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The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

Abstract. Social media is a platform that is very open, which allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. One of the social media that has an influence on society today, especially for social media that is able to visually display content that is easy to understand compared to the type of online media that just displays photos or even just a written message. Youtube is a solution used by some people in the world in determining and finding the desire they are looking for. From social media, this very open platform allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. YouTube is also one of the many social media platforms that is widely used to share free information and display content in the form of videos. YouTube contains a wide range of topics, and everyone can post videos on this platform, which is why it is so popular. 272.1 million people live in Indonesia, 64% of the country's population has an internet connection. With 88% of the population using YouTube, it is the most popular social media platform in Indonesia and the second most popular platform is occupied by WhatsApp with 84% of users. Users can display and distribute content on YouTube in addition to using it as a source of information. Using a YouTube account is very cheap and easy compared to using traditional media, which entails a lot of money. YouTube is growing in popularity not only because it is cheaper but also because anyone can post a video for a wide audience to watch. Because of how convenient it is to use YouTube, because viewers can not only see the content, but they can respond in the comments section. However, through this convenience one can potentially follow what his idols are doing on this platform. Just like a Youtuber who is able to provide social effects on the audience like "YOSHIOLO" who explains his content about lifestyle goods whose segment called "How Much Does Your Outfit Cost?" is currently favored by Gen Z specifically for students. The presence of this content increases the desire of young people, especially students, to use these lifestyle items to boost appearance and even for appreciation events in the campus environment. Through this incident, it causes consumptive attitudes towards the younger generation who are lacking in managing finances because they are entangled in the beautiful world of Fashion Style shown in this Youtube content. The need for understanding and awareness in seeing impressions for them, especially students, in preventing this phenomenon through social media. Keywords: Social Media, YouTube, Consumptive.

Currently tourism in Indonesia is growing very rapidly. The role of stakeholders is very necessary in planning a tourist destination because it can help to develop tourism potential in a village. This research focuses on discussing community based tourism development collaboration at Pacu jalur events in Kuantan Singingi Regency and what factors inhibit collaboration in community-based tourism development at Pacu jalur events in Kuantan Singingi Regency. The aim of this research is to find out how collaborative community based tourism development is at the pacu jalur event in Kuantan Singingi Regency and what are the inhibiting factors for collaboration in community based tourism development at the pacu Jalur event in Kuantan Singingi Regency using the pentahelix model of 5 stakeholders. This study used qualitative research is descriptive methods. This research found that the roles of each stakeholder are: academics focus on tourism planning based on existing theories, the government focuses on policy makers in developing tourism potential, business actors as nails in creating added value and maintaining economic growth in the surrounding area, and the role of the role of the community is to help manage tourism potential and the role of the media is to promote and help inform the wider community about the spur route. The research results found that collaborative governance has run quite optimally. The inhibiting factors in community-based tourism development collaboration were also revealed, namely, a) Lack of pentahelix coordinators in the development of Pacu jalur tourism, b) Lack of support for road infrastructure access in the development of Pacu jalur tourism, c) Low creativity and innovation at Pacu jalur tourism locations. Through this research, it can be used as an evaluation so that it can increase the efforts of the Department of Tourism and Culture in developing tourist attractions leading to national events. 

The growing awareness of public health and environmental sustainability has increased the demand for organic products, particularly vegetables. CV Reja Mayur, as a producer of organic vegetables, plays a crucial role in meeting the needs of the growing market. In the competitive organic vegetable industry, innovative and sustainable marketing strategies are crucial. Green marketing, focusing on environmental sustainability and social responsibility, can be a solution to enhance brand visibility and build relationships with consumers who are concerned about sustainability. Community service activities were conducted at CV Reja Mayur, located in Desa Claket and Mligi, Kecamatan Pacet, Kabupaten Mojokerto, using the method of green marketing socialization. The results of this activity indicate that green marketing can highlight the positive impact of CV Reja Mayur's organic vegetable products on the environment. CV Reja Mayur can implement measures such as strengthening transparency, involving consumers in sustainability initiatives, utilizing social media, obtaining organic certification, and innovating in products and business processes. After receiving green marketing socialization, it is expected that CV Reja Mayur can enter a more sustainable marketing era and capitalize on the potential market that increasingly values organic products and sustainability.

