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The low level of reading literacy in remote areas, such as the Muna Barat Daya Regency, poses a significant challenge in basic education. One innovation proposed to address this issue is the implementation of Scramble Fun Learning, an educational game-based approach designed to enhance reading literacy skills in students at SD Negeri 1Weet. This community service activity was carried out in two stages: a theoretical stage, which provided foundational understanding about the importance of literacy and gamification approaches, and a practical stage involving both teachers and fifth-grade students in word arrangement activities. Scramble Fun Learning combines game elements with a gamification approach by having students arrange words from random letters. The main objective is to train vocabulary recognition, strengthen reading comprehension, and increase student motivation to learn. In this activity, students are challenged to form words or sentences within a limited time, which not only stimulates their creativity but also makes the learning process more enjoyable and engaging. This method enables students to learn while playing, which is particularly effective in overcoming the boredom that often occurs in conventional learning. The results of this activity showed a significant improvement in student enthusiasm, active participation, and literacy skills. Many students who were previously disinterested in reading activities became more enthusiastic and motivated. Despite limitations in resources and time, the activity was still effectively implemented, thanks to creative adjustments made by the implementing team to ensure the material and activities were well received by both students and teachers. Overall, these findings indicate that Scramble Fun Learning is a highly potential and applicable approach to improving students' reading literacy, especially in areas with limited educational resources. This approach not only enhances literacy skills but also builds students' interest and motivation to continue learning.

The problem faced by partners in community service activities is the low level of creative economic skills among housewives in RW 15, Meteseh Village, Semarang City. This condition has an impact on limited family economic independence, so efforts are needed to develop entrepreneurial potential that is in line with community needs. One potential business opportunity is making wedding dowries, given the stable and growing market demand. However, limited knowledge, creativity, and skills in producing attractive dowry products with sales value are the main obstacles faced by partners. This community service program aims to increase the creativity and economic independence of housewives through dowry making skills training. The method used includes a phased training, starting from an introduction to materials and basic dowry making techniques, developing creative designs, and product marketing strategies both digitally through social media and directly (offline). Participants are also provided with mentoring to improve their understanding of simple business management, product branding, and promotional techniques to be competitive in the market. The target outputs of this activity include the creation of an independent dowry making business, the production of quality dowry products with creative designs, and improving participants' ability to market their products. In addition, this activity resulted in video documentation of the implementation, potential registration of Intellectual Property Rights (IPR), and publication in a community service journal. The evaluation results showed a significant increase in participants' knowledge and skills based on a comparison of pre-test and post-test results. Before the training, most participants did not understand basic techniques or product marketing strategies.

This study aims to improve the ability to recognize geometry in children aged 5–6 years through the block game method at Nurul Muslimin Mosque Kindergarten. The research was conducted as Classroom Action Research (CAR) with a qualitative approach. The subjects of this study were children in group A at Nurul Muslimin Mosque Kindergarten, with research carried out collaboratively between researchers, teachers, and the principal. The procedure followed a systematic design consisting of two cycles, each divided into four stages: planning, implementation, observation, and reflection. Data were collected through observation, testing, and documentation to measure the development of children's ability to recognize geometric concepts. The results showed a significant increase in children's ability to recognize geometry through the block game method. In the pre-cycle, only 23.33% of children demonstrated the expected level of ability. After the first cycle, this figure increased to 53.33%, indicating moderate progress. By the end of the second cycle, 86.66% of the children had reached the expected competency, showing a remarkable improvement. These findings highlight the effectiveness of the block game method in fostering cognitive development, particularly in the area of early geometry recognition among preschool-aged children. The conclusion of this study emphasizes that implementing block games as a teaching strategy not only enhances children's recognition of geometric shapes but also supports active learning, creativity, and collaboration. Therefore, educators are encouraged to integrate play-based learning methods such as block games into early childhood education programs to improve fundamental mathematical concepts and prepare children for higher learning stages.

