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Young entrepreneurs in Karanglo Hamlet, Bantul, face difficulties in understanding and fulfilling tax obligations related to Income Tax Article 21 (PPh 21). This community service aims to increase their understanding of tax obligations, especially how to calculate Income Tax Article 21, through interactive approaches such as discussions and simulations of tax calculations. The socialization method was carried out for three days, namely on November 1-3, 2024, by involving the young generation who have businesses in the region as the main target. Before the activity, participants showed a low level of understanding of taxation, but after the socialization, there was a significant increase in their ability to understand and calculate Income Tax Article 21. This result emphasizes the importance of tax education to create a young generation that is tax-compliant and supports state revenue.

This study aims to analyze the effect of e-wallet usage on the financial management behavior of Pamulang University students, South Tangerang. With the increasing development of technology, e-wallets have become one of the payment instruments widely used by the public, especially the younger generation. This study uses a quantitative approach with a survey method by distributing questionnaires to Pamulang University students. The results of the study indicate that there is a significant relationship between e-wallet usage and students' financial management behavior, especially in terms of budget management, recording expenses, and financial discipline. This study provides recommendations for improving financial literacy among students in order to maximize the benefits of using e-wallets.

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.

  This study aims to analyze the role of business incubators in State Vocational High Schools (SMKN) in building student business start-ups in Mojokerto Regency. Business incubators in SMKN have great potential to encourage the development of students' entrepreneurial skills through training, mentoring, and access to business resources. The research approach used is qualitative with a case study method, involving the principal, incubator manager, entrepreneurship teacher, and students as research subjects. Data collection techniques were carried out through in-depth interviews, observation, and documentation. The results of the study indicate that business incubators in SMKN act as the main facilitators in improving students' skills and motivation to start a business. Supporting factors for the success of the program include school support, cooperation with the business world, and adequate facilities. However, several challenges were also identified, such as limited funds, human resources, and low student participation. However, the existence of business incubators has had a positive impact on students' readiness to establish start-ups, as seen from the success of several students in developing independent businesses. This study concludes that optimizing business incubator programs requires increased financial support, strengthening partnerships with the industrial world, and integrating practice-based entrepreneurship curriculum. The recommendations of this study are expected to be a reference for SMKN managers and other stakeholders to improve the effectiveness of business incubator programs in producing a competent generation of young entrepreneurs.    

With the growth of technological innovation and the shift of the digital era in various aspects of industry, the younger generation is faced with major challenges in preparing themselves for the technology-based world of work. This study focuses on Kreavoks, a digital agency that provides services such as digital skills training, SEO-optimized website creation, and branding kit design. The purpose of this study is to explore how Kreavoks develops its digital services to prepare the younger generation with the skills needed to face the challenges of Industry 4.0. Using a qualitative descriptive approach, this study analyzes the strategies implemented by Kreavoks in integrating technology, branding, and marketing to improve the digital capabilities of the younger generation. The research findings show that Kreavoks' training program improves participants' technical skills and deepens their understanding of digital branding and SEO. Despite its success, challenges such as differences in technological understanding and limited infrastructure remain obstacles. This study has an impact on the development of digital services that can prepare the younger generation to face the demands of Industry 4.0.

The issue of plastic waste in Indonesia has reached a critical level, with an annual production of 64 million tons. To address this challenge, an educational approach that integrates practical and meaningful aspects, especially for the younger generation, is necessary. This study implements Project-Based Learning (PjBL) with an upcycling approach to enhance students' environmental awareness, creativity, and entrepreneurial spirit. The methods used include socialization and hands-on practice, where students are encouraged to create economically valuable products from plastic and paper waste. This activity involved 36 teenagers divided into groups to produce upcycled products such as plant pots and pencil holders. The results of this project indicate an increase in students' awareness and skills in waste management, as well as the creation of upcycled products with market value. This study further confirms that project-based learning can positively impact environmental and entrepreneurial education in schools, aligning with the goal of nurturing a generation that is both environmentally conscious and economically self-sufficient.

