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This study aims to analyze the role of Village Owned Enterprises (BUMDes) in advancing society through the management of traditional markets in Bulang Village, Muara Enim Regency. This study used a qualitative descriptive method with data collection techniques through interviews, observation, and documentation of six respondents. The results of the study show that BUMDes have succeeded in increasing the income and economy of the community through four objectives of establishment: advancing the village economy, increasing village original income, optimizing local potential, and encouraging growth and economic equality. This has a positive impact on the community's economy. The quality of life in Bulang Village has increased related to: increased income, decent housing, healthy environment, social stability, health, education and job opportunities. Rural economic growth in Bulang Village achieves the characteristics of good economic growth, including rapid per capita product growth, increased community productivity, structure, and a significant level of urbanization. This shows that BUMDes plays an important role in driving the economy and improving the quality of life of village communities

Pagerharjo Village, Samigaluh, Kulon Progo is on the buffer of the Borobudur destination which has a variety of tourism resource diversity. One cultural attraction in Pagerharjo Village is the Lengger Tapeng dance. Lengger has become a local symbol for the Pegerharjo people. The natural, cultural and local wisdom tourism potential of the community, Pagerharjo tourism village has a great opportunity to be visited by many tourists. However, village governance, especially towards the development of a tourist village, has not been implemented professionally, resulting in the potential of the Pagerharjo tourism village not being widely known by tourists. The objectives of this PkM include: (1). Increasing tourism competitiveness, (2) Improving the technical quality of guiding tourists in the tourist village of Pagerharjo (3). Improving the ability of human resources in managing the marketing of tourism products in the Pagerharjo tourism village. The method of implementing this PkM is through outreach, observation, mentoring and evaluation. The results of PkM received a positive response from partners, which have raised awareness, concern for the importance of marketing and excellent service to improve the development of Pagerharjo Tourism Village, both through talk shows and excellent service training  

NIB Registration Assistance Activities in One of the areas targeted by the MBKM KKNT in 2022 is Rontu Village with an entrepreneurial and creative economy scheme. From the results of surveys and field observations, partner problems were found, such as that many people in the Rontu Sub-District do not have a Business Identification Number (NIB), which is important for MSMEs because it can lead to big profits and can attract other consumers and also generate higher sales. In addition, the community considers business licensing which was previously considered insignificant because the management is troublesome and not easy, however, MSMEs need business licensing to encourage business development, protect business locations and business competitiveness which is getting tougher in the current era. Therefore the purpose of this research is to provide assistance and understanding of the registration of Business Identification Numbers (NIB) in order to improve the MSME economy in the Rontu sub-district.

Used cooking oil is oil that has decomposed fatty acids at certain limits so that it becomes unfit for use. Used cooking oil is obtained from the process of cooking or heating food using oil repeatedly and at high temperatures. The behavior that is often carried out by the community is that after being used repeatedly, the used cooking oil will be immediately dumped into the ground, ditches, pipelines or waters. This can result in environmental pollution in the form of death of aquatic biota, organisms in the soil, closing soil pores, contaminating groundwater and even increasing COD and BOD in soil and water. This type of community service is classified as expert service, namely community service carried out by lecturers in accordance with their field of knowledge, in this case through training activities in the pursuit of waste cooking oil using practical methods. The results of this service increase knowledge of the physical characteristics of cooking oil damage, the dangers of repeated use of oil, knowledge of waste used cooking oil management, and increased knowledge of waste used cooking oil utilization

Everyone has different self-confidence. Confidence will grow by itself accompanied by encouragement in individuals who are trying to learn. But in reality, many children are born with a lack of self-confidence, so this hinders children from developing, as we often encounter cases of lack of self-confidence in adolescents, namely related to achievement, public speaking, body shape, family, friends or partners and much more. . Confidence is an individual's ability to develop oneself in a positive direction that is useful for oneself and the environment around them. The method used in this socialization is lecture. In this socialization, the subjects were teenagers at SMAN 1 Polokarto. This socialization aims to teach teenagers how to build self-confidence in themselves.

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

Buter Balik Village, Kute Panang District, located in Central Aceh District, has fertile land and the majority of the people are farmers. Buter Balik Village has several community livelihoods, including coffee, chili, avocado, sugarcane, and so on. Most of the people in the village have sugarcane plantations on average. The community cultivates their own sugarcane plantations without depending on other people or outside the area. The community also processes the sugarcane plants themselves into processed products in the form of brown sugar. The method used in this article is descriptive qualitative. The purpose of this observation is to find out the process of making brown sugar from sugarcane in Buter Balik Village. The results of the observations have concluded that brown sugar from sugar cane juice has several benefits including preventing fatigue, meeting the body's mineral needs, maintaining bone health, and there are many benefits to be gained from brown sugar.

