Ilir Subdistrict Office in Palembang City. The 5 Ilir area, which is located in an urban setting with high population density and dynamic socio-economic activities, requires subdistrict officials to provide fast, responsive, and citizen-oriented services. The study adopts a qualitative approach using purposive sampling, designating the Head of the Subdistrict as the key informant. Data were collected through semi-structured interviews, direct observation of administrative service processes, and document analysis. Data analysis was conducted using a descriptive qualitative method to identify practices, values, and mechanisms related to the enforcement of integrity and ethics in public services. The results indicate that the implementation of integrity and ethics at the 5 Ilir Subdistrict Office is reflected in transparent standard operating procedures, an open queuing system, routine briefings, internal and external supervision mechanisms, and responsive leadership in addressing community issues, including the resolution of social conflicts and flood mitigation. The existence of a legal aid post further strengthens public access to justice. The enforcement of integrity is not merely normative but is systematically implemented through regulations, organizational culture, and oversight mechanisms. This study recommends strengthening the digitalization of public services as a strategy to enhance transparency, accountability, and service quality at the subdistrict level.

Occupational health is an important aspect in maintaining worker productivity and safety, particularly in sectors with a high risk of chemical exposure such as gas stations (SPBU). Gas station workers are potentially exposed to hazardous chemical compounds such as benzene, toluene, and xylene which may affect the hematopoietic system and lead to decreased hemoglobin (Hb) levels. The use of Personal Protective Equipment (PPE) is one of the preventive measures to minimize exposure to these hazardous substances. This study aimed to determine the relationship between the use of Personal Protective Equipment (PPE) and hemoglobin levels among female workers exposed to fuel at gas stations in Kendari City. This study employed a quantitative research design with a descriptive analytic approach using a cross-sectional method. The population in this study consisted of all female fuel filling operators working at gas stations in Kendari City, totaling 30 workers, who were all included as research samples. Data on PPE usage were obtained through observation and questionnaires, while hemoglobin levels were measured using a Hematology Analyzer with venous blood samples collected in EDTA tubes. Data analysis was conducted using univariate and bivariate statistical tests to determine the relationship between PPE usage and hemoglobin levels. The results showed that out of 30 respondents, 21 (70%) had normal hemoglobin levels and 9 (30%) had abnormal hemoglobin levels. A total of 20 respondents (66.7%) used PPE according to the required standards, while 10 respondents (33.3%) did not meet the PPE requirements. Statistical analysis showed a p-value of 0.104 (p > 0.05), indicating that there was no significant relationship between PPE usage and hemoglobin levels among female gas station workers in Kendari City. The study concludes that the use of PPE does not have a significant relationship with hemoglobin levels among female gas station workers in Kendari City. However, the consistent use of PPE is still recommended as a preventive measure to protect workers from exposure to hazardous chemicals in the workplace.

Excessive smartphone use among adolescents, especially students, can develop into smartphone addiction and potentially disrupt learning concentration. At SMP Negeri 11 Jambi City, most students use smartphones for long periods for entertainment and social media until late at night, which leads to drowsiness and reduced focus during lessons. This study employed a quantitative method with a cross-sectional design. The population consisted of all seventh-grade students at SMP Negeri 11 Jambi City, totaling 352 students, with a sample of 175 respondents selected through stratified proportionate random sampling. Data were collected using the Smartphone Addiction Scale–Short Version (SAS-SV) questionnaire and a learning concentration questionnaire. Data analysis was conducted using univariate and bivariate methods with Kendall’s tau-b test. The results showed that 84% of respondents experienced smartphone addiction, while 61.7% had a good level of learning concentration. Kendall’s tau-b test indicated a significant relationship between smartphone addiction and learning concentration (p-value = 0.000; r = 0.243), showing a weak association. Higher levels of smartphone addiction were linked to decreased learning concentration. Therefore, active involvement from schools and parents is needed to guide adolescents in managing stress and boredom positively.

