Publication Search

The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media as the main instrument in building brand awareness. This study uses a qualitative descriptive approach with a field research type (field research). Data collection was carried out through observation, in-depth interviews with six sources (owner, financial manager, social media team, admin, crew, and customers), and documentation of the content of the TikTok account @mtm43surabaya. The results of the study show that: (1) MTMSBY43 implements a digital branding strategy with three main components, namely brand positioning as a social-based one-stop solution, a brand identity that focuses on a human-centered service approach, and a brand personality that reflects the character of local youth who are solution-oriented and socially concerned; (2) MTMSBY43 TikTok content is classified into three pillars, namely humanistic and realistic content (daily vlogs & live documentation), educational and transparent content (service portfolio), and humorous content (entertainment & engagement content) that builds high organic appeal; (3) TikTok acts as a primary growth driver for MTMSBY43's brand awareness through three mechanisms: creating brand recognition through the FYP algorithm, which reaches new audiences; driving brand recall through consistent uploads and a distinctive communication style; and building customer trust and brand loyalty through responsive two-way interactions

This Community Service (PKM) activity aims to improve the religious understanding of students through reading the book at the Ar Rohman TPQ, Candinegoro Village, Wonoayu, Sidoarjo. The context of this activity is the limited skills of students in reading and understanding the contents of the book in depth, so that a more interactive and effective learning method is needed so that students are not only able to read, but also understand and practice religious values ​​in everyday life. The method used is Participatory Action Research (PAR) which involves active participation between the activity implementer, TPQ administrators, and students, with the stages of planning, implementation, observation, and reflection. The activity was carried out through reading the book together, explaining the material, as well as question and answer sessions and direct practice that were adjusted to the level of understanding of the students to be more communicative and easy to understand. The results of the activity showed that the reading the book went well and received a positive response from students, marked by an increase in reading ability and understanding of the contents of the book, activeness, enthusiasm, and courage in practice and discussion. Furthermore, this activity contributes to character development, including discipline, responsibility, patience, and self-confidence. Therefore, it is effective in enhancing religious understanding while simultaneously shaping the character of students and deserves continued development.

This study aims to: (1) describe the quality of mathematical understanding of Grade IX students at MTs Negeri Karangasem on the topic of curved surface solids, (2) identify the level of mathematics anxiety, and (3) examine the relationship between mathematical understanding and mathematics anxiety. This research employed a quantitative approach involving 100 students selected from 130 Grade IX students. Mathematical understanding data were collected using a three-item test based on indicators of instrumental, relational, and logical understanding, while mathematics anxiety data were obtained through a 30-item questionnaire. All instruments were validated by experts and showed adequate reliability based on Cronbach’s Alpha. Data were analyzed using descriptive statistics, while the relationship between variables was tested using the Chi-Square test and the Fisher Freeman Halton Exact Test. The results show that most students (80%) have not yet achieved adequate mathematical understanding, while 20% demonstrate instrumental understanding. In terms of anxiety, 84% of students experience moderate anxiety, 11% high anxiety, and 5% low anxiety. Most students (67%) fall into the category of moderate anxiety with low understanding. Statistical results indicate that mathematical understanding and mathematics anxiety are significantly related.

This study aims to analyze and formulate strategic approaches to restructuring educational management in Islamic secondary schools in response to digital disruption, with a specific focus on the local context of Pesawaran. The research employs a qualitative approach with a case study design, involving school principals, teachers, and administrative staff as participants. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that educational management practices remain largely administrative and conventional, with limited and non-systemic integration of digital technologies. Key challenges include inadequate infrastructure, low digital competence among educators, and organizational resistance to change. In response, this study proposes a strategic framework for restructuring educational management, encompassing digital transformational leadership, human resource capacity building, integrated digital management systems, and the incorporation of Islamic values into the digital ecosystem. The main contribution of this research lies in the development of the Islamic Digital-Based Educational Management Model, which integrates leadership, human resources, technology, and Islamic values as an adaptive conceptual framework for addressing digital disruption.