This study aims to analyze the role of multicultural education in shaping the character of generation Z in the midst of cultural diversity, with a focus on STAI Jam'iyah Mahmudiyah Tanjung Pura students. This research uses a qualitative method with a descriptive approach through the implementation of interactive seminars. This activity involved material presentation by resource persons, group discussions, and case study analysis to encourage understanding and application of multicultural values. The results showed that the seminar succeeded in raising students' awareness of the importance of tolerance, empathy, and respect for differences. In addition, students realized the need for practical skills in applying these values in their daily lives. The activity also revealed that although students have a good theoretical understanding, they need more opportunities for hands-on cross-cultural experiences. The implementation of multicultural education that involves real-life experiences is considered important to prepare the younger generation to face global challenges and build an inclusive society.

Madrasah Ibtidaiyah plays an important role in shaping the character of the younger generation, especially facing the challenges of generation Z who have grown up in the digital era. This generation has characteristics such as visual orientation, high technology involvement, and learning patterns that demand interactivity. Social studies education at Madrasah Ibtidaiyah is a strategic forum for instilling Islamic character values ​​such as integrity, cooperation and social responsibility. The development of an integrated and innovative curriculum, involving a thematic approach that is relevant to the needs of the times, is needed to eliminate barriers between scientific disciplines, thereby providing holistic learning. Learning strategies based on moral values, technology and collaboration can increase the effectiveness of character education. Teachers as curriculum developers play a vital role in compiling, implementing and evaluating teaching methods that suit the needs of generation Z, whether through Student-Centered Learning, Visual-Based Learning, or Flipped Classroom approaches.This research emphasizes the importance of collaboration between teachers, students, and technology in realizing social studies education that is able to create a generation that is critical, moral, and ready to face global challenges without losing its Islamic identity. With this approach, madrasahs are able to produce the nation's next generation who are superior in character and competence. 

Gender equality education has emerged as a key focus in raising knowledge of children’s rights from a young age. This article describes how the Center for Child Protection and Studies (PKPA) uses community, parent, and child involvement in educational programs to promote gender equality. The primary goal, particularly in Indonesia, is to establish a welcoming, equitable, and gender-neutral atmosphere. By using a participative, local wisdom-based approach, this program was able to change community perceptions, overcome gender stereotypes, and raise children’s understanding of their rights. In addition to raising awareness of gender equality issues among the younger generation, this outreach hopes to spark larger social change. With the cooperation of many stakeholders, the PKPA program has developed into a viable model for building an inclusive and equitable society.

This service aims to create individuals who are not only educated about corruption but also committed to fighting the practice for the sake of the next generation of young people. This research uses the method of implementing counseling and anti-corruption literacy culture in SMA Negeri 07 Pekanbaru. There are three stages of the activity plan carried out, namely the first stage of preparation, which includes licensing, coordination, and socialization with SMA Negeri 07 Pekanbaru. The second stage, implementation, includes socialization and counseling. The third stage is the evaluation and preparation of activity reports. The results of socialization and counseling on anti-corruption literacy were carried out by conducting discussions and interviews regarding the understanding and application of Pancasila values and how the concept of corruption in the context of Pancasila shows a positive impact on students' understanding of corruption with Pancasila values so as to form an anti-corruption attitude and create a secular environment.

This service aims to create individuals who are not only educated about corruption but also committed to fighting the practice for the sake of the next generation of young people. This research uses the method of implementing counseling and anti-corruption literacy culture in SMA Negeri 07 Pekanbaru. There are three stages of the activity plan carried out, namely the first stage of preparation, which includes licensing, coordination, and socialization with SMA Negeri 07 Pekanbaru. The second stage, implementation, includes socialization and counseling. The third stage is the evaluation and preparation of activity reports. The results of socialization and counseling on anti-corruption literacy were carried out by conducting discussions and interviews regarding the understanding and application of Pancasila values and how the concept of corruption in the context of Pancasila shows a positive impact on students' understanding of corruption with Pancasila values so as to form an anti-corruption attitude and create a secular environment.

