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Mohammad Yusuf; Annisa Sanny; Zuhri Ramadhan

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.

Abdul Mansyur; Abdul Rajab; Edy Jumady; Muklis Kanto; Zulkarnin Basir +4 more

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Bonto Bahari is one of the sub-districts in Bulukumba district which is a famous tourism destination in South Sulawesi. Beach tourism and the business of making phinisi boats are the attractions that are most in demand by tourists. As one of the popular tourist destinations, the business of making souvenirs as souvenirs is a business that is in great demand by the people of Bonto Bahari. The availability of wood raw materials and the skills of the community in making phinisi boat souvenirs that have been passed down for generations are important factors in the development of this souvenir business. However, in its development, the Phinisi ship souvenir business has not been maximized in sales. The use of marketing strategies by utilizing digital marketing has been carried out but limited to social media. Business actors are more focused on tourists who come to the gallery. So that this condition causes sales to depend on the number of tourists visiting Bonto Bahari. This community service activity is carried out to help business actors analyze their potential and weaknesses. By conducting training and mentoring, it is hoped that business actors will be able to better understand their potential, weaknesses and strengths and be able to develop the right strategy in developing their business.

Tri Sinarti; Madziatul Churiyah

The purpose of this research is to identify those factors important for women entrepreneur successand to provide an overview for women entrepreneurs about their strengths, weaknesses, opportunities and threats in trying and determining strategies and their implementation to achieve sustainable success. This study used 22 respondents as female business owner that located in Palembang, who are members of the Sriwijaya ladies prenuer community. This research used SWOT Analysis to determine strengths, weaknesses, opportunities and threats to find the right strategy. The results recommend Agresif strategy, Strengths Oppurtunities,  meaning that the organization is in prime and steady condition. So that it is truly possible to continue to expand, increase growth and achieve maximum progress/success and sustainable. This established strategy must receive support from the government so that the contribution of these women entrepreneurs to development is more significant.

Retno Ambarini; Yesti Hawa

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

     A large body of research on library marketing, published in open access journals and included in open access databases such as Google Scholar, needs to be evaluated. Bibliographic analysis becomes a parameter for evaluating research results to determine the relationship between science and technology, map a particular scientific field, and monitor the development of new knowledge in a particular scientific field. The purpose of this study is to map the evolution of library marketing research indexed in Google Scholar, analyze topics related to library marketing, and identify researchers who have worked on those topics. In this research, a qualitative method based on the theme analysis approach is adopted as a data analysis method. This study uses the Publish or Perish (PoP) application to collect research data obtained from studies indexed by the keyword "library marketing" in Google Scholar. This sample was determined by screening publications in the form of journal articles published between 2018 and 2023. Study data were analyzed using the VOSviewer application. The relationship between library marketing and strategy is illustrated by the keyword mapping results in the article titled "Library Marketing Mix Strategy for the Digital Age." It was also noted that a library marketing study was conducted by 20 researchers from 2019 to 2023.

M. Zakaria Dzul Fikri; Ratih Hesty Utami; Qristin Violinda

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.

Nabbila, Faricha Lita; Sulistyowati

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

Islamic microfinance is a new strategy for economic development that is intended to help low-income people who have not been touched by financial goods and services (unbankable). Islamic microfinance can play an important role in community empowerment and poverty alleviation by facilitating access to financial goods and services. The importance of economics and microfinance to the Indonesian economy is undeniable. MSMEs, for example, are able to absorb more than 90% of the national workforce and contribute 60.34% of GDP. In this study, qualitative techniques using descriptive research were applied. The research data comes from interviews with related parties, including the Head of BMT UGT Sidogiri KCP Kediri. In this research, data analysis includes data reduction, data presentation, and conclusion drawing. Based on the findings of the study, BMT UGT Nusantara Kediri made a significant contribution to business growth in the City of Kediri.

Sriyanto, Sriyanto; Harimurti, Fadjar

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

Pokoh Hamlet, Ngijo Village, Tasikmadu District, Karanganyar has various potentials, one of which is the cultivation of white oyster mushrooms. The main constraints on the marketing aspect and the tight competition of oyster mushroom craftsmen. The PKM team intends to help Partners provide marketing strategy development training. With this training, partners are expected to have better marketing skills. The PkM activity was held on Saturday 25 March 2023 with the aim of providing training in developing marketing strategies. This training activity received a positive response from Partners. From the results of the question and answer, Partners have understood the material related to marketing strategy development. The results of this training are expected to be a provision for Partners in developing their business and making a major contribution to sales and profits.