Traditional artworks, amidst the tide of modernization and digitalization, face the challenge of being stigmatized as static relics of the past. However, in the midst of increasingly modern civilization, traditional artworks are perceived to possess philosophical values ​​for the younger generation. The meanings contained in traditional songs possess a social perspective lacking in most traditional songs composed in the modern era. The purpose of this article is to examine the lyrics of Ki Nartosabdo's song "Lumbung Desa" philosophically and sociologically, applying Roland Barthes's semiotic theory. The research method used is a qualitative descriptive approach to analyze semiotics, comprising the significance of denotation, connotation, and myth.The analysis shows that the denotation in the lyrics of "Lumbung Desa" depicts agricultural activities occurring in rural communities. Connotatively, the lyrics interpret the values ​​of human spirituality towards God, integrity in work, and food self-sufficiency. From a mythical perspective, the lyrics symbolize the values ​​of harmony in social life and mutual cooperation as a solid foundation for building national stability and progress. Further analysis of the song lyrics' relevance in the modern era shows that the meaning of "Lumbung" has transformed into financial and digital independence, while the value of "Rukun" points to the application of ethics in the use of digital media in the modern era. This article concludes that preserving traditional songs is a strategy to revive culture as a manifestation of material progress that impacts the well-being of modern society.

Increasingly digitalised and globally integrated market competition demands that micro, small and medium-sized enterprises (MSMEs) no longer merely excel in local markets, but are also capable of building sustainable competitiveness in broader markets. Recent literature indicates that innovation, digital capabilities, and international networks are increasingly viewed as strategic determinants of MSME competitiveness, although the relationships between these variables are often examined in isolation and are not always consistent. This study aims to analyse the influence of innovation, digital capabilities, and international networks on the global competitiveness of MSMEs. The research employs an explanatory quantitative approach with a cross-sectional design. The sample consists of 200 owners or principal managers of SMEs in East Java, selected using purposive sampling. Data were collected via a structured questionnaire and analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The results of the analysis indicate that innovation, digital capabilities, and international networks have a positive and significant influence on the global competitiveness of SMEs. The path coefficient values indicate that digital capabilities are the strongest predictor, followed by international networks and innovation. These findings confirm that strengthening the global competitiveness of MSMEs requires an integrated strategy that links value renewal, digital transformation, and the sustainable development of external networks.

Early Childhood Education (PAUD) or Kindergarten (TK) is an important level of education in building the foundations for children's overall development, covering aspects of religious and moral values, physical-motor skills, cognitive skills, language, social-emotional skills, and the arts. The development of PAUD/TK currently shows a positive trend, as seen in the increasing public awareness, number of institutions, and participation of children aged 4–6 years. However, challenges still arise, such as limited facilities and infrastructure, variations in educator competence, differences in access to services between regions, and the need for stimulation at home. Competition among early childhood education institutions is quite fierce, driving innovation in learning quality, teacher competence, facilities, and flagship programs. In this context, marketing management plays a strategic role in building the institution's image, conveying information about educational services, identifying community needs, and increasing the institution's competitiveness in an ethical and sustainable manner. TK Muslimat NU Pakembaran, as a religious-based PAUD institution, plays an important role in developing children's development and instilling Islamic values. Although the marketing strategy is still simple and predominantly based on a familial approach and word-of-mouth promotion, these efforts are effective in building community trust and loyalty. In the future, strengthening a more systematic marketing management can increase competitiveness, expand the reach of information, and support the sustainability of the institution in providing quality, religious, and character-building early childhood education services.

Land acquisition for public purposes is intended to ensure land availability for development while safeguarding the rights of affected parties through fair and equitable compensation as regulated under Law Number 2 of 2012 and its implementing regulations. However, disputes over land ownership often prevent direct payment of compensation, thereby necessitating the use of a consignment mechanism through the court. This study examines the implementation of consignment for disputed land and analyzes the legal standing and fulfillment of rights of both the prevailing and losing parties in the land acquisition process for the development and revitalization of Balohan Port, Sabang. The research addresses the problem of how compensation is secured and distributed when ownership remains contested, and whether the mechanism ensures legal certainty and justice for all parties involved. Employing an empirical legal method with a qualitative approach, data were collected through interviews and document analysis. The findings reveal that consignment functions as a legal instrument to safeguard and temporarily suspend compensation payment until a final judicial determination is reached. Supreme Court Decision Number 1675 K/Pdt/2021 affirms that the prevailing party is entitled to full land compensation as recognition of proprietary rights, while building compensation may be relinquished through a peace agreement and social compensation partially allocated. Conversely, the losing party forfeits land rights but retains full building compensation and partial social compensation based on the settlement deed. The study concludes that dispute resolution in land acquisition extends beyond final court judgments and requires non-litigation mechanisms to ensure proportional distribution of rights, thereby reinforcing legal certainty, preventing further disputes, and ensuring equitable protection in public interest development.

