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Agung Riyadi; Fadli Suandi; Riwinoto Riwinoto; Dwi Ely Kurniawan; Ridho Hafiedz +5 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Mubut Island, which is located on Galang Island, Riau Archipelago, is one of the beauties of tourism in Indonesia. Information about the Mubut Island Tourism Object is not widely available in digital media, so that the delivery of information about Mubut Island is not optimal. Therefore, the purpose of this service is to provide information on Mubut Beach attractions using Virtual Reality (VR) technology. In addition to presenting the natural beauty of Mubut Island as a whole with 360 videos, this VR application also provides tourist education on visiting Mubut Island. This VR application was socialized at an exhibition in a mall in Batam to get VR user feedback. From the results of the socialization, it was found that 120 respondents assessed the benefits of this application and got a Likert index of 83.75% included in the useful category for potential tourists.

Faridah Nur Azizah; Maharani Ikaningtyas

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

Asnanda Fairuz Tsuraya; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village,  Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.

Widyana Dini Maylinda; R. Yuniardi Rusdianto

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.

Wahyu Dwi Arzaqy; Sumainah Fauziah

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

With the rapid development of the era in the digital world, there are quite a lot of MSMEs, especially in Kalirungkut sub-district, which as a whole do not fully understand and know the rapid digital development so that the Group of 85 KKNT MBKM UPN "Veteran" East Java carried out the initiative by holding digital marketing socialization aimed at providing knowledge and being able to carry out digital development for MSMEs themselves. with this socialization, it can create MSMEs that are very modern and simple. Previously, MSMEs in Kalirungkut Village were dominated by MSMEs that were minimal about digital marketing, therefore MSMEs in Kalirungkut Village could with the holding of this socialization can make MSMEs reach a wider target market so as to achieve optimization of digital marketing.

Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Syariah Hafizhoh; Fithri Asmelia; Muhammad Akbar Thoha; Arif Rahman Hakim; Amaliah Nurhanisah Gultom +4 more

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

Culinary business is an economic sector that continues to grow, especially in the food business made from Tahu Walik. This study aims to explore and analyze the development potential of Tahu Walik culinary businesses through an entrepreneurial approach. Data were collected through in-depth interviews with business owners and direct observation at the business location related to marketing and management strategies that have been implemented. The results showed that the entrepreneurial approach plays an important role in the development of the Tahu Walik culinary business. In addition, there is the potential and uniqueness of Tahu Walik as a culinary product as well as supporting factors and obstacles in the implementation of the Tahu Walik culinary business. By utilizing the potential and uniqueness of the product and overcoming existing obstacles, the Tahu Walik industry can continue to grow and contribute to the preservation of Indonesia's culinary culture and the country's economic growth.  

Alfina Rahma Nazilal Mubarok; Maharani Ikaningtyas

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Nurul Azizah; Moch Rizky Ramadhan

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Indonesia may be a nation wealthy in characteristic assets. This tremendous riches is well overseen by Indonesian industry, coming about in a wide assortment of items. As you know, not as it were the industry, Umbakes has moreover contributed to different prepared items through innovation and special creation. One of the most places his MKKNT-MBKM understudies work within the Krampock area of the city of Blitar, he has issues with item improvement and showcasing variables. The reason of this committed movement is hence to arrange your promoting methodology with the fundamental exertion. The strategies utilized are subjective and incorporate sorts of information collection through perception, interviews and documentation of action at umkm. As a result of this devotion, umkm's items have been able to reach a well-developed and reasonable side of the market. 

Yossy Dumos Herawati; Denada Oktaviani; Mawarni Dyah Nur Halaefi; Rangga Seto Hutomo; Dimas Ido Nofiyanto +1 more

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

Preparation of a comprehensive budget is very important for every company, because it will provide benefits in the form of a systematic approach to management policies, as well as facilitate quantitative evaluation of the company's ultimate goals. This study aims to determine and compile a comprehensive budget calculation as a means of internal control in "Tofu Production House UKM". This type of research uses a quantitative method to determine sales data of tofu products, namely white tofu and yellow tofu in the last 5 months, as well as costs in the production process, both direct and indirect costs. The results of the study show that in the process of compiling a comprehensive budget for “Tofu Production House UKM” this method is still used which is very simple and does not pay much attention to the costs incurred as a result of the production process. This can be seen from the results of the preparation of a comprehensive budget. From this research, it is hoped that it can be used as a means of controlling and managing the finances of "Tofu Production House UKM" by making a comparison between the comprehensive budget and its realization.