Dwi Resihono, Legowo; Retnoningrum, Retnoningrum; Takari, Luluk; Jimo, Jimo

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

Increasing public awareness of increasing local wisdom products is in line with activities to preserve nature, this has made the trend of an environmentally friendly lifestyle very popular and increasingly spreading to various business sectors. One of the products of local wisdom, namely batik, in the development of a relatively new manufacturing technique, ecoprint batik is contemporary batik. One of the batik ecoprint SMEs in Boyolali is Srikandi SMEs precisely in Dohohudan Ngemplak Boyolali. This  SMEs can be categorized as a start-up business managed by housewives in Donohudan Village. The local village government strongly supports SMEs activities in the hope of improving the standard of living of the community during the Covid 19 Pandemic like this. Community roles and contributions are needed in economic empowerment. The result of the activity is the implementation of community activities in developing skills in managing Srikandi's SMEs management activities in growing their performance productivity through SMEs management training (entrepreneurship, simple financial management, marketing strategy and e-commerce). This activity is expected to increase the competitiveness of SMEs Srikandi (batik ecoprint) with similar SMEs. The activity was carried out for one week, the training participants gave positive and enthusiastic responses to developing these batik products Keywords: MSME, Ecoprint, management  

Dhani Nur Hidayat

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

Superior human resources are needed by the village government in village development. The role of human resources is very strategic and important in achieving organizational goals. Therefore, improving the quality of human resources needs to be carried out by the village government. Skilled and expert human resources certainly have good performance and can help realize village development. The purpose of this research is to find out and analyze how the influence of human resource competence in improving employee performance is a case study in the Popongan Village Government. In this study using qualitative research with a qualitative descriptive approach. The analysis used in this study is to use SWOT analysis, which analyzes Strengths, Weaknesses, Opportunities and Threaths. This study found that the Popongan Village Government has strengths and opportunities that can improve employee performance. However, on the other hand it also has weaknesses and threats that can reduce employee performance. Then it is necessary to apply the right strategy to increase strengths and opportunities and reduce weaknesses and threats

Muladi Muladi; Ahmad Syatir; Wiri Wirastuti

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

Dede Nurul Qomariah; Fahmi Ihsanudin Iskandar; Eva Mustikasari; Naely Kamilatul Azizah; Siti Patimah +2 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The strategy of strengthening the understanding of PKK cadres in Karangkamiri Village through family development workshops aims to increase knowledge and provide reinforcement for PKK cadres regarding family development in carrying out their roles and functions in society. The method of implementing community service is carried out through problem identification, solutions offered, implementation of workshop activities, interviews, and achievement targets. This service was carried out in Karangkamiri Village, Langkaplancar District, Pangandaran Regency in March 2023. The output targets to be achieved are: equality and strengthening the perceptions of PKK cadres in efforts to build families. This strategy is expected to be able to support PKK cadres in carrying out their duties in the community, especially regarding efforts that can be made by PKK cadres in protecting the families around them. The conclusion is that the PKK cadres are very enthusiastic and welcome the workshop activities. They hoped that there would be a follow-up to the workshop activities, especially those that were implemented in the field on the knowledge gained during the workshop activities. So that in carrying out their duties in fostering families in Karangkamiri Village, they can be maximized.  

Ahmad Zaenudin; Ading Rahman Sukmara; Nurdiana Mulyantini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and describe the strategy model for increasing the Village Development Index (IDM) seen from environmental resilience, economic resilience, and social resilience. This study uses a qualitative descriptive method. The results of the study indicate that the strategy model for increasing the IDM from environmental resilience is still less than optimal in underdeveloped villages and developing villages. Although developing villages are better than underdeveloped villages, there are several problems such as potential disasters that have not been handled properly, especially landslides. In terms of economic resilience, developing village communities have a better diversity of livelihoods than underdeveloped villages. Access to trade facilities and financial institutions is limited in both villages, although developing villages have alternatives through BUMDes. In terms of social resilience, access to education and health in both villages is quite good, although the BPJS membership rate is still low. In terms of housing, developing villages have recorded almost equal access to clean water, sanitation, and electricity, while underdeveloped villages have not reached 100%. Access to information and communication in both villages is available, but not yet optimal.

