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This research aims to increase brand equity and customer involvement in purchasing interest in the e-commerce TikTok shop among consumers of women's jeans at the Jiniso shop. This type of research is quantitative and the population in this study was 255,800 people. The sampling technique used is non-probability sampling, namely using accidental sampling, a sampling procedure that selects samples of people who are most easily accessible. The number of samples selected was 100 people from the results of calculations using the Slovin formula. The data sources for this research are primary and secondary data sources, while the data collection techniques are through observation and questionnaires. Using research instrument data analysis techniques (validity test, reliability test, and descriptive analysis), classic assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and multiple linear regression analysis followed by hypothesis testing with the help of the SPSS application. The research results show that brand equity and customer involvement have a positive and significant effect on purchasing interest in the e-commerce TikTok shop among consumers of women's jeans at the Jiniso shop.

The business sector is one of the most potential fields to become a significant driving factor in realizing a Digital Village. Business legality plays a crucial role in the smooth operation of a business, as it represents the authorization granted by the competent authorities for conducting business activities. The lack of understanding among business operators regarding the importance of business legality is one of the factors that hinders them from obtaining business legality, posing a challenge for the village to achieve its goal of becoming a Digital Village. This community service aims to provide understanding to business operators regarding business legality and marketing strategies, as well as to assist them in obtaining business legality. The method used in this community service involves data collection through observation, followed by a series of activities such as socialization, mentoring, and workshops. The results of this service are successful in helping MSME actors obtain business legality and empowering business actors through workshop activities.

Pamsimas is a program implemented by the government to help the community in providing drinking water and overcoming difficulties in getting clean water. This research aims to determine the influence of Pamsimas Management on Customer Satisfaction of Community-Based Drinking Water (PAMSIMAS). The Pamsimas program is one of the programs implemented by the Indonesian Government. The aim of this research is to find out about the "Influence of Pamsimas Management on Customer Satisfaction in Gempolrejo Village, Sumberjo Hamlet, Tunjungan District, Blora Regency" to see how the Pamsimas program is in terms of its management, researchers want to know what strategies management uses to overcome water problems during the dry season. and the level of community satisfaction. Researchers use data collection techniques with techniques; interviews, observation, documentation and using qualitative data analysis techniques. Indicators of the success of the Pamsimas program are: Fulfillment of clean water needs every day and a good level of community satisfaction. Research results related to the success and strategy of providing community-based drinking water in Gempolrejo village, Sumberjo hamlet. The program is said to be successful because Porgam's objectives have been achieved, but there are still obstacles in several aspects, such as a lack of water during long dry periods and a lack of community satisfaction. In this case, support from the government and society is really needed.

Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.

A traditional house is a house that has a characteristic building that symbolizes the culture of a region. The uniqueness of traditional houses in Indonesia is one of the learning materials for students in Indonesia. Books that are a medium for introducing traditional houses in Indonesia still have shortcomings in the form of limited visual display of traditional houses. So that it reduces children's interest in recognizing the traditional houses of the archipelago. This can lead to cultural erosion. Therefore, to increase interest and insight into the culture of this traditional house, technology and culture are combined. This combination uses augmented reality technology to introduce the traditional houses of the archipelago. Traditional houses are visualized through 3-dimensional objects in the android application. The augmented reality application developed is dynamic, so that the addition of content can be done without modifying the program code. This application will visualize 9 traditional houses from 9 provinces in Java, Nusa Tenggara, and Bali. The test results show an increase in knowledge of SDN Banjarmendalan students by 56% which means the application is quite effective to help students recognize the traditional houses of the archipelago and from the assessment of student satisfaction with the application get a score of 90.5% which means the application is enough to attract students to learn to recognize traditional houses.

