Publication Search

This study aims to examine the impact of K-Pop celebrity worship on the psychological well-being of female adolescents in the Engene Medan Community. This quantitative research involved 60 respondents who are members of the community. Data were collected using a questionnaire and analyzed with SPSS 30 through validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that celebrity worship has a positive and significant effect on psychological well-being. The t-test produced a t-value (4.114) greater than the t-table (2.001) with a significance level of 0.001 < 0.05, while the F-test showed an F-value (16.921) exceeding the F-table (4.01) with the same significance level. The coefficient of determination (R²) of 0.226 shows that celebrity worship accounts for 22.6% of the variance in psychological well-being, while the remaining 77.4% is influenced by other factors not addressed in this study. This research concludes that involvement in celebrity worship activities, particularly at the entertainment-social level, can enhance positive feelings about oneself and improve overall psychological well-being. These findings reinforce the understanding that idolizing celebrities, as long as it remains within reasonable limits, can have a constructive impact on female adolescents.

Anemia in pregnancy remains a major public health concern, particularly in developing countries where prevalence reaches 38%. Iron deficiency is the leading cause, contributing to adverse maternal and fetal outcomes such as preterm delivery, low birth weight, and maternal mortality. Compliance with iron supplementation is critical, yet data from North Sulawesi indicate that only 60% of pregnant women adhere to recommended intake. This study aimed to analyze the relationship between compliance with Fe tablet consumption and anemia incidence among pregnant women at the Suluun Community Health Center, South Minahasa. Using a cross-sectional design, 100 respondents were selected via purposive sampling based on Slovin’s formula. Data collection involved questionnaires assessing compliance and demographics, alongside hemoglobin measurements to determine anemia status. Statistical analysis employed Chi-Square and logistic regression tests. Results showed that 56.7% of respondents were compliant, while 43.3% were non-compliant. A significant relationship was found between compliance and anemia incidence (p=0.004), with 76.9% of non-compliant women experiencing anemia compared to 23.5% of compliant women. These findings highlight the importance of education, family support, and healthcare access in improving adherence to iron supplementation. Strengthening health programs targeting these factors is essential to reduce anemia prevalence among pregnant women.

Anemia is a global public health problem that has a serious impact, especially on young children, adolescent girls, pregnant women, and postpartum women. This condition is characterized by lower than normal hemoglobin (Hb) levels in the blood, thus interfering with the function of body tissues due to lack of oxygen. The impact includes a decrease in learning concentration, productivity, and endurance. This study aims to determine the level of knowledge of adolescent girls about anemia at the Dar Maryam Aceh Besar Islamic Boarding School. The study used a descriptive approach with a purposive sampling technique, involving 38 respondents. Data was collected through interviews using questionnaires. The results showed that 6 people (16%) had very good knowledge, 24 people (63%) had good knowledge, and 8 people (21%) had poor knowledge. Good knowledge plays an important role in increasing adolescents' awareness of nutritious food consumption patterns and healthy living behaviors. This study recommends increasing nutrition education, regular consumption of blood-boosting tablets, and periodic health check-ups with the assistance of medical personnel. This effort is expected to be able to increase knowledge and prevent anemia in adolescent girls in a sustainable manner.

Iron deficiency anemia is a significant public health problem in pregnant women, because it can cause maternal and fetal complications. Compliance with iron tablet consumption is often low due to limited knowledge, side effects, and cultural misconceptions. Leaflet-based education is a low-cost intervention that has the potential to improve understanding and compliance. This study aims to analyze the effect of leaflet education on the adherence of iron tablet consumption in pregnant women at the Pujon Health Center, Batu. The research design used a quasi-experiment with a pretest-posttest control group design. A total of 40 pregnant women were divided into an intervention group (n = 20) that received leaflet education and a control group (n = 20) that received standard counseling. Compliance was measured over four weeks through self-consumption records and tablet count calculations, while knowledge was assessed with a structured questionnaire. Data analysis used the Chi-square test with a significance level of p < 0.05. Results showed a significant improvement in adherence in the intervention group, with 70% of pregnant women complying compared to 15% in the control group (p = 0.001). Leaflet education also increased knowledge scores and consistency of iron tablet consumption. The conclusion of this study confirms that leaflet education is effective in increasing iron supplementation adherence, so it is recommended to be integrated into routine antenatal services to prevent anemia and support maternal and fetal health.

