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Ayudiah Astuti; Isyos Sari Sembiring; Nita Indrayani; Nuriani Nuriani; Jumining Jumining +1 more

Jurnal Ilmu Keperawatan dan Kebidanan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

BACKGROUND Children require special attention as the nation's next generation who will become valuable assets for future development, so that quality human resources can be formed. The first five years of human life greatly influence a child's growth and development for the next stage, especially for physical growth and intelligence. One of the factors that influences the child's growth process is nutritional status which determines success in improving the quality of human resources (Nurrizka and Saputra, 2015). The main causes of death in the group of children under five (12-59 months) were diarrhea at 10.3% and pneumonia at 9.4%. Other causes of death include dengue fever, congenital heart defects, drowning, injuries, accidents, other congenital disorders, COVID-19, parasitic infections and other causes. (Indonesia Health Profile, 2021). Undernutrition or overnutrition (malnutrition) will happen if food consumption patterns are wrong (Oemar, Novita, 2015). In 2017, 22.2% or around 150.8 million children under five in the world experienced malnutrition. However, this figure has decreased compared to data in 2000, namely 32.6%. In 2017, more than half of children under five experiencing malnutrition in the world came from Asia (55%) while more than a third (39%) lived in Africa. (Indonesian Ministry of Health, 2019).   OBJECTIVE To analyze the pattern of nutritional intake on children's growth at the Pegajahan Community Health Center, Pegajahan District, Serdang Bedagai District in 2023. METHOD chi square test p value < 0.05 means H0 is rejected and Ha is accepted, the statistical test results show a significant relationship. RESULTS: There is a significant relationship between nutritional intake patterns and child growth, showing that the majority of respondents with good nutritional intake patterns have children with normal growth, namely 14 (77.8%). From the results of the chi-square test, it was found that the p value was 0.001 or less than 0.05, meaning that Ho was rejected and Ha was accepted that Nutritional Parenting Patterns on Child Growth at the Pegajahan Community Health Center, Pegajahan District, Serdang Bedagai District in 2023

Sulastri Sulastri; Isyos Sari Sembiring; Ernawati Napitupulu; Titin Suherni; Elnia Elnia +1 more

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Children require special attention as the nation's next generation who will become valuable assets for future development, so that quality human resources can be formed. The first five years of human life greatly influence a child's growth and development for the next stage, especially for physical growth and intelligence. One of the factors that influences the child's growth process is nutritional status which determines success in improving the quality of human resources (Nurrizka and Saputra, 2015). The main causes of death in the group of children under five (12-59 months) were diarrhea at 10.3% and pneumonia at 9.4%. Other causes of death include dengue fever, congenital heart defects, drowning, injuries, accidents, other congenital disorders, COVID-19, parasitic infections and other causes. (Indonesia Health Profile, 2021). Undernutrition or overnutrition (malnutrition) will happen if food consumption patterns are wrong (Oemar, Novita, 2015). In 2017, 22.2% or around 150.8 million children under five in the world experienced malnutrition. However, this figure has decreased compared to data in 2000, namely 32.6%. In 2017, more than half of children under five experiencing malnutrition in the world came from Asia (55%) while more than a third (39%) lived in Africa. (Indonesian Ministry of Health, 2019).   OBJECTIVE To analyze the pattern of nutritional intake on children's growth at the Pegajahan Community Health Center, Pegajahan District, Serdang Bedagai District in 2023. METHOD chi square test p value < 0.05 means H0 is rejected and Ha is accepted, the statistical test results show a significant relationship. RESULTS: There is a significant relationship between nutritional intake patterns and child growth, showing that the majority of respondents with good nutritional intake patterns have children with normal growth, namely 14 (77.8%). From the results of the chi-square test, it was found that the p value was 0.001 or less than 0.05, meaning that Ho was rejected and Ha was accepted that Nutritional Parenting Patterns on Child Growth at the Pegajahan Community Health Center, Pegajahan District, Serdang Bedagai District in 2023

Mhd Fredy Al Fadri; Mia Yuliani Sihite; Monika Appryanty P; Muhammad Anugrah; Nadia Fitri Amalia

