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Farhan Abdillah Fasya; Ifa Rodifah Nur

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study is motivated by the importance of the relationship between reading and speaking skills in Arabic language learning. Reading, as a receptive skill, plays a significant role in enriching vocabulary, understanding language structures, and constructing meaning, which in turn affects speaking ability as a productive skill. At Baitul Hidayah Islamic Boarding School in Bandung, variations were observed in students’ abilities in reading Arabic texts and speaking Arabic, raising questions about the existence of a relationship between these two skills. This study aims to determine whether there is an influence of Arabic reading skills on Arabic speaking skills among fifth-grade students (Class V-A) in the 2024/2025 academic year. This research employs a quantitative approach with a correlational design. The subjects of the study consisted of all 28 students in Class V-A, selected using a saturated sampling technique. Data were collected through reading skill tests and speaking skill tests, and subsequently analyzed using descriptive statistics and the Spearman rank correlation test. The results indicate a significant relationship with a strong level of correlation between Arabic reading skills and Arabic speaking skills. This is evidenced by the correlation coefficient (r-value) of 0.824, which is higher than the r-table value at a 5% significance level (0.374). It is recommended that the development of reading skills be more systematically integrated with speaking practice. Further research is suggested to involve a larger sample size and more diverse variables to strengthen the findings.

Tsania Khoirun Nisa; Wahyuni Wahyuni; Sudarmi Sudarmi

Journal of Educational Innovation and Public Health 2026 Pusat Riset dan Inovasi Nasional

Post section caesarea (SC) and method of operative female sterilization (MOW) are surgical procedures that may cause various problems, such as pain, limited mobility, decreased muscle strength, and risk of postoperative complications. Physiotherapy management through exercise therapy is an important intervention to accelerate the recovery process. Objective this study aimed to determine the effectiveness of exercise therapy in improving the functional condition of patients post SC and MOW in Annisa Ward 32 A at PKU Muhammadiyah Karanganyar Hospital. Method: used was a case report on a 33-year-old female patient following SC and MOW procedures. The physiotherapy interventions included deep breathing exercises, active range of motion exercises of the extremities, light abdominal muscle contractions, gradual early mobilization, as well as breast massage and oxytocin stimulation. The results showed a reduction in pain from a scale of 4–5 to 2–3 based on the Numeric Rating Scale (NRS), improvement in mobility such as independent position changes, and increased activity tolerance, including sitting and walking with minimal assistance. In addition, the patient showed increased confidence in performing daily functional activities. Conclusion: exercise therapy has a positive effect on improving mobility, reducing pain, and accelerating functional recovery in post SC and MOW patients. Therefore, exercise therapy is recommended as an essential component of postoperative physiotherapy management to improve patients' quality of life.

Putri Eliza; Urip Pratama; Nurul Sakdah

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Type 2 diabetes mellitus has now become a widespread health issue with serious implications for public health. In an effort to support non-pharmacological management, the use of aloe vera (Aloe vera) decoction is one option being considered, given that this plant contains bioactive components such as aloin, emodin, and polysaccharides that have the potential to help lower blood glucose levels. This study aims to examine the effect of consuming aloe vera (Aloe vera) decoction on lowering blood sugar levels in patients with type 2 diabetes mellitus in Lampaseh Lhok Village, Montasik Subdistrict, Aceh Besar. The research was conducted from June 19 to 28, 2025, in that area. The study design employed a quantitative research approach using a quasi-experimental design with a one-group pretest-posttest model. The study population consisted of 38 patients with type 2 diabetes mellitus, while the sample comprised 15 respondents. Sampling was conducted using purposive sampling. The measurement tools included a glucometer and an observation sheet. Based on the data analysis results, a decrease in blood glucose levels was observed after the respondents consumed the aloe vera decoction. The Wilcoxon signed-rank test yielded a p-value of 0.001 (< 0.05), leading to the conclusion that the administration of the aloe vera (Aloe vera) decoction has a significant effect on reducing blood glucose levels in the respondents. Therefore, respondents are advised to drink aloe vera tea at least once a day as an alternative measure to help control blood glucose levels.