This community service initiative was triggered by the awareness of the importance of quality education. Office Software is a widely used software in the world of education and business. Teaching students at MTs Nurur Rohmah Al Muhsinin about how to use Office Software will help them acquire early skills for the workforce and higher education. This community service takes the form of training that provides adequate resources and support for MTs level students. In this school, access to technology and software is limited. This community service can help reduce the digital divide by giving MTs students the opportunity to understand and use tools such as Office Software, which are not available in their homes. The training provided includes Word, Slide Presentation, and Worksheet. This training is aimed at the 9th grade for a full month The training on the use of Office applications at MTs Nurur Rohmah Al Muhsinin provides significant benefits to students, as seen from the level of understanding after the training which showed a 40% improvement. Overall, the importance of community service in schools is crucial in creating positive change

Dr. Hospital Soetomo Surabaya with minimum service standard data that must be met is customer satisfaction ≥ 90% and waiting time ≤ 60 minutes in accordance with Ministry of Health (Kemenkes) decree no. 129 of 2008. Therefore, the problems faced by the Outpatient Institution Children's Polyclinic include service time Administration takes too long and quality must be improved. The most critical slowness of services at the Children's Polyclinic is in the registration administration section, namely the number of double registrations, disruptions in facilities and nurses who are still lacking in discipline. Applying Lean Healthcare and Failure Mode and Effects Analysis to improve service quality and prevent failures, such as slow service and lack of facilities will help find recommendations for improving these problems, namely reducing double registration of patients by improving data management and registration, repairing and improving maintenance of computer facilities for reducing waiting time due to disturbances and tightening discipline according to SOP.

Consumptive behavior is an activity in consuming goods and services that is carried out unplanned, exceeding limits and prioritizing wants over needs. This online shopping application really helps students to order the products they need and want just by making transactions on their cellphones. In the view of Islamic economics, consumptive behavior is prohibited and the prohibition has been explained in the Al-Qur'an and Hadith. This study aims to determine the Islamic economic perspective on consumptive behavior in shopping through online shopping applications for students of the Faculty of Islamic Economics and Business, UIN Raden Fatah Palembang. This type of research is a type of descriptive qualitative research using data collection methods in the form of  interviews and documentation. Data analysis techniques used are data reduction, data presentation, and data verification. The results of this study reveal that the consumptive behavior of students of the Islamic Faculty of Economics and Business UIN Raden Fatah Palembang in shopping through online shopping applications still occurs in the student environment due to various reasons and in the Islamic economic perspective, consumptive behavior is prohibited and the prohibition has been explained in the Al-Qur'an and Hadith.

Human resource management helps organizations achieve their short-term and long-term goals by aligning with overall business strategy. For this reason, the aim of writing this paper is to understand the relationship between Human Resource Management (HRM) and business strategy and provide an overview of good employee training and development to increase productivity in companies. The research method is qualitative with library study data collection techniques. Based on the study, it is known that the assumption of a close relationship between business strategy and HRM methods is based on contingency theory. This theory underlines that human resource management methods are chosen according to the type of competitive strategy adopted by the business. A well-crafted business strategy aligns with the core mission and vision and acts as a roadmap for profitability, competitiveness and sustainable growth. Training and development that influences employee productivity has increased the welfare of the company and also helped the company's prosperity by considering the planning and implementation of workforce training and development at the public level.

Brain tumors are abnormal cell growths in brain tissue that can be life-threatening. This study aims to classify brain tumors to help early diagnosis. The method used is to extract features from brain MRI images using Local Binary Pattern (LBP) and then classified with Support Vector Machine (SVM). The data used were 2044 brain MRI images consisting of 3 classes namely meningioma, no tumor, and pituitary. The best results were obtained using LBP with a radius of 1 and the number of neighbors 8, while the best SVM model used the RBF kernel with a C value of 50, resulting in 88% accuracy, 86% precision, and 87% recall. It can be concluded that the combination of LBP and SVM methods is effective enough to classify brain tumor types to support early diagnosis.