Jurnal Pendidikan, Bahasa dan Budaya 2024 Pusat Riset dan Inovasi Nasional

The questions that arise as problems in this research arise, namely: 1) Are there signs or symbols regarding the appreciation of the value of diversity as a reinforcement of Indonesian human identity at SDN 049/IV Jambi Timur 2) Do individuals within them maintain harmony and mutual respect for differences in the world? SDN 049/Iv Jambi Timur school and 3) Has the appreciation of Pancasila values at SDN 049/Iv Jambi Timur been implemented as an effort to strengthen Indonesian human identity? This research uses qualitative research. This method is used to examine natural objects and the researcher acts as an instrument. key. The data collection techniques used are triangulation (combination) of data and data analysis. Researchers must describe data according to reality without adding or subtracting from existing holistic data and describing it using words and language. The appreciation of Pancasila values in schools strengthens the identity of Indonesian people, carried out through experience and strengthening the profile of Pancasila students, namely having faith, being devoted to God Almighty, and having noble character, global diversity, working together, being independent, reasoning critically, and being creative when you are in school. in the school environment and in the classroom. The values, norms and ethics that have been contained in Pancasila have truly become a very complete and rounded part and can be integrated with the personality of every school member. So, it can form patterns of behavior, thought patterns and patterns of action and provide direction. The Indonesian education system is structured based on the culture of the Indonesian nation and is based on Pancasila and the 1945 Constitution as a form of embodiment of the life values of the Indonesian nation. The application or cultivation of values in every detail Pancasila must be taught so that individuals have attitudes and behavior that are in accordance with the noble character of the nation and do not deviate from Pancasila values which are in accordance with the principles of Pancasila. Character education needs to use Pancasila as the philosophical or ideological basis for its implementation. The use of Pancasila as a philosophical and ideological basis for character education will be able to provide direction to the knowledge system that will be built, the value system that will be fostered and developed, the basis for developing competencies that will reflect the Indonesian human character that will be formed, and how the Indonesian human character will be formed. will be fully implemented.

Sriwidya Astuti Khati

Jurnal Inovasi Riset Ilmu Kesehatan 2024 Pusat Riset dan Inovasi Nasional

Anaemia is a public health problem that occurs throughout the world, especially in developing countries such as Indonesia, the prevalence of anaemia in women of reproductive age between the ages of (15-49) in the world in 2019 ranged as much as 29.9%. This study aims to determine the relationship between menstrual pattern variables and the incidence of anaemia. The design of this study was cross sectional. The sample in this study was 100 respondents. The hypothesis test used was the Chi-square test. The results of this study are that there is a significant relationship between menstrual patterns and the incidence of anaemia in adolescent girls at SMPN 6 Tapung Kampar Regency in 2023, the value of P value = 0.002 OR (95% CI: 1.778-9.87), and there is a significant relationship between menstrual patterns and the incidence of anaemia in adolescent girls at SMPN 6 Tapung Kampar Regency. It is expected for health workers to be able to make creative and innovative policies in the prevention of anaemia through increasing health education and promotion in schools and fostering the PIK-KRR program (Adolescent Reproductive Health Information and Counseling Center) and UKS (School Health Unit), as well as facilitating adolescents to participate.

Resya Dwi Marselina; Siti Nuraena; Risma Yanti; Dede Moch Fadil Amrullah; Ulan H U Salamah +3 more

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.

Uhti Lestari; Tisyani Tisyani; Eva Dwi Kurniawan

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to analyze the stages of development of the relationship between fathers and their children according to Jean Piaget's theory in the novel entitled My Father is Not a Liar by Tere Liye. This study used descriptive qualitative method. Analysis of the developmental stages of the relationship between father and son in the novel Ayahku Is Not a Liar using a literary psychology approach. Development is a pattern of change that begins at conception and continues throughout a human's lifetime. Most development involves growth, although it also includes decline caused by the processes of aging and death. The analysis used is the theory of cognitive development by Jean Piaget. The problem of this research is how the character of children begins to understand the meaning and understanding of life. The results of the analysis of the novel Ayahku Is Not a Liar can be concluded that there is strong emotional and intellectual development in the main character through the process of disclosure and understanding. through the process of disclosure and understanding, their relationship gradually improves and becomes more harmonious. This shows the importance of communication and understanding in building healthy family relationships

Uhti Lestari; Tisyani Tisyani; Eva Dwi Kurniawan

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to analyze the stages of development of the relationship between fathers and their children according to Jean Piaget's theory in the novel entitled My Father is Not a Liar by Tere Liye. This study used descriptive qualitative method. Analysis of the developmental stages of the relationship between father and son in the novel Ayahku Is Not a Liar using a literary psychology approach. Development is a pattern of change that begins at conception and continues throughout a human's lifetime. Most development involves growth, although it also includes decline caused by the processes of aging and death. The analysis used is the theory of cognitive development by Jean Piaget. The problem of this research is how the character of children begins to understand the meaning and understanding of life. The results of the analysis of the novel Ayahku Is Not a Liar can be concluded that there is strong emotional and intellectual development in the main character through the process of disclosure and understanding. through the process of disclosure and understanding, their relationship gradually improves and becomes more harmonious. This shows the importance of communication and understanding in building healthy family relationships

