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Analytics

Zebua, Ernest Duta Haga; Tanjung, Juliansyah Putra; Simatupang, Jonfiter; Sianturi, Magdalena

Dinamik 2026 Universitas Stikubank

Credit card fraud is a critical issue in digital financial transactions. This study aims to develop and evaluate fraud detection models using Logistic Regression and Gradient Boosting on an imbalanced dataset, where fraudulent transactions constitute only a small portion of the data. To address this imbalance, the Synthetic Minority Over-sampling Technique (SMOTE) was applied during preprocessing. Logistic Regression, used as a baseline model, achieved 95% accuracy, 78.6% precision, 55.9% recall, and a 65.3% F1-score. After applying class weighting and SMOTE, recall improved to 88.7%, but precision dropped to 52%, indicating that the model became overly sensitive and prone to false positives. Gradient Boosting initially produced better results, with 98% accuracy, 95.5% precision, 84.3% recall, and an 89.5% F1-score. After hyperparameter tuning and resampling, its performance improved further to 96.7% precision, 86.1% recall, and a 91.1% F1-score. These results indicate that Gradient Boosting is more effective in handling imbalanced data and offers greater reliability in detecting fraudulent transactions. The findings support the growing evidence in favor of ensemble learning techniques in fraud detection applications. This research contributes practical insights into improving the accuracy and security of machine learning-based fraud detection systems in financial services.

Saputri, Bella; Satria, Muhammad Najib Dwi

Dinamik 2026 Universitas Stikubank

Social media has become a strategic tool for the government to disseminate public information quickly, interactively, and efficiently in the digital era. The Lampung Provincial Government utilizes various social media platforms such as Facebook, Instagram, and TikTok to support public communication activities. This study aims to analyze the effectiveness of public communication by measuring the level of activity of Regional Apparatus Organization (OPD) social media accounts using the logistic regression method. Data were collected through web scraping techniques on the official OPD social media accounts and then processed using a quantitative approach. The results show that the level of social media activity influences the effectiveness of public communication and the transparency of government information. These findings are expected to serve as a basis for local governments in designing public communication strategies that are more optimal and adaptive to developments in digital technology.