Sinta Helza Natali; Dwi Kurniawan; Fitri Widiastuti

Jurnal Manajemen dan Ekonomi Bisnis 2026 Pusat Riset dan Inovasi Nasional

The purpose of this study was to determine the direct influence of work motivation on work ethic and ethical responsibility, the influence of ethical responsibility on work ethic, and the indirect influence of work motivation on work ethic through ethical responsibility as an intervening variable on employees at the Human Resources Development Agency of Jambi Province. The method used was quantitative research. The results of the study showed that work motivation towards work ethic had a significance value of 0.000 (P <0.05), work motivation towards ethical responsibility had a significance value of 0.000 (P <0.05), and ethical responsibility towards work ethic had a significance value of 0.000 (P <0.05). Furthermore, the indirect effect of work motivation on work ethic through the ethics of responsibility has a significance value of 0.000 (P <0.05), so that work motivation influences work ethic through the ethics of responsibility as an intervening variable. In conclusion, work motivation influences work ethic through the ethics of responsibility as an intervening variable for employees at the Human Resources Development Agency of Jambi Province.

Alda Rahmadhini; Suwandi, Suwandi

Jurnal Publikasi Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to test the influence of digital literacy and the use of accounting applications on the effectiveness of MSME information systems with user competence as a mediating variable. The research sample amounted to 100 MSME actors in Gresik City who were selected using purposive sampling techniques according to the research criteria. Data testing was carried out using a quantitative approach using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method through the SmartPLS application. The results of the study show that digital literacy and the use of accounting applications have a positive effect on the effectiveness of MSME information systems. Meanwhile, user competence does not have a significant effect and is unable to mediate the influence of digital literacy and the use of accounting applications on the effectiveness of information systems. This research is expected to provide benefits for MSME actors in increasing the use of digital technology and accounting applications, as well as become an academic reference for future research. The limitations of this study lie in the scope of the MSME scale, which has not considered external factors, and the research model that has not fully explained the role of user competence as a mediating variable.

Nurrahmani Nurrahmani; Nurhidayati Nurhidayati; Hanafi Nasution

Jurnal Riset Rumpun Ilmu Kesehatan 2026 Pusat riset dan Inovasi Nasional

Healthcare is an integral part of health development in Indonesia, which aims to optimally improve public health. Hospitals, as healthcare facilities, are required to provide quality, safe, and patient-centered services. Service quality is a key indicator of service success, as good service impacts patient satisfaction. One of the most important services in hospitals is obstetrics, which directly relates to maternal and infant health, making patient satisfaction a crucial aspect. Midwives, as professional healthcare workers, play a strategic role in providing comprehensive, sustainable, and patient-centered midwifery care. This study aims to analyze the influence of healthcare facilities and midwife performance on patient satisfaction through service quality. The method used is a quantitative study with an analytical approach and a cross-sectional design. The results of the multiple linear regression test indicate that midwife performance has a more dominant influence on service quality than healthcare facilities. Meanwhile, regarding patient satisfaction, service quality is the most dominant factor, followed by midwife performance and healthcare facilities. The conclusion of this study is that service quality reflects the overall patient experience and is a key factor in improving patient satisfaction.

Khoirul Anwar; Sumirin Sumirin; Abdul Rochim

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Indonesia is in an earthquake-prone region, therefore, designing building constructions that can withstand seismic loads is crucial in civil engineering. Reinforced concrete shear walls are one of the vertical structural fundamentals that are effectively used in multi-story buildings to withstand lateral forces due to earthquake and wind loads. Structures that use shear walls can increase stiffness and reduce horizontal deviations (deflections) of buildings, which contribute to the stability and safety of structures based on the SNI 1726:2019 standard. This study aims to analyze the effect of shear wall configurations on deviation and torsion requirements in multi-story building planning. The study object is a 6-story reinforced concrete building model in a specific earthquake zone. The design and modeling were performed using structural analysis software, taking into account columns, beams, slabs, and shear walls. The analysis results show that optimal placement of shear walls at the building edges significantly reduces horizontal drift, torsion, and shear forces, and improves the structural performance level compared to structures without shear walls or those with less effective placement. Structures with shear walls have optimal stiffness in absorbing lateral forces, making them more resistant to damage from the planned earthquake.