Fitri Amalina; Mochammad Mirza; Riza Gusti Rahayu

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This research aims to examine organizational communication between foreign leaders and local employees at PT Sunwood Timber Industries, utilizing a constructivist approach and qualitative research methods, particularly a descriptive case study involving observation, interviews, and document analysis to understand communication patterns and identify barriers in the interaction between these two groups. The study's findings highlight the crucial role of communication in managing cultural differences in the workplace, with effective communication being key to creating an inclusive and productive work environment. The research provides a comprehensive overview and significant contribution to improving organizational communication within the company, offering recommendations for enhancements to enhance the effectiveness of communication between foreign leaders and local employees.

Asrina Pitayanti; Kuswanto Kuswanto; Nashrul Wahyu Suryawan

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The use of gadgets in children requires important attention for all parents because it influences the disruption of children's social interaction patterns, gadgets become a strong thing in children's memories. They use gadgets to watch YouTube, games, TikTok, listen to children's songs, cartoons, etc. When using gadgets, children tend to be engrossed in themselves, ignoring their surroundings, which has an impact at school, children prefer to play alone, when they try to call or talk to them, these children tend to remain silent, don't answer, don't look at the person they are talking to, children tend to be shy. , not confident. The aim of this research was to determine the relationship between gadget use and social interaction in children aged 3-5 years. The research design that will be used to identify the relationship between gadget use and children's social interactions is an observational analytical design using a cross-sectional approach. The independent variable or what is called independent from this research is the use of gadgets in PAUD age children, while the dependent variable or what is usually called dependent from this research is the social interaction of children aged (3-5 years). The sample for this research is: In this study, the sample used was as many as respondents from all children aged (3-5 years) in PAUD Kuwiran Village, Kare District, Madiun Regency, totaling 42 children/students. The sampling technique in this study used the Simple Random Sampling research technique. The research instrument used is a closed questionnaire which will be given to the respondent's parents. The use of gadgets among children aged (3-5 years) is high for 26 children (68.4%). Social Interaction in Children Aged (3-5 Years) is moderate for 25 children (65.8%). There is a significant relationship of -0.362 which is categorized as sufficient (0.26-0.599) between the use of gadgets and the social interaction of children aged (3-5 years) in PAUD. Providing positive guidance and direction regarding the use of gadgets so that children's interactions with the surrounding environment are not disturbed, children can build social interaction relationships.

Ndoro Jatun Kuncoro Jakti; Ari Zaqi Al Faritsy

JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI 2024 CV. ALIM'SPUBLISHING

Abstract. UD Cantenan is an industrial company engaged in metal casting, especially made from Aluminum. This company is known to have quality control problems in the manufacture of lip handle products and canal parts. The result of this problem is defective products in the lip handle and canal parts. In this case, of course, the company will spend more to repair the product so that the company experiences losses. Companies need to find ways to reduce the number of defective products. In this study, the Six Sigma method was used with DMAIC (Define, Measure, Analyze, Improve Control) and TRIZ stages to analyze and provide solutions to improve problems that occurred in the company. Based on the research conducted, at the define stage there are 3 types of defects in the lip handle product and canal parts, namely small scratches, small pinholes, and asymmetrical patterns. Then the measure stage obtained the percentage of small scratch defects of 54.47%, small pinholes of 17.3% and asymmetrical patterns of 28.2%. The average DPMO score obtained is 25,720 with a sigma level of 3.45 which shows that UD Cantenan can be categorized as good for industry in Indonesia. Furthermore, at the analysis stage Based on the identification of causal factors using FMEA analysis, it is known that the biggest contributing factor to failure is operator error in the operation of the milling machine. Then at the improve stage, make improvement proposals based on obtaining the highest RPN value from the factors causing disability using the TRIZ method. And the last stage, namely control, is the result of proposed improvements that can be made by the company to solve problems to reduce the number of product defects that occur during the production process.