The digital era has brought profound transformations in religious life, creating both opportunities and challenges for the younger generation of Christians in maintaining their faith. The Toraja Church Youth Fellowship (PPGT) of the Buntu Masakke Congregation is one such community struggling to maintain the steadfastness of its youth's faith amidst the tide of globalization, the temptations of materialism, worldly positions, and the increasingly prevalent dynamics of interfaith romance. This reality drives the need for a faith training strategy that is relevant, contextual, and utilizes the potential of digital technology wisely. This study aims to implement an effective faith training strategy for PPGT through the use of digital media to produce church youth who not only unleash strength in faith, but also grow spiritually and are able to serve in creative and impactful ways in the modern era. This study used a four-month practicum method involving 22 active participants. Three training modules were implemented in stages: (1) Rooted in God's Word in the Digital Age, which encourages the use of Bible applications and digital devotionals; (2) Growing in Christ's Character Amidst Worldly Temptations, which emphasizes the values of integrity, faithfulness, and holiness; and (3) Serving with Creativity and Relevance in the Digital Age, which invites young people to produce digital content with spiritual value. The results of the study showed significant success, with 95% achieving “rootedness,” 80% achieving “growth,” and 86% achieving “serving.” In fact, 63.6% of participants experienced spiritual transformation and are now active as digital ministry drivers. These findings confirm that digital media, when utilized strategically and in harmony with Christian values, can be an effective tool in fostering the faith of the younger generation. Therefore, the church needs to develop a sustainable and contextual digital training model to strengthen the role of young people in current and future ministry.

This study aims to analyze and describe the regulation of furniture business permits in Alak District, Manutapen Village, Kupang City, within the framework of regional and national legal provisions. Business permits are a vital aspect of legality, providing legal certainty and protection for entrepreneurs. Despite this importance, many wooden furniture businesses continue to operate without official permits. Several factors contribute to this issue, including limited knowledge of regulatory requirements, inadequate access to facilities and administrative services, and the perception among entrepreneurs that small-scale businesses do not necessarily require permits. This research adopts an empirical approach, employing semi-structured interviews with local furniture business owners who have not yet obtained permits. The findings reveal that although the government has made efforts to disseminate information and promote the importance of business permits, these initiatives have not been fully effective. Many entrepreneurs remain unaware of the legal obligations and the potential benefits that permits can provide, such as protection against legal disputes and opportunities for broader business development. The study further identifies both positive and negative impacts of the furniture industry in the local community. On the positive side, furniture businesses significantly contribute to household income, create new job opportunities, and foster creativity through innovative craftsmanship. On the negative side, they also cause environmental issues such as waste and pollution, reduce agricultural land due to the expansion of workshops, and influence lifestyle changes within the community. Based on these findings, the study concludes that the government must strengthen its role by enhancing outreach and education programs, simplifying the permit application process, and providing better support services to entrepreneurs. Additionally, active participation from business owners is crucial to ensure compliance with legal frameworks and to achieve a sustainable balance between economic growth, social welfare, and environmental preservation.

Mathematics learning, particularly in geometry, is often perceived as abstract and less engaging by students, leading to reduced interest and creativity. One of the geometry topics that demands a more creative and concrete approach is the tessellation of flat shapes, which emphasizes the understanding of patterns, symmetry, and regularity of shapes. The absence of contextual learning media has contributed to students’ low enthusiasm and limited ability to apply concepts in real-life contexts. This community service activity was designed to address these challenges by enhancing students’ creativity and conceptual understanding through the use of ceramic media as an innovative and enjoyable learning tool. The program was conducted at SD Negeri 1 Rowosari, Tembalang District, Semarang City, involving mathematics teachers, elementary school students, and university students. The implementation method included training and mentoring sessions. Activities encompassed the introduction of tessellation concepts, hands-on demonstrations, and the guided creation of tessellation patterns using ceramic media. Participants consisted of teachers and students who actively engaged in both theoretical and practical sessions. Evaluation was conducted through pre-test and post-test questionnaires administered before and after the training. The results revealed a significant improvement in students’ average scores after the activity. Pre-test data showed that approximately half of the students scored above the average, with two students achieving nearly perfect scores. Post-test results indicated that most students demonstrated increased understanding and creativity in applying tessellation concepts. Nevertheless, a small number of students still required further guidance, particularly in translating abstract tessellation concepts into real-life applications. Overall, the findings suggest that integrating ceramic media into mathematics learning is effective in making abstract geometry concepts more tangible, stimulating students’ creativity, and improving learning outcomes, especially in the topic of tessellation of flat shapes.