Bambang Ari Suseno; Fakih Thorik Alfiansyah

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Self-Compacting Concrete (SCC) requires a high cement content, which contributes to increased carbon emissions; therefore, this study evaluates the effect of partial cement substitution with fly ash (5%, 10%, and 15%) and the addition of Polyethylene Terephthalate (PET) waste (0.5% and 0.7%) on the mechanical properties of SCC with a target strength of f’c 30 MPa. The research employed laboratory experimental methods, including fresh concrete tests (slump flow, L-box, and V-funnel) and hardened concrete tests (compressive, tensile, and flexural strength) at 7 and 28 days. The results indicate that fly ash substitution enhances compressive strength, with the highest value of 49.59 MPa achieved at 5% fly ash at 28 days, exceeding normal concrete (34.73 MPa). The addition of PET tends to reduce compressive strength due to increased porosity; however, it significantly improves flexural strength, as the combination of 5% fly ash and 0.5% PET achieved 4.7 MPa compared to 2.9 MPa for normal concrete. Overall, the combination of fly ash and PET waste shows potential for application in structural elements requiring high flexural performance.

Muchammad Afilla Nurrahman; Nasri Nasri; Wulan Marlia Sandi; Shofa Dai Robbi; Intan Sianturi

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Generators are one of the important auxiliary aircraft needed on ships for power generation. During the operation of a diesel generator, continuous rotation occurs resulting in friction and erosion of the moving parts. The supporting factor for the smooth running of a diesel engine is a lubrication system that is supported by good lubricating oil quality, besides that it also needs to be supported by an adequate and good cooling system. The use of lubricants is one of the most important factors to ensure the performance of diesel engines. The lubricant is in charge of maintaining the condition of the engine so that it remains stable. This study aims to analyze the effect of using lubricating oil beyond the operating hours limit on engine heat. Furthermore, it also discusses steps to ensure diesel engine temperatures remain normal. This research was carried out during the practice of sailing on a ship for approximately one year. This study uses a descriptive quantitative research method. The primary data obtained directly utilizes observation methods, and documentation. Secondary data was obtained from existing articles and journals. The data analysis techniques used are descriptive analysis and inferential analysis. The results of this study show that the working hours of lubricating oil use have a significant influence on the increase in the temperature of diesel generator engines as evidenced by hypothesis tests on two engine units, namely AE1 and AE2. In the AE1 unit, a t-value of 18.467 with a significance of 0.000 was obtained, while in AE2 the t-value was 14.289 with a significance of 0.000. The significance value in both units is less than 0.05 so it can be concluded that the working hours of lubricated oil have a significant influence on the temperature of the genarato diesel engine on the ship.

Muhammad Farhan; Hendri Herman; Mefri Yudi Wisra

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze the influence of workforce agility, job satisfaction, and job engagement on employee adaptive performance at PT. MMT Buana Logistik. The dynamic logistics industry requires employees who have high adaptability to technological changes and operational demands. This type of research is quantitative causality with an explanatory approach. The population in this study were all employees of PT. MMT Buana Logistik, totaling 49 people, with the sampling technique used saturated sampling (census). Data were collected through questionnaires with a 5-point Likert scale. Data analysis techniques used included instrument testing (validity and reliability), testing of classical assumptions (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. Hypothesis testing was carried out through t-tests (partial), F-tests (simultaneous) and coefficient of determination (R2). The results showed that workforce agility, job satisfaction, and job engagement partially and simultaneously have a positive and significant influence on employee adaptive performance. These findings imply the importance of managing work flexibility, fulfilling employee satisfaction, and increasing work engagement to build adaptive human resources to support company competitiveness in the logistics industry.  