Ayu Lestari; Aprillya Nurizki; Hana Ghina Hanifah

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research focuses on a comprehensive comparison of phonemes between Sundanese and Indonesian languages. The analysis employs content analysis to delineate the intricate differences between the two languages. Sundanese, as revealed in the study, comprises seven vowel phonemes, whereas Indonesian has five primary vowels. Vowel classification in both languages involves lip position, tongue's front-back movement, and tongue height during pronunciation. Sundanese has 18 consonant phonemes, while Indonesian possesses 21 consonant phonemes. Interestingly, despite Sundanese having 29 vowels, some are unable to occur consecutively with other vowels. Conversely, in Indonesian, words with diphthongs, i.e., a sequence of two vowels in one syllable, are considered separate cases. Another significant difference is the presence of an additional phoneme in Sundanese, namely /é/, which is absent in Indonesian. The existence of this phoneme adds complexity to Sundanese phonological patterns. Additionally, noticeable differences in consonant phonemes exist, with Sundanese having only 18, while Indonesian has 21, creating intriguing phonetic diversity between the two languages.

Frischa Nofrianti

Jurnal Insan Pendidikan dan Sosial Humaniora 2024 International Forum of Researchers and Lecturers

Social media is not just a communication tool; it is a major force that shapes and changes social and cultural patterns in contemporary society. Its presence, as a result of advances in information technology in this era of globalization, not only changes the way we communicate, but also creates a deep transformation in the structure of social values and societal norms. These changes involve not only practical aspects, such as lifestyle, but also include the basics of behavior and worldview.With social media, we have entered an era where information can quickly and easily spread throughout the world. This opens the door to unprecedented global connectivity, allowing people to interact without the barriers of distance and geographical boundaries. However, behind this convenience, there are significant changes in the way we view and appreciate cultural values. The advantages of social media include its ability to accelerate the flow of information, facilitate intercultural interactions, and provide a platform for previously unheard voices. The spread of false information or hoaxes has become easier, and the impact on mental health, especially among the younger generation, is a serious concern.  

Raviy Bayu Setiaji; Firza Prima Aditiawan; Agung Mustika Rizki

Jurnal Sistem Informasi dan Ilmu Komputer 2024 International Forum of Researchers and Lecturers

This research focuses on the development of a web-based Computer Based Test (CBT) Application for Madrasah Tsanawiyah (MTs) Faqih Hasyim in Sidoarjo, East Java. This application aims to overcome conventional evaluation problems with paper and pen, such as cheating, scoring errors, and data management difficulties. Using web technologies such as HTML, CSS, PHP, and JavaScript, the application integrates the Fisher-Yates Shuffle algorithm to randomize the order of questions, reducing the possibility of cheating during the exam. Equipped with session tokens, exam timing, and result reports, the app improves the overall efficiency of the evaluation process. This study refers to previous research and highlights the importance of adopting technology to simplify assessment and facilitate online data management. The Fisher-Yates Shuffle algorithm, used to generate a unique sequence of questions for each student during the exam, minimizes the risk of cheating. The app implements a staged exam, ensuring students who meet the minimum criteria proceed to the next stage. In addition, the app achieves a degree of randomization of the exam content, eliminating patterns that may affect the exam results. The feasibility testing results show that the app is highly feasible, with a feasibility percentage of 92.4%. This conclusion signifies the app's success in achieving its development goals and making a positive contribution in easing the exam grading process. It is recommended to simplify the interface for senior users, improve the responsiveness of the website display for mobile access, and add a time limitation method in future research.   Keywords: Fisher-Yates Shuffle Algorithm, Computer Base Test, Question Randomization.  

Arfiah Jauharuddin; Fidzah Nurfajrina Murad; Dwi Rezky Aulyah; Faradillah Usman; Suciyati Sundu

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2023 Asosiasi Riset Ilmu Kesehatan Indonesia

Brushing teeth properly and correctly is an important factor for maintaining oral health. The success of maintaining oral and dental health is also influenced by the pattern of brushing teeth. The pattern of brushing teeth includes the technique of brushing teeth, the time and frequency of brushing teeth. The problem in this study is poor oral and dental hygiene in elementary school children (46.4%). Dental and oral hygiene is an important factor for dental and oral health to be free from disease, therefore dental and oral hygiene must be maintained and maintained in order to create optimal health. Objective: Knowing the relationship of brushing patterns with dental and oral hygiene in elementary school children. Method:. Collecting data on brushing patterns by filling out a checklist on the observation sheet and interview sheet. Collecting dental and oral hygiene data using an examination sheet. Respondents in this study amounted to 110 students, who were taken by simple random sampling. The data analysis technique used was the Chi-square test. Results: The pattern of brushing teeth in the poor category is 89 respondents (80.9%), dental and oral hygiene is in the bad category, namely 51 respondents (46.4%). The results of the Chi-square test are P value 0.002.Conclusion: That there is a relationship between the pattern of brushing teeth with dental and oral hygiene in elementary school children.    