The Hazard and Operability (HAZOP) methodology is a qualitative risk analysis technique commonly used to detect potential work hazards. CV. Suryadi Sentosa, also known as Bapak Suryadi's Home Tempe Industry, is a home-based business that produces tempeh. Almost all of the production procedures are still carried out manually, and occupational accident analysis measures have not been implemented. The factory conditions indicate inadequate lighting and ventilation, as well as relatively slippery floors. It is also observed that the industry workers do not pay much attention to their posture, and they do not use personal protective equipment (PPE). This research was conducted directly at the CV. Suryadi Sentosa Tempe Factory, using interviews and observations of seven workers involved in the production process. The steps taken in this study are compiling the sequence of the production process. By using a Hazard and Operability (HAZOP) worksheet, identify potential risks, conduct risk control analysis, monitor and evaluate, implement improvements, and draw conclusions. The analysis found 9 stages of tempeh production at Mr. Suryadi's facility. Several improvements are needed, including involving several workers to handle soybean processing, creating ventilation to provide good and healthy air circulation for workers, adding lighting as a light source so that workers can perform their tasks comfortably, and using ergonomic chairs and work tables to prevent fatigue and increase factory productivity.

The purpose of this study was to: 1) Whether or not there is an influence of the use of technology on student achievement in the PAP Study Program of FKIP UNS; 2) Whether or not there is an influence of interest in learning on student achievement in the PAP Study Program of FKIP UNS; and 3) Whether or not there is an influence of the use of technology and interest in learning on student achievement in the PAP Study Program of FKIP UNS. This research uses a quantitative approach with a survey method. The population in this study were active students in the PAP Study Program of FKIP UNS Class of 2019, 2020, and 2021 with the number of samples determined by the Issac and Michael table obtained 150 samples. The data analysis in this study used multiple linear regression analysis techniques with the help of the IBM SPSS 24.0 program. The results showed that: 1) There is a negative and significant effect of technology use on student learning achievement in the PAP Study Program at FKIP UNS. This is evidenced by the tcount value greater than the ttable (2.453> 1.976) and a significance value of 0.015 <0.05. 2) There is a positive and significant effect of interest in learning on student achievement in the PAP Study Program at FKIP UNS.  This is evidenced by the tcount value greater than the ttable (10.905> 1.976) and a significance value of 0.000 <0.05. 3) There is a positive and significant effect of the use of technology and interest in learning simultaneously on student achievement in the PAP Study Program at FKIP UNS. This is evidenced by the value of Fcount greater than Ftable (116.615 > 3.78) and a significance value of 0.000 <0.05. The results also show that the use of technology and interest in learning together can affect learning achievement by 60.8% while the other 39.2% is influenced by other variables. Therefore, the overall results of this data analysis support the existing hypothesis.

