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The main objective of this kkn activity is to increase the visibility, competitiveness, and revenue of MSMEs through product promotion on social media platforms. The main problem faced by MSMEs is limited knowledge in developing innovative products, which hinders the ability to compete with foreign products. Therefore, the urgency of this project lies in the importance of supporting MSMEs in utilizing digital media to improve their competitiveness. The results of this video creation show significant positive impacts, including increased product visibility, increased sales, and improvements in the packaging process. Not only did the video capture the attention of consumers, but it also helped build closer relationships between producers and consumers through social media. These results confirm the importance of visual content in digital marketing strategies for MSMEs, as well as the need to innovate and develop the brand on an ongoing basis.

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.

Haiku is a type of traditional Japanese poetry that originated in the Muromachi era (13th-15th centuries) and evolved further throughout the Edo era (17th century). Haiku, along with Ninja, Manga, Samurai, and Karaoke, has become a prominent Japanese vocabulary word around the world. Haiku is a form of poetry that can be found in both Japanese and international literature. Haiku has grown in popularity as a result of technological advancements in the twenty-first century, particularly through the internet and social media. This study attempts to summarize the evolution of haiku from paper to digital media as it exists today. Digital platforms have changed the classic haiku structure by allowing for syllable count experimentation, multimedia incorporation, and worldwide cultural interaction. These innovations have enhanced the haiku tradition while preserving its core and depth.

The torch parade, held annually to commemorate the Islamic New Year (1 Muharram) in Desa Bukit Peninjauan II, serves as a vital cultural and communal event that underscores both social cohesion and cultural preservation. This study investigates the significance and impact of the torch parade on the local community, focusing on how it functions as a vehicle for cultural continuity and social unity. The objectives of the study are to analyze the ways in which the parade fosters community involvement, preserves local traditions, and strengthens social bonds. The methodology employed includes qualitative observations and interviews with key participants and organizers involved in the event. Data collection involved direct observations during the parade, interviews with community members, and analysis of participation records and event feedback. The findings reveal that the parade significantly contributes to the preservation of cultural heritage by engaging multiple generations in the celebration. It acts as a catalyst for social interaction, enhancing community solidarity and collective identity. Additionally, the event provides a platform for the younger generation to actively participate in cultural practices, thereby ensuring the transmission of cultural values. The study concludes that the torch parade not only serves as a festive occasion but also plays a crucial role in maintaining and reviving traditional practices within the community. By fostering a strong sense of communal identity and pride, the event supports the broader objectives of cultural preservation and social cohesion.

The era of globalization has brought many changes, one of which is the use of social media as a communication medium used by local brands in carrying out their marketing activities. MS Glow took advantage of this opportunity to increase the use of social media to promote skin health to the public and succeeded in achieving first position in the ranking of the best-selling skincare brands in e-commerce. This achievement is not in line with the results of the pre-survey which found that the public has a minimal level of purchase intention. This research aims to analyze the influence of brand awareness in mediating media richness and information quality on purchase intention. The research design was a quantitative associative study carried out in Denpasar City which has quite high purchasing power and health awareness. There were 70 respondents who acted as samples in the research and the research instrument was distributed via the Google Form platform. Validity tests, reliability tests, and confirmatory factor analysis were carried out on the research instruments, and path and Sobel analyzes were carried out to test the research hypotheses. The results of this research are: 1) media richness has a positive and significant effect on brand awareness, 2) information quality has a positive and significant effect on brand awareness, 3) media richness has a positive and significant effect on purchase intention, 4) information quality has an effect positively and significantly on purchase intention, 5) brand awareness has a positive and significant effect on purchase intention 6) brand awareness plays a role in mediating the influence of media richness on purchase intention, and 7) brand awareness has a positive and significant influence in mediating the influence of information quality on purchase intention

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.  

Documentaries have traditionally served as a means to effectively communicate complex concepts and information in a concise and more accessible manner. Documentary films have a dual purpose: to provide information about factual events and also function as a means to advertise products or brands. This outreach activity focuses on increasing the capacity and abilities of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten. The goal is to help them effectively use technology to create engaging documentaries that can increase sales and marketing efforts through online platforms. Furthermore, the capabilities and expertise of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten, cover the entire production process, including pre-production, production and post-production.

The development of technology and easy access to the internet has affected reading habits, with digital novel platforms becoming popular as an alternative to reading. However, novelists face obstacles in publishing their works, due to fierce competition in the publishing industry. The proposed solution is to build a multiplatform application system as a platform for novelists to publish their works using the Laravel API. The development method used is Waterfall, which consists of five stages of development. This application will provide features that facilitate interaction between novelists and readers, such as likes, comments, and uniquely there is a feature to listen to novels via voice for users who prefer to listen rather than read, with a text-to-speech system. In addition, the app allows novelists to build a stronger fan base. This research aims to provide a practical and efficient platform for novelists to write, edit and publish their works online through the features provided in the application. System testing was carried out using the System Usability Scale (SUS) method to get a score of 79.5 including the Good category with grade scale B. The programming language used in the development of this application is Flutter, which allows the creation of multiplatform applications with responsive and consistent performance on various devices.    