Mandarin Chinese teaching by non-native teachers is crucial in global education, given the complexity of the language and culture that require in-depth mastery. This study examines the roles, characteristics, challenges, and effective teaching strategies implemented by non-native Mandarin Chinese teachers. Using a qualitative approach and descriptive-analytical literature review, this study collected data from accredited journals and books from online databases such as Google Scholar, ResearchGate, and national journal portals. The results show that non-native teachers are required to have strong linguistic mastery, comprehensive Mandarin Chinese language skills, a deep understanding of Chinese culture, as well as pedagogical and psychological competencies, including the ability to manage classes and utilize modern technology. Characteristics of effective non-native teachers include sensitivity to observation, critical analysis skills, creativity, good communication, and adaptability. Mandarin Chinese training, such as at LKP AEC Semarang, has proven important to improve the competence of non-native teachers through planned, interactive learning structures and continuous evaluation. A comparison of the effectiveness between native and non-native teachers shows differences; native teachers excel in language mastery and higher student grades, while non-native teachers are more effective in explaining the material in depth with patience. The role of non-native teachers is crucial and integral, encompassing motivator, facilitator, role model, learning designer, and evaluator. Non-native teachers also face challenges such as pronunciation and writing difficulties, limited media resources, lack of confidence, and cultural differences. Solutions include the use of digital media, interactive learning strategies, and professional training. Overall, non-native teachers play a fundamental role in Mandarin Chinese language teaching and have the potential for success. With a strong foundation of materials, innovative strategies, adequate training support, and high self-confidence, they can enhance student interest and understanding, although challenges must be addressed strategically.  

This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stability of public information. This research uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the communication strategy was implemented systematically through the four stages of the Cutlip, Center, and Broom model: fact-finding, planning, action and communication, and evaluation. Instagram was chosen for its ability to reach a younger audience and enable two-way interactions. Educational content presented in visual formats such as infographics and posters proved effective in delivering anti-hoax messages clearly and persuasively. The evaluation showed increased public engagement and a decline in the spread of hoaxes. This study suggests optimizing Instagram features and enhancing the creativity of the PR team to improve the effectiveness of future digital public communication.

This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode public trust in state institutions, so strategic efforts are needed to address this through effective public communication. The purpose of this study is to analyze the effectiveness of the digital communication strategy used by the Karanganyar Police Public Relations Department in increasing public literacy, encouraging public participation, and maintaining the quality and stability of information circulating in the digital space. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with Public Relations personnel, direct observation of campaign activities on Instagram, and documentation of published content. The strategy analysis refers to the Cutlip, Center, and Broom model which includes four stages: fact-collecting, planning, implementing communication actions, and evaluation. The results show that the use of Instagram was chosen because of its ability to reach a young audience, the flexibility of content formats, and opportunities for two-way interaction. The campaign content was dominated by educational materials presented visually through infographics, digital posters, and short videos, ensuring the anti-hoax message was clearly and persuasively conveyed and easily shared by users. Evaluations showed an increase in public engagement, including comments, content sharing, and participation in online discussions, as well as a significant decrease in the number of hoax reports circulating in the Karanganyar region during the campaign period. This study recommends optimizing the use of Instagram features such as live broadcasts, reels, and interactions through polls or quizzes, along with increasing the creativity of the Public Relations team to further enhance the effectiveness of digital public communication in the future.

This study aims to examine creative strategies for fiction writing involving collaboration between humans and AI (ChatGPT) in the Kompasiana blogger community in Semarang. Using a qualitative approach, this study collected data through in-depth interviews with four informants active in AI-assisted fiction writing. The interviews revealed a shift in the role of AI, where AI no longer functions solely as a technical tool but rather as an imaginative partner collaborating with writers in the creative process. During the writing process, writers negotiated with AI regarding style and story structure, and reflected deeply on their creative process. They also faced ethical dilemmas, particularly regarding the originality and authenticity of their work, arising from the use of AI technology. While AI writers provided new ideas and inspiration, they also demanded further considerations regarding copyright and author credibility. These findings were analyzed using the theories of Extended Mind, Distributed Cognition, and Reflective Practice to understand the dynamics of human-machine interaction in a creative context. This study proposes a dialectical and symbiotic model of creative interaction, in which writers and AI influence each other in producing fictional works. This model emphasizes that AI-assisted fiction writing is not just about efficiency in producing work, but also a process of redefining creative agency. This research demonstrates how human-machine collaboration in digital literacy can change our perspective on creative roles and ethics in the world of writing. Furthermore, this research explores the impact of AI use on the learning process of writers within the blogging community. AI, in this case ChatGPT, not only contributes to the final product but also plays a role in broadening the writer's insight into writing techniques, idea exploration, and character development.