Novia Tri Hidayanti; Kusna Djati Pratama

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

This study investigates the impact of TikTok Live, viral content, and Fear of Missing Out (FOMO) on the purchasing decisions of Gen Z consumers in Jombang City for food and drink products. Social media, particularly TikTok, has rapidly expanded and functions as a potent digital marketing instrument. It influences consumer behavior through live broadcasting and the dissemination of viral content. The objective is to examine the influence of these three factors on purchasing decisions. This study employs a quantitative methodology. The data was obtained from surveys administered to 60 Gen Z participants who purchased food or beverages following exposure to TikTok advertising. Samples were selected by purposive sampling. Data were examined using multiple linear regression with SPSS software. Findings indicate that TikTok Live exerts a favorable and substantial impact on purchasing decisions. Viral material exerts no substantial impact. FOMO exerts a detrimental and substantial impact. The results indicate that TikTok live streaming effectively enhances consumer purchases, especially within the food industry.  

Satrio Nugroho; Dwi Jatmoko; Mike Elly Anitasari; Widiyatmoko Widiyatmoko; Muklis Muklis

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

This study aims to analyze the effect of direct learning on engine components toward students' vehicle diagnostic abilities in vocational education. Employing a quantitative approach with an ex post facto design, the sample consisted of 80 students selected using simple random sampling from a population of 100 students. Data were collected using validated and reliable questionnaires. The data analysis techniques included descriptive statistics, classical assumption tests, and simple linear regression analysis. The results show that direct learning has a positive and significant effect on students’ vehicle diagnostic abilities, with a significance value of 0.000 < 0.05 and a coefficient of determination (R²) of 0.264. This indicates that direct learning contributes 26.4% to the improvement of students' diagnostic abilities. The findings emphasize the importance of practical, hands-on learning approaches in vocational education. These approaches not only enhance students' understanding of automotive theory but also improve their diagnostic skills. The study highlights that systematic learning and direct interaction with engine components are key factors in developing students' competencies, making them more effective in real-world vehicle diagnostics.

Jeni Parastika; Septa Diana Nabella; Dewi Permata Sari; Yandra Rivaldo; Zaifun Nur Fatrianto

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

Investment decisions in pharmaceutical manufacturing companies listed on the Indonesia Stock Exchange (IDX) are influenced by fundamental analysis and stock price fluctuations. Stock prices reflect market perceptions shaped by profitability, liquidity, and capital structure. This study examines the effects of Return on Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) on stock prices, both partially and simultaneously. Using a quantitative approach, the study analyzes secondary data from audited financial statements and stock prices of 12 pharmaceutical companies during 2022–2024, totaling 36 observations. Panel data regression with EViews 12 is applied. Results show that ROA and DER have positive and significant effects on stock prices, while CR has a negative but insignificant effect. Simultaneously, all three variables significantly influence stock prices, with an adjusted R² of 73%, indicating strong explanatory power. Profitability (ROA) is the most influential factor, followed by capital structure (DER), while liquidity (CR) shows no significant impact.

Zilfa Zilfa; Yulizar Yusuf; Mitha Anggreini Putri; Fheiza Heysha

Inovasi Kesehatan Global 2026 Lembaga Pengembangan Kinerja Dosen

Vegetables are food commodities widely consumed by the public due to their high nutritional content. Chili (Capsicum annuum L.), green beans (Phaseolus vulgaris L.), and Chinese cabbage (Brassica pekinensia L.) are among the vegetables that can be processed into various delicious dishes or consumed fresh as raw vegetables. To obtain healthy and high-quality vegetable crops, pesticides are commonly used to control pests that may damage the plants. One of the widely used pesticides is chlorpyrifos, which can leave residues that may pose both acute and chronic health risks. Therefore, it is necessary to analyze the levels of chlorpyrifos pesticide residues in vegetables. The residue levels were determined using a UV-Vis spectrophotometer at a wavelength of 230 nm with dichloromethane as the solvent, while qualitative analysis was performed using HPLC by comparing the retention times of standard solutions and vegetable samples. In this study, washing treatments were applied to the vegetables using dichloromethane, distilled water, well water, and tap water (PDAM) to evaluate the effect of washing on pesticide residue levels. The concentrations of pesticide residues in unwashed vegetables were chili (2.6680 ± 0.0214 mg/kg), green beans (2.4658 ± 0.0193 mg/kg), and Chinese cabbage (2.7950 ± 0.0379 mg/kg). The washing process was carried out three times for each solvent. After three washings using dichloromethane and distilled water, pesticide residues were no longer detected, whereas washing with tap water (PDAM) and well water still left residues, although at levels much lower than the Maximum Residue Limit (MRL). The health risk assessment showed that the aHQ and cHQ values were < 1, indicating that consumption within the recommended limits of these samples does not pose health risks, either in the short term or long term. This study provides important information that repeated washing is necessary to effectively reduce pesticide residue levels in vegetables before consumption.  