The government made a policy where MSME actors were expected to have complete and legal licensing documents. Of the 10 MSME actors listed by the UMKM coordinator in Sumurmati Village, all of them have not been registered and have a Business Identification Number (NIB). Therefore, with the KKN-T MBKM Group 62 UPN "Veteran" East Java in Sumurmati Village, as a form of service to the community, KKN-T MBKM Group 62 created a program where these students will help MSME actors in Sumurmati Village to have a Business Identification Number (NIB) by conducting socialization and also helping these MSME actors to register their businesses through Online Single Submission (OSS). By having complete and legal permits, MSME actors can be protected by law so as to prevent them from legal disputes that can be detrimental to their business, facilitate business development, provide opportunities for them to obtain business assistance or training from the government, and make it easier to obtain venture capital because their businesses already have complete and legal permits.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

MSMEs or Micro, Small and Medium Enterprises are businesses owned by persons or legal entities that meet the requirements to be classified as a business. Lemayung is an MSME that sells various kinds of batik products and ecoprints located in KepanjenLor Village, Blitar City. In this community service activity, there is a work program that focuses on utilizing digital marketing. One of the aspects emphasized in this work program is the creation of a website for Lemayung SMEs. It is hoped that this can expand market reach and increase sales of Lemayung MSMEs.

Community Service Program (KKN) is a part of educational activities as well as devotion to the community which is a learning tool for students to actively contribute to society and help solve the problems faced. Participation is independent participation or active initiative in various activities and situations within a group or society. The participation of KKN students in the community is shown in teaching activities conducted at SDN 1 Sumberagung. The implementation of this teaching activity is done using question-and-answer learning methods to encourage students and students to understand the material submitted, and train to express their opinions. The use of audio, visual, and audiovisual learning media is also done by KKN students so that students can feel a new atmosphere and learning activities are getting interesting.

Kalirungkut Village is one of the urban areas located in Rungkut Sub-district, Surabaya. The area of Kelurahan Kalirungkut is 2.58 km2, divided into 15 RWs (neighborhood units) and 86 RTs (community units) (Statistics Indonesia, Surabaya 2016). The population of this neighborhood is approximately 22,949 people, consisting of 11,345 males and 11,604 females (Kalirungkut Village, 2022). Within the neighborhood, there are 11 active industrial companies, including 7 large-scale industries and 4 small-scale industries (Statistics Indonesia, Surabaya 2019). The significant population and industrial activities in the area require a large amount of land, resulting in a reduction of agricultural land. Therefore, the objective of the community service activity is to create a sustainable farming strategy through the design and implementation of aquaponics. The community service method consists of three stages: survey and preparation, implementation of activities, and maintenance and monitoring of results. The outcome of the community service activity is the establishment of an aquaponics farming system located in the yard of one of the residents in Kalirungkut, namely Mrs. Ismudji Rahayuningsih.

UMKM actors are one of the jobs of the majority of the people in Sumberejo Village. The lack of information and technology for UMKM players regarding the use of E-Commerce, which really helps UMKM actors to make sales and payments online. Community empowerment activities are carried out by outreach and assistance to provide knowledge and application of E-Commerce to market UMKM products. This activity went through two stages, namely the observation and interview stages. Observation and interview activities are carried out by creating E-Commerce which consists of registration to completion. The existence of socialization regarding E-Commerce can help UMKM actors to facilitate the sale and payment of UMKM products.

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.

Businesses that are recognized by society and the government are businesses that have legality because legality is the most important element in a business and is also an identity that legalizes or legalizes a business entity. The problem that will be faced in this dedication to the community is a lack of insight and views on the legality of business, especially in MSMEs. The majority of people in Kedungdalem Village, Dringu District, Probolinggo Regency, are micro, small and medium businesses such as chip businesses, herbal medicine businesses, catering businesses, cooking spices, wet snacks, pastries, and other businesses. The purpose of this service activity is to provide business legality socialization for MSMEs in Kedungdalem Village. The activity implementation technique consists of several levels, namely preparation, implementation, and evaluation. The results of community service activities are that business actors experience an increased understanding of business legality, the benefits of business legality, the consequences of not having business legality, and also business actors having a Business Identification Number (NIB)..

RKT Kitchen adalah salah satu Usaha Mikro, Kecil, dan Menengah (UMKM) yang tergabung dalam Paguyuban UMKM Kalirungkut di Kecamatan Rungkut, Kota Surabaya. RKT Kitchen terletak di Jalan Rungkut Asri XIII No. 19 dan dimiliki oleh Ibu Ismudji Rahayuningsih. UMKM ini spesialis dalam layanan katering dan menyediakan berbagai varian jus buah. Pemilik RKT Kitchen menghadapi kendala dalam memanfaatkan teknologi digital sehingga pemasaran dan penjualan produknya secara digital terhambat. Melalui kegiatan pengabdian masyarakat, penulis memberikan pendampingan yang bertujuan untuk menciptakan kesadaran, keterampilan, dan inovasi pemasaran pada produk UMKM RKT Kitchen. Metode pengabdian yang digunakan adalah Participatory Rural Appraisal (PRA) yang terdiri dari tiga tahap yaitu sosialisasi dan pemberian wawasan, pembuatan akun dan pembimbingan, serta simulasi dan uji coba. Hasil yang didapat dari kegiatan pengabdian adalah berkembangnya potensi produk UMKM RKT Kitchen melalui aplikasi Go Food sebagai bentuk implementasi digital marketing.

