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The government made a policy where MSME actors were expected to have complete and legal licensing documents. Of the 10 MSME actors listed by the UMKM coordinator in Sumurmati Village, all of them have not been registered and have a Business Identification Number (NIB). Therefore, with the KKN-T MBKM Group 62 UPN "Veteran" East Java in Sumurmati Village, as a form of service to the community, KKN-T MBKM Group 62 created a program where these students will help MSME actors in Sumurmati Village to have a Business Identification Number (NIB) by conducting socialization and also helping these MSME actors to register their businesses through Online Single Submission (OSS). By having complete and legal permits, MSME actors can be protected by law so as to prevent them from legal disputes that can be detrimental to their business, facilitate business development, provide opportunities for them to obtain business assistance or training from the government, and make it easier to obtain venture capital because their businesses already have complete and legal permits.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

MSMEs or Micro, Small and Medium Enterprises are businesses owned by persons or legal entities that meet the requirements to be classified as a business. Lemayung is an MSME that sells various kinds of batik products and ecoprints located in KepanjenLor Village, Blitar City. In this community service activity, there is a work program that focuses on utilizing digital marketing. One of the aspects emphasized in this work program is the creation of a website for Lemayung SMEs. It is hoped that this can expand market reach and increase sales of Lemayung MSMEs.

Community Service Program (KKN) is a part of educational activities as well as devotion to the community which is a learning tool for students to actively contribute to society and help solve the problems faced. Participation is independent participation or active initiative in various activities and situations within a group or society. The participation of KKN students in the community is shown in teaching activities conducted at SDN 1 Sumberagung. The implementation of this teaching activity is done using question-and-answer learning methods to encourage students and students to understand the material submitted, and train to express their opinions. The use of audio, visual, and audiovisual learning media is also done by KKN students so that students can feel a new atmosphere and learning activities are getting interesting.

Kalirungkut Village is one of the urban areas located in Rungkut Sub-district, Surabaya. The area of Kelurahan Kalirungkut is 2.58 km2, divided into 15 RWs (neighborhood units) and 86 RTs (community units) (Statistics Indonesia, Surabaya 2016). The population of this neighborhood is approximately 22,949 people, consisting of 11,345 males and 11,604 females (Kalirungkut Village, 2022). Within the neighborhood, there are 11 active industrial companies, including 7 large-scale industries and 4 small-scale industries (Statistics Indonesia, Surabaya 2019). The significant population and industrial activities in the area require a large amount of land, resulting in a reduction of agricultural land. Therefore, the objective of the community service activity is to create a sustainable farming strategy through the design and implementation of aquaponics. The community service method consists of three stages: survey and preparation, implementation of activities, and maintenance and monitoring of results. The outcome of the community service activity is the establishment of an aquaponics farming system located in the yard of one of the residents in Kalirungkut, namely Mrs. Ismudji Rahayuningsih.

UMKM actors are one of the jobs of the majority of the people in Sumberejo Village. The lack of information and technology for UMKM players regarding the use of E-Commerce, which really helps UMKM actors to make sales and payments online. Community empowerment activities are carried out by outreach and assistance to provide knowledge and application of E-Commerce to market UMKM products. This activity went through two stages, namely the observation and interview stages. Observation and interview activities are carried out by creating E-Commerce which consists of registration to completion. The existence of socialization regarding E-Commerce can help UMKM actors to facilitate the sale and payment of UMKM products.

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.

Businesses that are recognized by society and the government are businesses that have legality because legality is the most important element in a business and is also an identity that legalizes or legalizes a business entity. The problem that will be faced in this dedication to the community is a lack of insight and views on the legality of business, especially in MSMEs. The majority of people in Kedungdalem Village, Dringu District, Probolinggo Regency, are micro, small and medium businesses such as chip businesses, herbal medicine businesses, catering businesses, cooking spices, wet snacks, pastries, and other businesses. The purpose of this service activity is to provide business legality socialization for MSMEs in Kedungdalem Village. The activity implementation technique consists of several levels, namely preparation, implementation, and evaluation. The results of community service activities are that business actors experience an increased understanding of business legality, the benefits of business legality, the consequences of not having business legality, and also business actors having a Business Identification Number (NIB)..

