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Business ventures are activities carried out by individuals or organizations involving the production, sale, purchase, or exchange of goods and services, with the aim of generating profit. A basic necessities store (commonly known as a “sembako” store in Indonesia) sells daily staple needs, especially the nine essential commodities (sembako), which include items such as rice, sugar, cooking oil, eggs, salt, and other key food ingredients. UD. Putri 2, located in Dusun 1A, Sumber Harapan Village (21261), Tinggi Raja Subdistrict, Asahan Regency, was established in 2018 and has since become an essential part of the local community. This has required UD. Putri 2 to constantly monitor their stock inventory. However, the company still faces inefficiencies in managing sales data processing, which often leads to inventory shortages. When the supply of goods is insufficient to meet customer demand, customers may turn to other stores. If this occurs repeatedly, the store risks losing profit due to the unavailability of goods. Supply Chain Management (SCM) refers to the integrated processes and production activities starting from the acquisition of raw materials from suppliers, the value-adding processes that turn raw materials into finished products, the inventory storage process, and the distribution of finished goods to retailers and consumers. The implementation of SCM can optimize inventory management of staple goods, minimize inventory costs, and improve supply chain efficiency at UD. Putri 2.

CV KIA is a shop engaged in the field of computer sales and services, coming directly to make transactions and provide computer service information services. So there are obstacles that are quite time consuming and transportation costs for customers to find out information on goods, stock of goods, and the process of purchasing goods because customers have to come directly to the store. Product information on CV Kia cannot be updated in real time so that there is a delay in calculating stock of goods. The method used in this study is the prototype development method and is designed using UML. This system uses two programming languages, namely PHP. Implementation using the Xampp application, and MySQL. The results of this study are the design and creation of a web-based sales information system. The system that is built will also later facilitate the sales transaction process which can later reduce the level of competition with the outside market. This system displays information about product sales, and can carry out the sales transaction process so that customers do not need to come to the store to get information and make product purchases. The results of testing that has been carried out involving 10 Respondents that the conclusion of the quality of the feasibility of the software produced has a percentage of success with an average total of 100%.  Keywords: Sales, Prototype, PHP, Information Systems, Sublime Text

As a vocational education institution, SMK Swadhipa 1 Natar is required to provide adequate facilities to support the development of its students' technical and practical skills. Although some facilities are already available, student complaints remain regarding the condition, availability, and utilization of these services, particularly those related to information technology.This study aims to analyze the level of student satisfaction with information technology services at SMK Swadhipa 1 Natar using a combination of Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The study was conducted through a quantitative approach by distributing questionnaires to 100 respondents selected using stratified random sampling techniques. The data collected were analyzed to determine the overall satisfaction score and identify factors of information technology services that were a priority for improvement. The results of the CSI analysis showed that the level of student satisfaction with school information technology services was in the good category, with an average score of 82%. Furthermore, the results of the IPA analysis revealed that information technology services such as computer services in the school lab, wifi networks, and school websites consisting of school exam applications, student registration applications and information about the school on the website were in the top priority quadrant because they had a high level of importance but their performance was still low. Based on these results, it can be concluded that although in general students stated that they were quite satisfied with the information technology services available, there were several important aspects, especially technology-based information technology services, that needed more attention from the school. Thus, recommendations for improving technological infrastructure and periodic evaluation of educational information technology services can help SMK Swadhipa 1 Natar in improving the quality of educational services and student satisfaction. 

This study compares the effectiveness of MAUT (Multi-Attribute Utility Theory), SMART (Simple Multi-Attribute Rating Technique), and WASPAS (Weighted Aggregated Sum Product Assessment) methods in a decision support system for determining the best employees at Sisilia Boutique. The quality of human resources is crucial in the retail business, but performance evaluation is often influenced by subjectivity. To address this, a multi-criteria-based decision support system is needed. MAUT translates preferences into a numerical scale, SMART calculates the average value of attributes based on weights, while WASPAS combines weighted summation (WSM) and weighted multiplication (WPM) for more balanced results. Employee performance data from Sisilia Boutique in June 2025, including attendance, store layout, customer service, and discipline, were used as the research object. The comparison results show consistency in the highest (K3) and lowest (K7) ratings across the three methods, with differences in the middle ratings. WASPAS offers a more balanced distribution of final scores, making it a comprehensive alternative for performance evaluation.