Work time is the amount of time determined to carry out a number of routine or ordinary activities carried out inside and outside the household in units of time or hours. Rubber farming and oil palm farming are farming activities that are in great demand in Indonesian society and are important crops as a source of income for farmers. The problem that can be identified in this study is how the outflow of labor based on gender on rubber and oil palm farms in North Amboyo Village, Ngabang Sub-district, Landak Regency. This research was conducted from March 18 to April 18, 2024. The research method in this study is the survey method. The population in this study were all rubber farmers and oil palm farmers in North Amboyo Village, Ngabang District, Landak Regency, totaling 31 rubber farmers and 42 oil palm farmers. The variables of this study consisted of the work time of rubber farmers and oil palm farmers producing which was calculated within one month. The data analysis technique used in this study is the T-Test (Independent Sample T-Test). t test results Sig value. (2-tailed) in the table is 0.000 so it can be said that there is a significant difference between the labor expenditure of rubber farmers and oil palm farmers. There is a significant difference in the comparison of labor expenditure based on gender in rubber and oil palm farming with the test results, namely the value of Sig. (2-tailed) 0.000. This means that of the two research objectives there is a significant difference in the comparison of labor expenditure of rubber farmers and oil palm farmers, as well as the comparison of labor expenditure based on gender in North Amboyo Village, Ngabang District, Landak Regency. Keywords: Farming, Labor, Oil Palm, Rubber.   Abstrak. Curahan waktu kerja adalah jumlah waktu yang ditentukan untuk melakukan sejumlah kegiatan rutin atau biasa dilakukan di dalam dan luar rumah tangga dalam satuan waktu atau jam. Usahatani karet dan kelapa sawit merupakan kegiatan yang banyak diminati masyarakat Indonesia dan merupakan tanaman penting sebagai sumber penghasilan bagi petani. Permasalahan yang diidentifikasi pada penelitian ini yaitu bagaimana curahan tenaga kerja berdasarkan gender pada usahatani karet dan kelapa sawit di Desa Amboyo Utara Kecamatan Ngabang Kabupaten Landak. Penelitian ini dilaksanakan dari bulan 18 Maret–18 April 2024. Metode dalam penelitian ini adalah metode survey. Populasi dalam penelitian ini adalah seluruh petani karet dan petani kelapa sawit yang berada di Desa Amboyo Utara Kecamatan Ngabang Kabupaten Landak sebanyak 31 petani karet dan 42 petani kelapa sawit. Variabel penelitian terdiri dari curahan waktu kerja petani karet dan petani kelapa sawit menghasilkan  yang dihitung dalam kurun waktu satu bulan. Teknik analisis data yang digunakan pada penelitian ini adalah Uji-T (Independent Sample T-Test). Hasil uji t nilai Sig. (2-tailed) pada tabel yaitu 0.000 sehingga bisa dikatakan terdapat perbedaan yang signifikan antara curahan tenaga kerja petani karet dan petani kelapa sawit. Perbedaan yang signifikan pada perbandingan curahan tenaga kerja berdasarkan gender pada usahatani karet dan kelapa sawit dengan hasil uji yaitu nilai Sig. (2-tailed) 0.000. Artinya dari dua tujuan penelitian tersebut terdapat perbedaan yang signifikan pada perbandingan curahan tenaga kerja petani karet dan petani kelapa sawit, serta  perbandingan curahan tenaga kerja berdasarkan gender di Desa Amboyo Utara Kecamatan Ngabang Kabupaten Landak.

Science process skills and conceptual mastery are two crucial aspects. Conceptual mastery involves understanding scientific concepts, while science process skills encompass the ability to conduct scientific work, apply concepts, predict and inquire, interpret and communicate, hypothesize, conclude, plan, and conduct experiments. The aim of this study is to determine the relationship between science process skills and conceptual mastery through practical methods. The research method employed is quantitative with a correlational design. The study population includes all 11th-grade MIPA students at SMA Negeri 1 Bumi Agung, Lampung, with cluster random sampling used to select Class XI MIPA 1 as the sample. Data collection involved observation sheets and tests. Data analysis was conducted using Pearson product-moment correlation coefficient. The correlation analysis began with testing prerequisites such as normality and linearity, confirming that the data were normally distributed and linear. The correlation between science process skills and conceptual mastery yielded an pearson correlation coefficient (r) of 0.940 with N = 32. The critical value (r-table) was 0.349. Since 0.940 > 0.349 and the significance value (2-tailed) was 0.00 < 0.05, H0 was rejected and H1 was accepted, indicating a very strong relationship between science process skills and conceptual mastery through practical methods. Theoretically, these findings affirm the importance of practice-based learning in strengthening conceptual understanding. Practically, the results recommend integrating structured laboratory activities to enhance students’ scientific inquiry skills and conceptual mastery.

This research aimed to determine whether accounting knowledge, business experience, and work motivation influence the perception of using accounting information among MSMEs actors in Nita Village. The method used was a quantitative method. The population in this research consisted of all MSMEs actors in Nita Village, totalling 80 people. The sample used in this research was determined by Slovin's formula with a 10% margin of enor, resulting in a sample size of 44 people. The sampling technique used in this research was Simple Random Sampling. The data used in this research were quantitative data obtained through respondents completing questionnaires using a Likert seale. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) program, version 2025. The research results showed that accounting knowledge influences the perception of using accounting information among MSMEs actors in Nita Village, as indicated by a t-statistic value of 2.789, which was greater than the t-table value of 2.021, or 2.789 > 2.021. Business experience did not influence the perception of using accounting information among MSMEs actors in Nita Village, as indicated by a t-statistic value of 0.101, which was smaller than the t-table value of 0.920, or 0.101 <0.920. Work motivation did not influence the perception of using accounting information among MSMEs actors in Nita Village, as indicated by a t-statistic value of 2.318, which was greater than the t-table value of 0.021. or 2.318>0.021.  