The influence of digital media is growing rapidly and influencing the lives of Christian families. The development of digital media has an impact on Christian families. Families have challenges in dealing with this situation. So Christian families need to rebuild a foundation that is able to meet the demands of the times and is in accordance with God's teachings. Building an attitude of love that can answer the needs of the times and is in line with God's teachings. The love that is built in a Christian family is Agape love. Agape love means total love, identified with God's love for His creation. An attitude of love is important for Christian families in everyday life. This article focuses on efforts to build an attitude of love in Christian families and the importance of an attitude of love for Christian families in the digital era. The implication of this research is to guide Christian families in using social media and technology responsibly. This includes monitoring the content consumed and maintaining Christian values ​​in interactions. This article uses a qualitative research method with a literature study approach. The data used in this article is secondary data from various sources such as books, articles and journals. Based on the research results, it was found that an attitude of love helps Christian families to maintain integrity and harmony in the digital era with healthy communication, using devices or applications that support togetherness and technology as a means of strengthening the quality of family relationships.

Sustainable national development requires support from quality, creative, and independent human resources (HR). In facing the challenges of global competition and rapid technological change, strengthening HR competencies since school age is very important. This Community Service (PKM) activity aims to improve understanding and build entrepreneurial character among high school students through basic creative entrepreneurship training. This PKM is carried out by lecturers from the Faculty of Economics, Business and Humanities (FEBHum) of Karangturi National University (UNKARTUR), especially from the Management Study Program, as a form of implementing the Tri Dharma of Higher Education. The activity took place offline at SMA Sedes Sapientiae Semarang on Monday, May 8, 2023, at 09.00–12.00 WIB and was attended by students as participants. This activity presented three speakers who presented material on strengthening HR competencies, the basics of creative entrepreneurship, and financial literacy. The methods used include interactive lectures, group discussions, and question and answer sessions, supported by Microsoft PowerPoint-based presentation media. The results of the activity show an increase in students' understanding of the concept of entrepreneurship, as well as growing interest and motivation to become independent and innovative young entrepreneurs. This activity provides benefits not only for students, but also for schools and universities, in strengthening collaboration in forming superior human resources since secondary education level.

The development of print media is now more advanced, starting from ordering wedding invitations, business cards, letterheads, etc. offline, now it can be ordered online via the web. Currently, increasingly advanced technology, CV. Sinar Karya still uses the manual method to receive orders via telephone/walk in store. In the type of ordering goods, it is known that the customer generally has to come to the place to order the goods needed. But many customers feel dissatisfied with the system, technological developments are currently growing rapidly, namely making web orders that are easy for customers to understand. With advances in technology in Indonesia, the development of the e-commerce industry has made it easier for people to order goods online. This application was made using the waterfall method and built using the PHP programming language, BOOSTRAP. In developing this system through several stages, namely: needs analysis, system design, implementation, testing and development of the system. For the testing phase, a functional test is carried out using the Visual Studio application, used to test the function of the application that has been built, whether it meets what is needed. If the results of application testing have gone well and there are no problems. This web-based printing service system was created to make it easier for customers and owners to place orders and transactions. After the application is made and implemented, it can be concluded that in terms of customers, it is easier to place orders and make payment transactions at CV printing services. Sinar Karya. For owners it's easier when they want to see order data and customer data that has been registered in the application. Keywords: PHP, Ordering, Printing services, waterfall, boostrap

The News programs of private television stations in Indonesia are growing rapidly, making private television stations in Indonesia compete for the attention of the public. In the television broadcast media industry, competition is basically competition to win the attention of the audience. By having a diverse audience, Jogja TV makes innovations to meet the needs of its audience. One of them is by presenting a News program such as the Seputar Jogja program. Even though entertainment programs have a higher level of audience, News programs are still very important to fulfill the audience's information needs regarding events occurring in the Yogyakarta area and its surroundings. This research uses a qualitative approach with descriptive study methods to analyze the objects studied. The descriptive method is a method that only describes situations and events. The research results show that the Seputar Jogja News program went through pre-production, production and post-production stages.

Senayan Golf Club is a commercial business that is now growing as many people are aware of the importance of maintaining health by exercising. Even Golf has now become a lifestyle by various groups, especially millennials. More and more golf courses are spread in various regions in Indonesia due to the increasing number of golf enthusiasts. Although Senayan Golf Club is one of the 7 best golf courses in Jabodetabek, Senayan Golf Club must be ready to compete with other competitors. Therefore, it requires the role of Marketing Public Relations in building Brand Awareness of Senayan Golf Club based on the Three Ways Strategy namely Push, Pull, Pass Strategy (Ruslan, 2016). In an effort to carry out the functions and roles of Marketing Public Relations, the right strategy is needed. This research uses a descriptive qualitative approach and in-depth interview methods and documentation. Informants in this study are Head of Marketing communication and Social Media Specialist. The results of the research strategies used by Marketing Public Relations in building Brand Awareness Senayan Golf Club are push through publications and promotions through social media, the second strategy is pull by creating educational content and tutorial videos that are interesting and relate to Golf lovers. The third strategy is pass (influence) by building a good image, creating events and tournaments, and working with third parties and sponsorships.