Character education serves as a fundamental pillar in shaping a generation of morally upright, responsible, and resilient youth. It not only fosters ethical behavior but also equips children with the skills and attitudes necessary to contribute positively to society. This study aims to evaluate the implementation of character education among children through a combination of artistic activities—such as coloring and calligraphy—and environmental activities, specifically planting. The research was conducted in two orphanages located in Blitar Regency, namely Raudhatul Aitam Orphanage and Nurul Falah Orphanage. A descriptive qualitative method was employed, with data collected through observation, in-depth interviews, and documentation. The findings reveal that creative, participatory, and collaborative approaches are effective in nurturing essential character values among children, both under and over the age of ten. The core values instilled through the activities include appreciation for global diversity, cooperative spirit (gotong royong), faith, and environmental awareness. Practical activities, such as coloring illustrations of traditional houses, planting chili plants, and coloring calligraphic artworks, were found to enhance children’s creativity, self-confidence, patience, and social interaction skills. Moreover, these activities encouraged teamwork and a sense of responsibility, as children worked together to complete tasks and care for their environment. The study highlights the importance of integrating cultural, artistic, and ecological elements in character education programs to create engaging and meaningful learning experiences. Furthermore, continuous support and collaboration from various stakeholders—including caregivers, educators, community members, and government institutions—are essential to ensure sustainability. When consistently implemented, such programs have the potential to produce long-term positive impacts, helping children grow into individuals who are not only skilled and creative but also possess strong moral values and a deep sense of social responsibility.

This research is entitled "Socialization of the General Election Commission in Increasing Voter Participation in the 2024 Regent and Deputy Regent Election of Ciamis Regency (Case Study in Ciamis District)". The focus of this research is to determine how the implementation of socialization carried out by the General Election Commission (KPU) of Ciamis Regency in an effort to increase public participation in the 2024 Regent and Deputy Regent Election, especially in the Ciamis District area. The research method used is descriptive qualitative with a case study approach. Data collection techniques include in-depth interviews with related parties, direct observation of socialization activities, and collection of supporting documentation. The data obtained are analyzed qualitatively through the process of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the Ciamis Regency KPU carried out socialization by referring to the Theory of Three Elements of Socialization proposed by Haryanto (2018) in the book Political Socialization: An Initial Understanding. The three elements include: Socialization Agents, namely parties who play a role in conveying information, such as KPU officers, District Election Committees (PPK), and community leaders, Socialization Materials, including information regarding election stages, voting procedures, the importance of voting rights, and the role of the community in maintaining democracy, Socialization Methods, which are carried out through face-to-face meetings, leaflet distribution, banner installation, social media, and community-based activities. Although socialization activities have been carried out in a planned manner and involved various media, research results indicate that their implementation has not been optimal. Some obstacles found include limited reach to all levels of society, minimal participation in socialization activities, and a lack of innovation in information delivery methods. In conclusion, the socialization carried out by the Ciamis Regency KPU for the 2024 Regent and Deputy Regent Election has been running but needs to be increased in intensity, creativity, and equal distribution of targets so that voter participation can be maximized.

Type II diabetes mellitus (Type II DM) is a chronic disease that requires long-term self-care skills to prevent serious complications. However, many patients have difficulty managing blood sugar levels independently due to a lack of structured and ongoing education. The Student Creativity Program (PKM) aims to improve the self-care skills of Type II DM patients through an educational approach based on the Self-Care Deficit theory from Dorothea Orem. The activity was carried out in Bonto Ramba, the working area of the Tamalanrea Makassar Health Center, involving 35 participants (33 women and 2 men). Interventions were carried out through interactive counseling, demonstrations of diabetic foot wound care, practice simulations, and the distribution of easy-to-understand educational media. Evaluation was carried out using a pre-post test to measure knowledge improvement and an observation sheet to assess the ability of self-care practice. Results showed a significant improvement in participants' self-care knowledge and skills after the intervention. In addition, family involvement in assisting patients has also increased, strengthening the sustainability of self-care behavior. Participants gave positive feedback on the method of delivering material that was contextual and relevant to daily life. The supportive-educational approach used has been proven effective in empowering patients and building awareness of the importance of self-control of health conditions. This program not only contributes to improving the quality of life of Type II DM patients, but also strengthens the role of the family as the main support in the treatment process. In conclusion, structured education based on Orem theory can be used as an intervention model that can be replicated in other areas with high prevalence of DM, as a promotive and preventive strategy in community-based management of chronic diseases.

