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Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.

This research aims to find out “Implementation of Waspada Online Media in Communicating Educational News (Case Study: Waspada Medan City Office)”. The method in this study uses qualitative methods with the form of dataresearch(field research). The results of this study are that 1. The role of alert online media in communicating educational news, it can be concluded that Waspada Daily uses marketing communications such as advertising, sales promotion, public relations, personal selling and direct marketing. 2. Waspada Daily prioritizes establishing good relations with consumers and the community in facing competition with online media. 3. Facing the development of journalism in the digital era like today. This issue is interesting considering that repeatedly world journalism experts predict the death of print mass media every time the onslaught of technological developments occurs from time to time. In the digital age, people who need certain information from all over the world can simply search for it on search engines connected to the internet network anytime and anywhere with sophisticated equipment that is currently growing rapidly.

Instant noodle consumption in Indonesia has continued to increase in the last few years, which indicates that there are more business opportunities for instant noodle products in Indonesia. Proved by the number of instant noodle brands scattered on the market. This has led to increased competition among companies in order to be the best in the eyes of consumers. Marketing strategies are needed to win competition as well as increase sales, ranging from taste innovations, prices, product quality, promotions, and so on. In this study, game theory is used to investigate the competition between Mie Sedaap, Gaga, and Supermi. Using pure strategy is obtained game value that shows that the optimal strategy for Mie Sedaap is ease of purchase, the optimum strategy for Gaga is packaging strategy, and the optimum strategy for Supermi is price strategy.

Service quality and online promotion play a crucial role in influencing customer satisfaction. Their application extends beyond merely boosting sales volume; they are also essential in observing customer behavior and fulfilling their needs by understanding the types and qualities of services that customers desire. This study aims to investigate the impact of service quality and online promotion on customer satisfaction at PT. Tirta Asasta Depok (PERSERODA). The research methodology utilized is quantitative statistical analysis. The population for this study comprises the customers of PT. Tirta Asasta Depok (PERSERODA). Data collection methods include interviews, questionnaires, documentation, and observation, with the primary data collection being done through questionnaires. Data processing is conducted using SPSS 16.0 software with multiple linear regression analysis techniques. The results indicate that service quality significantly influences customer satisfaction and that online promotion also has a significant effect on customer satisfaction. Furthermore, both service quality and online promotion together have a simultaneous and significant impact on customer satisfaction.

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

Telkomsel Orbit is a product that provides an internet network that can be used anytime and anywhere, thereby attracting consumer interest. The company continues to market and develop this product so that it can continue to compete with other similar products, including by implementing several marketing methods which will be studied in this research. This study seeks to examine the impact of the independent variables, namely (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion on the dependent variable (Y1) Purchasing Decisions. This study uses quantitative data collected based on filling out questionnaires carried out by 330 respondents who are users of Telkomsel Orbit products in the Central Sumatra Region. Sampling was carried out by purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) techniques via the SmartPLS application. Statistical results show that the independent variables, such specifically as (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion have a positive and substantial effect on the dependent variable (Y1) Purchase Decision resulting in an R-Square featuring the value of 0.267 or 26.7%. The Telkomsel Orbit marketing team is expected to continue to improve and evaluate the application of personal selling, social media marketing and sales promotions to influence consumer decisions in choosing Telkomsel Orbit products. The application of personal selling is considered the most effective in this research, so it is hoped that optimization of human resources and abilities in forming relationships with consumers will continue to be carried out. Likewise, sales promotions must be carried out more massively to be able to continue to compete with other competitors, because the best and most attractive price offers or sales promotion methods will be superior in influencing purchasing decisions. Meanwhile, social media marketing continues to be optimized, especially facing the digital world, where information is disseminated via the internet or social media, so content is needed with information content that can attract consumer interest in products.

Consumer purchasing decisions are a process in consumer behavior where consumers have taken action to make a purchase after searching and understanding information. The increase in sales occurred at Mixue Ice Cream & Tea Nusukan, where this increase was one of the impacts of consumer decisions. This research purpose to analyze factors that influence purchasing decisions, including price, promotion and service quality at Mixue Ice Cream & Tea Nusukan. The population in this research are consumers who make purchases at Ice Cream & Tea Nusukan. The samples obtained were 100 people using Leedy technique calculations. The sampling technique used was accidental sampling with data collection techniques using questionnaires. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, descriptive analysis, multiple linear regression analysis, t test, F test and coefficient of determination test. The results of the analysis stated that all questionnaire items as research instruments were valid and reliabel, as well as the classical assumption tests, including the multicollinearity test, autocorrelation test, heteroscedasticity test and normality test, all variabels were declared to have passed the classical assumption test. Multiple linear regression analysis obtained that all regression coefficients were positive with the equation Y= 3.809 + 0.134X1 + 0.365X2 + 0.230X3 + e which means that variabels X1 (price), X2 (promotion) and X3 (service quality) on Mixue Ice Cream & Tea Nusukan. Hypothesis testing shows that price has a significant effect on purchasing decisions at Mixue Ice Cream & Tea Nusukan. Promotions have a significant influence on purchasing decisions for Mixue Ice Cream & Tea Nusukan. Service quality has a significant influence on purchasing decisions at Mixue Ice Cream & Tea Nusukan. The F test states that the research model for the influence of the independent variabel on the dependent variabel is correct. The coefficient of determination test shows that price, promotion and service quality are able to explain purchasing decisions by 42.6%.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This study aims to examine and analyze how and to what extent advertising, price and customer satisfaction affect the sales of MSMEs in the Medan printing sector. The research method used in this study is a quantitative method with a descriptive approach. The data used is primary data collected from respondents and SMEs. The target of this survey is printing in the city of Medan, and the target survey is data of 50 respondents. This study uses the SPSS 20.0 test device for classical hypothesis testing, multiple regression analysis, and hypothesis testing. Based on the results of the hypothesis test or t-test, it can be shown that: Promotion will partially have a significant positive impact on the sales of MSMEs in the printing sector in the city of Medan. Prices have a significant positive impact on the sales of MSMEs in the Medan printing sector. Customer satisfaction has a significant positive impact on MSME sales in the Medan printing sector. And the results of the F test show that the quality of advertising, price and service have a significant positive effect on the sales of MSMEs in the printing sector in Medan city. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable.

