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The Influence of the Quality of Decorative Coral (Coral) Products in Increasing Sales at CV Bali Samudra Anugrah. Supervised by Ratnawati and Mauli Kasmi.A very important factor for a company in carrying out purchasing and sales transactions is quality. Quality is one of the attractions or desires of consumers. In developing products, companies have a greater opportunity to gain new customers, of course if the products sold meet expectations. The purpose of this research is to determine the influence, relationship or correlation, magnitude of perception, and significance of the quality of decorative coral (Coral) products on increasing sales at CV Bali Samudra Anugrah. The data collection technique used is a questionnaire. The data analysis technique is quantitative using validity tests, reliability tests, classical assumption tests, simple linear regression analysis and hypothesis testing.      

In this modern era, people have various activities and to fulfill these activities, people need transportation as a supporting tool/assistant tool in carrying out their activities. Therefore, transportation service entrepreneurs are competing to attract the interest of their consumers by improving services, ease of ordering, fleet comfort, punctuality and so on. In Indonesia, there are many types of transportation that also function as public transportation, namely transporting people/goods and collecting agreed fees. The general public is currently familiar with two types of transportation, namely application-based online transportation and conventional transportation. Where application-based online transportation is the transfer of goods and people from place of origin to destination. The current flow of technological developments is something that must be understood and whether we like it or not, we must keep up with the flow of technological developments, so that the emergence of application-based online transportation is a transportation service that takes advantage of technological developments. Conventional transportation is passenger transportation carried out on a rental basis. Conventional transportation, for example, includes buses, public transportation, taxis, pedicabs and motorbike taxis. In line with current developments, the existence of conventional transportation is gradually being replaced by the choice of more sophisticated modes of transportation with the use of technological advances such as the emergence of application-based online transportation. Apart from being time efficient, online transportation itself can also be used at an affordable cost. However, this is different with conventional types of transportation, not all of which can be reached easily, sometimes you have to wait for a long time to be able to access or use these transportation services. Using Comparative Analysis The use of Comparative Analysis aims to compare the differences in services between two types of online and conventional transportation modes based on the type of transportation mode and the services provided by service providers to users such as the Academic Community located on the Cenderawasih University campus environment. By using Descriptive Statistical Analysis the data that has been collected can be analyzed by calculating the average perception of user respondents regarding service quality preferences for two types of online and conventional transportation modes from the Academic Community in the Cenderawasih University Campus environment.

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.

This study aims to examine the influence of social media marketing and brand experience on purchase intention through brand equity as a mediating variable in fore coffee. This research is motivated by increasing purchase intentions due to the use of social media identified as a key factor in influencing consumer perceptions of the Fore coffee brand. Additionally, brand experience is considered a factor that plays an important role in shaping brand equity, and ultimately motivating purchase intention. This research used respondents with the criteria of having or encountered content on Fore Coffee social media and knowing about Fore Coffee drinks in the Tangerang area. The sampling technique used in this research used a purposive sampling technique of 140 respondents using the SEM analysis method. The research results in this study show that social media marketing and brand experience have a positive effect on brand equity. Social media marketing and brand experience also have a positive effect on purchase intention. Brand equity also has a positive effect on purchase intention. Then, the social media marketing variable has a direct and positive effect on purchase intention through brand equity. The brand experience variable also has a direct and positive effect on purchase intention through brand equity. The managerial implication of this research on Fore Coffee is that marketing strategies via social media need to be improved to strengthen Fore Coffee brand equity. Managing brand experience well can improve consumer perception of the brand. Furthermore, increasing brand equity can be used as a focus to stimulate consumer purchasing intentions.

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.

Live shopping, online reviews, price perception and shipping discounts are features released by the e-commerce platform Shopee. This feature aims to attract consumer buying interest. Ease of shopping will be one of the buying interests of consumers, especially Muslim consumers in Pekalongan district. This research aims to test the influence of Live shopping, online reviews, price perceptions and postage discounts on Muslim consumers' buying interest in the Shopee application, especially in Pekalongan Regency.This research is a type of quantitative research. The data collection method in this research is the questionnaire method using a sample of 96 respondents. The sampling technique uses the Accidental sampling method. This research uses multiple linear regression test data analysis with the help of SPSS 24.0. The research results show that live shopping, online reviews, price perceptions and postage discounts have a positive effect on Muslim consumers' buying interest in the Shopee application. Then simultaneously Live shopping, online reviews, price perceptions and postage discounts also influence Muslim consumers' buying interest in the Shopee application.