Pancasila and Citizenship Education (PPKn) has a strategic role in building democratic character among the younger generation as an important capital in the life of society, nation and state. This research aims to analyze how the implementation of PPKn education in schools can be an effective means of internalizing democratic values, such as tolerance, justice, respect for human rights, and deliberation. Civics learning requires good preparation, especially through preparing material that not only provides knowledge but is also able to bring about changes in the character of students. This research uses a qualitative approach with a literature review method, which includes critical analysis of various sources, such as national and international journal articles, books, e-books, dissertations, theses, as well as print and online media which can provide a comprehensive picture of the role of PPKn in form students' democratic character. The research results show that PPKn education based on Pancasila values ​​has proven to be effective in developing individuals who have strong character and are able to face the challenges of the era of globalization. By combining the values ​​of Pancasila and democratic principles, this education plays a role in forming a highly civilized, competitive and globally superior nation.

Traditional food is known as market snacks because in the past these snacks were found in many traditional markets. In this modern era, some people consider that omelette rolls are an outdated traditional food or snack. The popularity of rolled omelets is increasingly eroded by modern snacks that are more contemporary and practical. This causes a lack of public interest in omelette rolls, especially the younger generation. This condition is feared to cause the rolled omelette, which is a traditional Indonesian culinary richness, to be forgotten in the future. Therefore, a diversification process must be carried out so that the rolled omelet remains in the market. The process of diversifying omelette rolls as a traditional food into a modern product, namely "Mini Crepe Roll" is a strategic step to maintain its existence and popularity in the midst of a more contemporary and practical onslaught of modern snacks. This Mini Crepe Roll product is an introductory food or dessert that is suitable to eat for Indonesian snack fans. Besides that, this food does not use harmful preservatives and is safe to consume. To attract customer interest, Mini Crepe Roll food products are packaged and served attractively, practically, and ready to eat. In this activity, not only focus on the mini crepe roll production process, but also on business and marketing aspects This is so that mini crepe roll products can be well received by consumers and have competitiveness in the market.

Digital literacy is an essential skill in the digital era, especially for the younger generation who are starting to actively engage in entrepreneurship through online platforms. However, students' understanding of online ethics and legal frameworks such as the Electronic Information and Transaction Law (UU ITE) is still limited. This community service activity aims to improve the digital literacy of Dian Andalas Padang High School students, with a focus on online ethics in law-based digital business. The methods used include interactive lectures, group discussions, and case simulations to provide a deep and applicative understanding. The results of this activity showed a significant increase in students' understanding of digital literacy and the implementation of the ITE Law. Case discussions and simulations help students identify common violations of the law in online businesses, such as fraud and the spread of false information, and understand how to prevent them. The positive response from students and teachers emphasized the importance of this activity in equipping the younger generation with ethical and law-abiding digital skills, while encouraging schools to integrate law-based digital literacy into the curriculum.

In recent years, the issue that has become a hot topic of discussion among both the national and international communities is the issue of environmental damage. Therefore, in the economic context, there is a need for a transformation towards a green economy. The Indonesian government is promoting the TPB/SDGs Indonesia 2030 program. Realizing the Sustainable Development Goals (SDGs) 2030 is a shared responsibility that requires participation from all sectors, including the government, civil society, and the private sector. Therefore, considering the importance of sustainable development in the field of investment itself, several global organizations have established a measure that calculates sustainable development known as ESG investing. ESG consists of Environment, Social, and Governance, which adds value to companies that care about and think about the environment, such as issues related to carbon emissions, water and air pollution, and other environmental issues. This research aims to determine the role of the younger generation as agents of change through ESG Investment in realizing the 2030 SDGs. The research method utilized in this scientific paper is a combination research method with data collection through literature review. This research is expected to provide insights into the urgency of the younger generation in realizing the 2030 SDGs.

The development of digital technology provides great opportunities for the younger generation to be involved in the business world, but it also brings challenges related to ethics and social responsibility. This study aims to examine the importance of socialization of ethics and responsibility in digital business among students of Dian Andalas Padang High School. Through socialization activities, students are expected to understand the basic principles of ethics in digital business, such as honesty in transactions, personal data protection, and social responsibility to society and the environment. In addition, this activity also aims to increase students' awareness of developing digital issues, such as online fraud and the spread of negative content. The expected result of this socialization is the formation of student characters who are more responsible, independent, and intelligent in using technology positively. With a better understanding of ethics and responsibility, students are expected to develop a sustainable digital business and make a positive impact. Overall, this socialization is expected to equip students with skills and values that support them in becoming successful and integrity digital business actors in the future.