Maria Ayu Fitri Lestari; Muchtadi Muchtadi; Wandra Irvandi

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

This study aims to produce interactive video learning media in mathematics learning to improve students' mathematical understanding that is valid, practical and effective. This research is a development research where the research procedure uses a 4D design, namely (Define, Design, Development, and Dissemination) but this research only reaches the Development stage due to limited time, costs and research subjects. The subjects in this study were 26 class X students of SMAN 1 Nanga Tayap. The instrument used by the researcher was a validation sheet to see the validity of interactive video media, a response questionnaire was used to see the practicality of interactive video media and a pilot test was used to see the practicality of interactive video media in improving students' mathematical understanding abilities. Based on the validation of the three validators on learning interactive video media, it can be declared valid with an average index percentage of 79.69% with valid criteria. Material expert validation was declared valid with an average index percentage of 78.88% with valid criteria. Meanwhile, media expert validation was declared valid with an average percentage index of 79.28% with valid criteria. The level of practicality with an average percentage of teacher responses is 80%, with very valid criteria and an average percentage of student responses is 82.66% with very practical criteria. From the results of completing the teacher and student response questionnaire, interactive video learning media for students' mathematical understanding can be stated to be very practical for students. The level of effectiveness of students after using interactive video learning media on mathematical understanding abilities is 80.76% with very effective criteria.    

Wahyu Ridho; Shabirina Laila Azka

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Arun Ayun; Debin Palute; Evans Bandaso; Vicky Kurniawan Sakkung; Abedneigo Carter Rambulangi

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Teknik Indonesia

Tourism villages have become a major concern in efforts to develop local economies and preserve culture in many regions. Tongkonan Karuaya is one of the tourist attractions in Lembang Tumbang Datu. Visitors can use this area to get to know the typical Toraja customs and culture. This article aims to analyze the development of the Karuaya tourist attraction as a potential tourist destination to support the local economy. The research method used is a qualitative approach by collecting data through interviews, field observations and analysis of related documents. The research results show that the Karuaya tourist attraction has a variety of attractions and cultural heritage. However, challenges such as limited facilities, lack of promotion and the need for infrastructure improvements still need to be addressed. This research underlines the importance of collaboration between local communities and the private sector to optimize the potential of the Karuaya tourist attraction as a sustainable economic resource and utilizing technology such as social media can be an effective tool for introduce the Tongkonan Karuaya tourist attraction to a wide audience, increase its attractiveness, and improve.

Erin Dwi Cahyani; Jojok Dwiridotjahjono

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.

Mohammad Zainul Arief

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Sumenep Regency has cultural diversity, which is supported by a culture of social life that is different from other districts in Madura.  In accordance with government policy in developing tourism, especially in Sumenep Regency, it is necessary to have a guideline for a directed and integrated development plan. Tourist objects that are interesting to visit besides being good attractions also need an orderly and neat arrangement, especially from a physical point of view.  In addition, the need for tour packages that are supported by travel agencies, travel agent services, and tour guides. In this study "Strategy for Development of the Lombang Beach Tourism Area, Sumenep Regency" uses SWOT ( Strength , Weakness, Opportunity and Threat )  analysis as an effort to solve problems using a quantitative approach with the type of research in the form of case studies. The Lombang Beach tourism development strategy is seen from the internal factors which are still dominant in having weaknesses in Lombang beach tourism objects, so the stability strategy is the current choice, namely reducing the weak factors gradually according to the existing priority criteria so that the weaknesses disappear and turn into  strength.  While the internal factors that become strengths must be maintained.

