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Muhamad Ridho; Hilda Hilda; Iceu Sri Gustiana

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Eating and drinking are the most basic needs of all living creatures, including humans. because eating and drinking is one of the primary needs or basic needs that must be met every day and is a top priority that must be fulfilled by every human being. Therefore, many entrepreneurs have established restaurants, one of which is the Nurul Qomar Islamic Boarding School which has established a seafood culinary restaurant called Pondok NQ Seafood Restaurant. The aim of this research is to find out how the selling price and food quality influence customer satisfaction at the Pondok Seafood NQ (Nurul Qomar) Restaurant, Palembang City. This type of research uses quantitative methods. The population in this study were consumers of Pondok NQ Seafood restaurants, which according to data numbered 11,000. Sampling was taken using the Slovin technique as many as 100 respondents. This research uses primary data and secondary data, as well as distributing questionnaires with a Likert scale. Based on the research results, the selling price influences customer satisfaction. Food quality influences customer satisfaction. And the selling price and food quality simultaneously have a significant effect on customer satisfaction at the Pondok NQ Seafood restaurant in the city of Palembang.

Elisa Citra Anggraini; Ahmad Jauhari; Beny Mahyudi Saputra

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of globalization, the success of a business requires creative ideas from business owners. Companies are required to produce creative ideas to provide value and positive experiences for consumers with the aim of increasing and retaining customers. This research aims to determine the influence of customer value (X1) and customer experience (X2) on repeat purchase decisions (Y) at Warung Lesehan Pak Brodin. Using a quantitative approach, the sampling technique used a non-probability sampling method in the form of accidental sampling of 88 Warung Lesehan Pak Brodin respondents. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that the Customer Value variable (X1) has a partial and significant effect on the Repurchase Decision (Y) with t count 4.280 > 1, 98827 and a sig t value of 0.000 < 0.05 and the Customer Experience variable (X2) has a partial and significant effect on the Repurchase Decision (Y) with a calculated t value of 4.640 > 1.98827 and a Sig t value of 0.000 < 0.05. Meanwhile, simultaneously, Customer Value (X1) and Customer Experience (X2) have a positive and significant effect on Repurchase Decisions with an F count of 49.563 > 3.10 and a Sig. F 0.000 < 0.05.

Ahmad Fauzan Soleh; Waizul Qarni

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Multipurpose financing is comprehensive financing where this financing is very much needed by the community where the financing is a consumer financing facility based on a Murabahah contract or multi-service ijarah contract for the purpose of purchasing halal goods and services obtained according to sharia, usually such as building materials, for house renovations, motorbike ownership. , education costs, and home equipment. This research aims to find out a procedure for having multipurpose IB Muamalat financing and to find out the steps taken to minimize the risk of customers defaulting on Muamalat financing. This research aims to describe several things, which include procedures for providing Multipurpose financing, problems in providing Multipurpose financing, and solutions to problems that occur in Multipurpose financing (PMG) at PT. Bank SUMUT Syariah Medan Katamso Branch Office. This research uses a descriptive method. The data source used is secondary data. The type of data used is qualitative data with the documentation used is a flowchart of procedures for granting Multipurpose Credit, and direct interviews by holding questions and answers to the head of the marketing division at PT. Bank SUMUT Syariah Katamso Branch Office. Based on the results of the analysis from this research, it can be seen that the procedure for providing Multipurpose Financing to PT. Bank SUMUT Syariah Medan Katamso branch office goes through several stages that have been determined by the bank. The stages in granting Multipurpose Credit are application/submission of financing, investigation and analysis of financing, financing decisions, rejection and approval of financing, binding of collateral and realization of financing

Karmila Karmila; Ismanto Ismanto; Fitri Kumalasari

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The objectives of this research are to determine the following: (1) Tangible influence on Kolaka RSBG customer satisfaction, (2) Reliability influence on Kolaka RSBG customer satisfaction, (3) Responsiveness influence on Kolaka RSBG customer satisfaction, (4) Assurance influence on Kolaka RSBG customer satisfaction, and (5) Empathy influence on Kolaka RSBG customer satisfaction. The sample in this research has 122 respondens, which used the sampling technique known as incidental sampling. Instrumen in this research used validity tests and reliability tests with SPSS 22.0. Research data analysis techniques used the Structural Equation Method Modeling (SEM-PLS) with SmartPLS 4.0. Based on the results of the research, it could be conculed that while Tangible variables had a positive and significant impact on customer satisfaction, as shown by their T-Statistic value of  3.667 and P-Values of 0.000, the Reliability variable’s impact on customer satisfaction has both positive and significant.This is shown by their T-Statistic value of 0,079 and P-Value of 0,469. With a T-Statistic value of 2.695 and P-Value of 0.004, the variable Responsiveness had a positive and significant impact on customer satisfaction, whereas the variable assurance had a negative and negligible impact. The Empathy variable had a positive and substantial impact on Customer Satisfaction , as shown by a T-Statistic value of 1.647 and P-Values of 0.050. Customer are indicated by a T-Statistic value of 0.867 and P-Values of 0,185.