The rapid development of digital technology has significantly transformed social interaction and learning processes in rural communities. Uncontrolled smartphone usage has led to low digital literacy and heightened risks of social media misuse among children and adolescents. This community service program, through the Community Service Program (KKN), aimed to improve digital literacy and establish a Learning Center (Pondok Belajar) as an educational space within the village. The methods included observation, socialization, digital literacy training, and academic mentoring for children. The results demonstrated an increase in community awareness regarding the responsible use of smartphones and enhanced learning motivation among children through the Learning Center activities. This program illustrates that the synergy between digital education and learning support can be a concrete step toward building a smart and competitive village in the digital era. The initiative highlights the importance of combining technology education with community-based programs to foster a more informed and empowered population in rural areas.

This study aims to explain how to instill character values ​​through extracurricular drumband activities at SD N 2 Musuk, located in Boyolali Regency. The rationale behind this research is because extracurricular activities are important in shaping students' character in accordance with the institution's vision and mission. The method applied in this study is descriptive qualitative. As research subjects, there are 45 students from grades 4, 5, and 6, and involving the principal, teachers, and coaches as sources of information. Data collection was conducted through observation, interviews, questionnaires, and documentation, which were then analyzed descriptively through data reduction, information presentation, and drawing conclusions. The research findings indicate that character instillation is carried out through a well-planned program and regular, scheduled practice. The character values ​​that were successfully instilled include discipline, responsibility, hard work, independence, collaboration, as well as religious attitudes and tolerance. The results of this activity are increased self-confidence and social skills of students, as well as the achievement of non-academic achievements that are a source of pride for the school.

The Regional Public Library of Sidoarjo Regency plays an important role as a public facility in supporting the development of community literacy. Along with population growth and the advancement of the education sector, the library is required to provide spaces that are comfortable, safe, and inclusive for all users. However, existing conditions indicate various architectural problems that potentially hinder the optimal function of the library. This study aims to identify architectural issues at the Regional Public Library of Sidoarjo Regency, including building conditions, spatial layout, user comfort, and the availability of thematic literacy facilities and inclusive spaces. The research method employed observation and literature review. Field observation was conducted to document the actual conditions of the building and library facilities, while the literature review focused on library standards, building regulations, and relevant architectural theories. The results show that although the library building is structurally adequate, the quality of space has not fully met the required standards of comfort, safety, and functionality. The spatial arrangement remains conventional and lacks flexibility, limiting its ability to support diverse literacy activities. In addition, thematic literacy facilities and the application of inclusive design principles are still limited. This study concludes that architectural development efforts are needed, focusing on improving spatial quality, implementing adaptive spatial planning, and providing more diverse and inclusive literacy facilities. The findings are expected to serve as a reference for future development planning of the Regional Public Library of Sidoarjo Regency in order to enhance its role as an educational public space and a community literacy center.

This study aims to describe the concept of Immersive Commerce based on Augmented Reality (AR) in increasing consumer confidence in E-Commerce transactions and to design a conceptual prototype design framework for an AR E-Commerce system with a clear technical flow. The research method uses a literature study through a comprehensive review of AR-based E-Commerce implementations and needs analysis from the perspective of consumer problems and business opportunities. The main problem identified is consumer hesitation in purchasing products online due to limited visualization that relies solely on product photos, causing fears about differences in shape, size, and quality of goods. The research results produced a conceptual framework that includes an integrated system architecture with a frontend layer (AR visualization engine), backend layer (product database and 3D asset management), and integration layer, as well as a systematic user flow design from the discovery to the decision phase. Based on simulations using literature data, the designed framework has the potential to increase customer engagement by up to 169%, conversion rates by up to 11 times, and reduce product return rates by up to 50%. The benefits of this research include digital dimensions through E-Commerce technology innovation, social dimensions by increasing consumer trust and reducing product fraud, and environmental dimensions through the potential reduction of product returns. This conceptual prototype provides a foundation for digital innovation, social trust building, and environmental sustainability through reduced product returns.

