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Berliana Megasari; Andi Heru Susanto

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyse the effect of socialisation and training on employee performance at Rumah BUMN Jakarta. This research is based on the increased knowledge, skills and networks of MSMEs through socialisation and training programmes, which are expected to improve the performance of MSMEs and their contribution to the local and national economy. This study uses a quantitative approach with an online survey technique. Data was collected from 258 respondents who were sampled from a population of 1,000 MSMEs assisted by Rumah BUMN Jakarta. Data analysis used multiple linear regression analysis to test the effect of independent variables (socialisation and training) on the dependent variable (MSME employee performance). The results showed that socialisation and training have a positive and significant influence on employee performance. Simultaneously, both independent variables are significantly related to employee performance. This shows that socialisation and training programmes are effective programmes to improve the performance of MSME employees at Rumah BUMN Jakarta.

Ummi Kultsum Sakinah; Nurrohman Fajar Aziz; Safitri Fauziah Rahayu

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the impact of the construction of a badminton court, which resulted from a collaboration between students from the 18th Independent Initiative Program (MIT) Real Work Lecture (KKN) at Posko 74 of Walisongo Univercity. The collaboration between students and local residents in Winong Village (Ngampel District, Kendal Regency), particularly those residing in RT 1 RW 2 Salaman Hamlet, has been pivotal in enhancing the well-being of the community. This study employed a qualitative approach with descriptive methods, and data were gathered through in-depth interviews, participatory observation, and documentation of the development process. The findings of this study demonstrate that the construction of the badminton court in Winong Village was not only successful in providing the community with much-needed sports facilities, but it also resulted in the strengthening of social solidarity and the spirit of mutual cooperation between residents and KKN students. This article underscores the significance of community involvement and the part played by local leaders in village development initiatives, where the spirit of mutual assistance serves as a robust social capital. The assessment and enhancement of public facilities are also essential to guarantee sustainability and reinforce social networks within the community.

Muhammad Ridwan; Tristan Rokhmawan; Homsah Homsah; Rani Sugiyanti; Izza Afkarina

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses the importance of business legality, especially in obtaining Business Identification Numbers (NIB) and Halal Certificates for Micro, Small and Medium Enterprises (MSMEs) in Gentong Village, Pasuruan. Gentong District has many MSMEs that play an important role in the local economy, but face challenges in understanding and managing business legality, which results in limited access to wider markets. This article highlights the mentoring program carried out using the Service Learning method, which involves direct interaction between academics, students and MSME actors. This program aims to increase the understanding and skills of MSME players in managing NIB and Halal Certificates, as well as overcoming bureaucratic obstacles which often become obstacles in managing business legality. Through this approach, MSME players are expected to be able to increase the competitiveness and sustainability of their businesses. This article also examines relevant theories, such as Legitimacy Theory, Social Capital Theory, and Market Access Theory, which support the importance of business legality in building reputation, expanding markets, and reducing legal risks. The results of this mentoring program show that with adequate business legality, MSMEs in Gentong Village are able to expand business networks, increase credibility, and access larger market opportunities, both at the local and international levels. Thus, business legality is not only an administrative fulfillment, but also an important business strategy for the growth and sustainability of MSME businesses amidst increasingly tight market competition.

Dzaky Isyuniandri; Mihbub Alam

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This service explains the activities of the Student Exchange Program 3. PMM 3 is a one-semester domestic exchange program that will provide the experience of studying at the best universities throughout Indonesia, apart from that it will provide experience of getting to know diversity, honing leadership skills, building networks during college. , with the Nusantara Module activities, one of which is Social Contribution, social contribution is the final series of PMM 3 in 2023. We carry out social contributions in Rindu Hati Village, Kec. Taba Penanjung, Kab. Central Bengkulu, Prov. Bengkulu. The activities we carry out are divided into 3 fields, namely 1. Education, 2. Health, and 3. Tourism Village. And the results of this social contribution activity are being able to help free medical treatment, help teach at SDN 08 Central Bengkulu, provide books as learning media, and develop tourist attractions into tourist villages.    

Dzaky Isyuniandri; Mihbub Alam

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This service explains the activities of the Student Exchange Program 3. PMM 3 is a one-semester domestic exchange program that will provide the experience of studying at the best universities throughout Indonesia, apart from that it will provide experience of getting to know diversity, honing leadership skills, building networks during college. , with the Nusantara Module activities, one of which is Social Contribution, social contribution is the final series of PMM 3 in 2023. We carry out social contributions in Rindu Hati Village, Kec. Taba Penanjung, Kab. Central Bengkulu, Prov. Bengkulu. The activities we carry out are divided into 3 fields, namely 1. Education, 2. Health, and 3. Tourism Village. And the results of this social contribution activity are being able to help free medical treatment, help teach at SDN 08 Central Bengkulu, provide books as learning media, and develop tourist attractions into tourist villages.    