The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City, both partially and simultaneously. This study employed a quantitative approach with an associative research method. The population consisted of Antarestar consumers residing in Makassar City, and the sample was determined using purposive sampling. A total of 140 respondents who met the research criteria were involved in this study. Data were collected through a questionnaire using a five-point Likert scale and analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics software. The results of this study indicate that (1) influencer endorsement has a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products, (2) content marketing has a positive and significant effect on purchase intention, and (3) influencer endorsement and content marketing simultaneously have a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City. The findings conclude that the effectiveness of Antarestar’s digital marketing on TikTok is strongly influenced by credible and attractive influencers as well as relevant, informative, and consistent marketing content. Therefore, optimizing influencer endorsement and content marketing strategies is essential to enhance purchase intention among Generation Z consumers.

Indonesia ranks second in the world and Bandar Lampung City is the region with the highest TB incidence in Lampung Province with a treatment success rate that is still below the national target. This study aims to analyze the risk factors associated with the incidence of pulmonary TB in the Kedaton Community Health Center Working Area of ​​Bandar Lampung City using a quantitative analytical study with a case-control design. The study sample consisted of 40 cases (smear-positive pulmonary TB patients) and 40 controls (closest neighbors without TB) taken using a consecutive sampling technique, where data were collected through interviews, observations, and measurements using questionnaires and physical measuring instruments at home. The results of the bivariate analysis showed that employment status (p = 0.024) and bedroom ventilation (p = 0.040) had a significant relationship with the incidence of pulmonary TB, while the results of the multivariate analysis using multiple logistic regression showed that gender (p = 0.015) and bedroom ventilation (p = 0.009) were significantly related variables. The conclusion of this study determined that bedroom ventilation was the most dominant variable associated with pulmonary TB incidence, with inadequate ventilation having a 3.91-fold increased risk (OR=3.91; 95%CI=1.41-10.94) compared to adequate ventilation after controlling for gender.

The phenomenon of homeless individuals and beggars (gepeng) in Jambi City remains a significant and ongoing social issue, indicating that efforts to address poverty and urban social vulnerability have not yet been fully effective. Although the local government, through the Jambi City Social Affairs Office, has implemented a Social Rehabilitation Program aimed at restoring beneficiaries’ social functioning through outreach, social assessment, social guidance, skills training, and family reunification, the presence of gepeng in public spaces continues to fluctuate from 2022 to 2024. This study analyzes the effectiveness of the program’s implementation, particularly the social guidance component, using a qualitative case study approach. Data were collected through in-depth interviews, field observation, and documentation review, and analyzed using George C. Edward III’s policy implementation theory, which emphasizes communication, resources, disposition, and bureaucratic structure. The findings show that the program has been carried out procedurally and humanely; however, its effectiveness remains limited due to insufficient numbers of social workers, weak and unsustained economic empowerment support, and inadequate post-rehabilitation monitoring. As a result, some beneficiaries return to the streets after completing the program. Therefore, strengthening inter-agency communication, increasing resource capacity, integrating sustainable economic empowerment initiatives, and improving consistent monitoring systems are essential steps to achieve long-term and more sustainable reductions in homelessness in Jambi.

This community service aims to provide training on the use of the Joint Marketing Program (eJMP) application module to micro and small industry players in the  Surabaya city, so that marketing of MSI products can be carried out flexibly without being limited by space, place and time, so that marketing can reach a wider network and ensure the sustainability of MSI businesses in the future. This community service activity uses a qualitative descriptive approach by photographing the real conditions of marketing management of micro and small industries, then providing eJMP module training to 20 micro and small industry sector players as well as owners who are domiciled in the Surabaya city. The eJMP module training method is implemented through four stages, namely: (1) identifying the suitability of the eJMP module content to the marketing needs of MSI businesses, (2) determining the eJMP module training model with its marketing literacy priorities, (3) elaborating the eJMP content with MSI marketing literacy materials, and (4) implementing the eJMP module training for micro and small industry players. The results of this training indicate that micro and small industry players still experience difficulties in marketing MSI products, therefore optimizing the use of the eJMP application can help micro and small industry businesses to optimize marketing together, flexibly and effectively. This eJMP application module training includes material on the important role of joint marketing, optimizing the role of cooperatives, an introduction to the eJMP application and joint marketing simulations through the eJMP application. This training, which is carried out in a structured and systematic manner for micro and small industry players, is expected to be able to improve flexible and effective joint marketing and ensure the sustainability of MSI businesses in the future .

