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Juliansyah, Muh Rifki; Nuari, Reflan

Dinamik 2026 Universitas Stikubank

This study compares the effectiveness of MAUT (Multi-Attribute Utility Theory), SMART (Simple Multi-Attribute Rating Technique), and WASPAS (Weighted Aggregated Sum Product Assessment) methods in a decision support system for determining the best employees at Sisilia Boutique. The quality of human resources is crucial in the retail business, but performance evaluation is often influenced by subjectivity. To address this, a multi-criteria-based decision support system is needed. MAUT translates preferences into a numerical scale, SMART calculates the average value of attributes based on weights, while WASPAS combines weighted summation (WSM) and weighted multiplication (WPM) for more balanced results. Employee performance data from Sisilia Boutique in June 2025, including attendance, store layout, customer service, and discipline, were used as the research object. The comparison results show consistency in the highest (K3) and lowest (K7) ratings across the three methods, with differences in the middle ratings. WASPAS offers a more balanced distribution of final scores, making it a comprehensive alternative for performance evaluation.

Wahjuningsih, Tri Pudji; Setiawan, Tri Agus; Ilyas, Agus; Subagyo, Ahmad

Dinamik 2026 Universitas Stikubank

Credit scoring is an important element in decision-making for providing financing, especially for microfinance institutions. Several methods for predicting credit scoring include Decession Tree, Gradient Boosted, Neural Network, K-NN, and Rule Induction. This study aims to improve the accuracy of financing risk prediction by efficiently integrating historical data. The Neural Network (NN) algorithm is a machine learning algorithm consisting of neurons (nodes) connected to each other in several layers (input, hidden, and output). NN is used for pattern recognition, classification, regression, and complex non-linear modeling. The NN algorithm has the advantage of working well on large and diverse data and unstructured data. However, the NN algorithm has weaknesses such as overfitting and data dependence. In this study, the integration of the Sample Bootstrapping and Weighted Principal Component Analysis (PCA) methods is proposed to improve optimal accuracy in the NN algorithm. The Sample Bootstrapping method is used to reduce the amount of training data to be processed. The Weighted PCA method is used to reduce attributes. This study uses a financing customer dataset. The results of the study show that the integration of the NN algorithm with Sample Bootstrapping and Weighted PCA resulted in an accuracy increase of 1-3% (97%-99%) compared to other algorithms. Therefore, it can be concluded that the integration of the NN algorithm with Sample Bootstrapping and Weighted PCA produces better accuracy than other algorithms

Purwadi, Purwadi; Yudanto, Satyo; Wibowo, Arief

Dinamik 2025 Universitas Stikubank

The bodywork industry in Indonesia is under high competitive pressure, requiring companies to be more adaptive in understanding customer behavior in order to maintain business continuity. PT. Bengawan Karya Sakti as one of the national bodywork companies, has not optimally utilized historical transaction data to assess customer loyalty. This study aims to identify customer loyalty segmentation through the application of the RFM (Recency, Frequency, Monetary) method, which is used to analyze sales transaction data in 2022 and 2023. The study uses the CRISP-DM approach which includes the stages of business understanding, data exploration, data cleaning and processing, modeling, evaluation, and implementation of results. The transaction data analyzed includes attributes of transaction date, customer, number of transactions, and transaction value, which are then processed into RFM scores based on the transaction year and classified into categories such as Very Loyal, Loyal, At Risk, and others. The segmentation results show an increase in the number of very loyal customers from 2022 to 2023, as well as a significant decrease in inactive and at-risk customers. The chi-square statistical test shows that the difference in customer distribution between years is statistically significant (p-value <0.05), indicating a real influence from the company's strategy or external factors. The main conclusion of this study is that the RFM method is effective in the bodywork industry to support data-based marketing decision making and more targeted customer retention strategies.

Jananto, Arief

Dinamik 2011 Universitas Stikubank

Academic data increases every year in line with the increase of students. Abundant data store is alsoan abundance of information. Data mining technology is a tool for extracting information on largedatabases and has been widely used in many domains. Predicting student performance (study evaluation) isan activity to determine a future state based on existing data. Data in the field of academic research hasbeen done with various methods and algorithms, but the use of algorithm SLIQ (Supervised Learning InQuest) has not been done.SLIQ is an algorithm developed by the IBM's Quest project team in 1996 for mining large datasets.SLIQ algorithm classify and predict the students performance, beginning with the data cleaning, conductedelection training and testing data. By calculating gini index of each attribute and then selecting thesmallest gini index data table is split according to the criteria until find the same class. From the results ofthe calculation process can produce a set of rules that can be used to predict student performance.From the experiment it can be concluded that the algorithm SLIQ with decision tree technique canbe used as an alternative in designing a system datamining applications. Tests conducted system showedthat the constructed model can be used to predict the performance of new students. The resulting accuracyof the model system in fact has a lower score than the accuracy of other applications that are used as acomparison of Tanagra. Advantages of the proposed system is in its design does not need complexcalculations in obtaining the gini index attributes.