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Rini Werdiningsih; Eko Nursanty

Radicalism remains a widespread global threat, especially in multicultural countries like Indonesia. Educational institutions play an essential role in countering radical ideologies by shaping students' characters to foster resilience against extremism. This paper explores how the synergy between architectural design, the authenticity of the place, and social adaptive learning through social networks and effective curriculum management contributes to creating an effective anti-radicalism learning environment. Using the Systematic Literature Review (SLR) method, this study examines existing literature on educational architecture, place-based learning, effective learning curriculum and integration of social networks in character education. The review highlights how architectural spaces that encourage collaboration and interaction can help foster inclusivity, open dialogue, and social cohesion—key elements in preventing radicalization. In addition, the concept of authenticity of place, which emphasizes the connection between students and their local cultural heritage, is identified as an important factor in building tolerance and social awareness alongside the implementation of an effective learning curriculum. Through place-based learning, students can develop a stronger sense of identity and belonging so that they are less easily influenced by extremist ideologies. Furthermore, integrating social networks into educational environments is examined for their role in promoting socially adaptive learning. Social platforms provide opportunities for students to engage with diverse perspectives, develop critical thinking, and build empathy—skills that are essential to counter radicalization. The SLR method allows for a comprehensive synthesis of research findings, offering new insights into how educational spaces can be designed to foster anti-radicalism character. This study contributes to the body of knowledge on the relationship between architecture, cultural context, effective curriculum implementation, and digital learning and offers recommendations for educational institutions to enhance their role in preventing radicalization.

Putri Nabila; Ismunandar Ismunandar; Ovriyadin Ovriyadin

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

Technological developments have changed consumer behavior in purchasing fashion products, especially through online platforms and social media. Viral marketing and live streaming are the main strategies in influencing purchasing decisions by reaching consumers widely and in real-time. This research aims to explore the influence of these two strategies on consumer purchasing decisions at the Nabila Fashion Store. This study identified several problems such as less interesting viral content, lack of product explanations from influencers, unstable networks during live streaming, promotions that are too long, and lack of consistency in promotions via social media. Based on this background, the research problem formulation includes the partial influence of viral marketing, the partial influence of live streaming, and the simultaneous influence of both on consumer purchasing decisions. The research results show that both viral marketing and live streaming have a significant influence on purchasing decisions. Viral marketing helps in disseminating product information quickly and effectively, while live streaming provides direct experiences to consumers, influencing purchasing decisions through real-time interactions and exclusive promotional offers. In conclusion, the implementation of viral marketing and live streaming can increase consumer purchasing decisions at the Nabila Fashion Store. Recommendations include improving the quality of viral content, improving network stability during live streaming, shortening the duration of promotions, and increasing consistency in promotions via social media to maximize influence on consumer purchasing decisions.

Ranti Astari Rahayu; Irfan Ferdiansyah; Rika Dinda Lestar; Priskila Priskila; Asthevania Dhara Monika +1 more

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The research carried out has the aim of understanding regional development based on regional superior capabilities through regional economic management in Semarang City. Urban development always involves increasing the built-up area. On the other hand, the increase in population and commercial activities as well as limited urban areas have made efficient use of land a necessity that cannot be ignored. A set of urban development efforts such as residential areas, in regional development there are industrial and highway networks, drinking water networks and public buildings, green areas & facilities. The city of Semarang, as the economic center and capital of Central Java, provides regional development opportunities beyond other cities in Central Asia by implementing specific development strategies based on its regional potential. Data was collected through library surveys without requiring a field survey, but with data from books and periodicals. Based on research findings, Semarang has the potential to experience population growth, increasingly advanced science and technology, as well as economic development due to its maritime, tourism, trade, social, economic and cultural wealth.

Roudatus Solihah; Mus’idul Millah; Siti Nuralisah

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Fake news or what is commonly called hoax is behavior that is strictly prohibited by Islam, and this behavior of hoaxes existed long before the development of technology, especially in today's information that moves so fast on social networks that it is difficult for users to distinguish valid information from hoax. This study uses a type of qualitative research, namely the hadith thematic method. The formal object of this research is the understanding and prohibition of hoax behavior which are grouped based on hadith themes. Meanwhile, the material object in this study is the spread of information that moves so fast on social media networks. The discussion in this study explains the prohibition of disseminating information that is not true. The conclusion of this study is that it is important for every individual to become a smart consumer of information, check the correctness of the information before sharing it, and contribute to the dissemination of accurate and useful information in the digital world.      