Bina Kesan Cooperative in Bojonggede is a cooperative whose main activities focus on assisting members in meeting financial needs, improving welfare, and encouraging the development of members’ businesses. This study aims to determine the extent to which compensation and motivation influence employee performance. The research method employed was quantitative with a descriptive approach, while the sampling technique was determined using the Slovin formula to ensure that the number of respondents was representative. Data were collected through questionnaires that had been tested for validity and reliability, and then processed using SPSS version 27. The statistical test results indicate that the t-value of 1.492 is greater than the t-table value of 0.2681, with a significance level of 0.00 < 0.05, leading to the rejection of the null hypothesis (H₀). All R-values of 0.05 > R-table 3.18 demonstrate that the research instruments were valid. Furthermore, the F-value of 180.803 is higher than the F-table value of 2.00758, with a significance level of 0.00 < 0.05, confirming that the regression model is significant. Based on these findings, it can be concluded that compensation and motivation variables simultaneously have a positive and significant effect on employee performance at Bina Kesan Cooperative, Bojonggede.

This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS software. The findings indicate that the member card variable has a positive and significant effect on customer satisfaction. This is evidenced by the t-test result, where the t-value (1.894) exceeded the t-table value (1.661). However, the coefficient of determination (R²) was only 0.029, meaning that the member card explains merely 2.9% of the variation in customer satisfaction, while 97.1% is influenced by other factors. Therefore, although the member card improves customer satisfaction, its contribution is relatively small, suggesting that additional and more comprehensive marketing strategies are needed.

This study examines syntax, a branch of linguistics that investigating the structure and rules for constructing larger components such as words, phrases, clauses, and sentences. The focus of this article is on analyzing sentences found in opinion texts. The primary goal is to evaluate the effectiveness of sentences in opinion articles from the January 2025 edition of "Harian Jogja" as instructional materials for reading comprehension, particularly regarding word choice and punctuation. A qualitative descriptive method is employed, with a syntactic theoretical framework. The data presented is based on the analysis of sentence effectiveness in the opinion texts from the January 2025 edition of "Harian Jogja." Data collection includes listening and note-taking techniques, while the analysis uses the Aghigh technique. The data is informally presented in tables that highlight ineffective sentences along with their corrections. The study of three opinion texts from the "Harian Jogja" website in January 2025 resulted in a total of 147 sentences, with 118 effective and 16 ineffective sentences. Specifically, in the opinion article titled "Ethics and Productivity of Generation Z," 37 sentences were effective and 5 were ineffective; in "The Rise of Online Purchasing Fraud," 55 sentences were effective and 15 were ineffective; and in "Going through Digital Transformation: Recruitment Challenges in Banking," 26 sentences were effective and 9 were ineffective. This study aims to help distinguish between effective and ineffective sentences in texts.

This study examines syntax, a branch of linguistics that investigating the structure and rules for constructing larger components such as words, phrases, clauses, and sentences. The focus of this article is on analyzing sentences found in opinion texts. The primary goal is to evaluate the effectiveness of sentences in opinion articles from the January 2025 edition of "Harian Jogja" as instructional materials for reading comprehension, particularly regarding word choice and punctuation. A qualitative descriptive method is employed, with a syntactic theoretical framework. The data presented is based on the analysis of sentence effectiveness in the opinion texts from the January 2025 edition of "Harian Jogja." Data collection includes listening and note-taking techniques, while the analysis uses the Aghigh technique. The data is informally presented in tables that highlight ineffective sentences along with their corrections. The study of three opinion texts from the "Harian Jogja" website in January 2025 resulted in a total of 147 sentences, with 118 effective and 16 ineffective sentences. Specifically, in the opinion article titled "Ethics and Productivity of Generation Z," 37 sentences were effective and 5 were ineffective; in "The Rise of Online Purchasing Fraud," 55 sentences were effective and 15 were ineffective; and in "Going through Digital Transformation: Recruitment Challenges in Banking," 26 sentences were effective and 9 were ineffective. This study aims to help distinguish between effective and ineffective sentences in texts.