The ASEAN Tourism Forum (ATF) is a strategic platform for Southeast Asian countries to collaborate in developing the tourism industry. This study aims to explore how ATF influences the development of tourism education at the Ambarrukmo Tourism College in Yogyakarta. This study uses a qualitative approach with a case study method, involving interviews with institutional managers, lecturers, and students, as well as analysis of related documents. The results of the study indicate that ATF has a positive impact through several aspects: first, improving the curriculum to be more relevant to the trends and needs of the regional tourism industry; second, improving the capabilities of lecturers through training and workshops held in the ATF series; third, opening up opportunities for international cooperation that expand academic and practical networks for the institution. These findings indicate that participation in ATF contributes significantly to the development of the quality of tourism education at STP Ambarukmo, connecting theory with practice and preparing students to face global challenges in the tourism industry. This study recommends increasing active participation in similar forums to take advantage of more learning and collaboration opportunities.

Digitization is the process of converting information from analog form to digital form using digital technology. The process involves converting objects, images, sounds, documents, or signals into a series of numbers that describe a discrete set of points or samples. Digitization, in the context of business and industry, is an essential process for continuous development. Pre-Field Stages visited Tambangan Village in this case the MSMEs of Semarang City. Observation of MSMEs to obtain data sources and sort out the types of businesses and look for key informants taken from local MSME data and or the Tambangan Village MSME community, or individuals, who carry out their businesses independently. The place of implementation of this community service is Madin RT 02 RW 04, Tambangan village, Mijen sub-district. Interviews were conducted in-depth with an interview guide, to provide a more real picture in the research. The accommodation of the organized training needs proper adjustment and is necessary to ensure the implementation of all social media applications in the marketplace. We are a family-owned business and have been involved in supplying ready-mix concrete batching plants and equipment to the industry over the last 25 years. Open the Website or install the marketplace application. Digitalization can help minimize operational costs and reach more jobs. Digital marketing is the use of social media and other digital platforms to market products and services online.

In the era of globalization and advances in information technology, business competition in various sectors is getting tighter, including in retail industries such as supermarkets. Supermarkets are not only a place to meet daily needs, but also become part of the busy lifestyle of urban people. In this context, the quality of services and products offered by a supermarket has a very important role in maintaining and increasing market share and customer satisfaction. The survey was conducted both directly in the Super Indo Kenjeran Supermarket area and online through an online survey platform. The survey design used is a cross-sectional survey, where data is collected at one particular point in time to measure the relationship between the variables studied. In this context, research on the effect of service quality and product quality on customer satisfaction at PT. Lion Super Indo Kenjeran becomes relevant and important to do. With a better understanding of the factors that affect customer satisfaction, PT. Lion Super Indo Kenjeran can identify areas that need improvement and design more effective strategies in maintaining and increasing customer loyalty. Lion Super Indo as one of the leading supermarkets in Indonesia, with a long history and strong reputation, certainly does not escape from increasingly fierce business competition. Therefore, a deep understanding of the factors that affect customer satisfaction is a strategic key in maintaining the existence and developing the business of PT. Lion Super Indo.

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

Learning Management System is a software platform designed to support and manage online teaching and learning activities. One of the educational institutions that have used the LMS platform is Padang State University. The UNP LMS platform itself has been released since 2019 which is called E-Learning UNP. At that time its use was fairly rare because it was still in the development period. However, the use of the UNP LMS platform has problems with its user interface and user experience which causes online teaching and learning activities to be less effective. The unrest felt is the usability of the UNP LMS platform which still cannot meet user needs efficiently and effectively. The design of the Padang State University mobile learning management system application uses the Design Thimgking method, so it can be concluded that this design is a problem sourced from empathy, the need for a solution to an existing problem, then continue to test for improvement. Then the mobile learning management system application was created as the main media, and accompanied by other supporting media such as Motion Graphic, Poster, X-Banner, Sticker, Acrylic Stand, and High Fidelity Flow.  