Max Weber's theory-based leadership emphasises the importance of authority, especially charismatic authority, in influencing and motivating others. Charisma, as a key characteristic, plays a central role in helping educational leaders to achieve their vision and overcome various obstacles. Through a deeper understanding of these concepts, educational leaders can be more effective in creating an inclusive and social justice-orientated educational environment. The purpose of this study is to explain the understanding of charisma and leadership in the context of education management: A Review Based on Max Weber's Theory. The method used in this study uses qualitative research procedures using a research approach in the form of a literature study. The sources of information in this study are reviewed from various novel sources of literature, research reports, scientific essays, theses, dissertations and posts both print and electronic related to Understanding Charisma and Leadership in the Context of Education Management: A Review Based on Max Weber's Theory. The results of this study show that educational leaders have a key role in shaping a more inclusive and socially just future for education. With characteristics of charisma, strong leadership and commitment to social justice values, educational leaders can help create equitable learning environments, provide every student with equal opportunities to grow and develop, and drive positive change in the education system. With charismatic and committed leaders, education has the potential to be a powerful tool in creating a more inclusive and socially just society.

This article discusses the perspective of pastoral counseling in addressing bullying among late adolescents aged 15-18 years that affects the psychological well-being of adolescents. Bullying is a significant social problem among teenagers and can have negative impacts on their psychological well-being. The purpose of this research is to explore the role of pastoral counseling in helping adolescents cope with the psychological effects resulting from bullying. The research method used in this study is a qualitative descriptive method with a literature review approach, depicting the characteristics of late adolescents aged 15-18 years who are vulnerable to bullying and its impact on their psychological well-being. The research findings indicate that pastoral counseling can provide emotional support, moral guidance, and reinforcement of religious values that assist adolescents in overcoming the pressures of bullying. The implications of this research are that the perspective of pastoral counseling is relevant and beneficial in aiding the protection and recovery of adolescents affected by bullying. It is hoped that this article will provide further understanding of the role of pastoral counseling in addressing bullying among late adolescents aged 15-18 years.

In the context of modern education management, Auguste Comte's theory offers a valuable contribution in shaping thought and practice. The relevance of Comte's theory is not limited to one aspect of education management, but involves various dimensions such as scientific understanding, adaptation to social change, character and moral building, and the role of education in the evolution of society. The purpose of this study is to explain the Relevance of Auguste Comte's Theory in the Development of Modern Education Management. The method used in this study uses qualitative research procedures using a research approach in the form of a literature study. Sources of information in this study were reviewed from various novel sources of literature, research reports, scientific essays, theses, dissertations and posts both print and electronic related to the Relevance of Auguste Comte's Theory in the Development of Modern Education Management. The results of this study show that Comte's thought, especially the concept of positivism, the role of science in education, social evolution, morals, and the role of education in the development of society, has a significant impact on educational thinking and practice. The application of Comte's principles in education management allows us to design education that is based on evidence, science and scientific approaches. In addition, an understanding of social evolution helps us adapt to changes in society, while a focus on the formation of character, morals and social values supports the development of responsible individuals in society.

This research examines the role of bureaucracy and power structure in modern educational organizations using the Max Weber's theoretical approach. The primary objective of this study is to understand how Weber's concepts related to bureaucracy and power can be applied in the context of contemporary educational institutions. The research methodology employed in this study is a literature review, involving a comprehensive examination of literature from various sources, including books, scholarly journals, and conference papers, relevant to Max Weber's theory, bureaucracy, and power structure in modern educational organizations. The collected data were qualitatively analyzed to support the research findings. The research findings indicate that Weber's bureaucratic principles, such as division of labor, hierarchy, and rational rules, still hold relevance in modern educational organizations. However, their impact may differ in an educational context, where aspects such as flexibility, innovation, and participation also hold significance. Furthermore, the power structure in modern educational organizations can be understood through Weber's concepts of authority and control. This study provides in-depth insights into how Weber's theory can help us comprehend the dynamics of bureaucracy and power in educational institutions, which, in turn, can support improvements and developments in modern education systems.