Hansen Rusliani; Putri Lestari; Nurrahma Sari Putri

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to find out how to analyze the behavior of non-Muslim customers in choosing murabaha financing products, how to analyze the decision process of non-Muslim customers, and how cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. Jelutung Jambi. The method of this research is using descriptive qualitative method with primary and secondary data types. Data collection techniques in this study were observation, interviews and documentation techniques, while for data analysis the researchers used data reduction analysis, data presentation and verification. The theory used in this research is the theory put forward by Kotler & Ketler that consumer behavior is the science of how individuals, groups and organizations choose, buy and use and obtain goods, services, ideas or experiences to satisfy their wants and needs. . According to Kotlert's theory, consumer behavior is divided into four types, namely cultural, social, personality and psychological factors. In the customer decision process is divided into five steps, namely decision making, namely, recognition of needs, information search, evaluation of alternatives, buying decisions, and post-purchase evaluation. The results of the study explain that the behavior analysis of non-Muslim customers in choosing murabaha financing at Bank Syariah Indonesia KC. In Jelutung Jambi, there were three informants, namely the first informant who worked as a teacher because he was interested because of the salary slip through the bank, and chose gold installment financing because the bank could insure the gold installments, low interest rates, and cheap rates compared to pawn shops. The second informant is taking home installments because the interest rates are low compared to other banks and if you are late paying the installments you are not subject to a fine/sanction of 0.5% to 1% of the amount of the installments that the customer has to pay. The third informant is working as a teacher as well and taking education expenses for their children because the process is fast and the interest rate is low at 3.3%, while at commercial banks it is 8.93%. The fourth informant took gold installments because of the low interest rates. The fifth informant took motorbike installments because the interest rate was lower than leasing, which was 8%. From the several informants above, it can be concluded that cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. In Jelutung Jambi.

Satlina Novrita Ep; Faturahman Faturahman; Beid Fitrianova Andriani

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to determine production management in maintaining customer loyalty and what obstacles are faced in the sopto talang bakung index food stall business. The type of research method used is qualitative research with the object of research at the sopto index food stall. In the process of collecting data in this study using observation, interview and documentation techniques. The results of this study show that production management applied by owners of sopto index food stalls such as production planning, organizing, mobilizing and controlling production in maintaining customer loyalty is done well and in accordance with the Islamic economic perspective and the constraints faced by sopto index food stalls are inflation of raw material prices, places and production equipment used are still traditional and when they want to develop new products.

Silvi Nurul Fauziah; Ari Arisman; Suci Putri Lestari

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire that is distributed to respondents online via google form. The data analysis technique in this study uses multiple linear regression analysis which is processed using SPSS 25. The results of this study indicate that the e - service quality variable has a positive and significant effect on customer satisfaction, the e -trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on Maxim customer satisfaction in Tasikmalaya City.

Noor, Hesty Latifa; Novita Yuliani; Alifah Sari Nugraini; Intan Maharani

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

PKU Muhammadiyah Sukoharjo Hospital is a type C hospital that is currently developing offering health services with target service coverage in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack of knowledge regarding marketing strategies and the large number of job desks for each marketing member result in less than optimal marketing efforts. Solutions offered through this Community Service activity (1) Providing education related to Customer Relationship Management (CRM) (2) Providing education related to Customer Relationship Management (CRM) methods (3) Customer Relationship Management (CRM) training that combines processes, people and technology Methods used: (1) Increasing the marketing team's knowledge regarding Customer Relationship Management (CRM) to increase the number of patient visits; (2) Increasing the marketing team's skills in implementing Customer Relationship Management (CRM) methods (3) Increasing and developing strategies to generate users. interface for collecting customer data. The output of this activity is (1) Publication of service results in the Community Service Journal "Surya Abdimas"; (2) Videos of PkM activities which can be accessed online; (3) Increased knowledge of the Hospital Marketing team through Customer Relationship Management (CRM); (4) Integration of the results of PkM activities in the Hospital Marketing Management course; (6) Increasing students' skills in applying Customer Relationship Management (CRM) in the Hospital Marketing Management course. The activity was carried out at the PKU Muhammadiyah Sukoharjo Hospital with 16 participants consisting of the IT Team, Marketing Team and Hospital Public Relations. To find out the comparison of participants' knowledge results regarding Customer Relationship Management (CRM) methods, we carried out Pre Test and Post Test activities.

Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

Yenis Pabisa; Johanis Padang; Nurmega Nurmega

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This research aims to analyze the effect of interest rates on the number of customers at Bank Rakyat Indonesia Pangli Unit. The information used in this examination includes savings rates and number of customers for the last three years, from 2019 to 2021. The analytical method applied in this exploration is comparative descriptive with primary data by utilizing important information obtained directly from the object of the examination. The consequences of this research show that there is a relationship between deposit interest rates and the number of customers at Bank Rakyat Indonesia Pangli Unit.

Ega Laksamana Putra

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2023 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The manufacturer's job is to distribute goods efficiently to meet consumer demand. If goods are delivered on time and are of acceptable quality and quantity, customers will be happy. As a result, a company's productivity levels can be greatly increased with a competent production system. This raises the issue that companies must be able to manage production schedules and prioritize client requests to avoid delivery delays, build excessive amounts of raw material inventory, and increase overall company profitability.

Ahmad Muhzazin; Anzu Elvia Zahara; Sri Rahma

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The banking industry is one of the businesses that relies on trust which is the main foundation of banking activities, namely confidence from the public as a Islamic banking service user, grows well for an Islamic banking can be seen from the financial performance itself. Today’s liquidity is very important for Islamic banks in carrying out activities, whether to overcome urgent needs, meet customer demand to financing, providing flexibility in achieving interesting and profitable investment opportunities so as not to inhibit sharia banking itself. In this study aims to determine the Effect of Third Party Fund (Dpk), Return On Asset (Roa), And Capital Adequacy Ratio (Car) On Liquidity (Fdr) At the Sharia Bank of General Sharia Year 2017-2022. This study used the type of Quantitative Research using secondary data acquired from the official www.ojk.go.id This study was carried out using a multiple linear regression analysis method that has the results of the study that Third Party Fund negatively affects Financing Deposit Ratio which is evidenced with -thitung> ttabel (-2,605> 1.720). The Return On Asset did not significantly affect Financing Deposit Ratio which was evidenced by thitung <ttabel (1.487 <1.720). Capital Adequacy Ratio has no significant effect to Financing Deposit Ratio which is evidenced by -thitung <ttabel (-1,315 <1.720). As well as Third Party Funds, Return On Asset, Capital Adequacy Ratio Has a simultaneous effect on Financing Deposit Ratio which is evidenced by Fstatistik <0.05 (0.000 <0.05) and Fhitung Ftabel (16.647> 39). With an effect of 0.714 or 71% on FDR at Bank Syariah Public and the remaining 29% are influenced by other variables not included in this study.

Arif Fuddin Usman; Andi Ibrahim; Sudarman Sudarman; Muh Azhar Shauqy; Muslihati Muslihati

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The purpose of this research is to (1) determine the percentage of loading and unloading productivity at the Port of Cappa Ujung Parepare (2) to find out the criteria that have good performance in loading and unloading services at the Port of Cappa Ujung Parepare (3) to find out the criteria that are considered according to the interests of users Loading and unloading services at Cappa Ujung Parepare Port. The population in this study was 120 people, which is the number of respondents in this study related to loading and unloading service assessment performance and the interests of loading and unloading service users. The data collection techniques used were interviews and questionnaires. The data analysis technique in this research was carried out using the Customer Satisfaction Index (CSI) Method and the IPA Analysis Method. The results of this study indicate that (1) The productivity of loading and unloading at the Cappa Ujung Parepare Port in 2021 will reach 5,137,823 Tons/M3 with the biggest achievement in December reaching 1,873% greater than the monthly target. The productivity of loading and unloading at Cappa Ujung Parepare Port in 2022 reached 6,944,242 tons/M3 with the biggest achievement in December reaching 2,510% greater than the monthly target (2) CSI calculation results of 77.64%. Thus, the level of customer satisfaction with loading and unloading services is in the satisfactory category. The highest WF value is shown at 10.42% on attribute 8 (safety in the port environment) which means that this attribute is considered the most important by customers in unloading services. The lowest WF value is shown at 9.69% on attribute 7 (clarity of information about loading and unloading) which means that this attribute is considered not too important by customers in loading and unloading services.

Muh. Khoiruddin; Dimas Alfayit

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to explore the process of buying and selling transactions and the implementation of istishna contracts in DR Konconvection Sragi Village, Songgon District. The method used is qualitative research with the use of various data collection techniques, such as observation, interviews, and documentation. Researchers act as the main instrument in data collection, with data analysis involving collecting, presenting, reducing, and drawing conclusions. The results showed that the implementation of the istishna contract in the DR Convection of Sragi Village, Songgon District allows flexibility and strong cooperation in buying and selling transactions through orders. The process begins with a request from the buyer, who has the freedom to choose the product and determine its specifications. The advance payment shows the seriousness of the buyer and provides start-up capital to start production. The production process focuses heavily on quality, through good communication throughout the process to ensure customer engagement. The implementation of the istishna contract in DR Konconvection of Sragi Village, Songgon District reflects effective collaboration between convection and customers in creating products that suit customer needs and preferences.