This article discusses counseling on the important role of marketplace platforms in helping product marketing in Bandung Village, Banjar District, Pandeglang Regency, Banten, Indonesia. The purpose of this counseling is to increase the understanding of the village community on how to effectively use the marketplace to expand market reach, increase sales, and support the local economy. With the development of technology, the use of marketplaces is a strategic solution in facing increasingly fierce market competition. This counseling provides practical guidance to local business actors on the steps to start an online business, digital marketing strategies, and tips for successfully selling on marketplace platforms.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

The police are currently a topic of conversation due to several problems caused by irresponsible members, resulting in a negative view of the police. To overcome this, a Quick Wins Presisi program was implemented, such as "Friday Confide." This program is a response to problems in daily interactions between the police and the community, such as dissatisfaction with services, lack of communication, and transparency of police actions. "Friday Confide" is an initiative that aims to increase interaction between the community and the police by providing a platform for the community to convey complaints, aspirations and input directly. This research evaluates the effectiveness of the program and how the community responds and participates, especially in the Greater Mojokerto Police. The methodology used includes a descriptive qualitative approach with data collection through in-depth interviews, direct observation and related documentation. Using the Diffusion of Innovation theory, research shows that the "Friday Confide" program was well received by the people of Mojokerto as an effective place to convey aspirations and obtain information about police activities. However, researchers identified challenges such as limited time that hinders comprehensive communication and handling of issues, as well as the need for increased direct community involvement. This program has succeeded in improving relations and transparency between the police and the community, but requires adjustments such as extending time and strengthening follow-up. The research recommends ongoing evaluation of strategic adjustments to ensure programs continue to meet community needs and expectations.

Learning is an activity that results in a change from those who do not know to know, from those who are unable to become capable. While learning refers to two concepts, namely learning and teaching. When the learning process takes place there will definitely be students who are not interested in the learning material delivered by the teacher. To overcome this, teachers must make innovations and updates in learning so that students can get motivation to learn and a pleasant learning atmosphere so that it is easier to accept material. Technology in the world of education is a learning system that supports learning so that learning becomes fun and achieves the desired results. Many learning platforms on the internet can be accessed for free, one of which is Quizziz. Quizizz is a platform for creating an interactive quiz game that can be used in class or outside the classroom in the form of homework. The method used in this research is descriptive qualitative with class VIII B students at SMPN 2 Semarang as the subject. Data collection techniques used are observation and documentation. The data analysis technique that the researcher used included three stages, namely data reduction, data presentation, and concluding data. The results that the researchers got from the application of Quizziz as an explanatory text assessment tool for class VIII B students at SMPN 2 Semarang. interactive quiz media on explanatory text material at SMPN 2 Semarang shows that the use of the Quizziz application is beneficial for teachers and students even though there are still drawbacks.    

21st century education is a learning that is carried out by integrating and utilizing the avaibility of technology in learning activities. One of the learning innovations that can be implemented by integrating technology is learning media. Padlet is a platform that can be an application or a web that allows its users to share text, photos, links or other content and comment on each other. This paper aims to describe the use of padlets as a learning media for teks kritik sastra dan esai. This research method is a qualitative descriptive method that describe the use of padlets as a learning medium for teks kritik sastra dan esai. Data collection analysis techniques in this study were through observation steps and through student opinion questionnaires. The results of data collection show that students enjoy and helped by learning to use padlet media. From these results, it can be conclude that this study shows padlets can be used as learning media that can answer the demands of 21st century learning and help students in learning activities on teks kritik sastra dan esai.    

Grammarly is an AI-based tool/application that utilizes YouTube as a platform to upload its advertisement titled "Are You Ready To Try Grammarly." The purpose of this study is to determine the extent of the influence of intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" both partially and simultaneously on the interest in subscribing to the product through attitudes toward the ad and brand among students, examined through cognitive response theory. The method used to analyze the data is quantitative and path analysis. The population of this study is undergraduate students of the Faculty of Communication Sciences at Universitas Padjadjaran who have been exposed to the YouTube ad "Are You Ready To Try Grammarly" by Almeida Kezia. The number of respondents in this study is 149, selected using stratified random sampling. Data collection techniques were carried out using questionnaires and literature studies. The results of the study indicate that the intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" significantly influence the interest in subscribing to the product through attitudes toward the ad and brand among students both simultaneously and partially. Attitudes toward the ad and brand have the greatest influence on the interest in subscribing.

Tik Tok is a very popular social media, especially in terms of marketing, education and social campaigns. Marketing via Tik Tok in creative terms has a tremendous impact on users. One of the Tik Tok users of the @Mojokerto account goes for a walk using creative videos in tourism marketing in Mojokerto. This research aims to find out how the Tik Tok @Mojokerto account works in marketing tourism in Mojokerto. This research uses a descriptive qualitative method with a content analysis approach according to Klaus Krippendorff and uses content analysis theory, tourism theory and message theory. The results of the findings of this research can be concluded that the Tik Tok account @Mojokerto provides marketing via video by conveying informative and persuasive messages related to tourism with effective and easy to understand message delivery so that the audience can give Likes, Comments, Shares. Thus, the role of the Tik Tok @Mojokerto traveling account in increasing visitors to tourism in Mojokerto can be seen as a result of effective promotion through social media platforms such as TikTok.