Muhammad Choirul Latif; Norma Rohadahtul Aisy; Rahma Aliya Nur Afida; Suci Fatmawati; Yella Dewi Anggraini

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the role of digitalization through e-commerce and social media marketing in improving the competitiveness of fashion sector MSMEs in the Industrial Age 4.0. This study uses a descriptive quantitative method with data collection through questionnaires from 33 MSMEs that have utilized digital platforms. The results showed that social media marketing has a significant influence on MSME competitiveness (p = 0.028), while e-commerce did not show a significant influence (p = 0.601). These findings highlight the importance of optimizing social media marketing in creating customer loyalty and increasing brand awareness, although e-commerce still faces barriers such as technological literacy and infrastructure limitations. This research makes a practical contribution by recommending digital skills training and infrastructure support to maximize the potential of digitalization for MSMEs. In addition, the theoretical implications of this study open up opportunities for the exploration of other variables, such as product innovation and business networks, to improve MSME competitiveness more comprehensively.

Sapto Pramono; Solahuddin B Ismail; Zainal Fatah; Kristyan Dwi Djahjono; Dandy Patrija Wirawan

International Journal of Social Science and Humanity 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Digital transformation in the public transportation sector is part of the national development priority agenda aimed at improving service quality and operational efficiency. This study aims to analyze the implementation of cashless payment-based digital transformation in public transportation policy on the Suroboyo Bus in Surabaya, analyze service quality based on SERVQUAL dimensions, identify supporting and inhibiting factors for implementation, and evaluate the success and shortcomings of the policy. This research uses a qualitative approach with a descriptive research type. The results show that the implementation of cashless payment on the Suroboyo Bus has been running well since 2018, with four main payment methods: QRIS, e-money cards, plastic waste contributions, and the Child Identity Card (KIA). QRIS has become the dominant payment method with a 48% share in 2025. Service quality based on SERVQUAL dimensions shows good results in the aspects of tangibles, reliability, and responsiveness, but still requires improvement in the dimensions of assurance and empathy. Supporting factors for implementation include government commitment, the availability of regulations (Perwali No. 22 of 2023)., adequate infrastructure, and support from digital payment service providers. Inhibiting factors include limited digital literacy, internet network disruptions, limited economic access, and lack of socialization. The success of the policy is reflected in increased operational efficiency, financial transparency, and a rise in the number of users from 1.2 million (2019). to 3.5 million (2025). Shortcomings of the policy include the digital gap for vulnerable groups, dependence on internet networks, and a decrease in participation in the plastic waste payment program from 25% (2023). to 12% (2025).

Moch. Arifudin; Inayatur Robbaniyah; Idang Ramadhan

Proceeding of the International Conference on Social Sciences and Humanities Innovation 2024 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

In the increasingly developing digital era, human interaction with artificial intelligence (AI) such as ChatGPT is becoming an increasingly common phenomenon. ChatGPT is used for various purposes, including sharing personal stories or venting. This study seeks to understand whether ChatGPT can provide emotional support to its users, and how it is perceived by users. This discussion explores three main aspects: encouragement and enthusiasm, acceptance and validation, and appreciation and empathy. This study uses a qualitative research method involving seven people who have interacted and used ChatGPT as a place to vent. This study shows that ChatGPT has the potential to be a complementary tool in providing emotional support in the form of validation, appreciation, and practical encouragement. However, due to its limitations as an AI, in-depth and authentic support still requires human interaction. Therefore, ChatGPT is more suitable for practical needs or urgent situations, while complex emotional support is best provided by professionals or social networks.

Dicky Paskarianto

Jurnal Budi Pekerti Agama Buddha 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the levels of work stress experienced by volunteers at the Persadabumi Buddhist organization in Medan, Indonesia. Volunteer work in religious organizations, while spiritually rewarding, can also be a source of psychological stress due to various organizational and individual factors. Using a quantitative descriptive approach, this research distributed a validated questionnaire to 36 active volunteers at Persadabumi Medan. The instrument consisted of 18 items measuring various dimensions of work stress including workload, time pressure, role conflict, work climate, and supervisory quality. Data analysis employed frequency distribution and stress level categorization. The results showed that 52.8% of respondents experienced low levels of work stress, 47.2% experienced moderate levels, and none experienced high levels of stress. Key stress-inducing factors identified included heavy and demanding workloads, time pressures in completing tasks, inadequate supervisory support, interpersonal conflicts, and unfavorable organizational climate. The study interprets these findings through a Buddhist psychological framework, explaining stress as a manifestation of dukkha arising from tanhā (craving) and avijjā (ignorance). Buddhist teachings on mindfulness practice (sati), the middle way (majjhima paṭipadā), right effort (sammā-vāyāma), and the importance of spiritual companionship (kalyāṇa-mitta) provide practical frameworks for stress management in volunteer contexts. The practical implications emphasize the importance of organizations providing emotionally and spiritually supportive environments, implementing balanced workload distribution, establishing realistic schedules, facilitating meditation and mindfulness practices, and strengthening social support networks among volunteers. This research contributes to understanding the intersection of organizational psychology and Buddhist philosophy in managing volunteer well-being.