Naazil Maharani An Nuur; Herman Budiyono

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study was conducted with the aim of explaining the influence of the project based learning model assisted by four square on the ability to write argumentative texts of class XI students of SMA Negeri 12 Semarang and its implications in learning to write. The method used in this study is a quantitative quasi-experimental approach with the nonequivalent posttest-only control group design. This design was chosen to determine the difference in the ability to write argumentative texts between students taught using the project based learning model assisted by four square and students taught with ordinary or conventional learning models. The results of the study showed that there was an influence of the project based learning model assisted by four square on students' argumentative text writing skills through the non-parametric Mann-Whitney U test of 115.500, a Z value of -4.973, and a significance value (Asymp. Sig. 2-tailed) of <0.001. Because the significance is smaller than 0.05, the null hypothesis (H₀) is rejected. It can be said that there was a significant difference between the results of the argumentative text writing test of students in the experimental class and the control class. Based on this, the application of the project based learning model assisted by four square can be used as an alternative learning model that has a positive influence on the ability to write argumentative texts of class XI students and has implications for writing learning.

Mega Juniarti; Risza Putri Elburdah

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is motivated by the issue of employee productivity at Estetiderma Clinic Bekasi, as indicated by the unmet distribution target data during the 2021–2024 period. In addition, there are indications that improvements are needed in the effectiveness of recruitment methods and employee work discipline, as reflected in the attendance data. The purpose of this study is to determine whether recruitment (X1) and work discipline (X2) have an effect on employee productivity (Y), either partially or simultaneously, at Estetiderma Clinic Bekasi. The research method used is associative quantitative research. The population and sample consist of all 130 employees of Estetiderma Clinic Bekasi. The data analysis techniques employed include multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, and hypothesis testing (t-test and F-test). The results of the study show that: (1) the recruitment variable (X1) has a t-value of 9,503 > t-table 1.978 and a significance value of 0.000 < 0.05, indicating a positive and significant effect of recruitment on employee productivity; (2) the work discipline variable (X2) has a t-value of 13,154 > t-table 1.978 and a significance value of 0.000 < 0.05, indicating that work discipline has a positive and significant effect on employee productivity; and (3) the simultaneous F-test result shows an F-value of 114.347 > F-table 3.067 with a significance value of 0.000 < 0.05, which means that recruitment and work discipline simultaneously have a significant effect on employee productivity. These two variables contribute 64.3% to employee productivity, while the remaining 35.7% is influenced by other factors not included in this study.

Dwi Sekar Ningtias; Desi Sri Pasca Sari Sembiring; Najla Lubis

Jurnal Riset Rumpun Ilmu Tanaman 2026 Pusat riset dan Inovasi Nasional

This study aimed to determine the effect of coffee husk waste application and shallot extract soaking on the growth of cat’s whiskers (Orthosiphon aristatus) cuttings. The research employed a factorial Randomized Block Design (RBD) consisting of two factors with 48 experimental plots. The first factor was the application of coffee husk waste, symbolized as “L,” with four treatment levels: L0 = 0 g/polybag (without coffee husk waste), L1 = 75 g/polybag, L2 = 150 g/polybag, and L3 = 225 g/polybag. The second factor was shallot extract soaking, symbolized as “B,” with four treatment levels: B0 = 0 ml/L of water, B1 = 5 ml/L of water, B2 = 10 ml/L of water, and B3 = 15 ml/L of water. Thus, there were 16 treatment combinations with three replications. The observed parameters included time to shoot emergence, number of shoots, plant height, number of leaves, leaf area, and survival percentage. The results showed that the application of coffee husk waste and shallot extract soaking had no significant effect on the growth of cat’s whiskers (Orthosiphon aristatus) cuttings across all observed parameters.