The concepts of solidarity and social integration play an important role in creating an effective learning environment. They form the basis of learning, character building and preparing students to play an active role in an increasingly complex society. The purpose of this research is to explain about Solidarity and Social Integration in the Context of Education Management: An Analysis Based on Émile Durkheim's Theory. The method used in this study uses qualitative research procedures using a research approach in the form of a literature study. The sources of information in this study were reviewed from various novel sources of literature, research reports, scientific essays, theses, dissertations and posts both print and electronic related to Solidarity and Social Integration in the Context of Education Management: An Analysis Based on Émile Durkheim's Theory. The results of this study suggest that an understanding of solidarity and social integration in the context of Durkheimian theory is important. These concepts help guide approaches and practices that promote a balance between uniformity and diversity, respect for shared social norms, and understanding of the unique role of individuals in achieving common goals. Education, as a key tool in shaping society, plays an important role in facilitating social integration and creating solidarity. In education management, curriculum development, student participation, collaboration between stakeholders, inclusive approaches, and an understanding of the role of education in social integration are key in achieving this goal.

Plans to boycott American products must take into account the national economy. American products help drive economic growth, because Indonesia's population and management of natural resources depend on American products. Boycott actions suppress economic growth by reducing demand and increasing unemployment. Moreover, on the one hand, this step will have no effect because economic relations between Indonesia and the United States are legalized by regional and international trade organizations. The method used to analyze is a qualitative method.

Tea has become a very popular beverage around the world due to its diverse flavors and rich health benefits. There are many types of tea, including green, black, white, long tea and each of these teas has unique characteristics in its processing and antioxidant content. The purpose of this research was made, to observe and see the uniqueness of Shanaya Tea because it has a unique tea flavor that not many people know, and to help raise the name Shanaya Tea so that it is always remembered by the community, that in Pematangsiantar City if you don't buy tea from Shanya Tea it's not steady. Our group collects data through direct interviews with the owner as the owner of Shanaya Tea. The result of this scientific work is to see that there are still many creative economy industry sectors around Pematangsiantar City that we should be proud of and make souvenirs for future migrants.

Social media plays an active role in providing positive and negative impacts on young people. According to Jannah (2020), as many as 48% or 130 million of the human population on earth use social media. Young people use social media to communicate and exchange information. By using qualitative research methods, it is hoped that the goals of students know that PIK-R exists as a forum for counseling. Salmiati, Hasbahudin in 2018 said that mentoring and counseling are strategies for solving student problems at school. Coupled with peer counselors who can help optimize counselor performance. However, in this study, the researchers found that there were students who did not know the role, function, or even extracurricular activities of PIK-R.

The effectiveness of learning is certainly an important issue, but if you look at the development in the world of education and also the role of teachers today is changing more and more so it is very important to consider the effectiveness and role of teachers in the independent learning curriculum. Teachers as free learners are needed as active and enthusiastic leaders, creative, innovative, and good at being helpers of change in schools. The purpose of writing this article is to discuss the effectiveness of learning and most importantly the role of the teacher itself, especially in the use of the independent learning curriculum as it is today. Then literature related to data sources used themes, be it books, articles, journals, and other sources on the internet. The research method of library research is used by finding and collecting relevant sources, with the tena studied or raised, then drawing conclusions and recording important things and then implemented in writing.

This research was motivated by the low ability of mentally retarded students in addition calculation operations. The aim of this research is to use PowerPoint animation media in learning to improve the mathematical abilities of students with intellectual disabilities. The type of research used is classroom action research (PTK) with a qualitative approach and carried out in two cycles. The subjects of this research were three mentally retarded students in class V SLB YPPLB Pangkep. Data collection includes tests, observations, and documentation as well as qualitative data analysis. The results of the study showed that the arithmetic addition ability of mentally retarded students in class V SLB YPPLB Pangkep school increased. So it can be concluded that using PowerPoint animation media can help improve the ability of mentally retarded students to calculate addition operations.