The new era of digitalization created by humans has touched various aspects including transaction payment methods. With digital payments, humans make payments with just one scan. Bank Indonesia, in collaboration with ASPI, launched digital payment Qris in 2020. Qris was initially a payment solution during the pandemic that was accepted by the public and is still widely used today. Including the younger generation, they often use Qris to make payments. This research aims to identify the influence of the availability, effectiveness and ease of use of Qris on purchasing decisions and its impact on the character of the younger generation. Using the quantitative SAM PLS method and qualitative literature study, the research took samples of student members of the GMNI organization who met the criteria. The results of data processing showed that the variables of availability, effectiveness and ease of use of Qris had a positive and significant effect on purchasing decisions. The impact of using Qris for the younger generation is a shift in disciplined, independent and responsible character due to the ease of payment facilities which gives rise to consumer behavior. This can be handled with supervision and character education starting at the family, school, community and government levels. By synergizing together, a strong character can be built in the younger generation, able to answer problems and be of benefit to the wider community.

This study investigates the impact of Islamic education on promoting environmental awareness and sustainable economic behavior among youth. As environmental issues continue to pose significant global challenges, fostering eco-conscious behavior among the younger generation is essential for ensuring long-term sustainability. Islamic education, with its emphasis on ethical responsibility, stewardship, and accountability as outlined in the Quran and Hadith, provides a unique framework for shaping pro-environmental attitudes and behaviors. This experimental study compares two groups of students: the treatment group exposed to green-Islamic content and the control group receiving general civic education. The research measures students' environmental awareness, knowledge of sustainability, and behavior before and after the intervention, using pre-test and post-test questionnaires, as well as qualitative interviews. The results indicate that the treatment group exhibited a significantly greater improvement in environmental awareness and sustainable behavior compared to the control group. These findings suggest that Islamic education, by integrating religious and ethical principles into environmental education, can effectively encourage sustainable behaviors such as resource conservation, waste management, and ethical consumption. The study highlights the importance of incorporating Islamic values into educational curricula as a means to foster a more environmentally responsible generation. Additionally, the research emphasizes the need for further studies to explore the long-term effects of eco-conscious Islamic education across different cultural and educational contexts. The results of this study contribute to the growing body of knowledge on the role of religious education in addressing global environmental challenges and promoting sustainable development.

Stunting remains a chronic nutritional issue in Indonesia, particularly among children under five, affecting cognitive development, physical growth, and the productivity of the younger generation (Ministry of Health, 2023). This community service aims to enhance the role of public administration in promoting policies and programs to combat stunting through education, training, and direct assistance. Activities were conducted in coordination with government officials, health cadres, and local leaders, utilizing local media to raise awareness about nutrition. The results showed a significant increase in community knowledge about stunting and balanced nutrition, with active participation from both officials and residents in the reduction programs. This approach underscores the importance of public administration in fostering sustainable community health initiatives. In parallel, this program also focuses on enhancing community care for orphans through strategies like empathetic communication and social management. Using a participatory and qualitative approach, both the community and orphans were involved in every stage of the activity. The results indicated improved social interactions between the community and orphans, with the children showing positive emotional responses such as comfort and acceptance. The community demonstrated increased participation and responsibility. By integrating empathetic communication with social management, the program successfully enhanced the emotional well-being of orphans and strengthened community solidarity, suggesting a sustainable model for future social care initiatives.

This research aims to explore the evolution of civic education from a traditional knowledge-based approach towards a broader and more comprehensive perspective. The method used is a literature review by analyzing various sources, including scholarly journals, books, and official documents. The research findings indicate that civic education has undergone significant transformation in recent decades. The traditional approach focused on rote memorization has been replaced by a more holistic perspective emphasizing the development of critical thinking skills, civic participation, and social responsibility. This research contributes new insights by identifying the factors driving the evolution of civic education, as well as its implications for educational practice. In conclusion, civic education today must adapt to the changing times and prepare the younger generation to be active, critical, and responsible citizens.