RKT Kitchen adalah salah satu Usaha Mikro, Kecil, dan Menengah (UMKM) yang tergabung dalam Paguyuban UMKM Kalirungkut di Kecamatan Rungkut, Kota Surabaya. RKT Kitchen terletak di Jalan Rungkut Asri XIII No. 19 dan dimiliki oleh Ibu Ismudji Rahayuningsih. UMKM ini spesialis dalam layanan katering dan menyediakan berbagai varian jus buah. Pemilik RKT Kitchen menghadapi kendala dalam memanfaatkan teknologi digital sehingga pemasaran dan penjualan produknya secara digital terhambat. Melalui kegiatan pengabdian masyarakat, penulis memberikan pendampingan yang bertujuan untuk menciptakan kesadaran, keterampilan, dan inovasi pemasaran pada produk UMKM RKT Kitchen. Metode pengabdian yang digunakan adalah Participatory Rural Appraisal (PRA) yang terdiri dari tiga tahap yaitu sosialisasi dan pemberian wawasan, pembuatan akun dan pembimbingan, serta simulasi dan uji coba. Hasil yang didapat dari kegiatan pengabdian adalah berkembangnya potensi produk UMKM RKT Kitchen melalui aplikasi Go Food sebagai bentuk implementasi digital marketing.

Usaha Mikro, Kecil dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan perekonomian negara dan penyerapan tenaga kerja. Kelurahan Keputih memiliki cukup banyak UMKM  yang aktif dan variatif. Hasil survei menemukan beberapa kendala yang dialami oleh UMKM di wilayah Kelurahan Keputih, salah satunya ada pengenalan produk dan ketatnya persaingan untuk melakukan pemasaran di era digital. Solusi kegiatan diprioritaskan untuk UMKM yang memiliki potensi yaitu “Bebek Mesra Surabaya” dilakukan pendampimpangan dengan strategi rebranding dan digital marketing. Pendampingan yang dilakukan diantaranya:  a. Pembuatan foto produk dan video konten;  b. Pembaruan design banner; c. Pembuatan menu dengan Quick Response (QR) Code untuk menu digital UMKM “Bebek Mesra”. Hasil yang diperoleh setelah pendampingan adalah UMKM “Bebek Mesra Surabaya memiliki lebih banyak konten dan mengetahui cara membuat konten yang menarik untuk melakukan pemasaran digital, design banner baru yang sudah tercantum logo halal MUI, dan daftar menu baru disertai Quick Responses (QR).  

Kemajuan teknologi informasi  pada era globalisasi cenderung membentuk perubahan perilaku konsumen untuk memenuhi minat dan kebutuhannya. Kemajuan teknologi berdampak pada perubahan metode penjualan konvensional perlahan menjadi penjualan secara online dengan memanfaatkan jejaring internet dan media sosial. Penggunaan media sosial bagi masyarakat indonesia sangat beragam salah satunya ialah sebagai wadah promosi dan penjualan produk. Instagram merupakan media sosial yang berfokus pada visual sehingga cocok digunakan sebagai platform promosi dan penjualan produk UMKM, sebagai platform promosi dan penjualan yang tergolong mudah dan efisien. Hal ini dikarenakan, konsumen dapat melihat secara visual bentuk dari produk yang dijual sehingga mampu meningkatkan kepercayaan konsumen dalam membeli. Namun, pada UMKM Omah Dayang penggunaan Instagram sebagai wadah promosi dan penjualan masih belum dimanfaatkan dengan baik. Adanya keterbatasan pengetahuan dan pemahaman dalam menggunakan Instagram menjadi hambatan UMKM tersebut. Oleh karena itu, dengan kegiatan Pengabdian kepada Masyarakat akan membantu meningkatkan pengetahuan dan pemahaman Instagram sebagai wadah promosi dan penjualan produk UMKM sehingga dapat meningkatkan penjualan produknya. Kemudian, dari kegiatan sosialisasi dan pendampingan berupa pelaku UMKM mengenal dan mulai menggunakan sosial media sebagai wadah promosi dan penjualan produk. Dari hasil kegiatan mulai menghasilkan beberapa peningkatan seperti akun sosial media yang mulai dikenal dan meningkatnya kemampuan pemilik dalam mempromosikan produknya.