Digital transformation has reshaped the landscape of MSMEs in Indonesia, particularly those managed by Generation Z. This study aims to analyze key success factors of Generation Z MSMEs in building sustainable digital business ecosystems. The research employs a systematic literature review methodology by analyzing various academic sources, industry reports, and related publications from 2019-2024. Findings reveal five primary success factors: adaptive digital technology adoption, high digital literacy, social media utilization as marketing strategy, collaboration within digital ecosystems, and business sustainability orientation. Generation Z MSMEs demonstrate advantages in leveraging e-commerce platforms, digital payments, and data analytics for decision-making. Research implications provide strategic recommendations for MSME practitioners, policymakers, and stakeholders in developing ecosystems that support sustainable digital business growth, while emphasizing the importance of digital infrastructure and business mentoring aligned with digital native generation characteristics.

The Panji Story is one of the Intangible Cultural Heritage (ICH) that has historical, cultural, and local identity values, especially for the people of Kediri. However, currently, the community's understanding of the Panji Story tends to be limited and is often considered only as a romantic story, so that the historical and cultural values contained therein are not fully understood. This activity aims to strengthen the community's understanding of the Panji Story as a source of history and local cultural heritage through a national seminar. The activity was conducted in the form of a seminar involving presentations by expert speakers, interactive discussions, and question and answer sessions with participants from various backgrounds, such as students, the general public, and cultural activists. The results of the activity showed an increase in participants' understanding and awareness of the historical, cultural, and educational value of the Panji Story. Participants not only understood the diversity of versions of the Panji Story, but also began to view it as an important part of local cultural identity that needs to be preserved and sustained. This activity showed that national seminars can be an effective educational medium in building collective public awareness of the sustainable preservation of local history and culture.

This study aims to analyze and evaluate the effectiveness of bureaucratic reform in realizing good governance and improving the quality of public services in Indonesia. The research employs a library research method by reviewing various relevant academic sources, including journals, books, and official reports. The findings indicate that bureaucratic reform has a positive impact on enhancing efficiency, effectiveness, transparency, and accountability in public administration. The implementation of reforms through service digitalization, procedural simplification, and the application of standard operating procedures (SOPs) has significantly improved the quality of public services, particularly in terms of speed, accessibility, and service certainty. Furthermore, bureaucratic reform promotes the implementation of good governance principles, such as transparency, participation, and accountability. However, several challenges remain, including resistance to change, limited human resource competencies, and uneven policy implementation across government institutions. Therefore, continuous efforts are required through capacity building, strengthening monitoring systems, and optimizing the use of information technology to ensure the sustainability and success of bureaucratic reform.

This study analyzes the application of good governance principles in the context of Islamic financial service management at Baitul Maal wat Tamwil (BMT) Islam Berdaya Mandiri Kaitakan. This study uses a qualitative approach with a case study method, collecting data through in-depth interviews, participant observation, and analysis of internal documents. The results of the study show that the five principles of good governance transparency, accountability, responsibility, independence, and fairness have been adequately implemented, albeit with varying degrees of depth. Transparency is realized through routine financial reporting at the Annual Member Meeting, although access to daily information is still limited. Accountability is maintained through internal and external oversight mechanisms from the Cooperative Office, although independent external audits have not been carried out routinely. The institution's responsibility is reflected in its sharia compliance, which is supervised by the Sharia Supervisory Board, and the accuracy of its financial reporting. Independence is realized through a deliberative decision-making process, while fairness is applied in the form of non-discriminatory services and the distribution of financing based on field verification. The findings reveal that the main challenges lie in the digitization of information systems and limited resources for external audits. Overall, the implementation of good governance at BMT has created a governance foundation that is in line with sharia principles and modern public administration values, with room for improvement mainly in the optimization of information technology and institutional capacity building.

Patient satisfaction is a key requirement for successful hospital services, influenced by factors such as mismatched expectations, nurses' personal behavior, high costs, and an unsupportive environment. Nurses' therapeutic communication plays a crucial role in increasing satisfaction in the inpatient ward by building trust and reducing misunderstandings in multicultural patients. Objective: To determine the relationship between nurses' therapeutic communication and patient satisfaction in the Inpatient Ward of Khidmat Sehat Afiat (KiSA) Regional General Hospital, Depok City in 2025. Method: A quantitative, analytical correlational study with a cross-sectional approach. The adult patient population was 120 people from August to October 2025, with a sample of 97 respondents via simple random sampling (with a 5% dropout rate). Data were collected using a questionnaire at KiSA Regional General Hospital, Depok (October-November 2025), and analyzed using chi-square for categorical variables. Results: 87.6% of nurses used good therapeutic communication; patient satisfaction was 79.3% satisfied, 27.3% quite satisfied, and 0% dissatisfied. The chi-square test yielded a p-value of 0.008 <0.05, indicating a significant relationship. Conclusion: There is a relationship between nurses' therapeutic communication and patient satisfaction levels in the Asoka Inpatient Ward of KiSA Regional General Hospital. Suggestion: Nurses should improve their skills through active listening, verbal empathy, information clarification, self-evaluation, and shift discussions for multicultural patients in Depok.

