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The application of visual brand concepts in showroom interior planning is considered crucial to ensuring that the products offered are relevant to the target market. This study aims to design a concept for the cash register and backdrop facilities in the case study of the Vespa Piaggio brand, with the goal of effectively reflecting the brand's visual identity. This research employs a qualitative method through in-depth observation, including direct visits to Piaggio stores and documentation via photographs and videos. The findings indicate that the use of shape metaphors aligned with the brand's identity can strengthen the visual brand image and enhance the showroom's appeal. The implications of this study emphasize the importance of applying visual identity holistically in furniture design to build a positiveerception among the target market and potential customers.

This study analyzes the mascot "Si Domar" used by Indomaret company as a brand icon through a semiotic approach. The purpose of this research is to reveal the meaning contained in Si Domar as a company icon. This study uses a qualitative descriptive research method. This mascot not only serves as an eye-catching visual element, but also as a communication tool that reflects the company's identity and values to consumers. Charles Sanders Peirce's semiotic analysis was used to decipher the signs contained in the visual representation of Si Domar, including visual aspects such as color, shape, and expression, as well as the messages conveyed through these symbols.The results of the study show that Si Domar plays an important role in building a positive image of Indomaret in the eyes of the public. This mascot successfully blends elements of local culture and modernization, creating a divisible symbol. The conclusion of this study confirms that a deep understanding of semiotics is essential in the development of effective visual communication strategies to strengthen brand identity. Thus, Si Domar is not only a visual icon, but also a representation of Indomaret's deep values and identity.

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

Pengabdian terhadap masyarakat ini bertujuan untuk melakukan digitalisasi UMKM “Kedai Neng Wati” melalui rebranding logo dan peningkatan pemasaran online. Kegiatan melibatkan pemilik usaha, Kelurahan Medokan Semampir, dan tim KKN kelompok 6. Metode yang digunakan adalah pendekatan partisipatif, meliputi survey dan wawancara, penyuluhan, pelatihan dan pendampingan. Hasil yang dicapai adalah terciptanya brand identity baru melalui rebranding logo, peningkatan kemampuan pengelolaan media sosial dan toko online, serta peningkatan penjualan produk secara daring. Dampak positifnya adalah meningkatnya daya saing UMKM “Kedai Neng Wati” di era digital. Kegiatan ini memberikan kontribusi bagi pemberdayaan ekonomi masyarakat melalui pengembangan UMKM yang lebih berdaya saing. Berdasarkan observasi dan wawancara, ditemukan permasalahan pada UMKM “Kedai Neng Wati”, yaitu : logo kurang menarik, kurangnya pemanfaatan media digital, dan terbatasnya pengetahuan pemilik dalam mengelola media digital. Upaya digitalisasi melalui rebranding logo dan peningkatan pemasaran online dilakukan untuk meningkatkan daya saing UMKM di era digital.

Packaging can have a significant impact on various aspects of a business, including economics, marketing, and product design. Economically, packaging can play an important role in increasing product value and marketing effectiveness to increase sales and profits. In marketing, packaging can form a brand identity with a unique and attractive packaging design, which can increase the attractiveness of a product so that it looks more professional and trustworthy. In product design, packaging can protect the product from damage and provide safe storage for the product.

Micro, small and medium enterprises (MSMEs) play an important role in the Indonesian economy. Tulungagung Regency is one of the regions in East Java that has quite large MSME potential. Even though they have quite large income potential, MSMEs in Tulungagung also face a number of challenges such as a lack of knowledge among business actors regarding promotional media, use of technology, use of social media, as well as obstacles related to marketing and market access that does not reach many groups. One effective solution to overcome the obstacles faced by MSMEs is a business mentoring program, which enables MSMEs to acquire the knowledge and skills needed to design and implement effective promotional strategies. The data collection method uses primary data through interviews, observation, practice, and documentation and secondary data, using literature. The analysis used in mentoring MSMEs is a descriptive method with a qualitative approach in the form of descriptions and narratives complete with pictures and explaining conditions during mentoring MSMEs. Efforts to optimize promotional media through business assistance is a program used to help improve better promotional methods so that they can expand the marketing reach of MSMEs, especially in Tulungagung Regency. The flow of assistance carried out is, program introduction, delivery of material, implementation of promotional media practices, and closing. This activity was carried out in Tulungagung Regency, with a target of assisting 32 businesses every month. With this systematic approach, it is hoped that MSMEs can increase the visibility of their products, expand market reach, and build a strong brand identity. In addition, active participant participation and input from them also allows the program to continue to be improved and adjusted to be more effective in the future.

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.

Micro, Small and Medium Enterprises or MSMEs have an important role in the economy in Indonesia. Business legality that is officially recognized by the government, such as a Business Identification Number, is the main prerequisite for gaining consumer trust and access to various other business opportunities, including financing and partnerships. The aim of this activity is to provide assistance to Bu Suwarti Semen Tape MSMEs regarding NIB creation, starting from the registration process to NIB processing so that the business is recognized as legal by the government, and by developing branding for the Bu Suwarti Semen Tape product, it can increase the attractiveness and competitiveness of its products. on the market. The MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. This assistance is carried out in two stages, namely assistance in creating a Business Identification Number which starts from the registration process to processing the NIB so that the legality of the business is recognized by the government. Next, the second stage is assistance with MSME branding through creating a visual identity which aims to increase the attractiveness and competitiveness of this tape product on the market.

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

Brand is an important element of a company's identity and success. As business competition becomes increasingly fierce, legal protection of brands becomes very important to maintain business continuity. This article examines the urgency of brand protection through a case study of the MS Glow and PS Glow brands. The main focus is on legal protection of brands to prevent actions that infringe intellectual property rights, avoid financial losses and maintain brand integrity. By analyzing this case, this article highlights the importance of effective laws in protecting the interests of brand owners, encouraging innovation, and ensuring fairness in a dynamic business environment.  