Kegiatan PKM (Pengabdian kepada masyarakat) ini dilaksanakan dengan tujuan untuk memahami pentingnya memelihara lingkungan, yang kedua dengan melukis di tong sampah anak mampu mengekspresikan alam di tong sampah dan yang ketiga, bertujuan untuk meningkatkan kepedulian peserta didik terhadap lingkungannya. Dalam pelaksanaan PKM (Pengabdian kepada masyarakat) ini, metode yang digunakan yaitu penyuluhan, pendampingan dan praktek. Adapun tahapannya yaitu sebagai berikut, yang pertama tahap persiapan, tahap pelaksanaan dan yang terakhir tahap evaluasi. Hasil dari kegiatan PKM (Pengabdian kepada masyarakat menunjukkan bahwa anak mampu memahami pentingnya memelihara lingkungan, mampu meningkatkan kreativitas anak dan mampu meningkatkap kepedulian terhadap lingkungan sekolah.

Digitaslisasi pada zaman ini merupakan senjata paling utama dalam penyebarluasan informasi. Ketika masyarakat mengenal suatu hal erat kaitannya dengan icon sebagai identitas terhadap satu hal tersebut. Kita melihat Desa Panglungan mempunyai potensi wisata yang cukup baik untuk menjadi objek wisata yang akan disenangi masyarakat. Selain itu, kita juga menyayangkan atas pengelolaan yang kurang baik dalam aspek wisata. Adanya kegiatan pengabdian masyarakat ini bertujuan untuk membantu pengelolaan objek-objek wisata yang ada di desa Panglungan serta mendigitalisasi supaya dapat tersebar luas di banyak masyarakat dan mengetahui objek wisata apa saja yang ada di desa Panglungan, Kecamatan Wonosalam, Kabupaten Jombang, Jawa Timur. Namun, sebuah wisata yang baik adalah ketika elemen-elemen yang ada masyarakat saling terkait sehingga kita juga akan mengajak seluruh elemen masyarakat untuk saling berkaitan dalam rangka memajukan wisata yang dimiliki desa Panglungan.

UMKM di Desa Kedungdalem memiliki peluang untuk berkembang karena memiliki beberapa keunggulan dan keunikan yang berpotensi. Namun pelaku UMKM di Desa Kedungdalem masih menggunakan pemasaran offline dikarenakan kurangnya ilmu pemanfaatan teknologi para pelaku UMKM, hal ini yang menyebabkan UMKM Desa Kedungdalem kurang dikenal oleh masyarakat luas. Dengan adanya permasalahan tersebut, kelompok 50 KKN-T MBKM melakukan kegiatan pengabdian berupa pendampingan rebranding dan digital marketing melalui Kuliah Kerja Nyata Tematik MBKM dengan tujuan dapat membantu dan memotivasi UMKM di Desa Kedungdalem agar berkembang mengikuti perkembangan industri kreatif masa kini. Metode yang digunakan dalam pengabdian ini yaitu dengan pendampingan secara tatap muka dengan pelaku UMKM Desa Kedungdalem. Hasil dari kegiatan pendampingan ini yaitu dapat membantu beberapa UMKM dalam hal pembuatan logo, memperbaharui kemasan, dan juga menerapkan digital marketing dalam mempromosikan produk atau jasanya.

MSMEs play a very important role for the progress of the Indonesian economy. With the involvement of MSMEs as a driver of improving the economy in Indonesia, it is certainly hoped that MSMEs can continue to develop in the long term. In the current era, MSME actors are expected to be able to make the best use of technology. One of them is the world of digital marketing, because digital marketing has an extraordinary influence so that MSMEs can continue to develop in the long term. This prompted the East Java MBKM Thematic KKN UPN Veterans Group 74 to hold counseling with the theme "Utilization of Digital Marketing in Improving MSME Marketing" this is also because the results of surveys and observations that have been conducted by KKN-T MBKM Group 74 Surabaya showed a lack of knowledge and the use of digital technology in marketing. Therefore, by holding this counseling, it is hoped that MSME actors can develop more quickly by expanding the market.

