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Analytics

Rahma Diffa, Rafi Alif; Dalimunthe, Ruri Ashari; Sudarmin, Sudarmin

Dinamik 2026 Universitas Stikubank

Business ventures are activities carried out by individuals or organizations involving the production, sale, purchase, or exchange of goods and services, with the aim of generating profit. A basic necessities store (commonly known as a “sembako” store in Indonesia) sells daily staple needs, especially the nine essential commodities (sembako), which include items such as rice, sugar, cooking oil, eggs, salt, and other key food ingredients. UD. Putri 2, located in Dusun 1A, Sumber Harapan Village (21261), Tinggi Raja Subdistrict, Asahan Regency, was established in 2018 and has since become an essential part of the local community. This has required UD. Putri 2 to constantly monitor their stock inventory. However, the company still faces inefficiencies in managing sales data processing, which often leads to inventory shortages. When the supply of goods is insufficient to meet customer demand, customers may turn to other stores. If this occurs repeatedly, the store risks losing profit due to the unavailability of goods. Supply Chain Management (SCM) refers to the integrated processes and production activities starting from the acquisition of raw materials from suppliers, the value-adding processes that turn raw materials into finished products, the inventory storage process, and the distribution of finished goods to retailers and consumers. The implementation of SCM can optimize inventory management of staple goods, minimize inventory costs, and improve supply chain efficiency at UD. Putri 2.

Juliansyah, Muh Rifki; Nuari, Reflan

Dinamik 2026 Universitas Stikubank

This study compares the effectiveness of MAUT (Multi-Attribute Utility Theory), SMART (Simple Multi-Attribute Rating Technique), and WASPAS (Weighted Aggregated Sum Product Assessment) methods in a decision support system for determining the best employees at Sisilia Boutique. The quality of human resources is crucial in the retail business, but performance evaluation is often influenced by subjectivity. To address this, a multi-criteria-based decision support system is needed. MAUT translates preferences into a numerical scale, SMART calculates the average value of attributes based on weights, while WASPAS combines weighted summation (WSM) and weighted multiplication (WPM) for more balanced results. Employee performance data from Sisilia Boutique in June 2025, including attendance, store layout, customer service, and discipline, were used as the research object. The comparison results show consistency in the highest (K3) and lowest (K7) ratings across the three methods, with differences in the middle ratings. WASPAS offers a more balanced distribution of final scores, making it a comprehensive alternative for performance evaluation.

Fadhil, Rafli Haykal; Situmeang, Johannes; Sembiring, Anita Christine

Dinamik 2025 Universitas Stikubank

Indonesia merupakan salah satu negara agraris dengan hasil bumi yang berlimpah. Salah satunya adalah buah pinang yang berasal dari Pulau Sumatera. Dalam pendistribusiannya, CV. XYZ yang menjadi distributor buah pinang tersebut mengalami beberapa kendala dalam distribusi, yaitu biaya dan jarak yang tidak optimal, sehingga dibutuhkan sebuah pendekatan untuk memperoleh hasil optimal dalam kegiatan distribusi tersebut. Metode transportasi adalah suatu metode pemecahan masalah dengan tujuan untuk meminimalisir biaya pengiriman produk dari beberap sumber ke beberapa tujuan. Dua tahapan metode transportasi yang digunakan merupakan solusi awal yang terdiri dari north west cornet method dan least cost, serta solusi optimal yang terdiri atas stepping stone dan modified distribution. Berdasarkan penerapan metode yang dilaksanakan, CV. XYZ memperoleh penghematan sebesar Rp 5.765.149.

Purwadi, Purwadi; Yudanto, Satyo; Wibowo, Arief

Dinamik 2025 Universitas Stikubank

The bodywork industry in Indonesia is under high competitive pressure, requiring companies to be more adaptive in understanding customer behavior in order to maintain business continuity. PT. Bengawan Karya Sakti as one of the national bodywork companies, has not optimally utilized historical transaction data to assess customer loyalty. This study aims to identify customer loyalty segmentation through the application of the RFM (Recency, Frequency, Monetary) method, which is used to analyze sales transaction data in 2022 and 2023. The study uses the CRISP-DM approach which includes the stages of business understanding, data exploration, data cleaning and processing, modeling, evaluation, and implementation of results. The transaction data analyzed includes attributes of transaction date, customer, number of transactions, and transaction value, which are then processed into RFM scores based on the transaction year and classified into categories such as Very Loyal, Loyal, At Risk, and others. The segmentation results show an increase in the number of very loyal customers from 2022 to 2023, as well as a significant decrease in inactive and at-risk customers. The chi-square statistical test shows that the difference in customer distribution between years is statistically significant (p-value <0.05), indicating a real influence from the company's strategy or external factors. The main conclusion of this study is that the RFM method is effective in the bodywork industry to support data-based marketing decision making and more targeted customer retention strategies.

Carwoto, Carwoto

Dinamik 2011 Universitas Stikubank

Genetic Algorithm is a kind of search algorithm based on the mechanics of natural selection and genetics. This algorithm can  search  for a global optimum  solution using multiple path and  treat  integer problem naturally. This paper presents application of Genetic Algorithm for determining the size, location, type, and number of capacitors to be placed on radial distribution system. The objective is to minimize the peak power losses and energy losses in the distribution system considering the capacitor cost. The algorithm was implemented in Delphi programming language and tested for a realistic physically­existing feeder to show its feasibility and capabilities.

Sutanto, Felix Andreas; Yulianton, Heribertus; Razaq, Jeffri Alfa

Dinamik 2011 Universitas Stikubank

Cyber Campus Laboratory (CCL) adalah pelayanan jaringan yang terkoneksi dengan internet di Universitas  Stikubank. Kebutuhan pengguna dalam  mengakses informasi sangat  tinggi  bila dibandingkan dengan ketersediaan  bandwith. Selain itu kebutuhan untuk memanajemen jaringan dengan mudah sangat diperlukan untuk administrator jaringan. Penelitian ini akan merancang dan mengimplementasikan  VLAN pada jaringan Cyber Campus Laboratory agar peralatan yang ada dapat dioptimasi untuk memberikan pelayanan jaringan yang baik. Rancangan atau desain jaringan dibuat dalam tiga lapisan yaitu core, distribution dan access. Virtual LAN (VLAN) adalah  suatu mekanisme yang dapat digunakan untuk mensegmentasi jaringan dalam peralatan switch. Dengan metode trunking, switch dapat dihubungkan dengan router untuk menghubungkan semua VLAN. Melalui cara ini peralatan jaringan yang ada dapat dioptimasi untuk mendukung pelayanan jaringan.