Credit scoring is an important element in decision-making for providing financing, especially for microfinance institutions. Several methods for predicting credit scoring include Decession Tree, Gradient Boosted, Neural Network, K-NN, and Rule Induction. This study aims to improve the accuracy of financing risk prediction by efficiently integrating historical data. The Neural Network (NN) algorithm is a machine learning algorithm consisting of neurons (nodes) connected to each other in several layers (input, hidden, and output). NN is used for pattern recognition, classification, regression, and complex non-linear modeling. The NN algorithm has the advantage of working well on large and diverse data and unstructured data. However, the NN algorithm has weaknesses such as overfitting and data dependence. In this study, the integration of the Sample Bootstrapping and Weighted Principal Component Analysis (PCA) methods is proposed to improve optimal accuracy in the NN algorithm. The Sample Bootstrapping method is used to reduce the amount of training data to be processed. The Weighted PCA method is used to reduce attributes. This study uses a financing customer dataset. The results of the study show that the integration of the NN algorithm with Sample Bootstrapping and Weighted PCA resulted in an accuracy increase of 1-3% (97%-99%) compared to other algorithms. Therefore, it can be concluded that the integration of the NN algorithm with Sample Bootstrapping and Weighted PCA produces better accuracy than other algorithms

Berkembangnya industri kuliner di Indonesia yang pesat menuntut pengusaha untuk beradaptasi dengan cepat, terutama dalam teknologi dan pemasaran. Karena Masih terlalu banyak pengusaha yang masih mengandalkan metode pemesanan dan promosi manual, maka dari itu penerapan Customer Relationship Management (CRM) menjadi solusi yang efektif untuk menarik pelanggan baru dan mempertahankan loyalitas konsumen. Penelitian ini fokus pada penerapan CRM di Rainbow Cafe, yang bertujuan dalam memikat konsumen baru dan meningkatkan loyalitas konsumen di Rainbow Cafe. Metode penelitian yang digunakan adalah analisis kualitatif melalui wawancara dan survei kepada konsumen serta pengusaha. Hasil penelitian menunjukkan bahwa penerapan CRM sangatlah penting dikarenakan dapat meningkatkan interaksi dengan konsumen, mempercepat proses pemesanan, dan meningkatkan kepuasan konsumen. Kesimpulan dari penelitian ini menegaskan bahwa implementasi CRM tidak hanya penting untuk meningkatkan loyalitas konsumen, tetapi juga sebagai strategi yang krusial dalam menghadapi persaingan di industri kuliner yang semakin ketat dan untuk interaksi dengan konsumen lebih efektif.

The bodywork industry in Indonesia is under high competitive pressure, requiring companies to be more adaptive in understanding customer behavior in order to maintain business continuity. PT. Bengawan Karya Sakti as one of the national bodywork companies, has not optimally utilized historical transaction data to assess customer loyalty. This study aims to identify customer loyalty segmentation through the application of the RFM (Recency, Frequency, Monetary) method, which is used to analyze sales transaction data in 2022 and 2023. The study uses the CRISP-DM approach which includes the stages of business understanding, data exploration, data cleaning and processing, modeling, evaluation, and implementation of results. The transaction data analyzed includes attributes of transaction date, customer, number of transactions, and transaction value, which are then processed into RFM scores based on the transaction year and classified into categories such as Very Loyal, Loyal, At Risk, and others. The segmentation results show an increase in the number of very loyal customers from 2022 to 2023, as well as a significant decrease in inactive and at-risk customers. The chi-square statistical test shows that the difference in customer distribution between years is statistically significant (p-value <0.05), indicating a real influence from the company's strategy or external factors. The main conclusion of this study is that the RFM method is effective in the bodywork industry to support data-based marketing decision making and more targeted customer retention strategies.