Kandangmas Village through the PKK mobilization team conducts a household waste treatment program one of which is by processing it into eco-enzymes. The stages of this program start from surveys and program planning, introduction of mentoring through workshops and training, monitoring evaluation, review of service results, and final report of service. The results of the household waste treatment program as many as 40% stated that this program is beneficial and 32% stated that it is quite important to be useful. Eco-enzyme products have an aroma favored by partners and are used for various purposes, in particular for anti-septic agents and plant nutrient additives.

Tantangan kita di masa sekarang dan di masa mendatang adalah meningkatkan kemampuan daya saing masyarakat.  Masyarakat harus memiliki kemampuan yang kuat untuk berkarya dengan semangat mandiri, tekun, teliti dan produktif, mampu dan berani membuat keputusan, berani mengambil resiko, serta berjiwa kreatif dan inovatif. Sifat-sifat ini juga harus dimiliki oleh para nelayan, sehingga dapat melahirkan jiwa wirausaha unggul yang memiliki daya saing dan berkemampuan merebut, memanfaatkan serta menciptakan peluang usaha. Kemudian  mampu memasarkan dan menjual produk yang dihasilkan pada masyarakat secara luas, melalui pemanfaatan social media, sehingga tingkat perekonomian masyarakat nelayan bisa  terangkat lebih baik, dan lebih sejahtera.  Hal tersebut merupakan tujuan dari kegiatan pengabdian masyarakat UNIMAR AMNI periode ini.

Pengembangan sektor pertanian di pedesaan seringkali menghadapi berbagai kendala dan tantangan. Kendala dalam pembangunan pertanian ini dapat berupa berbagai factor seperti factor manusia maupun lingkungan yang dapat terjadi di Desa Cupak, Kecamatan Ngusikan, Kabupaten Jombang. Desa Cupak memiliki potensi bidang pertanian dan peternakan yang cukup baik. Potensi yang ada di desa ini antara lain ketersediaan lahan pertanian, adanya sektor perkebunan, dan tanaman pangan, ketersediaan SDM pertanian, dan adanya kegiatan kelompok tani yang cukup aktif. Sayangnya, potensi ini tidak diimbangi dengan pengembangan kemampuan petani dalam meningkatkan kemampuan Bertani sehingga hanya terbatas pada pengelolaan umbi porang yang seharusnya bisa dijadikan produk tertentu. Dengan masalah tersebut perlu diadakan serangkaian pelatihan bagi petani porang desa cupak.  

The purpose of Community Service Activities is to provide Public Speaking skills to residents and cadets of Cupak Village in the form of socialization. The results of this activity showed that before the implementation of Community Service, all members still did not master the material about Public Speaking, but after the implementation of the activity was carried out, the participants of this Community Service activity all residents and cadets from this cupak village had the ability on how to package good communication. So they are skilled when they are required to appear speaking in front of tourists. Because as one of the important components in religious tourism villages, cupak, jombang, every citizen and cadet reef must have a positive image in the eyes of tourists. In addition, public speaking can also be used to promote tourism potentials that have not been known to the general public. The method used is to provide training through the provision of Public Speaking material to cupak villagers and then discuss together related to existing problems.

Shallots are a spice plant that is very easy to find in various regions, especially in Nganjuk Regency. Red onion is a commodity with a short shelf life. The tubers rot easily due to their high water content. During the main harvest, red onion production is abundant, the selling price drops, causing losses to farmers. To overcome this, it is necessary to manage red onions, including making fried shallots because fried shallots are often used by the community as a cooking spice or as a complement to the daily food menu. This phenomenon is utilized by Puspita Makmur managers to produce preparations from shallots. The KKN-T 67 Musir Kidul group helps Puspita Makmur MSMEs to attract public interest so that they can reach all groups by innovating product diversification. The product made is in the form of making Fried Shallot products.