Usaha Mikro, Kecil dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan perekonomian negara dan penyerapan tenaga kerja. Kelurahan Keputih memiliki cukup banyak UMKM  yang aktif dan variatif. Hasil survei menemukan beberapa kendala yang dialami oleh UMKM di wilayah Kelurahan Keputih, salah satunya ada pengenalan produk dan ketatnya persaingan untuk melakukan pemasaran di era digital. Solusi kegiatan diprioritaskan untuk UMKM yang memiliki potensi yaitu “Bebek Mesra Surabaya” dilakukan pendampimpangan dengan strategi rebranding dan digital marketing. Pendampingan yang dilakukan diantaranya:  a. Pembuatan foto produk dan video konten;  b. Pembaruan design banner; c. Pembuatan menu dengan Quick Response (QR) Code untuk menu digital UMKM “Bebek Mesra”. Hasil yang diperoleh setelah pendampingan adalah UMKM “Bebek Mesra Surabaya memiliki lebih banyak konten dan mengetahui cara membuat konten yang menarik untuk melakukan pemasaran digital, design banner baru yang sudah tercantum logo halal MUI, dan daftar menu baru disertai Quick Responses (QR).  

Kemajuan teknologi informasi  pada era globalisasi cenderung membentuk perubahan perilaku konsumen untuk memenuhi minat dan kebutuhannya. Kemajuan teknologi berdampak pada perubahan metode penjualan konvensional perlahan menjadi penjualan secara online dengan memanfaatkan jejaring internet dan media sosial. Penggunaan media sosial bagi masyarakat indonesia sangat beragam salah satunya ialah sebagai wadah promosi dan penjualan produk. Instagram merupakan media sosial yang berfokus pada visual sehingga cocok digunakan sebagai platform promosi dan penjualan produk UMKM, sebagai platform promosi dan penjualan yang tergolong mudah dan efisien. Hal ini dikarenakan, konsumen dapat melihat secara visual bentuk dari produk yang dijual sehingga mampu meningkatkan kepercayaan konsumen dalam membeli. Namun, pada UMKM Omah Dayang penggunaan Instagram sebagai wadah promosi dan penjualan masih belum dimanfaatkan dengan baik. Adanya keterbatasan pengetahuan dan pemahaman dalam menggunakan Instagram menjadi hambatan UMKM tersebut. Oleh karena itu, dengan kegiatan Pengabdian kepada Masyarakat akan membantu meningkatkan pengetahuan dan pemahaman Instagram sebagai wadah promosi dan penjualan produk UMKM sehingga dapat meningkatkan penjualan produknya. Kemudian, dari kegiatan sosialisasi dan pendampingan berupa pelaku UMKM mengenal dan mulai menggunakan sosial media sebagai wadah promosi dan penjualan produk. Dari hasil kegiatan mulai menghasilkan beberapa peningkatan seperti akun sosial media yang mulai dikenal dan meningkatnya kemampuan pemilik dalam mempromosikan produknya.

Kegiatan PKM (Pengabdian kepada masyarakat) ini dilaksanakan dengan tujuan untuk memahami pentingnya memelihara lingkungan, yang kedua dengan melukis di tong sampah anak mampu mengekspresikan alam di tong sampah dan yang ketiga, bertujuan untuk meningkatkan kepedulian peserta didik terhadap lingkungannya. Dalam pelaksanaan PKM (Pengabdian kepada masyarakat) ini, metode yang digunakan yaitu penyuluhan, pendampingan dan praktek. Adapun tahapannya yaitu sebagai berikut, yang pertama tahap persiapan, tahap pelaksanaan dan yang terakhir tahap evaluasi. Hasil dari kegiatan PKM (Pengabdian kepada masyarakat menunjukkan bahwa anak mampu memahami pentingnya memelihara lingkungan, mampu meningkatkan kreativitas anak dan mampu meningkatkap kepedulian terhadap lingkungan sekolah.

Digitaslisasi pada zaman ini merupakan senjata paling utama dalam penyebarluasan informasi. Ketika masyarakat mengenal suatu hal erat kaitannya dengan icon sebagai identitas terhadap satu hal tersebut. Kita melihat Desa Panglungan mempunyai potensi wisata yang cukup baik untuk menjadi objek wisata yang akan disenangi masyarakat. Selain itu, kita juga menyayangkan atas pengelolaan yang kurang baik dalam aspek wisata. Adanya kegiatan pengabdian masyarakat ini bertujuan untuk membantu pengelolaan objek-objek wisata yang ada di desa Panglungan serta mendigitalisasi supaya dapat tersebar luas di banyak masyarakat dan mengetahui objek wisata apa saja yang ada di desa Panglungan, Kecamatan Wonosalam, Kabupaten Jombang, Jawa Timur. Namun, sebuah wisata yang baik adalah ketika elemen-elemen yang ada masyarakat saling terkait sehingga kita juga akan mengajak seluruh elemen masyarakat untuk saling berkaitan dalam rangka memajukan wisata yang dimiliki desa Panglungan.