This study analyzes the quality of content and the ineffectiveness of sentences in opinion texts found on the "Liputan6.com" website in February 2025 as reading material and sources of information for students. This study uses descriptive qualitative research methods and a syntactic approach. Qualitative research and syntactic approaches are used to analyze the quality of content and effective sentences. The research data is the result of identifying ineffective sentences used in opinion texts on the "Liputan6.com" website, February 2025 Edition as reading material and a source of information for students. The data collection technique in this study uses a syntactic approach in the form of listening and note-taking techniques. In this study, data presentation was carried out using informal methods. The data is presented in a table containing several ineffective sentences and their corrections. The results of the analysis of opinion texts found on the February 2025 edition of the "Liputan6.com" website found 263 structured sentences, consisting of 140 effective sentences and 133 ineffective sentences. From this study, ineffective sentences are classified into 5 categories, namely 14 ineffective sentences due to excessive use of words, 19 due to inappropriate word choice, 12 due to use of foreign languages, 5 due to inappropriate use of conjunctions, 9 due to illogical sentences, 6 due to incorrect use of punctuation, 3 due to use of sentences that are too simple. This study can help writers pay attention to how they write opinion texts that are in accordance with linguistic rules and are useful as a guideline for writing effective sentences.

The development of information technology has transformed the dynamics of education, including in Islamic schools, making the implementation of technology-based learning management essential to improving the quality and effectiveness of the teaching and learning process. This study employs a literature review method by analyzing eight scholarly articles published between 2012 and 2025, aiming to identify best practices, implementation strategies, challenges, and the impact of technology on learning management. The analysis was conducted through content analysis and presented in a literature review table covering research focus and key findings. The results reveal that the successful implementation of technology largely depends on school leadership, teacher readiness and competence, facility support, curriculum management, and learning evaluation. Systematic managerial strategies enable optimal utilization of technology to enhance students’ motivation, engagement, and creativity while maintaining alignment with Islamic educational values. This study provides both theoretical and practical contributions to the development of Islamic education in the digital era and serves as a foundation for future research on the integration of technology in learning management.  

Pengabdian masyarakat Universitas Bojonegoro di Desa Mojoagung menunjukkan bahwa pendekatan pendidikan berbasis feminisme, diskusi interaktif, dan distribusi tablet penambah darah (TTD) yang didukung oleh penyuluhan pola makan sehat dapat membantu meningkatkan kesadaran akan gender dan gizi perempuan.kesehatan. Program ini mampu menurunkan prevalensi anemia hingga 30%, memberdayakan perempuan secara sosial, dan meningkatkan kesadaran akan hak-haknya. Selain itu, keberlanjutan dan pertumbuhan program bergantung pada kerja sama dengan fasilitas medis dan organisasi masyarakat non-pemerintah. Menurut hasil dari beberapa penelitian terkait, pemberdayaan perempuan melalui kesadaran gender yang lebih besar dan akses ke perawatan kesehatan inklusif dapat membantu meningkatkan kesehatan dan status gizi perempuan sekaligus mendorong perubahan sosial yang tahan lama. Strategi berbasis komunitas yang melibatkan keluarga dan komunitas sangat penting untuk mencapai tujuan ini, terutama dalam hal mencegah anemia, meningkatkan kesehatan anak-anak, dan memajukan hak-hak perempuan di masyarakat.

This study aims to analyze the effect of workload (X1) and work stress (X2) on courier performance (Y) at SPX Hub Kalideres. The research employed a quantitative method with a multiple linear regression approach. The sample consisted of 35 respondents who were active couriers at SPX Hub Kalideres. Data were collected through questionnaires and analyzed using IBM SPSS Statistics 26 through several tests, including validity test, reliability test, classical assumption test, t-test, F-test, and coefficient of determination. The results showed that workload (X1) has a positive and significant effect on courier performance (Y), indicated by a t-value of 2.946 greater than the t-table value of 2.447 with a significance level of 0.032, which is less than 0.05. Meanwhile, work stress (X2) has a negative but not significant effect on courier performance (Y), indicated by a t-value of -1.252 smaller than the t-table value of 2.447 with a significance level of 0.266, which is greater than 0.05. Simultaneously, workload (X1) and work stress (X2) do not significantly affect courier performance (Y), as shown by an F-value of 3.548 smaller than the F-table value of 6.94 with a significance level of 0.130, which is greater than 0.05. Therefore, it can be concluded that workload is a more dominant factor influencing courier performance compared to work stress. This research is expected to provide input for SPX Indonesia’s management in designing human resource management strategies, particularly in workload management, to maintain optimal courier performance.