Digital Health Edupreneurship is a concept of student empowerment that integrates health education, digital technology, and entrepreneurial skills. Through this approach, students are not only passive recipients of information but also active creators of digital innovations,such as mobile apps, social media content, educational videos, and online platforms,designed to promote healthy behaviors within schools and the broader community. The main objective of this initiative is to explore and analyze how student innovation in digital health can serve as an effective tool for health promotion while simultaneously fostering entrepreneurial spirit among students. The method used in this program involves lectures and interactive demonstrations. The activity was carried out in three stages: planning and preparation, implementation and process, and finally evaluation and monitoring. Throughout the implementation phase, students were guided to form innovation groups, develop relevant digital content, and collaboratively present their ideas. These activities not only encouraged creativity but also enhanced student engagement in real-world applications of both health promotion and entrepreneurship.The results revealed a significant improvement in students’ knowledge. Prior to the program, only 25.9% of students were categorized as having good knowledge. After the digital health edupreneurship session, this number increased to 88.9%. These findings indicate that the Digital Health Edupreneurship approach is effective in improving health literacy and cultivating student creativity and entrepreneurial mindset in a practical and collaborative learning environment

The rapid development of technology has made it increasingly important for the younger generation to acquire digital literacy skills at an early age. As technology becomes an integral part of daily life, it is essential to introduce fundamental programming concepts to students to prepare them for the future. This community service program aims to introduce 5th-grade students at Elementary School Emmaus Kediri to basic programming concepts using the Scratch platform. The program adopted the Project-Based Learning (PjBL) method, which emphasizes interactive learning through hands-on activities. The one-day session involved 17 students, who underwent a structured process consisting of a pre-test, material delivery, hands-on practice of creating simple animations, and a post-test. The learning materials included an introduction to the Scratch interface, how to use sprites, and basic coding blocks to develop simple animation projects. The evaluation results indicated a significant increase in students' understanding of basic programming concepts. The majority of participants successfully created simple animation projects using coding blocks and sprites, demonstrating their ability to apply the learned concepts. The students showed high enthusiasm throughout the learning process, indicating a strong interest in digital learning and coding. The high level of engagement further supports the potential for expanding similar programs in the future. This community service activity proved effective in introducing computational thinking and fostering creativity among elementary school students. It also demonstrated the effectiveness of interactive and hands-on learning approaches in enhancing students' digital literacy. As a result, this program has the potential to be implemented in other schools to promote early exposure to programming and support the development of digital skills among young learners

The rapid development of technology has made it increasingly important for the younger generation to acquire digital literacy skills at an early age. As technology becomes an integral part of daily life, it is essential to introduce fundamental programming concepts to students to prepare them for the future. This community service program aims to introduce 5th-grade students at Elementary School Emmaus Kediri to basic programming concepts using the Scratch platform. The program adopted the Project-Based Learning (PjBL) method, which emphasizes interactive learning through hands-on activities. The one-day session involved 17 students, who underwent a structured process consisting of a pre-test, material delivery, hands-on practice of creating simple animations, and a post-test. The learning materials included an introduction to the Scratch interface, how to use sprites, and basic coding blocks to develop simple animation projects. The evaluation results indicated a significant increase in students' understanding of basic programming concepts. The majority of participants successfully created simple animation projects using coding blocks and sprites, demonstrating their ability to apply the learned concepts. The students showed high enthusiasm throughout the learning process, indicating a strong interest in digital learning and coding. The high level of engagement further supports the potential for expanding similar programs in the future. This community service activity proved effective in introducing computational thinking and fostering creativity among elementary school students. It also demonstrated the effectiveness of interactive and hands-on learning approaches in enhancing students' digital literacy. As a result, this program has the potential to be implemented in other schools to promote early exposure to programming and support the development of digital skills among young learners

The Student Creativity Program (PKM) aims to introduce Cablink network technology to students of Vocational High School (SMK) X as a form of strengthening competency in the field of Computer and Network Engineering. This activity includes the delivery of materials, installation, and hands-on practice in installing Cablink networks. The implementation method uses a participatory approach that allows students to be more active in understanding the material presented. With this approach, it is hoped that students can gain a deeper and more applicable understanding of developing network technology. During the activity, students are not only given theoretical explanations about Cablink networks, but also given the opportunity to be directly involved in the installation process, which provides very useful practical experience. The results of this activity show an increase in students' understanding of basic network concepts and technical skills in installing Cablink networks. This improvement is not only limited to the theoretical aspect, but also includes practical skills that can be directly applied in the world of work. This program is expected to be a bridge between the needs of the modern network industry and the readiness of SMK graduates to compete in the world of work. With the skills acquired through this activity, students are expected to be better prepared to face the challenges of rapidly developing technology in the fields of computers and networks. Furthermore, this activity also serves to introduce students to technologies relevant to industry needs, so they are better prepared to enter the professional world upon graduation. This program is expected to contribute to improving the quality of education at SMK X and provide significant benefits for developing students' skills in Computer and Network Engineering.