Masyrofi, Mohammad Iqbal Faza; Lisa Puspita Ariyanto; Meryanalinda Meryanalinda

JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI 2026 CV. ALIM'SPUBLISHING

Korosi pada material stainless steel dalam lingkungan basa dan temperatur tinggi menjadi salah satu faktor yang memengaruhi umur pakai peralatan pada sistem netralisasi minyak sawit. Penelitian ini bertujuan menganalisis pengaruh temperatur dan kecepatan pengadukan terhadap laju korosi serta membandingkan ketahanan korosi baja tahan karat SS304 dan SS316 dalam larutan NaOH 1 M. Pengujian dilakukan menggunakan metode weight loss berdasarkan standar ASTM G31–72 selama 49 hari dengan variasi temperatur 70°C, 90°C, dan 110°C serta kecepatan pengadukan 100 rpm, 200 rpm, dan 300 rpm. Laju korosi dihitung berdasarkan kehilangan massa spesimen dan dianalisis menggunakan klasifikasi ketahanan korosi. Hasil penelitian menunjukkan bahwa peningkatan temperatur dan kecepatan pengadukan menyebabkan peningkatan laju korosi pada kedua material. Nilai laju korosi tertinggi diperoleh pada SS304 sebesar 0,0247 mm/tahun pada kondisi 110°C dan 300 rpm, sedangkan nilai terendah diperoleh pada SS316 sebesar 0,0124 mm/tahun pada kondisi 70°C dan 100 rpm. Secara umum, SS316 menunjukkan ketahanan korosi yang lebih baik dibandingkan SS304 karena kemampuan mempertahankan lapisan pasif yang lebih tinggi. Berdasarkan klasifikasi ketahanan korosi, sebagian besar kondisi pengujian berada pada kategori sangat baik sehingga kedua material masih layak digunakan pada sistem netralisasi minyak sawit, dengan SS316 lebih direkomendasikan untuk kondisi operasi yang lebih agresif.

Oktavian Tri Pandowo; Yusuf Azka Junianto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of employer branding on the job interest of Generation Z in digital companies. The background of this research is based on the increasing competition among companies in attracting young talents, especially Generation Z, who have unique characteristics such as being highly adaptive to technology, prioritizing work-life balance, and having high expectations toward the workplace environment. Employer branding has become an essential strategy for companies to build an attractive and competitive image as an employer. This study employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 100 respondents from Generation Z who are seeking jobs or interested in working in digital companies. The sampling technique used was purposive sampling. Data analysis techniques include validity testing, reliability testing, simple linear regression analysis, and t-test. The results indicate that employer branding has a positive and significant effect on Generation Z’s job interest. This implies that the better the company’s image as an employer, the higher the interest of Generation Z to work in the company. This study suggests that digital companies need to strengthen their employer branding strategies to attract and retain young talents.

Rilly Salwa Nuryamin; Elizabeth Elizabeth

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The matcha cafe industry in Indonesia is experiencing rapid growth in line with increasing matcha consumption and the growth of matcha-based cafe brands. This growth has led to increasingly competitive competition in the beverage business sector. Feel Matcha, as the first matcha cafe in Indonesia, faces competitive pressure from various new brands such as Uki Matcha and Matchaboy. This study aims to determine the partial and simultaneous effects of Product Quality, User Generated Content, and Brand Image on the Purchase Intention of Feel Matcha consumers in DKI Jakarta. This is a quantitative study. The technique used to determine the population is non-probability sampling. The population in this study is all Feel Matcha consumers, the exact number of which is unknown. The sample used in this study consisted of 97 respondents, with accidental sampling and using the Lemeshow formula. In this study, the data were analyzed using SPSS version 26 and Microsoft Excel 2021. The results of this study indicate that Product Quality, User Generated Content, and Brand Image partially influence Purchase Intention.