The global automotive industry is a dynamic economic sector that continues to develop and faces intense competition. Over the past few decades, Honda has grown significantly and become one of the major players in this business. One of the main reasons for Honda's success is its ability to build a tight brand identity. The focus of this research is to explain the influence of Honda's brand image on consumer satisfaction. The theory used is the uses and effect theory with quantitative research methods. This research uses a descriptive approach. The objects taken in this research were Honda automatic motorbike users in Tangerang City. This research used a non-probability sampling technique with an accidental sampling method with a sample of 100 respondents. The paradigm used is the positivism paradigm. The data analysis techniques used are normality test techniques, heteroscedasticity tests, simple linear regression analysis tests, and hypothesis testing with the SPSS 27 application. The results of this research have a positive influence between the variable Brand Image (X) and the variable Consumer Satisfaction (Y). Thus, the brand image variable has a proportional influence on consumer satisfaction of 60.9%.

Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

Rangawak Atelier is a furniture brand founded by Mr. Widi, combining handcrafted quality with the aesthetics and cultural identity of Minangkabau. The brand produces furniture such as chairs and tables that highlight beauty and sustainability, reflecting a spirit of adventure and social contribution. This final project aims to create promotional media in the form of Augmented Reality (AR) filters to ensure the Rangawak brand remains well-known and relevant. The 4-D Model (Define, Design, Develop, Disseminate) is employed, involving stages of definition, design, development, and dissemination. Augmented Reality allows consumers to view products in unique 3D designs through Instagram filters, thereby expanding the promotional reach without requiring additional applications. Supporting promotional media include posters, foam boards, motion graphics, postcards, Instagram reels, and catalogs, all aimed at enhancing consumer interaction with the Rangawak Atelier brand. By using these innovative AR filters, Rangawak Atelier provides a distinctive and engaging promotional tool, helping consumers visualize the products in their own spaces and thereby making informed purchasing decisions. This approach not only maintains the brand’s presence in the market but also aligns with modern marketing trends, leveraging digital technology to create a memorable and interactive consumer experience.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

WB Kitchen is a culinary business located in Batusangkar, West Sumatra. WB Kitchen has 3 subsidiaries, namely WB Cake, WB Rendang, and WB Catering.WB itself is taken from the initials of Mrs. Rahmiwati Bur's nickname, namely "Wati Bur" as the owner. WB kitchen and other subsidiaries still do not have an optimal logo or visual identity, making it difficult to be remembered and recognized by the target audience.  This design uses the Design Thinking method with an approach through empathy as the first step, then supported by the SWOT analysis method, namely, Strenght, Weakness, Opportunity and threath. The design of visual brand architecture is done to optimize and give characteristics to WB Kitchen. Therefore, a visual identity guid line book was made as the main media and supported by other supporting media such as Greeting Cards, Aprons, Posters, Chef Shirts, Polo Shirts, Cake Packaging and so on.    

Karanggede Sismamedika Hospital carried out a brand identity redesign in 2021. Along with this brand identity redesign, renovations were also carried out on the building and its interior layout. This has implications for the emergence of new problems related to the brand image that must be immediately created for the building and its spatial layout. The aim of this research is to design an appropriate environmental graphic design concept as an effort to create a brand image through new spatial planning and realizing the concept into an environmental graphic design work that is in accordance with the brand identity of Karanggede Sismamedika Hospital.  This research uses descriptive qualitative methods with data collection techniques of observation, interviews and literature study. The result of this research is a visual communication work that applies brand identity to the exterior and interior of Karanggede Sismamedika Hospital.  The conclusion obtained from this research is that brand image can be realized if environmental graphic design pays close attention to aspects of aesthetics, function and user comfort.

Ethereal is a band that plays post black metal music in the city of Padang. However, the lack of introduction in the form of visual media to the Ethereal band causes few underground music lovers to know the identity of the Ethereal band. This design is carried out in order to increase the existence of the post black metal genre in Padang city and optimize and provide consistency to the introduction of the Ethereal band's identity so that it can be better known and remembered by the target audience. This design uses the Design Thingking method, so it can be concluded that in this design a problem is sourced to an empathy, the need for solutions to existing problems, then keep testing for improvement. Therefore, a manual book was made as the main media to introduce the Ethereal band to the target audience. By using data analysis called SWOT (strenghts, weaknesses, opportunities, threats). and supported by various supporting media on the visual branding of the Ethereal band in the form of: Digital Catalog, Poster, Ticket, T-shirt, Tumblr, Emblem, and Sticker Pack.

Dieonic is an Alternative Rock music group with the Shoegaze subgenre hailing from Padang, Indonesia. Formed in 2022, Dieonic presents a fusion of key shoegaze elements within a series of alternative rock tracks, refining the essence of emo music. In the midst of Padang's vibrant underground music scene, Dieonic emerges with a distinctive sound, deviating from the conventional trends. This latest project aims to develop a visual communication concept that mirrors the artistic visualization of Dieonic's musical creations and their unique identity. Beyond offering educational insights into the significance of album design in the music industry, this endeavor concentrates on fortifying Dieonic's visual branding as a pivotal aspect of the band's identity, employing a semiotic approach. The cover design for Dieonic's 'Collide' album underwent a meticulous process, utilizing the 5W+1H analysis and the 4D method design for data analysis. The subsequent creative design seeks to encapsulate the band's essence. The resulting design serves as the primary medium in the form of the album itself, accompanied by supplementary materials such as album CDs, booklets, Spotify previews, posters, t-shirts, and flags. These diverse media will undergo thorough testing for their efficacy with a verified target audience to gauge their overall success.

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.