With car production increasing every year, the automotive industry has grown rapidly in the modern era. This growth has also led to the development of ancillary service sectors such as auto repair shops, auto shows, sales of vehicle accessories and components, and carwash services. Car wash services, in particular, have become very necessary in this day and age, especially for those who cannot and have limited time to wash their own vehicles at home. As a business in the service sector, it is important to implement effective promotional plans and provide optimal service quality to customers to ensure their satisfaction with the services provided. This research aims to evaluate the effect of promotional strategies and service quality on the satisfaction of HJG Carwash users in Punggur District, Central Lampung, either partially or simultaneously. From a population of 242 people, the research sample was taken from 151 respondents. The research method applied is multiple regression analysis with the IBM SPSS Statistics application. The results prove that promotional strategies do not have a positive impact on user satisfaction, while service quality has a positive impact partially on HJG Carwash user satisfaction. However, simultaneously, the two variables together have a positive and significant impact on HJG Carwash user satisfaction. In this study, 29.5% of the variation in customer satisfaction can be explained by the model used, while the remaining 0.705 cannot be described in this research.

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.

The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245 respondents, where the data is analyzed using normality, heteroscedasticity, multicollinearity, validity, reliability, also multiple linear regression analysis tests. The outcome showed that all independent variables, namely the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels had a significant impact on purchasing decisions both partially also simultaneously. Overall, these variables influence purchasing decisions by 92.4%. This study concludes that these marketing factors play an crucial role in impacting consumer decisions to buy dairy products, also can be used as a reference to improve marketing strategies in an effort to increase milk consumption in Indonesia.

This research is motivated by the decline in gold savings in the last four years due to: the value of gold which is currently getting higher, and Covid which occurred in mid-2020. Furthermore, people's needs are increasing and increasing so the ability to buy gold is low. To find out the analysis of the implementation of promotions as a strategy in increasing the number of pawnshop gold savings customers. This research uses a qualitative method using a descriptive approach. The types of data used are primary data sources and secondary data sources. The data collection techniques used by researchers are interviews, observation and documentation with customers and employees of PT.Pegadaian Syariah Gobah Pekanbaru Riau. Data processing techniques with data reduction, data editing, data description and drawing conclusions. Based on the research results, it can be concluded that the implementation of promotions is a strategy to increase the number of gold savings customers at PT.Pegadaian Syariah Gobah Pekanbaru Riau, is by using advertising promotions in introducing pawnshop gold savings products using social media and print media, promotions using online publications using websites is an effort to attract attention or news from the media or the general public for a product. can be widely known, Direct Promotion is carried out to attract potential customers by implementing socialization. Promotion Sales are carried out by providing special discounts or promo codes to prospective customers so that they are interested in pawnshop gold savings products at PT. PawnshopGobah Pekanbaru Riau Sharia Service Unit. By implementing promotional forms well, the goal can be achieved to increase the number of pawnshop gold savings customers and increase public understanding of pawnshop gold savings products and can help the community with economic problems.

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.

The main objective of this kkn activity is to increase the visibility, competitiveness, and revenue of MSMEs through product promotion on social media platforms. The main problem faced by MSMEs is limited knowledge in developing innovative products, which hinders the ability to compete with foreign products. Therefore, the urgency of this project lies in the importance of supporting MSMEs in utilizing digital media to improve their competitiveness. The results of this video creation show significant positive impacts, including increased product visibility, increased sales, and improvements in the packaging process. Not only did the video capture the attention of consumers, but it also helped build closer relationships between producers and consumers through social media. These results confirm the importance of visual content in digital marketing strategies for MSMEs, as well as the need to innovate and develop the brand on an ongoing basis.

Documentaries have traditionally served as a means to effectively communicate complex concepts and information in a concise and more accessible manner. Documentary films have a dual purpose: to provide information about factual events and also function as a means to advertise products or brands. This outreach activity focuses on increasing the capacity and abilities of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten. The goal is to help them effectively use technology to create engaging documentaries that can increase sales and marketing efforts through online platforms. Furthermore, the capabilities and expertise of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten, cover the entire production process, including pre-production, production and post-production.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.