In the digital era, local governments face significant challenges in building a positive public image of regional leaders. The changing public communications landscape driven by technological advancements demands public relations (PR) strategies that are not only informative but also able to engage the emotional and symbolic dimensions of society. The main problem identified is the limited effectiveness of PR content strategies in changing public perceptions. Most content still emphasizes the delivery of factual information, but does not optimally develop narratives, symbols, and interactions that can strengthen the leadership image. This study analyzes this problem using the ADO (Antecedent-Decision-Outcome) approach. Within this framework, PR content innovation is positioned as a prerequisite factor (antecedent), digital communication strategies as the decision (decision), and the formation of the regional leader's image as the final outcome (outcome). The study was conducted using a Systematic Literature Review (SLR) of seven scientific articles that met the inclusion criteria. The analysis is supported by Image Management Theory, Government Communication Theory, and the New Public Governance paradigm, which emphasizes collaboration, transparency, and public participation in governance. Research findings indicate that innovative digital communication strategies—such as the use of social media, visualization of leadership activities, personal narratives, and two-way interactions with citizens—have a significant impact on building and strengthening a positive image of regional leaders. This approach not only increases public trust but also creates more meaningful engagement between leaders and the public. The study's findings confirm that PR plays a strategic role as a key actor in shaping public perceptions of regional leadership in the digital era. The success of image building depends not only on the quality of the message, but also on PR's creativity, consistency, and ability to adapt modern communication technology to meet the dynamics of public information needs and expectations.

The Community Service (PKM) activity with the theme "Improving Self-Potential to Become an Inspiring Young Leader" is one of the implementations of the Tridharma of Higher Education program implemented by STIE Ekadharma Indonesia. The main objective of this activity is to provide a real contribution to the community, especially students, in efforts to develop self-potential and leadership from an early age. This activity targets grade XII IPS 4 students at SMA Negeri 1 Cabangbungin with a total of 33 participants. In this activity, participants are given a deep understanding of the importance of recognizing and developing their potential, including abilities, talents, interests, creativity, and superior character that can be the foundation for becoming an inspiring and competitive young leader. The material presented in the seminar is designed to equip participants with applicable strategies and insights, such as how to recognize their strengths, build self-confidence, and improve communication and leadership skills. The material delivery process is carried out interactively to encourage active student participation and create a fun and meaningful learning atmosphere. This activity also reflects the spirit of collaboration between higher education institutions and schools in preparing young people who are ready to face future challenges. Evaluation results indicate that this activity was highly effective, demonstrated by the high level of participant enthusiasm, a strong understanding of the material presented, and a positive response to the speakers. This activity is expected to inspire and motivate young people to continue developing themselves and making positive contributions, both within the school environment, on campus, and in the wider community.

This study explores the strategic use of garbarata as an advertising medium at Minangkabau International Airport, Padang. The garbarata, which is a connecting bridge between the terminal and the aircraft, has great potential as an exclusive advertising space and has high exposure to passengers. However, this potential has not been optimally maximized. This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with airport management, direct observation of the garbarata conditions, and analysis of documentation related to advertising policies and non-aeronautical asset management. The results of the study indicate that there are several main obstacles in the use of garbarata as a promotional medium. These obstacles include minimal promotional activities to potential advertisers, unclear pricing systems for advertising space rentals, lack of collaboration with advertising agencies, and limitations in the provision of design services and visual creativity. This has led to low interest of companies in utilizing this media as part of their marketing strategy. To overcome these problems, this study proposes several development strategies, including: increasing active and planned promotional activities, setting flexible and competitive rental prices, strategic collaboration with professional advertising agencies, and providing creative design services to support the effectiveness of advertising messages. This strategy is expected to attract more companies to advertise on the aerobridge, thereby increasing the airport's non-aeronautical revenue. With proper optimization, the aerobridge will not only serve as a functional passenger facility but can also transform into a strategic asset supporting the airport's sustainable commercial development and creating added value for both the operator and its business partners.