Slums are an urban issue that arises due to rapid population growth and the limited capacity of local governments to provide adequate housing and basic infrastructure. This leads to areas with low environmental quality, limited access, poor drainage, and high socio-economic vulnerability. A similar phenomenon occurs in Jambi City, which requires a sustainable handling strategy. This study aims to analyze the strategies implemented by the Department of Public Housing and Settlement Areas of Jambi City in addressing slums and assess their contribution to environmental quality. A descriptive qualitative approach was used to understand the policies, program implementation mechanisms, and institutional challenges. Data was collected through interviews with government officials, field observations, and analysis of planning documents. The results indicate that the strategy focuses on improving basic infrastructure, such as road construction, drainage rehabilitation, and the provision of settlement facilities. This program enhances environmental quality and accessibility but faces challenges such as budget limitations, suboptimal inter-agency coordination, and the socio-economic conditions of the community. Addressing slums requires a more comprehensive approach, including collaborative governance, increased community participation, and adaptive policies to ensure sustainable improvements.

The research entitled Service Quality in Handling Complaints of BPJS Kesehatan Participants in Jambi City aims to investigate the quality of BPJS Kesehatan services in handling participant complaints and identify improvement efforts that are carried out in a sustainable manner. This study uses a qualitative approach with a phenomenological design to understand participants' experiences, perceptions, and satisfaction levels in depth. Data was collected through interviews, observations, and documentation of participants and service officers, then analyzed through the stages of data reduction, data presentation, and conclusion drawing systematically. The results of the study show that the quality of service at BPJS Kesehatan Jambi City is relatively good, characterized by adequate facilities, relatively clear service procedures, information transparency, and high responsiveness of officers in following up on complaints. However, accessibility challenges are still found, especially for participants who have limitations in the use of digital technology and access to information. Improvement efforts such as the development of digital-based complaint channels, optimization of face-to-face services, improving officer competence, and consistently implementing standard operating procedures reflect the institution's commitment to improving the quality of public services effectively and sustainably.

The purpose of this study was to determine and analyze the effect of wage levels, economic growth, and the Human Development Index (HDI) on income inequality through labor absorption in the Districts/Cities of Jambi Province from 2020-2024. The research method used is a quantitative descriptive analysis using panel data regression with the Fixed Effect Model approach.  The analysis method used Eviews 12. The results showed of that partially, income inequality in the Districts/Cities of Jambi Province is significant positive influenced by the wage level variable, while economic growth does not have a significant effect on income inequality. In addition, the Human Development Index (HDI) has a significant negative effect on income inequality. This implies that wage increases are actually followed by in income inequality. Meanwhile, economic growth has not been able to provide a broad income redistribution effect. Conversely, improving the quality of human development proves to be the most effective factor, as it is capable of significant reducing inequalirt levels. Simultaneously, the results show that the variables of wage levels, economic growth, and the Human Development Index (HDI) collectively have a significant influence on income inequality in Districts/Cities of Jambi Province.

The rapid advancement of digital technology demands a transformation in public communication to effectively engage Generation Z as digital natives. Through the Instagram account @swargaloka.sby, the Surabaya City Population and Civil Registration Department aims to drive e-KTP (electronic ID card) registration. Using a descriptive qualitative approach, this study examines digital communication strategies based on the framework of Chaniago and Majid (2024), which encompasses five key aspects: creativity, visual quality, audience alignment, posting consistency, and responsiveness. The analysis reveals that while appealing visuals and communicative language have successfully built audience engagement, actual participation in e-KTP registration remains suboptimal. This is attributed to a relevance gap between population administration issues and the daily lives of young people. The effectiveness of digital communication in driving tangible action depends on the account managers' ability to deliver more persuasive and personally relevant messaging to ensure a sustainable increase in administrative awareness in the digital era.