This study aims to analyze the effect of service quality and library facilities on student satisfaction at SDN Balongsari I/500 Surabaya. The quality of library services includes aspects of speed, reliability, and responsiveness of library staff, while library facilities include the availability of book collections, reading rooms, and other supporting facilities. The research method used is quantitative with a survey approach. The research sample consisted of 85 students who actively use the library at SDN Balongsari I/500 Surabaya, who were selected by proportional stratified random sampling. Data were collected through questionnaires and analyzed using multiple linear regression to test the effect of service quality and facility variables on student satisfaction. The results showed that the quality of library services and facilities simultaneously, as indicated by the calculated F value greater than the F table value, namely the calculated F of 8.094 and the F table of 3.9574, had a positive and significant effect on student satisfaction. Partially, the calculated t value for the service quality variable was 4.898 while the calculated T value for the facility variable was 4.850. So service quality has a more dominant influence than library facilities. This study suggests improving service quality and developing library facilities as a strategy to increase student satisfaction in utilizing school libraries. Keywords: Quality of Library Services and Facilities and Student Satisfaction.

PT Telkom Indonesia is a state-owned telecommunications and information technology company in Indonesia that provides various digital and telecommunication services. The data collection technique used is non-probability sampling with a saturated sampling technique. This study uses a quantitative approach with data collected through research instruments. The data analysis techniques used include instrument testing, descriptive analysis, classical assumption tests, multiple linear regression analysis, the coefficient of determination test, and hypothesis testing using SPSS 26. The results of the study show that the t-count value for the Leadership Style variable is less than the t-table value (0.922 < 2.042) and the significance value in the t-test is 0.364 > 0.05. This indicates that Leadership Style (X1) does not have a significant effect on Work Motivation (Y) of employees at PT Telkom Indonesia Witel Bekasi. Meanwhile, the t-count value for the Work Stress variable is also less than the t-table value (-0.480 < 2.042) and the significance value is 0.635 > 0.05. Thus, it can be concluded that Work Stress (X2) does not have a negative or significant effect on Work Motivation (Y) of employees at PT Telkom Indonesia Witel Bekasi. Simultaneously, both Leadership Style (X1) and Work Stress (X2) do not have a significant effect on Work Motivation (Y). This is shown by the F-test result, where the F-count value (0.523) is lower than the F-table value (3.316), and the significance value of 0.598 is greater than 0.05.

The rapid development of digital technology has significantly transformed marketing strategies, particularly in the micro, small, and medium enterprises (MSMEs) sector, including Mitra Baker Old Lambang Sari, which strives to expand its market reach and enhance competitiveness through the adoption of digital marketing. Digital marketing today functions not only as a promotional tool but also as an interactive medium that shapes customer experience at every stage of the consumer journey. This study aims to analyze the extent to which digital marketing strategies and customer experience contribute to consumer purchase intention for Mitra Baker Old Lambang Sari products. A quantitative research design was applied using a survey method, with questionnaires distributed to 100 respondents. The collected data were analyzed using SPSS version 25 through partial tests, simultaneous tests, and the coefficient of determination. The partial test results revealed that both digital marketing strategies and customer experience individually exert a positive and significant influence on purchase intention, as evidenced by a significance value of 0.000 (< 0.05) and t-values exceeding the critical t-table values. Furthermore, the simultaneous test confirmed that the two variables jointly have a significant effect, supported by an F-value of 108.003, which is greater than the F-table value of 3.09, and a significance level of 0.000. The coefficient of determination (R Square) was 0.690, indicating that 69% of the variation in consumer purchase intention is explained by digital marketing strategies and customer experience, while the remaining 31% is influenced by other factors not examined in this study. These findings highlight that implementing effective digital marketing strategies alongside delivering high-quality customer experiences is crucial for enhancing consumer purchase intention in MSMEs within the digital era.