Community Partnership Program (PKM) activity partners are people who are not economically productive (general/ordinary community) Posyandu Cadre Ibu Sadar 2 is located in Wonorejo Village, Gondangrejo District, Karanganyar Regency, which is located. In RW I Wonorejo, there are problems with the large amount of garbage scattered around the settlements due to the unavailability of waste collection and processing facilities, many sick children who have to go to the hospital due to the lack of cleanliness in environmental conditions, therefore it is necessary to empower posyandu cadres in managing community-based waste. The objectives of this community partnership program (PKM) are: 1) improving the skills, knowledge and attitudes of partners in treating waste, 2) motivating partners to always be creative and innovative in managing waste through the 3 R's (Reduce, Reuse, Recycle), 3) encouraging partners improving and maintaining waste management in the environment so that a healthy, comfortable, peaceful and prosperous atmosphere is obtained and 4) for universities as a form of implementing MBKM based on the second and third Main Performance Indicators (IKU), namely students and lecturers active outside campus. The methods to be used in achieving the above objectives are outreach to community leaders and partners, imparting knowledge and skills through lectures, field practice, discussions, and assistance in making useful items from waste and planting fruits and vegetables in pots. The output targets of this community partnership program are: 1) Posyandu cadres as partners can become pioneers in community-based waste management 2) are able to make goods from waste that have economic value, 3) have the skills and knowledge to make organic fertilizer from the waste used to meet their needs in growing fruits and vegetables in pots, and 4) publication through a national journal with ISSN in the Adi Widya Journal with ISSN 2598-2273 (print media) and ISSN 2598-2281 (online media) which have been indexed by Sinta and mass media online as well as YouTube

Banda Aceh, a coastal city located in the western most province of Indonesia, has long been known for its stunning natural beauty and vibrant cultural heritage. Situated on the northern tip of Sumatra Island, this bustling city is surrounded by the vast expanse of the Indian Ocean on one side and picturesque hills on the other. However, beneath its picturesque facade lies an alarming reality - Banda Aceh stands perilously exposed to a high risk of disaster.. With the history of disasters in Aceh which is one of the biggest disasters that has caused many casualties, education related to disaster awareness needs to be carried out. People with hearing  disabilities are one of the vulnerable groups in the event of a disaster. Education related to disaster awareness is a form of non-structural mitigation which at this time has been widely carried out both in formal education in schools and campuses and informally in the community. Efforts to increase disaster awareness through education are important, including for groups with disabilities . As a group with hearing impairments, they are at greater risk when a disaster occurs because they cannot hear warnings through sound media and the communications gap. However, with disaster awareness through education, people with disabilities are also expected to be able to carry out independent evacuations and save themselves when a disaster occurs. This research aimed to explore the effectiveness of designing disaster media education for children with disabilities in Banda Aceh, Indonesia. Recognizing the unique vulnerabilities of children with disabilities during disasters, the study focused on developing an inclusive and accessible media-based educational program. The method used in the research is qualitative research and encompassed various stages, including needs assessment, program development and implementation. Designing disaster media education for children with disabilities in Banda Aceh proved to be an effective and essential approach to bridge the education gap and enhance disaster preparedness among this marginalized group. The research outcomes emphasize the importance of inclusive and accessible education in disaster management, aiming to ensure the safety and well-being of all children, regardless of their abilities. The findings of this research contribute to the growing body of knowledge on disability-inclusive disaster education and provide a basis for future program development and policy-making in disaster management in Banda Aceh and beyond.

The socialization of hydroponics to the village community is an effort to develop the independence and welfare of the community by improving knowledge, attitudes, skills, Hydroponics is a cultivati Wick hydroponics is a simple hydroponic method that uses a wick as a link between nutrients and the roots of the growing media. This activity was carried out in Tanjung Simandolak Village, Benai District, Kuantan Singingi, Riau. This activity began with a theoretical and practical explanation with pakcoy mustard plants as an example, the practice carried out starting from seed sowing, wick system, transplanting and continued with a discussion session. The results of this activity are that the Tanjung Simandolak village community knows hydroponics in general, wick system hydroponics, plant maintenance, handing over hydroponics to the This activity adds to the knowledge and insight of the Tanjung Simandolak village community about hydroponics and can spread and teach the knowledge.