Myta Sabrina Wijayanti; Asrul Bahar; Ita Fatkhur Romadhoni; Sri Handajani

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This study aims to find out: 1) the results of interactive power point development on the learning outcomes of procedures for using Personal Protective Equipment (PPE); 2) the adequacy of media and interactive power point materials on procedures for using Personal Protective Equipment (PPE); 3) student responses to the results of developing interactive power point procedures for using Personal Protective Equipment (PPE). The results of the analysis of media and material feasibility data were obtained using a sheet of media and material feasibility assessment with a Likert scale. The validation sheet was assessed by UNESA PKK lecturers and Lamongan 1 State Vocational School teachers. The results of the media feasibility assessment get a value from the interpretation score scale of 91%. the results of the material feasibility assessment get a value from a 90% interpretation score scale. The results of the analysis of student response data were obtained using a questionnaire sheet with a guttman score. The questionnaire sheet was assessed by 10 students of class XI Culinary SMK Negeri 1 Lamongan. The results of the student questionnaire get a value from the interpretation score scale of 94%. In this case it shows that the development of interactive power points is stated to be very suitable for use in learning procedures for using Personal Protective Equipment (PPE).

Vinandya Asti Aprilinda; Rahmad Purwanto W; Christine Diah Wahyuningsih

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

Research on Community-Based  Disaster Risk Reduction in Widarapayung Wetan Village is motivated by the geographical location of Widarapayung Wetan Village which is directly adjacent to the Indian Ocean in the south which contains the Indo-Australian plate. . The method used in this research is qualitative with descriptive method. Data collection techniques used are in-depth interviews and documentation studies. Aspects examined in this study are efforts to identify threats, efforts to reduce vulnerabilities and efforts to increase capacity. The results of the study indicate that disaster risk reduction efforts have been carried out by the people of Widarapayung Wetan Village. However, the efforts made have not been maximized due to several factors, especially the lack of active disaster organizations in the village of Widarapayung Wetan, namely the Community-Based Disaster Preparedness (CBAT) in disaster risk reduction efforts. Aspects of threat recognition carried out by the Widarapayung Wetan village community include socialization, disaster risk analysis. Aspects of reducing vulnerability are carried out through planting hard trunked trees, installing sirens, installing evacuation signs, and mapping. Aspects of capacity building, namely through socialization, simulations, disaster training, the establishment of the FPRB, the establishment of a Disaster Resilient Village, and the existence of institutions at the village level.

Ina Magdalena; Pipin Rismawati; Roselana Ardani; Vhaliesca Daffah

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Over the past 10 years, character education planning has been implemented in schools. However, the actual outcomes of its implementation remain uncertain, necessitating an identification of the issues surrounding educational evaluation in schools. This article takes a descriptive approach, encompassing methods for identifying and evaluating students' learning achievements within the school context. The objective of this research is to discover the strengths and weaknesses of various assessment methods, including essay tests, objective tests, and subjective tests. The curriculum, implementation of teaching, learning resources, and educational partners in character education have also been extensively examined. Field experiences indicate that teachers face difficulties in integrating character education across all subjects, particularly when it comes to formative evaluation. Formative evaluation is employed by teachers during the learning process to determine students' attained competencies and identify gaps between their competencies and the required standards. This information is utilized by teachers to plan subsequent lessons and enhance students' learning outcomes.

Robenhart Tamba; Rohayati Sihotang

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This research is a development research (R&D) using the ADDIE development model which consists of: 1.) Analysis; 2.) Design; 3.) Development; 4.) Implementation; and 5.) Evaluation. Data collection was carried out by interviews, questionnaires and tests. The results of the interviews were analyzed descriptively qualitatively, while questionnaires and tests were analyzed quantitatively. Validation was carried out by questionnaire instrument experts, material experts, media experts and practitioner experts by class IV educators. The results of the analysis show that cartoon film learning media is included in the "very feasible" category to be used as a learning medium in class IV SDN 9 Sampurtoba. Based on Validation: 1.) Questionnaire Instrument Expert with an average percentage of 90%; 2.) Learning material experts get an average percentage of 95%; 3.) Learning media experts with an average percentage of 95%; 4.) Expert Practitioner with an average percentage of 93%. And continued with the distribution of Pre-Test and Post-Test questions to class IV with a lot of 15 students, obtained an average Pre-Test score of 42 increased with an average post-test result of 80. From the data acquisition it can be concluded that the developed cartoon film learning media is effective in improving learning outcomes.