Shelvina Putri Danisa; Muchsin Muthohar

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Intense competition within the industrial sector drives companies to be more proactive in creating and continually designing strategies to maintain their position in the market. Companies that have customer relationship strategies can enhance customer loyalty, which in turn optimizes the long-term profitability of the company. Through this strategy, relationships with customers can be strengthened, and existing customers can be retained. The strategy is also implemented by one of the heavy equipment companies in Indonesia, namely PT Trakindo Utama Branch BSD, to effectively address customer complaints so that customers feel comfortable again despite their previous dissatisfaction with the services provided. This research aims to determine whether the implementation of customer relationship management strategies carried out by PT Trakindo Utama's BSD Branch can effectively enhance customer relationships, retain customers, and increase loyalty. The methodology used in this research is a qualitative approach, involving data collection techniques such as observation and interviews with employees of PT Trakindo Utama Branch BSD in the Sales division and the Parts Counter sub-division who have direct and intensive communication with customers, as well documentation. Therefore, the data obtained are accurate and based on sources within the company relevant to the research. Through observations and interviews, it can be seen that the customer relationship management strategies implemented by the company have been effective in improving and maintaining customer relationships and increasing customer loyalty by offering loyalty programs, such as excellent and solution-oriented services, providing incentives, annual contracts, membership rewards, and conducting evaluations based on customer assessments.

Jeni Ayu Tria Praneta; Nuryadi Nuryadi; Komarun Zaman

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study was to determine the effect of rental prices and service quality on customer satisfaction at Pt Gunawangsa Mapan Sentosa Merr. This study uses primary and secondary data. Data collection techniques using observation and questionnaires. The analysis technique used is quantitative. The results of this study are, Based on the results of partial hypothesis testing there is a significant effect of rental prices on customer satisfaction, and there is also a significant effect of service quality on customer satisfaction. As for simultaneously there is a significant influence of rental prices and service quality on customer satisfaction

Almansyah Rundu Wonua; Rina Sovianti; Andriya Risdwiyanto; I Nyoman Tri Sutaguna; Arief Yanto Rukmana

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.

Marianus Vicy Adastian; Yoseph D. Purnama Rangga; Pipiet Niken Aurelia

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

This research background is that customer satisfaction has not been maximized at PT. Borwita Citra Prima Maumere. This research was conducted to (1) find out how the description of service quality and promotion on customer satisfaction at PT. Borwita Citra Prima Maumere; (2) find out whether there is an influence of sevice quality and protionj on customer satisfaction at PT Borwita Citra Prima Maumere. The population in this research was all customers who currently utilized products from PT Borwita Citra Prima Maumere as many as 3178 customers. By using the Slovin formula, the sample in this study was 100 people. Data were collected by distributing questionnaires and analyzed using descriptive statistical methods and inferential statisticks, namely simple linear regression. Hypothesis testing was done through the t-test. The study’s findings demonstrated that service quality (X1) and promotion (X2) simultaneously influenced consumer satisfaction (Y) where the value of F-count > F-table, 83.486 > 3.09 then H0 was rejected. It can be concluded that both independent variables, service quality and promotion variables, had a significant influence on customer satisfaction.

Yandie Ramadhany; Depy Muhamad Pauzy; Suci Putri Lestari

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the description of Relationship Marketing and Customer Loyalty at Da'o Screen Printing company and to determine the effect of Relationship Marketing on Customer Loyalty at Da'o Screen Printing company. The research method used by researchers is to use descriptive analysis. This research uses a quantitative approach. The type of research used in this research is causal. In this study, the authors conducted direct research on all Da'o Screen Printing customers to obtain data. The sample in this study was 50 people, this is based on saturated sampling technique where the population in this study was 50 people. Researchers will conduct tests using SPSS version 25. Relationship Marketing at Da'o Screen Printing company is currently in a very good classification. Da'o Screen Printing's customer loyalty is currently in a good classification because many customers maintain loyalty at Da'o Screen Printing. Relationship Marketing has a significant effect on Customer Loyalty because if the implementation of Relationship Marketing will increase customers who are loyal to the products provided by Da'o Screen Printing.

Hayuan Banowati; Irwan Raharja

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of promotion and service quality on customer satisfaction. This research was conducted on Louvrea cosmetic customers. The population in this study were Louvrea cosmetics customers, while the samples that met the observation sampling criteria were 100 respondents. The data collection technique in this study used the slovin technique. Data analysis techniques in this study using the t test and hypothesis testing. The results showed that the promotion variable partially did not have a significant effect on customer satisfaction, the service quality variable partially had a significant effect on customer satisfaction and based on the hypothesis test regarding the effect of promotion and service quality on customer satisfaction simultaneously there was a significant effect between promotion and service quality on satisfaction customers on Louvrea products.