The creative economy is a growing and promising sector in Indonesia. However, this development cannot be separated from the role of an effective marketing strategy in marketing the products and services it produces. Students are one of the potential consumer segments of the creative industry. The creative economy of bouquet marketing among students is useful for honing certain talents, skills and creativity from the community to provide welfare and increase pocket money. This study uses a descriptive qualitative method, namely by explaining bouquet marketing as a developer of creative economic marketing strategies among students in a narrative form. Students consider the creative economy as a place that has great potential and opportunities. They see that creative industries such as art, design, music, film, fashion, and computer games can produce innovative works and create new jobs. In addition, the creative economy is considered as a space where one can express their creativity freely. The marketing strategy used by students to promote their business is to use social media such as WhatsApp, Instagram and others. There are several strategies for online marketing that might attract potential customers. Among them is using attractive pictures or videos, visuals are very important in attracting the attention of online consumers. The suggestion is to promote more often, create more so that customers are interested.  

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

The growing subsector of the food and beverage industry, including the highly competitive restaurant industry, highlights the importance of research in maintaining businesses and increasing customer loyalty in this sector. The purpose of this research is to investigate the influence of service quality on customer loyalty through customer satisfaction as a mediator in Fun House Resto. The method used is the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique with descriptive and quantitative analysis. The sample used was 100 respondents using purposive sampling method in determining the respondents. The results of the study indicate that service quality has a direct positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and service quality has a positive and significant effect on customer loyalty through mediation of customer satisfaction. These results indicate that Fun House Resto should consider maintaining service quality and customer satisfaction in ensuring customer loyalty. Furthermore, as part of their efforts to maintain customer loyalty, they should also consider other factors such as product quality, facilities, prices, and others.

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

Since its introduction in 2005, podcasts have gained increasing popularity and widespread usage across various sectors. Apart from serving as a form of entertainment that shares the characteristic of proximity, similar to radio, podcasts have also emerged as an educational media, attracting a growing number of enthusiasts. The education sector has recently embraced podcasts as a tool to enhance the development of skills and abilities in podcast creation, ultimately leading to improved workstation productivity. The activities are designed based on the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) for media development. The implementation of these activities includes the introduction and installation of podcasting equipment, as well as providing tutorials on the usage of podcast recording software. Reflecting on the content presented, practical exercises are conducted, wherein students assume the role of operators, while teachers act as podcasters delivering subject-specific material aligned with the subjects they teach.

Learning Media applications that use an Android-based material delivery system are expected to facilitate the delivery of material, where previously material was only found in books and the internet. Learning materials that only come from books reduce the reader's understanding because there are only text and pictures. This is what underlies the selection of the thesis title "Application of Android-Based Hydroponic Vegetable Growing Learning Media Application" in the hope that it can be a solution to help people who take part in the training understand material about growing vegetables by hydroponics.Hydroponics is an agricultural activity carried out by using water as a medium to replace soil. So, hydroponics can be interpreted as a work or management of water as a medium for plant growth without using soil media as a planting medium and taking the required mineral nutrients from a nutrient solution dissolved in water. The learning media application for growing hydroponic vegetables based on Android is limited to material on hydroponics, planting media and tools used in hydroponics, the steps needed for hydroponic farming, systems or techniques that exist in hydroponics.

The use of the internet in the era of the industrial revolution 4.0 is currently accompanied by technological developments that are experiencing very rapid changes so that the information obtained is quite easy and very fast to get the desired information. The marketing and sales system is no exception, which is growing and consumer demands are increasingly complex. Digital marketing is one of the marketing or promotional media strategies that currently has a major influence on sales. MSMEs Ecoprint Crafts is a production and buying and selling business of ecoprint crafts in Kepanjenlor, Blitar city. In this case, MSMEs players still have problems with the development of business and sales strategies. Through the use of digital marketing, it is hoped that it will be able to help Ecoprint Craft MSMEs actors, as one of the promotional media for developing a business. The method used in this research is to use a qualitative method with a descriptive approach. As well as using the mentoring method by carrying out several stages, namely, observation, planning, implementation, and evaluation of each step taken. In the data collection stage on ecoprint craft MSMEs by using direct interviews with ecoprint craft MSMEs owners. From the results of this study it results that by choosing social media as the right promotional media.