The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.

The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sampling. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that brand ambassadors have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta, brand image has no significant influence on purchasing decisions for Emina cosmetic products in Surakarta and price perceptions have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta. The F test results show a calculated F value of 38.275 with a significance value (p-value) of 0.000 < 0.05. The coefficient of determination test result (adjusted R2) is 0.530, meaning that the contribution of the independent variables to the dependent variable is 53%.

In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.

This study analyzes ethical violations in advertising (EPI) within television commercials, using the Ichitan "Want the Real One" commercial as a case study. The primary objective of this research is to identify and disseminate the ethical breaches occurring in the advertisement and their impact on consumer perception. The research method employed is qualitative content analysis with a descriptive approach. Data were collected through advertisement observation and a literature review related to advertising ethics. The study results indicate that the Ichitan "Want the Real One" commercial violates several principles of advertising ethics, including the use of misleading claims and inaccurate representations. The impact of these violations is the emergence of negative perceptions among consumers toward the Ichitan brand. This research suggests that advertisers should adhere more closely to ethical standards in creating advertisements to maintain consumer trust and reputation.

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.

Research This investigate consumer sentiment analysis to halal products using social media data with utilise intelligence artificial intelligence (AI). With background behind increasing estimated market value of halal products reach USD 2.02 Trillion in 2024, understanding deep about opinion consumer become very important. Research This adopt approach quantitative, using secondary data from social media platforms such as Twitter, Instagram, and Facebook. Through Natural Language Processing techniques and algorithms learning machine, sentiment analysis is performed For identify pattern positive, negative and neutral in perception consumers. Research results show that 60% of the total 10,000 reviews had positive sentiment, with halal food products receiving the highest positive sentiment. Factors influencing consumer sentiment include product quality, price, and transparency of information. In addition, the study found that the use of AI in sentiment analysis provides advantages in efficiency and accuracy, and is able to capture nuances in consumer opinions that are not Possible done by manual analysis. From the analysis this, can concluded that the marketing strategy of halal products must focus on improving quality and providing clear information about halal certification. This study not only provides insight for halal industry players, but also enriches the literature related to AI, sentiment analysis, and sharia economics.

Corporate Social Responsibility (CSR) has become an essential strategy for building a positive brand image and fostering customer trust. This study compares the role of CSR in enhancing brand image within Indonesian and Kazakhstani markets, focusing on sectors with high consumer visibility. Through a survey of consumers and interviews with CSR managers, the research identifies key CSR activities that resonate with each market's audience. The study concludes that culturally tailored CSR initiatives can significantly enhance brand perception, suggesting that firms should adapt their CSR strategies to align with local values and consumer expectations.

This study focuses on the strategic brand image of Ayam Geprek Sai Lamongan Branch in the context of Islamic business. This research aims to understand the influence of Islam on consumer perceptions of a company's brand image and its impact on business success, financial performance and reputation. This study uses qualitative and descriptive research methods to analyze the brand image of Ayam Geprek Sai Lamongan Branch. This research focuses on studying the Islamic business environment in Lamongan Regency, especially Rumah Makan Geprek Sai. This research uses descriptive qualitative methods to collect data from restaurants and data sources collected through observations. This study contributes to the understanding of Islamic business feasibility studies and the potential that can contribute to company success.

This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-term brand reputation. The practical implication of this article underscores the necessity of implementing stringent ethical standards in every aspect of marketing communication to foster positive relationships between brands and consumers.

This research is a synthesis of various sources of information, including research journals, articles, books and TikTok content from the @iben_ma account. The main focus of the research is on the concept of Marketing Strategy, utilization of the TikTok platform and Content Marketing strategy. By combining data from various sources, this research aims to provide a comprehensive understanding of the use of TikTok as an effective marketing tool, especially in the context of marketing products such as Indonesian Sambal Bakar which is promoted by the owner directly @iben_ma. The research results show that the promotional strategy used by @iben_ma on TikTok for Sambal Bakar Indonesia was successful in increasing brand awareness, building positive consumer perceptions, and strengthening relationships with the audience.