Ahmad Zaenudin; Apri Budianto; Aini Kusniawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and describe the strategy model for increasing the Village Development Index (IDM) in Ciamis Regency, with a focus on environmental resilience, economic resilience, and social resilience. The method used is qualitative descriptive research. The results of the study indicate that the strategy model for increasing IDM in Ciamis Regency still needs improvement in several aspects. In terms of environmental resilience, although there is no pollution, both underdeveloped and developing villages have the potential to be prone to landslides, with developing villages having disaster response efforts, while underdeveloped villages do not. In terms of economic resilience, developing villages show better livelihood diversity compared to underdeveloped villages, although both have sufficient access to trade facilities, but access to financial institutions is limited. In terms of social resilience, although access to education and health is relatively good in both types of villages, the BPJS membership rate is still low, and access to clean water, sanitation, and electricity has reached 100% in developing villages. Access to information and communication already exists, but is not optimal in both villages. This study concludes that increasing IDM requires strengthening environmental, economic, and social resilience that is more integrated and targeted.

Edy Yulianto Putra; Tasya Gebee Hasvia; Natasya Sapitri; Nisa Ardhany Damanik; Yeffy Yeffy

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

Nina Risnawaty; Dety Mulyanti

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Business development in the world has entered the era of free competition not only in a small scope but a large scope, this creates fierce competition between companies. Efforts made by a company to win a market by providing advantages in competition, analyzing competing companies, and implementing effective marketing strategies. This study uses Literature Review research with the results of research that management strategies are oriented towards developing macro strategies such as product strategy development, pricing implementation strategies, acquisition strategies, market development strategies, financial and other strategies. The steps of strategy management include: internal and external environment scanning (Internal &; External Scanning), Strategy Formulation, Implementation, Function Control and Evaluation.

Flesia Nanda Uli Boangmanalu

Jurnal Filsafat dan Teologi Katolik 2023 STIKAS Santo Yohanes Salib Kalimantan Barat

This article is based on the lack of growing a sense of awareness and care for children's PAK ministries in the church. So that the growth and development of children's ministry is less than optimal in the church. The challenges in implementing PAK for children and how the ministry strategy will be implemented is a problem point for church leaders. The purpose of this research is to explore the challenges that will be faced by a church leader and to find a variety of strategies that can be used in implementing children's PAK in the church. The method used is descriptive qualitative, namely analyzing, comparing and concluding various opinions from source books/journals from various experts regarding the challenges and strategies for implementing PAK for children in the church. Reviving a sense of awareness and concern for church leaders regarding the growth and development of children's PAK will help people from an early age to think for themselves in learning the process of finding God's guidance in life. And this is a very important thing to emphasize for the contemporary church in Indonesia.    

Dyone, Fahira; Triono Dul Hakim; Rismayeti Rismayeti

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the library strategy to obtain library accreditation at SMP Negeri 1 Pekanbaru. This study uses a qualitative approach with a descriptive research design with the main objective of providing an objective description or description of a situation. The method used is observation, interviews, documentation. The results of this study found that the strategies carried out by the head of the library Insan Cendikia to obtain national school library accreditation were procurement of books, procurement of infrastructure, arrangement of equipment in the library, cataloging and human resource development. The supporting factor is the existence of a library card number (NPP), the library building has reached an area of ​​168m² and there is a reading area, work area and bookshelf area and the books are neatly arranged, there is a library management structure, the relationship between the librarian and the head of the library is quite good , the number of collections of library materials has met the national school library standards as many as 2,520 titles with 2,737 copies and professional human resources, while the inhibiting factors are insufficient funding, incomplete facilities and infrastructure, insufficient book procurement, and support from school principals who less strong.

Frengki Simbolon; Anwari Masatip; Sumihar Sebastiana

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.

Muhammad Zusril Wibowo

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

Character education has been rolled out since 2010 and is still valid today. In character education there are several values, one of which is responsibility. The character of responsibility is very important so that the school becomes a self-development institution to achieve success. Depletion of awareness and even loss of the character of responsibility in students which hinders learning activities so that this should not happen (Kamila, 2013). This study focuses on definitions, benefits, and strategies in learning to improve the character of student responsibility in schools. The results of this study include: 1) character refers to a series of attitudes, behaviors, motivations, and skills, while the character of responsibility is the attitude and behavior of a person to carry out the duties and obligations that he should do to yourself, society, environment (natural, social, and cultural), the State and God Almighty; 2) the benefits of the character of responsibility are that it can improve the quality of learning in the classroom and can improve school quality standards; 3) the character of responsibility can be done with a mind mapping strategy, inquiring mind what to know, CRH, NHT, and Quiz Team. This study concludes that the character of responsibility and learning must be carried out as one of the character education in schools through several strategies.

Suhairi Suhairi; Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.