Tegas Hadiyanto; Jhon Veri

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Industrial revolution 4.0 is a continuation of the industrial development process that is taking place. Progress in this era is marked by the integration of Cyber ​​Physical Systems (CFS), industrial wireless networks, and other supporting technologies. Utilization of artificial intelligence, robotics and the Internet of Things (IoT) to create interconnected intelligent systems. With the existence of intelligent systems and smart machines that are connected to each other, automation, blood exchange in the production process, combining physical connection networks with cloud computing through increasingly sophisticated internet connectivity has implications for people's daily lives. Advances in information technology have brought many changes to society's daily life. The use of information technology has become a digital culture in today's society. The aim of this research is to answer the research question, namely to find out the application of digital culture in several fields including organizations, the social sector and the educational sector. And how to implement digital culture in this field, whether using applications, social media and information technology devices. This research method uses a Systematic Literature Review, by looking for journal articles and proceedings published between 2020 and 2024. The mapping results show that digital culture is widely applied in the organizational, social and educational fields by implementing applications, social media and technological devices. information.  

Kustiawan Kustiawan; Syaihidina Hefir; Zhahara Dwi Amanda; Ajeng Aprianingsih; Nana Amelia Serikat

Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Industrialization has helped the economic growth and progress of many countries, but it is still understood about its effects on government, power structures, and social relations. The study investigates the impact of industrialization on these three components, with particular emphasis on Indonesia. Government has changed significantly as a result of industrialization, which has played an important role in driving industrial growth. To attract foreign investment, improve infrastructure, and improve the business environment, governments have implemented several policies, but there are concerns about their ability to oversee industry and protect the interests of local communities. In addition, the power structure has undergone significant shifts, with the emergence of new social classes and the consolidation of power among certain classes. The industrial sector has also created new opportunities for social mobility, but has also exacerbated economic and social disparities. To solve this problem, this study suggests that the distribution of wealth and power must be fairer. Industrialization, along with increased urbanization and urban growth, has had a significant impact on social relations. The study investigates how industrialization has affected social relationships, including its impact on family structures, community networks, and social identities. So, Indonesian government, power structure, and social relations are heavily influenced by industrialization. Although it has produced significant economic gains, it has also created new problems and differences. This research suggests that a deeper understanding of the impact of industrialization is vital, as are the policies needed to address the social and economic impacts of industrialisation.

Allya Ega Annisa hutauruk; Arisman purba; Danny Ajar Baskoro; Naomi simanjuntak; Putri dwi jelita waruwu +1 more

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

Ciek Julyati Hisyam; Diva Kayla Nazwa Anas; Ghazy Aldifa Afti; Sifah Fauziah

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2024 Pusat Riset dan Inovasi Nasional

This research aims to investigate the influence of Chinese ethnicity on job choices among workers in Jakarta. Using a case study approach and qualitative methods, this research was conducted in May 2024 involving 5 sources. Data was collected through interviews, observation and document analysis. The research results show that factors such as cultural values, social networks, and historical experiences play an important role in influencing the occupational choices of ethnic Chinese in Jakarta. Apart from that, society's perception of Chinese ethnicity also influences career choices. The favorable socio-economic dynamics of the Chinese community in Jakarta also play an important role in shaping their career choices. It is hoped that this research can provide a deeper understanding of the factors that influence the career choices of ethnic Chinese in Jakarta, as well as their relevance to the cultural, social and economic aspects that influence the relationship between ethnic Chinese and the world of work in the Indonesian capital. Thus, this research provides an important contribution in expanding insight into the dynamics of the relationship between Chinese ethnicity and employment choices in urban contexts such as Jakarta.

Kristoforus Lalong Setia Budi; Fitriyana Fitriyana; Gusti Haqiqiansyah

Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan 2024 Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia

This study aims to determine the adaptation strategies carried out by kja farmers in ex-mining ponds, to see the social conditions of kja farmers and to find out the problems faced by kja farmers. The research location was chosen in the ex-mining pond of Bangun Rejo Village, Tenggarong Seberang District. The type of research data used in this study uses primary data and secondary data. The sampling technique used in this study was purposive sampling. The data analysis used is qualitative descriptive analysis. The results showed that there are several adaptation strategies carried out by kja farmers in ex-mining ponds so that the business continues to be sustainable, namely, selecting the right fish species, collaborating with related parties, managing water quality, making independent feed and expanding marketing networks. The social conditions of kja farmers can be seen from the aspects of education, livelihoods and cooperation between networks. Problems faced by kja farmers include difficulties in obtaining activity permits, lack of support from the government, rising feed prices and irregular payment of results.