Pencucian pakaian dan layanan dry cleaning, yang saat ini dapat dijalankan di rumah atau melalui bisnis yang tersedia, menjadi semakin populer. Hal ini telah menyebabkan persaingan sengit di industri ini. Untuk mengatasi persaingan ini, diperlukan usaha untuk memperkenalkan dan mempromosikan layanan pencucian pakaian dengan menggunakan metode Customer Relationship Management (CRM). Tujuan utamanya adalah menarik lebih banyak pelanggan, menjaga hubungan baik dengan pelanggan yang sudah ada, serta efektif mengelola data pelanggan dan keuangan bisnis pencucian pakaian. Penelitian ini bertujuan untuk mengembangkan sistem informasi yang menggunakan metode CRM untuk meningkatkan interaksi yang positif dan nyaman dengan pelanggan. Dalam pengembangan sistem ini, bahasa pemrograman seperti PHP dan HTML digunakan, dengan penggunaan database PostgreSQL dan framework Laravel. Hasilnya adalah sebuah sistem informasi yang kompatibel dengan penerapan metode CRM, memberikan kemudahan bagi pelanggan dalam mencari informasi tentang layanan pencucian pakaian. Saran dari penelitian ini adalah untuk terus meningkatkan penggunaan metode CRM agar interaksi dengan pelanggan dapat lebih aktif dan efektif.

Pada kajian ini diuraikan mengenai faktor yang  mempengaruhi lamanya mengakses situs web, faktor yang mempengaruhi keputusan membeli, evaluasi konsumen terhadap situs web. Berdasarkah hasil pembahasan diperoleh kesimpulan sebagai berikut :  (1) Faktor yang mempengaruhi lamanya mengunjungi situs web adalah karakteristik web, keterlibatan, kebutuhan pemahaman, dan interaksi web; (2) Faktor yang mempengaruhi keputusan membeli secara online adalah efisiensi untuk  pencarian, value, dan interaksi; (3) Penilaian terhadap situs web oleh konsumen dapat dikelompokkan menjadi : desain situs, fungsionil situs, dan customer value.

Decision support system of credit giving is a computer-based information system that can be used as a tool for manager of the credit department to decide received  whether or not the loan application that submitted by customers. In the decision support system of credit giving uses principles of assessment called the 5 C. The 5 C are character, capacity, capital, collateral,  dan condition. Principles of  the 5 C will be taken for credit giving consideration. While preference for the weighting of criteria using Analytical Hierarchy Process. Overall, the existing process on the decision support system  of  credit giving is manager assigned the criteria, sub criteria, sub-sub criteria and the score. Then manager give preference of criteria to generate criteria weights. The data has been inputted by manager is used by staff of credit department  to perform the assessment so that can be produced a credit decision is received or rejected.

This article discuss research progress and future opportunities for modeling consumer choice on the Internet using clickstream data and also to compare the nature of Internet choice (as captured by clickstream data) with supermarket choice (as captured by UPC scanner panel data). Though the application of choice models to clickstream data is relatively new, and review existing early work and provide a two-by-two categorization of the applications studied to date (delineating search versus purchase on the one hand and within-site versus across-site choices on the other). The article discusses additional opportunities afforded by clickstream information, including personalization, data mining, automation, and customer valuation and also offers directions for further research in these areas. Notwithstanding the numerous challenges associated with clickstream data research.

This paper presents n conceptual model of Internet-based business-consumer relationship marketing with a focus on the context, content, and the process of relationship development from the consumer's perspective. The model con be divided into two broad groups. The first group is a set of contextual factors (environment, parties to the relationship, consumption task) that influence relationship development. The second group is the content and process of relationship development that can be viewed via three interrelated conceptual phases: consumer motives to seek interaction, exploration and interaction, and relationship bonding. With the rapid growth of E-commerce and on-line consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. This paper also to present a conceptual framework of "e-loyalty" and its underlying drives.