Muhammad Faza Abduh; Fiki Izzatul Afkarina; Reni Safitri Ramandani; Chalimatus Sa’diyah; Yuliyati Yuliyati +1 more
This study aims to analyze the effectiveness of enforcement actions undertaken by the Business Competition Supervisory Commission (KPPU) in Indonesia in 2025 against various forms of unfair business practices. Using a juridical-normative approach combined with an analysis of recent market data, this article examines the KPPU’s strategic response to the challenges posed by the digital economy. The study focuses on the enforcement of competition law against cartel practices, algorithmic collusion, abuse of dominant positions, and anticompetitive vertical integration, particularly in the logistics and food sectors. The findings indicate that 2025 marks a significant turning point in Indonesian competition law enforcement, characterized by a shift toward more aggressive and data-driven supervision. Strengthening enforcement authority, particularly in the execution of fines, along with the adoption of algorithmic audits, has enhanced the KPPU’s ability to detect and deter anticompetitive behavior. These measures aim not only to preserve market efficiency and fair competition but also to ensure that national economic growth is not concentrated among a small number of dominant firms, thereby promoting more equitable opportunities for micro, small, and medium enterprises (MSMEs).