This study aims to analyze the effectiveness of the implementation of the 2024 Population Census in Sabu Raijua Regency, East Nusa Tenggara Province, as an important component in providing accurate and reliable population data for development planning. The study employs a qualitative approach with data collection techniques including observation, interviews, documentation, and literature review. The research informants consist of the head of the civil registry office, the head of the social affairs office, sub-district heads, data collection officers, and community leaders who are considered to understand the census implementation process. Data analysis was conducted through stages of data reduction, data presentation, and systematic conclusion drawing. The results show that the implementation of the 2024 Population Census in Sabu Raijua Regency has not been fully effective, particularly in terms of inter-agency integration and adaptation to field conditions. Socialization and communication of policies to the community remain limited, resulting in suboptimal consensus and levels of public participation. In addition, the limited number and capacity of data collection officers, along with inadequate facilities and budget support, have also affected the census implementation. Therefore, more intensive socialization efforts, capacity building for officers, and adequate budget and operational facility support are required to improve the effectiveness of future population census implementation.

Zakat is a key instrument in the Islamic economic system, functioning as a mechanism for income redistribution and poverty alleviation. However, zakat management at the level of mosque-based Zakat Collection Units (Unit Pengumpul Zakat/UPZ) still faces significant challenges, particularly in terms of managerial capacity, administrative systems, and institutional governance. This community service project aims to optimize the collection and distribution of zakat through capacity building of the UPZ management at Al-Hidayah Mosque, Mandailing Natal. The study employed a participatory approach consisting of observation, joint planning, socialization, training, mentoring, and evaluation stages. Data were collected using observation, interviews, and structured questionnaires administered through pre-test and post-test to measure participants’ knowledge improvement. Data analysis was conducted using a descriptive comparative method to assess changes before and after the intervention. The results indicate a significant improvement in the managerial capacity of UPZ administrators, as reflected by an increase in the average score from 55% in the pre-test to 80% in the post-test. In addition, improvements were observed in zakat management practices, including the establishment of simple financial recording systems, the development of a structured database of donors (muzakki) and beneficiaries (mustahik), and enhanced transparency and accountability. Qualitatively, the program also fostered behavioral change among administrators, the emergence of local leadership, and increased public trust in the UPZ. This study concludes that participatory-based socialization, training, and mentoring are effective in strengthening institutional capacity and optimizing zakat management at the grassroots level. The findings highlight the importance of governance and capacity building in enhancing the effectiveness of community-based zakat institutions.

East Flores Regency possesses a rich diversity of local wisdom, including ikat weaving, oral traditions, and various cultural practices that hold significant potential for development within the creative economy sector. The utilization of this local wisdom by Micro, Small, and Medium Enterprises (MSMEs) not only contributes to improving community welfare but also serves as a means of cultural preservation. This study aims to analyze the role of Qwatex Handycraft MSME in preserving Lamaholot local wisdom while simultaneously acting as a driver of the local economy. The research employs a descriptive qualitative approach, with data collected through interviews and document analysis. Data analysis is conducted through the stages of data reduction, data display, and conclusion drawing. The findings reveal that Qwatex Handycraft plays a strategic role in cultural preservation by developing ikat-based products combined with modern design innovations. In addition, this MSME contributes to the local economy by empowering weaving artisans and surrounding communities, thereby creating employment opportunities and increasing income levels. Another significant role is its educational function, introducing cultural values to younger generations through creative products that align with contemporary trends. However, the business still faces several challenges, including limited capital, low digital literacy, and restricted market access. Therefore, continuous support from the government and relevant stakeholders is needed, particularly in terms of capacity building, financial facilitation, and strengthening marketing strategies, so that MSMEs based on local wisdom can develop sustainably and remain competitive.