Arfiah Jauharuddin; Fidzah Nurfajrina Murad; Dwi Rezky Aulyah; Faradillah Usman; Suciyati Sundu

Jurnal Sains dan Kesehatan (JUSIKA) 2023 Universitas Muhamadiyah Manado

Brushing teeth properly and correctly is an important factor for maintaining oral health. The success of maintaining oral and dental health is also influenced by the pattern of brushing teeth. The pattern of brushing teeth includes the technique of brushing teeth, the time and frequency of brushing teeth. The problem in this study is poor oral and dental hygiene in elementary school children (46.4%). Dental and oral hygiene is an important factor for dental and oral health to be free from disease, therefore dental and oral hygiene must be maintained and maintained in order to create optimal health. Objective: Knowing the relationship of brushing patterns with dental and oral hygiene in elementary school children. Method:. Collecting data on brushing patterns by filling out a checklist on the observation sheet and interview sheet. Collecting dental and oral hygiene data using an examination sheet. Respondents in this study amounted to 110 students, who were taken by simple random sampling. The data analysis technique used was the Chi-square test. Results: The pattern of brushing teeth in the poor category is 89 respondents (80.9%), dental and oral hygiene is in the bad category, namely 51 respondents (46.4%). The results of the Chi-square test are P value 0.002.Conclusion: That there is a relationship between the pattern of brushing teeth with dental and oral hygiene in elementary school children.

Vitalia Hanako Murni Simanjuntak; Zulkarnain Batubara; Rasmi Manullang; Lasria Yolivia Aruan

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Hypertension in pregnancy is a common pregnancy complication, affecting 2% of pregnant women worldwide. It is the cause of death of pregnant women in the world, hypertension is treated conventionally, namely hypertension-reducing drugs, but this conventional treatment has many problems because it is related to pregnant women which will definitely be related to the fetus they are carrying. At the Bestari Community Health Center, Medan Petisah District, the health status of mothers and children is good, but there are still problems for pregnant women who experience hypertension during their pregnancy, which is around 30%. The incidence of hypertension in pregnancy is high in the working area of the Bestari Community Health Center, Medan Petisah District, because people consume more than the amount of salt, the food menu is haphazard, and if they are treated with hypertension medication, they are not consumed because it will have a bad impact on their child, to solve the problem, to resolve the treatment. An alternative to non-pharmacological treatment is using music therapy and providing counseling about correct eating patterns. The aim of this community service is to increase knowledge and reduce the incidence of hypertension in pregnant women by using counseling methods and applying music therapy. Method: By providing counseling and music therapy, the results of the implementation of Beethoven's classical music therapy activities are: knowledge of the community (pregnant women) about eating patterns increased by approximately 89% and hypertension which was successful decreased in the 2-4th week of therapy, namely on average 110/70 mmHg..

Farchan Candra Utama; Alfiandi Imam Mawardi

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Human Resource Management (HRM) plays a crucial role in organizational development, including in Early Childhood Education (ECE). The focus of this research is Tulip Integrated PAUD in Rungkut Tengah Village, Surabaya. Early childhood (0-6 years) enters the golden age period where their learning patterns are based on imitation. This research aims to improve the effectiveness of early childhood learning and socialization at Tulip Integrated PAUD through the implementation of HRM. The main problems involve children's diverse characters, lack of activities, and differences in parents' mindsets. The implementation method consists of four stages: (1) introduction to the members of Tulip Integrated PAUD, (2) introducing the concept of HR Management, (3) providing active and expressive learning to students, and (4) evaluation and monitoring.The results showed that the socialization of HR Management positively contributed to the management of human resources at Tulip Integrated PAUD. Emphasis on fun and expressive teaching patterns increases early childhood participation in learning and social activities. Continuous evaluation and monitoring are needed to ensure continuity and improvement. In conclusion, the implementation of HRM and engaging learning approaches can improve the effectiveness of PAUD organizations. It creates a conducive environment for optimal early childhood development, by involving teachers, committees, and parents as part of integrated human resource management.

Ekawahyu Kasih; Ngadi Permana; Farah Qalbia; Muhamad Chaidir

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

Muhammad Rizal; Eri Kusnanto; Farah Qalbia; Benardi Benardi

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

Benardi Benardi; Grace Yulianti; Ekawahyu Kasih; Farah Qalbia

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.